• Title/Summary/Keyword: Behavioral Approach

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서비스 실패에 따른 서비스 회복과 고객행동에 관한 연구 (A Study on Service Recovery and Customer Behavior from Service Failure)

  • 박영배
    • 한국조리학회지
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    • 제13권1호
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    • pp.152-165
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    • 2007
  • The purpose of this study is to prove that the appropriate fit between service failure and recovery strategy can efficiently maximize customer satisfaction and behavioral intention, by using the prepared scenario through comprehensive approach concerning how the expectation level of service recovery has influence on perceived fairness, satisfaction and behavioral intention of service recovery based upon size in case of service failure. This study has been conducted by way of selection of filling-up type questionnaires for customers themselves who have experience in service failure out of customers who can easily visit family and hotel restaurants, that is, domestic restaurants in Seoul area, $June{\sim}August$ 2004, by setting factorial design of 2(control, severeness)$\times$3(distributive fairness, procedural fairness, mutual relational fairness)$\times$2(customer satisfaction, customer behavior). The survey was performed on the customers who visited common restaurants, family restaurants, hotel restaurants, etc. mainly in Seoul, and total 600 sheets of questionnaires were distributed and 496 sheets of them were returned(82.67% of return ratio). Research findings are as follows; First, perceived recovery justice has an effect on customer satisfaction and behavioral intention. Second, customer satisfaction and restaurant satisfaction have positive influence on behavioral intention. The results will be helpful for them to develop a further service failure and recovery framework. For service marketing managers, the results will suggest specific guidelines for establishing service recovery strategies.

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Behavioral Biases on Investment Decision: A Case Study in Indonesia

  • KARTINI, Kartini;NAHDA, Katiya
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.1231-1240
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    • 2021
  • A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

Factors Affecting Acceptance and Use of E-Tax Services among Medium Taxpayers in Phnom Penh, Cambodia

  • ANN, Samnang;DAENGDEJ, Jirapun;VONGURAI, Rawin
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.79-90
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    • 2021
  • The purpose of this research is to identify factors affecting the acceptance and use of e-tax services among medium taxpayers in Phnom Penh, Cambodia. The researcher conducted the study based on a quantitative approach by using multi-stage sampling method, which selects a sample size by two or more stages. The first stage sampling was the stratified random sampling and the subsequent stage was purposive sampling. In this study, the stratified random sampling was first used, followed by purposive sampling. The data were collected from 450 medium taxpayers who experienced using e-tax services located in three tax branches in Phnom Penh. This study adapted the confirmatory factor analysis (CFA) and structural equation model (SEM) to analyze the model accuracy, reliability and influence of various variables. The primary result showed that behavioral intention has a significant effect on user behavior of e-tax services among medium taxpayers in Phnom Penh, Cambodia. Moreover, the results revealed that performance expectancy, effort expectancy, social influence, and anxiety have significant impact on behavioral intention. In addition, social influence has the strongest impact on behavioral intention, followed by anxiety, performance expectancy and effort expectancy. Conversely, facilitating conditions, trust in government, and trust in internet do not influence behavioral intention.

모바일 앱 및 키오스크 사용자의 추천의도에 관한 연구 ; 비대면서비스 이미지의 매개효과를 중심으로 (Investigating the Recommendation Intention of Customers on the Mobile App and KIOSK: Focused on the Mediating Effect of Untact Service Image)

  • 박종순;김창식
    • 디지털산업정보학회논문지
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    • 제19권2호
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    • pp.177-186
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    • 2023
  • This study investigates customers' perceptions of untack services in the hospitality and foodservice industries based on the Technology Acceptance Model (TAM). The study first identifies Perceived Ease of Use, Perceived Usefulness, and Image as antecedents of customers' Behavioral Intention and Recommendation Intention. Second, the structural relationships among them are established and tested. The study adopts a self-administered survey method, uses SmartPLS 4.0, and applies a two-stage approach. After testing the reliability and validity of customers' 429 data on hospitality and foodservice, hypotheses were tested. The results showed that Perceived Ease of Use significantly affects Perceived Usefulness and Image. Perceived Usefulness significantly also affects Image and Behavioral Intention. The Image of untact services also significantly affects Behavioral Intention and Recommendation Intention. And Behavioral Intention significantly affects Recommendation Intention. Finally, the mediation effects are also all significant. The study's findings suggest that researchers and practitioners should consider the management of Image and Recommendation Intention in the untact service environment.

