• 제목/요약/키워드: Behavior items

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중년여성의 건강증진행위에 관한 연구 (Health Promotion Behavior of Middle-Aged Women)

  • 권영숙;이명숙
    • 한국보건간호학회지
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    • 제12권2호
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    • pp.89-106
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    • 1998
  • The Health Promotion Model by Pender(l987) was used as the conceptual framework for analyzing the health promotion behaviors. The purposes of this study were to describe health promoting life style behaviors in 245 women between the ages of 35 and 59 living in Seoul and other cities and to find their predictive factors. Data were collected from 1st to 23th. June. 1998. The tool used for this study was structured questionnaire with consisted of 8 items on general characteristics. 5 items on health related characteristics. 43 items on health promoting life style. 28 items on menopausal symptoms. 5 items on family support. and 28 items on self-efficacy. The collected data were analyzed using the SAS. yielding descriptive statistics. ANOVA. Pearson's Correlation. stepwise multiple regression. The findings of this study are as follows. 1) The mean score of health promotion behavior(3.25) is not high. The mean scores of this self actualization (3.73). interpersonal support (3.68). and nutrition (3.57). regulation of stress (3.22) in domains are higher than health responsibility (2.90). exercise (2.63). 2) The results of the comparison between the health promotion behaviors and general variables showed a statistically significant difference in education (P=.0061), domestic economy status(P=.0001). perception of health status(P=.0001) but. age. state of menstruation. perception of weight is not significant difference. 3) The correlation between health promoting life style and self-efficacy(P=.0001). family support(P=.0001) is significant. But. there is no correlation between health promoting life style and age. number of family. perception of weight. 4) In the cognitive-perceptual factors. self-efficacy (P=.0001) is very significant predictor (accounted for $39.7\%$) and in the modifying factors. family support(P=.0001) is very significant (accounted for $9.0\%$). It is same to other research results.

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아동의 온라인 게임 중독 성향 측정을 위한 한국형 검사 척도 개발 (Development of Korean Scale for Measuring Children's Online Game Addiction Tendency)

  • 이철현
    • 컴퓨터교육학회논문지
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    • 제10권6호
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    • pp.29-38
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    • 2007
  • 이 연구의 목적은 아동의 온라인 게임 중독 성향을 측정하기 위한 한국형 검사 척도를 과학적인 절차에 따라 개발하는 것이다. 3차례에 걸쳐 실시된 예비검사에서 문항 분석, 신뢰도 분석, 요인 분석이 수행된 결과 30문항으로 구성된 본 검사척도가 결정되었다. 본 검사에서는 준거타당도 검증을 위하여 온라인 게임 이용 실태 및 태도와 더불어 심리적 변인 4가지인 공격성 척도, 충동성 척도, 외로움 척도, 자기 통제력 척도를 포함하였고, 전국 초등학교 5, 6학년 2,584명의 학생이 조사에 참여하였다. 본 검사 결과에 대하여 문항 분석, 신뢰도 분석이 수행되었고, 탐색적 요인 분석과 준거 변인과의 상관 분석에 의해 타당도가 검증되었다. 마지막으로, 표준화 절차를 통해 7개 하위요인, 30문항으로 구성된 최종 검사 척도와 중독 집단 분류 규준을 개발하였다.

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메타버스 플랫폼 '제페토' 이용자의 가상패션 스타일 선호도 및 구매행태 분석 (Analysis of Virtual Fashion Style Preferences and Purchasing Behavior of Metaverse Platform 'Zepeto' Users)

  • 김가야;성옥진;김숙진
    • 패션비즈니스
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    • 제26권3호
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    • pp.33-49
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    • 2022
  • In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

빅데이터의 연관규칙과 브랜드 충성도를 활용한 패션품목 구매패턴과 구매채널 전환패턴 분석 (Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data)

  • 권기용
    • 복식문화연구
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    • 제32권2호
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    • pp.199-214
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    • 2024
  • Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.

회전율 차이를 갖는 제품 저장 시스템에 관한 연구 (A Study on the Storage Systems for the Items Having Different Turnover Rates)

  • 임상규
    • 대한산업공학회지
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    • 제18권1호
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    • pp.1-9
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    • 1992
  • This work is to study the behavior of certain storage systems in which items with different turnover rates are stored. In particular, we assume that items can be divided into two types: high and low turnover. We try to find simple policies that induce favorable zoning, which will reduce the storage and retrieval distance of items. We define a desirable property of a good policy which we call asymptotically efficient, and show that the Zone-z policy is asymptotically efficient if the zone size is proportional to the expected number of high turnover items in the system in equilibrium.

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부부간 역기능적 의사소통 행동 척도 개발 - Gottman의 네 기수(騎手) 개념을 중심으로 - (Development of the Dysfunctional Communication Behavior Scale for Married Couples - Focusing on Gottman's Four Horsemen of the Apocalypse -)

  • 권윤아;김득성
    • 대한가정학회지
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    • 제46권6호
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    • pp.101-114
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    • 2008
  • The purpose of this study was to develop a self-report scale measuring dysfunctional communication behaviors that Korean husbands and wives may use during marital fights. Based on the four concepts of criticism, contempt, defensiveness, and stonewalling proposed by Gottman(1994a), an initial pool of 38 items was developed. Through expert reviews of the 38 items to assess content validity, preliminary 30 items were selected. Using a sample of 89 married couples who were living in Susan, Korea, we conducted item analyses and exploratory factor analyses with the 30 items. These analyses yielded a final 19-item, four-factor scale : criticism(5 items), contempt(5 items), defensiveness(5 items), and stonewalling(4 items). The internal consistency estimates for these subscales were satisfactory. Finally, using another sample of 228 wives, we conducted confirmatory factor analysis to confirm cross validity of the 19-item, four-factor model. The result indicated that this model fitted the data reasonably well. All standardized factor loadings were significant in this model. The results of this study supported reliability and validity of this scale.

