• 무역학회지
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• 제46권5호
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• 자원ㆍ환경경제연구
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• 제15권2호
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• pp.147-175
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• 2006

본 연구는 환경오염물질로부터의 건강위험에 대한 소비자들의 반응을 분석하는 데 중요한 세 가지 요소인 위험인지(perceptions), 자기보호행동(behavior) 그리고 가치평가(valuation)를 체계적으로 분석하고자 시도하였다. 소비자들의 수돗물 음용과 관련한 건강 위해 가능성에 대한 염려와 우려 수준에 영향을 미치는 요인들을 분석하고, 나아가서 건강상 안전한 음용수에 대한 소비자들의 선호를, 정책적으로 논란이 되고 있는 유해물질인 비소를 사례로 조건부행동접근법(contingent behavior method)을 적용하여 측정하였다. 전라북도 지방에 거주하는 500명의 소비자들을 대상으로 한 실증분석의 결과는, 대부분의 응답자들이 수돗물에 잔류된 유해물질로 인한 건강위험에 대해 상당히 우려하고 있었으며, 이러한 우려와 염려의 심각성이 산발적이고 임의적이라기보다는 나이, 성별 그리고 가족수 등 응답자들의 인구통계학적 특성에 따라 이질적이지만 체계적으로 반응하였다. 그리고 이러한 주관적인 위험인식은 또한 안전한 음용수에 대한 구매의도에도 영향을 미쳤다. 아울러 응답자들에게 제시된 객관적 건강위험정보는 단독으로는 영향을 미치지 않았지만, 실제 위험회피행동 여부를 나타내는 변수와의 상호작용이 허용되자 안전한 음용수의 선택에 유의한 영향을 미쳤다. 물론 실제 시장구매상황에서 익숙한 가격의 차이 역시 안전한 음용수에 대한 진술된 선호를 설명하는데 매우 중요한 변수였다. 또한 가상선택에 참여하지 않은 무응답자들을 제외할 경우 표본선택편의의 가능성이 통계적으로 유의하였고, 이러한 표본선택편의는 특히 가격변수의 계수추정치에 영향을 미쳤으며, 결과적으로 건강위험 감소에 대한 지불의사 추정치에도 영향을 미치는 것으로 나타났다.

• Asian Pacific Journal of Cancer Prevention
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• 제13권9호
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• pp.4321-4326
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• 2012

The current study aimed at exploring the knowledge and beliefs of men aged forty years and over towards prostate cancer screening and early detection in three Arab countries. The field work was conducted in three countries; Saudi Arabia, Egypt and Jordan, during the period February through December 2011. Our target population were men aged 40 years and over. It was a population-based cross sectional study comprising 400 subjects at each site. In addition to socio-demographic data, history of the present and past medical illness, practice history of prostatic cancer examination, family history of cancer prostate; participants were inquired about their knowledge and attitude towards prostate cancer and screening behavior using two different likert scales. The percentage of participants who practiced regular prostate check up ranged from 8-30%. They had poor knowledge and fair attitude towards prostate cancer screening behavior, where the mean total knowledge score was $10.25{\pm}2.5$, $10.76{\pm}3.39$ and $11.24{\pm}3.39$ whereas the mean total attitude score was $18.3{\pm}4.08$, $20.68{\pm}6.4$ and $17.96{\pm}5.3$ for Saudi Arabia, Egypt and Jordan respectively. The respondents identified the physicians as the main sources of this information (62.4%), though they were not the main motives for regular checkup. Knowledge was the only significant predictor for participants' attitude in the multiple regression models. Participants' attitudes depends mainly on level of knowledge and quantity of information provided to the patients and their families. Such attitudes should rely on a solid background of proper information and motivation from physicians to enhance and empower behaviors towards prostate cancer screening practices.

