• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• Journal of Korean Academy of Nursing Administration
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• v.7 no.2
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• pp.349-359
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• 2001

This study was attempted to provide the basic data concerning development of stress management program for hospital nurses, and to focused on the analysis of job stress and social support according to the types of behavior pattern. The subjects were 296 staff nurses at a general hospital in Seoul. Data were collected with self-reported questionnaires and analyzed by SPSS-PC+ 8.0 win for descriptive analysis and ANOVA analysis. The results of this study indicated that; 1) The perceived job stress was negatively correlated with social support and was positively correlated with TABP. 2) The score of the perceived job stress was higher in TABP nurses than TBBP. The TABP nurses usually perceived more support from peers than from supervisors These results showed that the staff nurses who supported from supervisor felt less stress, and the score of the perceived job stress was higher in TABP nurses than in TBBP. So the differences in social support and job stress according to the types of behavior pattern must be considered significantly in development of the staff nurses' stress management program. Also it was needed to develop the strategies that TABP nurses was effectively supported by the supervisor.

• Journal of the Korean Society of Food Culture
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• v.19 no.5
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• pp.544-555
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• 2004

The purpose of this study is to highlight the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. This study focused on the consumers' behavior - mainly their switching behavior and loyalty toward relationship marketing activities exercised by from family restaurants. 269 usable questionnaires were collected from customers patronizing three family style restaurants in Seoul. Several statistical methods were used including descriptive analysis, reliability test, covariance analysis, confirmatory factor analysis, and covariance structural analysis. The result drawn from empirical test proved that relationship marketing activities actually are the significant determinants of relationship quality and thus to the customers' behaviors toward the restaurants they patronize. Managerial implications can be drawn from the result findings that restaurant companies can identify the activities of relationship marketing to continue the long-term relationship with their customers. Also restaurant companies can use the activities of relationship marketing as differentiating strategies, and allocate their resources into the activities of relationship marketing.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.13-26
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• 2008

This study aims to offer basic data for consumer education regarding the use of mobile phones by adolescent consumers in a correct way by researching and analyzing the consumption value and consumption behavior of adolescent consumers for mobile phones to see how they use mobile phone as consumers, which is a serious of user behaviors according to their plan, purchase, use, and disposal. Based on the research results, the study proposes the following in relation to the correct use of mobile phones by adolescent consumers. First, in the purchase or use of mobile phones, a more demonstrative consumption pattern was more likely for males than females and for those who are in higher grades than those who are not. Therefore, it is necessary to offer consumer education given the gender and school year rather than stereotyped consumer education. Second, it is necessary to offer objective information and give consumer education for checking the instant desire for something new in order to prevent an impulsive purchase based upon advertisements given the characteristics of adolescent consumers who prefer new designs or functions. Third, regarding the disposal of mobile phones, it is necessary to seek strategies for recycling mobile phones usefully at an administrative level to prevent mobile phones from being thrown away without being recycled.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.1100-1116
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• 2014

The purpose of this study is to investigate how children use the PAIR strategy for their audiences in the writing on the screen and how the comments play a role to communicate between an author and audiences. In order to perform this research, 7 elementary school students(4th-6th grade) participated in the literary education program designed to promote to write on the screen. As a result, 42 body texts(635 sentences) and 424 comments of children's writing on the screen were collected and analyzed according to the PAIR strategies and performance behaviour. The findings are as follows: first, 'attracting' is used the most among PAIR strategies and second, the most frequent performance behavior of comment is 'expression'. These findings indicate that children's writing strategy considering audiences tends to be emotionally appealing and performance behavior of comment is likely to focus on affective expression.