신경인지장애의 정신행동증상에 대한 비약물학적 개입 (Non-Pharmacological Interventions for Behavioral and Psychological Symptoms of Neurocognitive Disorder)

  • 김현;이강준
    • 정신신체의학
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    • 제31권1호
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    • pp.1-9
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    • 2023
  • 신경인지장애 환자들은 인지저하 뿐만 아니라 초조, 공격성, 우울, 배회 등의 정신행동증상들을 나타내며 이로 인해 환자와 가족이 상당한 고통을 받게 된다. 정신행동증상의 치료를 위해서는 환자 중심의, 비약물학적인 치료가 우선되어야한다. 본 논문은 신경인지장애 환자에서 나타나는 정신행동증상을 관리하고 치료하기 위한 비약물학적인 개입에 대하여 기술하였다. 초조, 우울, 무감동, 불면, 배회 등의 정신행동증상을 조절하기 위해서는 환경변화, 약물 등의 유발 인자를 파악하고 평가한 뒤, 그러한 문제를 해결해주는 것이 중요하다. 비약물학적인 개입 방법으로는 안심시키기, 활동 격려하기, 주의를 분산시키기, 환경을 변화시키기 등을 들 수 있다. 환자의 관점에서 행동을 이해하고, 그들의 요구와 능력에 맞게 접근해야한다. 비약물학적인 개입 방법으로 회상요법, 음악치료, 향기요법, 다중감각자극요법, 운동요법, 광선치료, 마사지 요법, 인지중재치료, 애완동물요법 등의 다양한 요법이 시행되고 있으며, 이러한 접근 방법이 환자의 우울, 무감동, 초조, 공격성, 불안, 배회, 불면 등의 증상을 호전시켜준다고 알려져 있다. 그러나, 효과에 대한 증거 수준이 높지 않아 향후에 좀 더 광범위하고 정확한 효과 검증 연구가 필요하다.

연속 메소드 규칙을 이용한 객체간의 행위적 호환성 검증 기법 (An Approach to Verifying Behavioral Compatibility between Objects using Successive Methods Rule)

  • 채흥석;이준상;배정호
    • 한국정보과학회논문지:소프트웨어및응용
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    • 제34권9호
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    • pp.785-796
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    • 2007
  • 객체지향 시스템의 객체들은 서브타입과 수퍼타입의 관계로 구성될 수 있다. 즉 서브타입은 수퍼타입의 구조와 행위를 상속하고 특화하는 방식의 계층적 구조를 가진다. 기존 시스템의 확장과 진화를 가능케 하기 위해서 수퍼타입과 서브타입간의 행위적 호환성은 둘 간의 대체가능성을 위하여 중요한 문제이다. 본 논문에서는 객체의 동적 행위를 기술하는 범용적인 표현 방법 중 하나인 유한상태기계로 표현된 객체의 동적 행위를 바탕으로 객체간의 행위적 호환성을 검사할 수 있는 기법인 메소드 규칙을 확장한 연속 메소드 규칙을 제시한다. 연속 메소드 규칙은 기존의 메소드 규칙(methods rule)을 바탕으로 두 객체의 자취를 조사함으로써 두 객체가 행위적 호환성이 있음을 보장한다. 또한 연속 메소드 규칙을 이용하여 행위적 호환성을 검증할 수 있는 알고리즘을 제시한다.

Spiritual Care for Cancer Patients in Iran

  • Memaryan, Nadereh;Jolfaei, Atefeh Ghanbari;Ghaempanah, Zeinab;Shirvani, Armin;Vand, Hoda Doos Ali;Ghahari, Shahrbanoo;Bolhari, Jafar
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권9호
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    • pp.4289-4294
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    • 2016
  • Background: Studies have shown that a return to spirituality is a major coping response in cancer patients so that therapists can adopt a holistic approach by addressing spirituality in their patient care. The present study was conducted to develop a guideline in the spiritual field for healthcare providers who serve cancer patients in Iran. Materials and Methods: Relevant statements were extracted from scientific documents that through study questions were reviewed and modified by a consensus panel. Results: The statements were arranged in six areas, including spiritual needs assessment, spiritual care candidates, the main components of spiritual care, spiritual care providers, the settings of spiritual care and the resources and facilities for spiritual care. Conclusions: In addition to the development and preparation of these guidelines, health policy-makers should also seek to motivate and train health service providers to offer these services and facilitate their provision and help with widespread implementation.