• 보건교육건강증진학회지
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• 제23권2호
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• pp.77-89
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• 2006

Objectives: Recent studies have shown that tailoring to women's individual beliefs and stage of cancer screening adoption increase the probability that cancer screening will ensue. To identify variables associated with cancer screening behavior, many studies for cancer screening have used the Transtheoretical Model(TTM). This study was carried out to identity the cognitive and behavioral factors associated with breast cancer screening by stages of change among women, forties aged. Methods: Building on the TTM constructs, we collected the data to test the association with cognitive and behavioral factors for breast cancer screening by stage of change among women, forties aged (N=232), using the self-reported questionnaire. The stages of change were grouped according to screening participation and intention for breast cancer as precontemplation, contemplation, preparation, action, and maintenance. We found out the association between breast cancer screening and cognitive and behavioral factors, and testified the difference between stages of change by chi-square test, one-way ANOVA, and multiple comparison analysis(Duncan test). Results: Analyses of 232 women showed that participation on mammography was 68.1% within lifetime and 46.1% within last 2 years, and we found out the association with breast cancer screening participation, intention and cognitive-behavioral factors. The stages of change based on participation and intention were different from the decisional balance, the screening attitude, and the self-efficacy(p<0.01). The decisional balance was differ from stages of change because the difference on opinions about pros(positives) and cons(negative) were likely to significant by stages of change(p<0.05, p<0.01). Conclusion: To increase the screening rate for breast cancer, it should be developed the tailored message and recommend guideline. And the tailored message should be designed to increase the pros of breast cancer screening(mammography) and to decrease the cons, and considered the woman's stage of adoption.

• 간호행정학회지
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• 제2권2호
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• pp.17-42
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• 1996

Most human behaviors are based on self-perceptual image. Subjectivity in professional nursing image is shown in their opinions, beliefs, values, and attitudes of professional nursing and it helps to understand individual's behavior. This study was initiated to find the characteristics and patterns in subjectivity of hospital nurses' professional nursing image. The Data were collected from Apr. 20 to Aug. 22, 1996. The research method employed Q-methodology which is based on self-psychology and abductive logics. Analysis of Q-type obtained by QUANL pc program. The characteristics of professional nursing image was analyzed based on the typal array, extreme comments, and the subject's demographic information. The results revealed that there are three different types on the professional nursing image. The three types were named as follows : The first type, the Improvable, consisting of 6 subjects, preferentially perceived nursing is human behavior as life process, coordinating with other health personnel for the patients as nurses' important role. On the other hand, they are taking a little dissatisfied view of professional nursing image, which can be estimated to advance for the construction of the professional nursing image. The second type, the Self-conflicted, consisting of 13 subjects, who have the subjectivity of the image by focusing on external and environmental factors rather than developing positive individual nurses' image for their profession. They have very conflic-ting and self-degrading traits. The third type, the Affirmative, consisting of 10 subjects, who appreciate the essence of nursing, and that they highly perceived nurse' positive attitude, devotion, mature interrelationship and self-developing efforts etc. In conclusion, this study discovers three types on the professional nursing image and their relationship. By identifying the nature of three types, this study suggests that the results should be useful reinforcement tool in educating nursing students as well as in continuing education for hospital nurses.

• 한국의류산업학회지
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• 제19권5호
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• pp.559-568
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• 2017

The purpose of this study was to identify the socio-psychological variables and demographic factors influencing the difficulty people may have in discarding fashion goods. In addition, differences of disposal behavior were investigated according to the degree of reported difficulty with which people discarded fashion goods. A total of 260 survey questionnaires were analyzed. Frequency, correlation, exploratory factor analysis, reliability, t-test and multiple regression analyses were used for data analysis using SPSS 22.0. The study results were as follows. First, the difficulty of discarding of fashion goods was positively affected by concern for the environment and the potential for creative reuse of fashion goods, whereas it was not influenced by interdependence. Second, there were differences in the difficulty with which people discarded fashion goods according to demographic factors such as gender and whether or not they held certain religious beliefs; however, there were no differences among other demographic factors. Third, the group demonstrating a high degree of difficulty in discarding fashion goods preferred certain disposal behaviors such as donating to religious organizations, schools, charities etc., exchanging with other people or bartering, reforming for other purposes, selling to secondhand shops or on the internet, storing without wearing it, or discarding it after salvaging reusable parts. The results of this study provide various guidelines for consumers and retailers of fashion products who are interested in the efficient disposal of fashion goods.