Preliminary Development of a Scale for the Measurement of Information Avoidance

  • Kap-Seon, KIM
    • 웰빙융합연구
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    • 제6권1호
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    • pp.23-31
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    • 2023
  • Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

리빙 라이프 스타일 숍 브랜드의 매장 체험요소 사례분석과 소비자들의 매장이용행태, 제품구매동기, 매장태도에 대한 실증적 연구 (A Case Study on Living Lifestyle Shop Brands focusing on Store Experiential Factors and an Empirical Study on Store Usage Behavior, Product Purchase Motives, Store Attitudes of Living Lifestyle Shop Consumers)

  • 서고우미;오경화
    • 한국의류산업학회지
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    • 제19권4호
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    • pp.448-467
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    • 2017
  • Attention to living lifestyle shops covering with the wide product range including household items, interior decoration, and bedding have recently increased since consumers have been improving their standard of living and income levels and they are getting more interested in up-to-date trends of global living lifestyles. The purpose of this study is first, to analyze the market situation of living lifestyle shops using the case study method and second, to investigate consumer's store usage behavior, product purchase motives, and attitudes to the living lifestyle shops using the empirical study method. For an empirical study, the survey was conducted with 20s to 50s female respondents who have visited living lifestyle shops and a total of 227 responses were analyzed using SPSS 18.0. The results of this study were as follows. The most frequently visit store was MUJI and most of respondents tended to visit the store once a month and their interest and purchase items were household items. Only impulsive purchase motives among other motives of living lifestyle shops, such as others-oriented, situational, and reasonable motives, significantly had a positive effect on store attitudes toward living lifestyle shops. There were differences in purchasing items at living lifestyle shops depending on marriage status and occupation. Purchase motives of living lifestyle products were statistically influenced by demographic factors such as age, marriage status and income level, however store attitudes were not. The managerial implications for living lifestyle shops are discussed limitations and areas for future research as well.

여성의 명품 구매행동과 만족도에 영향을 미치는 요인 -명품 소비가치와 명품 관련 태도를 중심으로- (The Influence of Consumption Value and Attitude about Luxury Goods by Women on Consumption Behavior and Satisfaction)

  • 성수행;홍은실
    • 한국지역사회생활과학회지
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    • 제24권4호
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    • pp.517-536
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    • 2013
  • The purpose of this research was to examine the trend of women consumption value and attitude on luxury goods and to analyse the relations between the behavior of purchasing luxury goods and satisfaction of consumers who buy luxury items. A total of 548 questionnaires were obtained in July and August 2011 from female respondents in their 20s to 40s who have bought at least one luxury item in the last 3 years. Collected data was analysed with factor analysis, t-test, ANOVA, Duncan's test, and multiple regression in SPSS. The research results are summarized as follows: First, household income and personal expenditure were main factors in determining substantial differences in attitudes towards luxury goods and counterfeits. Second, the difference in frequency of buying luxury items was decided by household income, and expenditure and purchase cost, which varied based on age, education, occupation, household income, and expenditure. Third, both the younger consumers with more household income and expenditure and consumers with positive attitude towards luxury items but negative attitude towards the counterfeits purchased the luxury goods more frequently than those who are older with less incomes and expenditures. Fourth, consumers with more incomes and expenditures along with negative attitude towards the counterfeits spent more money on the luxury items. Consumers with less personal ostentation but with great pleasure consumption value for luxury goods spent more money on luxury goods. Fifth, the satisfactions of purchasing luxury goods were influenced by following variables such as positive attitudes toward luxury goods, ostentation, enjoyment and quality in consumption value.

교사용 25~36개월 영아 행복감 척도 개발 및 타당화 연구 (Development and Validation of 25~36 Months Old Infant's Happiness Scale for Teachers)

  • 민선희;김용숙
    • 한국산학기술학회논문지
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    • 제20권2호
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    • pp.130-143
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    • 2019
  • 이 연구는 25~36개월 영아 행복감 구성요인을 확인하고 영아 행복감을 측정할 수 있는 척도를 개발하는데 연구의 목적이 있다. 이를 위해 문헌, 선행 측정도구 분석내용과 포커스그룹 인터뷰 내용을 통해 영아 행복감 구성요인과 문항을 선정하였다. 선정된 문항의 타당화를 위해 D지역 25~36개월 영아 250명을 대상으로 설문을 실시하여 확인적 요인분석, 구인타당도, 공인타당도, 신뢰도를 검증하였다. 그 결과는 첫째, 이 연구에서 개발된 영아 행복감 척도의 구성요인과 문항은 문제행동(4), 몰입을 통한 성취(4), 친구와의 관계(4), 교사와의 관계(4), 물리적 환경(3), 긍정정서(4), 부정정서(3), 건강(3)의 총 8개 구성요인과 29문항이다. 둘째, 영아 행복감 척도의 구인타당도는 문항 적합도 CFI=0.89, TLI=0.88, RMR=0.05로 적합하였으며, 집중타당도와 판별타당도를 확보하였다. 공인타당도는 기존에 개발된 측정도구의 구성요인들과 유의미한 관련성을 보였다. 마지막으로 신뢰도는 0.71-0.89로 나타나 이 연구에서 개발된 영아 행복감 척도는 영아의 행복감을 측정하기 위한 신뢰도와 타당도를 갖춘 척도라 할 수 있다. 그러므로 영아 행복감 척도는 영아 행복감 증진을 위한 프로그램 개발 및 적용의 효과를 검증해주는 주요 검사도구로서 활용될 수 있을 것으로 기대된다.