행동경제학 기반 정보보안 연구 동향 분석 (An Analysis of Research Trends in Information Security Based on Behavioral Economics)

  • 오명옥;김정덕
    • 융합보안논문지
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    • 제19권2호
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    • pp.39-46
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    • 2019
  • 최근 피싱(Phishing)과 같은 새로운 유형의 악성코드를 이용한 사회공학 공격이 빈번해짐에 따라 정보보안 사고가 점차 고도화되고 있다. 조직에서는 정보보안 사고를 예방하기 위하여 다양한 노력을 하고 있지만 대부분 기술적 보안솔루션에 의존하는 경향이 있다. 그럼에도 불구하고 모든 보안사고를 완벽하게 예방할 수 없다. 최근에는 보안기술 기반 정보보안 접근방법의 한계를 극복하기 위하여 새로운 접근방법인 인간 중심 보안에 대한 관심이 높아지고 있다. 이러한 노력의 일환으로 일부 연구자들은 인간의 실제적 행동을 이해하고 그 행동에 따른 결과를 규명하는 행동경제학을 정보보안 분야에 접목시키고 있다. 본 연구는 행동경제학의 개념과 방법을 정보보안에 적용한 최근의 연구 흐름을 파악하는 동향 분석 연구로서, 141개의 관련 논문을 대상으로 연구 추세, 연구 주제, 연구방법론 등을 분석하였다. 분석 결과, 행동경제학의 개념과 아이디어를 '운영 보안' 분야에 적용한 실증연구가 대다수이며, 향후 폭넓은 연구 주제 선정과 문헌연구를 통해 실제로 사람의 행동을 바꾸는 문제에 행동 경제학을 적용하여 프레임워크 정립, 영향 요인을 식별하는 연구가 수행되어야 한다.

초기 청소년기 정서행동문제의 종단적 변화에 따른 잠재프로파일 분류 및 전이 영향요인 분석 (Predicting Longitudinal Patterns of Emotional and Behavioral Problems in Early Adolescence : A Latent Class and Latent Transition Analysis)

  • 김빛나;장혜인;박주희
    • Human Ecology Research
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    • 제60권1호
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    • pp.53-68
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    • 2022
  • Using a person-centered approach, the current study investigated latent profiles for the emotional and behavioral problems of students in sixth-grade in elementary school and second grade of middle school. The aim was to explore latent transition patterns and verify the factors affecting the transitions. The participants were 1,937 adolescents who responded to the 3rd year (6th grade of elementary school; Time 1), 4th year (1st grade of middle school), and 5th year (2nd grade of middle school; Time 2) of the Korean Children Youth Panel Study. Latent profile and latent transition analyses were performed. The results were as follows: first, the latent profile of emotional and behavioral problems changed from Time 1 to Time 2. The latent groups at Time 1 were classified into low, moderate, high, and externalizing-dominant, whereas at Time 2, five groups were identified: low, moderate, high, externalizing-dominant, and withdrawal-dominant. Second, transition analyses revealed that although 22.3-57.0% of latent groups remained unchanged, there were significant changes over time between groups, as a new group ('withdrawal-dominant') emerged in Time 2. Third, different factors influenced the latent profile transition of emotional and behavioral problems depending on the transition pattern. Higher levels of self-esteem, better relationships with peers and teachers, and lower levels of parental inconsistency meant emotional and behavioral problems had not worsened at Time 2. The results suggest that early interventions are needed during the transition from childhood to early adolescence.

학습성과의 개념과 작성에 대한 탐구 (A Critical Evaluation of the Concept and Writing of Learning Outcomes)

  • 이동엽;양은배
    • 의학교육논단
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    • 제18권3호
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    • pp.125-131
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    • 2016
  • Recent changes in educational paradigms that emphasize the performance or outcomes of education are redefining how learning objectives are being described as 'learning outcomes' in various academic disciplines. Medical education is not an exception to this trend. However, it has come to our attention that the key concepts and appropriate descriptions of learning outcomes have not been well understood among educators and that this lack of understanding has hindered our efforts to implement the practice in the field. This study aims to provide a direction to establish and describe learning outcomes by examining previous studies that have focused on setting learning objectives as well as learning outcomes. Setting and describing learning outcomes starts from reflection on the approach of behavioral learning objectives, which overemphasizes learner's acquired knowledge, skills, and attitude in each classroom rather than actual performance. On the other hand, the learning outcome approach focuses on what the learner is able to do as a result of a learning experience. This approach is more learner-friendly and encourages students to lead and be responsible for their learning process. Learning outcomes can best be described when the relevance of actual contexts and the hierarchy of learning objectives are considered. In addition, they should be in the form of context, task, performance, and level, as well as be planned with proper assessment and feedback procedures. When these conditions are met, the learning outcome approach is beneficial to students as it presents a curriculum that is more open to learners. Despite these advantages of the learning outcome approach, there is a possible concern that setting the learning outcomes and describing them can restrict evaluation to lower cognitive skills if the concept of learning outcome is narrowly interpreted or is set too low. To avoid such narrow applications, it is important for educators to understand the comprehensiveness of the learning outcome setting and to consider long-term outcomes embedded in an organizational vision rather than only short-term behavioral outcomes.