• 대한가정학회지
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• 제42권2호
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• pp.33-46
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• 2004

This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

• 패션비즈니스
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• 제13권3호
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• pp.62-76
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• 2009

The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.

• 대한간호학회지
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• 제28권3호
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• pp.550-562
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• 1998

The purpose of this study was to test the Theory of Planned Behavior in the prediction of contraceptive behavior among married women. This study used a descriptive correlational design to examine the relationships among the study variables. Eighty married women in Seoul and Kyungki-do participated in this study, Research instruments used were the tool for measuring TPB variables search as attitude toward contraception, subjective norm, perceived behavioral control, and intention ; and the tool for measuring contraceptive behavior. The former was modified by the researcher according to Ajzen & Fishbein(1980)'s guidelines for tool development and Jee (1993)'s tool. The latter was developed by the researcher Data was collected from July 20, 1996 to October 25, 1996. The results are as follows ; The three factors, attitude, subjective norm and perceived behavioral control of contraception can explain 30% of the variance in contraceptive intention. Inspection of path coefficient for each of the three predictor variables revealed that subjective norm and perceived behavioral control were the predictor variables on intention, while attitude was not. ; and intention and percevied behavioral control factors can explain 42% of the variance in contraceptive behavior. Inspection of path coefficient for each of the two predictor variables revealed that intention and perceived behavioral control were the predictor variables on behavior. In conclusion, this study identified that Theory of Planned Behavior was a useful model in the prediction of contraceptive behavior, and the contraceptive service program based on the TPB variables would be an effective nursing intervention for the change in contraceptive behavior.

• 한국의류산업학회지
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• 제16권6호
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• pp.888-896
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• 2014

This study examines the effect of college students' interpersonal relations disposition on appearance concern and appearance management behavior. Questionnaires were administered to 202 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. Five factors of appearance management behavior (body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior), seven factors of interpersonal relations disposition (independent/responsibility, sympathetic/receptive, sociable/friendly, competitive/aggressively, conspicuous/narcissistic, defiant/distrust, dominant /supreme) and two groups of appearance concern (high, low) were utilized for the problem analysis of the study. The results of this study were: First, Interpersonal relations disposition had an influence on appearance management behavior. Conspicuous/narcissistic type showed a positive influence on body management behavior, skin care behavior, hair/fashion behavior, cosmetics usage behavior, plastic surgery behavior. The sympathetic/receptive type showed a positive influence on skin care behavior and the competitive/aggressively type showed a positive influence on hair/fashion behavior; however, independent/responsibility type showed a negative influence on cosmetic usage behavior. Second, dominant /supreme type showed a negative influence on appearance concern; however, conspicuous/narcissistic type and defiant/distrust type showed a positive influence on appearance concern. Third, the appearance concern groups showed differences on appearance management behavior. The higher appearance concern group compared to the low appearance concern group were more active for cosmetics usage behavior, hair/fashion behavior, plastic surgery behavior, body management behavior and skin care behavior.

• 가정과삶의질연구
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• 제19권5호
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• pp.1-14
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• 2001

The purpose of this study was to examine the relationships between child’s temperament and behavior problem according to child’s sex. The subjects for this study were children’s mothers of 2nd grade selected from elementary schools in Busan. Han, Sae-Young’s questionnaires(1996) on child’s temperament and Kim, Min-Kyung’s questionnaires(1998) on child’s behavior problem were used. Statistical techniques such as t-test, Pearson’s correlation, multiple regression, canonical were used. The results were as follows : (1) According to sex, there were no significant differences in child’s temperament. But there were significant differences in child’s behavior problem. The boys got higher scores than girls in hyperactive/distractive behavior and in hostile/aggressive behavior. (2) There were significant correlations between child’s emotionality and hyperactive/distractive behavior, between child’s emotionality and anxious/fearful behavior, between child’s emotionality and hostile/ aggressive behavior, and between child’s activity and hyperactive/distractive behavior. (3) The predicted variables for child’s hyperactive/distractive behavior were emotionality and activity. The predicted variable for chid’s anxious/fearful behavior and hostile/aggressive behavior was emotionality. (4) Among three dimensions of boy’s temperament, the effective variable was emotionality. And among three dimensions of boy’s behavior problem were anxious/fearful behavior and hostile/aggressive behavior. Among three dimensions of girl’s temperament, the effective variable was emotionality. And among three dimensions of girl’s problem behavior was anxious/fearful behavior. Implications of this study were discussed in terms of child’s temperament and behavior problem.

• 산업융합연구
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• 제14권1호
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• pp.1-13
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• 2016

I have done a case study on individual level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the individual level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as individual differences, attitude, emotion & stress, perception & learning, and motivation in the Korean textbooks for the better future study.

• 산업융합연구
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• 제14권1호
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• pp.27-37
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• 2016

I have done a case study on organization level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the organization level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as organizational structure, organizational culture, and organizational change in the Korean textbooks for the better future study.

• 산업융합연구
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• 제14권1호
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• pp.47-58
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• 2016

I have done a case study on group level based-organizational behavior textbooks published in Korea and USA. The objects are 'organizational behavior' by Su Yong Jung and 'organizational behavior' by Im Chang Hee in Korea, and 'organizational behavior' by Schermerhorn, Osborn, Uhl-Bien, & Hunt and 'organizational behavior' by Robbins, & Judge. The goal of this study is to identify the differences of the perspectives on the group level based-organizational behavior between Korean and American textbooks. This research finding shows that it is valid to classify organizational behavior into such categories as group & team, communication, decision making, leadership, power, and conflict & negotiation in the Korean textbooks for the better future study.

• 대한간호학회지
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• 제28권4호
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• pp.931-940
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• 1998

This study was done to describe health behavior and determine affecting factors in Korean adults, based on the Health Behavior Assessment tool. The subjects were sample of 298 adults from five cities. The instrument for this study were Health Behavior Assessment tool (30 items, 4 scale). Frequency, percentage, t-test, ANOVA, cluster analysis with SPSS program were used to analyze the data. The results of the study are as follows ; 1) The average item score for health behavior was 2.56, the highest score on the subscale was limitation of liking(M=3.16), followed by stress management (M=2.98), nutrition(M=2.82), energy conservation (M=2.67). 2) A significant difference between age, sex, perception of health, and health behavior were found. 3) Pattern of health behavior among Korean adults focused on stress management in order to obtain emotional stability, and balance and harmony in dietary life, and energy conservation. Patterns of health behavior in Korean adults is unique in each individual. Therefore nursing intervention skill for health promotion have to be developed based on the health behavior in each individual.

• 한국보육지원학회지
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• 제16권5호
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• pp.47-67
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• 2020

Objective: The main purpose of this study was to investigate the direct effect of maternal parenting behavior and indirect effects through preschoolers'executive function on three types of social behavior, prosocial, aggressive and withdrawn behavior. Methods: A total of 299 mothers and their preschool-aged children were the subjects of this study. Mothers completed the questionnaire that included measures of their parenting behavior, preschoolers' executive function, and social behavior. Results: First, mothers' positive parenting behavior had a direct effect on preschoolers' prosocial behavior, and mothers' negative parenting behavior had direct effects on preschoolers' aggressive and withdrawn behavior. Second, mothers' positive parenting behavior had indirect effects on preschoolers' prosocial, aggressive and withdrawn behavior through preschoolers' executive function. In contrast, indirect paths from maternal negative parenting behavior to social behavior through preschoolers' execution function were not significant. Conclusion/Implications: These findings underscore the importance of executive function during early childhood and suggest the need for effective parenting programs to promote executive function.