• Journal of the Korean association of regional geographers
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• v.12 no.2
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• pp.265-280
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• 2006

This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

• Journal of the Korea Institute of Building Construction
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• v.15 no.2
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• pp.249-255
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• 2015

The competition of construction market is keener, so construction companies are seeking the methods for improving the performance. Construction field organizations and managers should have an innovative behavior to improve the performance. However, construction field organizations and managers are negative to innovation because they are generally conservative. Therefore, the purpose of this study is to analyze the factors to influence the innovative behavior of building construction field managers. In this study, self-leadership, feedback seeking behavior and job involvement are selected the factors to influence the innovative behavior by literature reviewing. The results of correlation analysis showed that the behavior-focused strategies in self-leadership and the job involvement influence the innovative behavior of building construction field managers. In addition, the individual characteristics such as marriage, experience, position and type of employ influence the innovative behavior of their. This study is expected to help to improve the performance management system in construction field organizations.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.3
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• pp.3-12
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• 2019

Since offline contact becomes a strong differentiator as online market expands, the shopping mall calls for more complex and diverse tenant combinations and deployment plan strategies. There is, however, few practical research and causal verification of Tenant Mix, i.e., the combination and placement of tenant and users' behavior, has been conducted which is a key factor in spatial configuration. In practice, Tenant Mix is limited in prediction of consumption behavior of customers by the MD planners's experience and depends only on qualitative arbitrary plan. The purpose of this study is to find out the interrelationship between the spatial configuration and the users' behavior of Tenant Mix in shopping mall, and to present an objective basis in MD planning. According to the analysis, it was possible to know that there are differences in the relationship between the spatial configuration and the users' behavior dependent on the Tenant Mix, which is the space planning of shopping mall. It was also possible to find out the characteristics and differences in the users' behavior which is dependent on the spatial configuration for each tenant. Through this study, it was possible to know the impact of space organization on the users' behavior and the interrelationship between the use's behavior and spatial configuration by tenant together with their characteristics. We prove that the current MD planning has limitation due to lack of objective research on the combination and arrangement of space in the commercial space and only done empirically. This analysis can show the practical plan of combination and placement of tenant which is emphasized in complex and larger shopping malls, and contribute to the revitalization of shopping mall by better use of tenant.

• Journal of the Korean Society of Food Culture
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• v.18 no.1
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• pp.17-27
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• 2003

This study was intended to collect the baseline information on dietary behavior of adults to develop nutrition education program in the context of health promotion at community level. Nutrients intake of 135 housewives were assessed by 24 hour recall methods. Also food habits, nutrition knowledge and attitude were investigated by self-administered questionnaires. Our results indicated dietary intake of calcium and vitamin $B_2$ were insufficient when they were compared to Korean recommended dietary allowances(RDA). Among five food groups, intakes of milk and dairy product was inadequate as compared to the recommended amount. When we compared the fatness indices to self-evaluated meal problems, overeating and speedy eating were significantly related to fatness indices. Fatness indices such as relative body weight(RBW) and body mass index(BMI) were significantly higher in the subjects who self-evaluated their unsound food behavior as overeating. However, there were no significant differences of food habit score and nutrition knowledge among groups classified by fatness or meal problem. Body fat ratio, frequencies of night snack and skipping meal significantly increased with age. Food habit score was positively related to health-concerned attitude and active attitude toward change. We concluded that nutrition education program for housewives should include detailed strategies to modify unsound food behaviors for healthy weight.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.485-494
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• 2020

Club activities play an important role for college students in adapting to their college life. This study was therefore undertaken to investigate the effects of club activities on the communication skills and self-leadership of nursing students. Convenience sampling method was applied for 147 students enrolled in the nursing department of university in D city, of which 119 subjects participated in club activities. Data was collected from October 15 to November 30, 2019, and analyzed by applying 𝑥² test, t-test, and hierarchical multiple regression analysis, using the IBM SPSS/WIN 22.0 program. Results: Communication skill and self-leadership were above the middle level. Depending on the club activities, significant differences were obtained for grade (𝑥²=8.07, p=0.045), major satisfaction (𝑥²=8.26, p=0.010), and communication skill and behavior-focused strategies (t=4.48, p=0.036). Factors affecting communication skill were behavior-focused strategies, constructive thought pattern strategies, and activeness amongst club activities. Therefore, the numerous club activity experiences of subjects helped improve the communication skill which, in turn, helps improve self-leadership. Our study indicates the necessity to seek an educational strategy that encourages active club activities of nursing students, for improving the core competencies of professional nurses, encompassing communication skills and self-leadership.