• 지식경영연구
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• 제13권4호
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• pp.31-54
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• 2012

This study examines whether employees' legitimacy perceptions of corporate social responsibility (CSR) affect their organizational citizenship behavior (OCB). It also investigates whether CEO's visionary leadership can moderate this causal relationship. CSR legitimacy is defined in the current study as employees' personal beliefs about the appropriateness of corporate CSR activities. In fact, employees evaluate the appropriateness of CSR activity based on its consistency with corporate philosophy (e.g. corporate mission, vision, and values) which functions as employees' referencial belief structure. If CSR activity is perceived as one of firm's effort to fulfill its mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are congruent, employees will consider firm's CSR activity as legitimate. If, however, employees think that CSR activity is not congruent with firm's mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are inconsistent, they will perceive that CSR activity of their firm is not legitimate. In the current study, we propose that employees who perceive that the CSR activity of their firm is legitimate are more likely to engage in OCB. In addition, we hypothesize that CEO's visionary leadership can strengthen the positive effect of employees' perception of CSR legitimacy on their OCB. We tested these hypotheses with the sample of 383 employees from 32 companies listed on DJSI (Dow Jones Sustainability Index) Korea 2009. We employed the HLM (hierarchical linear modeling) program to decompose the multi-level random effects. We found that CSR legitimacy perceptions of employees increase employees' OCB and that CEO's visionary leadership moderates this relationship. We discussed implications of these findings in more detail.

• Asian Pacific Journal of Cancer Prevention
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• 제16권7호
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• pp.2637-2643
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• 2015

Background: It has been proven that an individuals health behavior is determined through a series of processes. This study aimed to assess the stages of adoption of breast cancer screening, and to identify the factors relating to progress through these stages. Materials and Methods: There were 202 female participants aged 20-59 years who were living in Chungbuk, South Korea. They were informed of the study purpose and agreed to participate. Data were collected from October 2010 to January 2011 by assessing the breast cancer screening stage, health beliefs, socio-demographic factors, and other facilitating factors. The participant current stage of adoption of breast cancer screening was classified using the Precaution Adoption Process Model (PAPM), and the various PAPM stages were compared with each other to identify factors likely to determine progress between stages. The data were analyzed using the ${\chi}^2$-test, ANOVA, Duncan test, and multiple logistic regression. Results: Approximately half of all participants were not on-schedule for breast self-examination and mammography (unaware, 9.4% and 11.4%, unengaged, 8.4% and 5.0%, undecided, 20.3% and 17.8%, decided not to act, 1.5% and 1.0%, decided to act, 13.4% and 15.3%, respectively). The factors likely to determine the progress from one stage to another were age, marital status, exposure to media information about breast cancer, self-efficacy, and perceived severity. Conclusions: These results suggest that it is necessary to develop a tailored message for breast cancer screening behavior.

• 경영정보학연구
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• 제8권3호
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• pp.105-123
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• 2006

모바일 커머스는 새로운 비즈니스 상거래의 방식으로 등장하고 있다. 새로운 방식의 비즈니스임에도 불구하고 아직까지 왜 많은 사람들이 점점 모바일 커머스에 매료되는지 또한 지속적으로 사용을 하는지에 대한 연구가 적다. 본 연구는 외적인 동기요인과 내적인 동기요인이 모바일 커머스 사용자의 만족에 어떻게 영향을 미치는가에 대한 연구이다. 본 연구모델은 기술수용 모델과 가치만족 이론 그리고 동기이론을 적용하여 모바일 커머스에 대한 이용자들의 사회적 행동이론을 연구하였다. 본 연구는 인지적 믿음인, 내적인 동기요인과 외적인 동기요인이 사용자 만족에 영향을 주고 그리고 만족한 사용자는 결과적으로 긍정적인 입소문 내는것으로 밝혀졌다.

• 한국초등수학교육학회지
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• 제6권1호
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• pp.1-21
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• 2002

교사들의 교수 행동은 그들 신념의 직접적인 영향을 받고 학생들의 신념 체계 형성에 직접적인 영향을 미친다. 본 연구에서는 교원 양성 대학의 교육과정이 예비교사들의 긍정적 신념 체계 형성에 도움을 줄 수 있는가를 경험적으로 살펴보았다. 먼저 신입 예비 교사들의 수학에 대한 신념을 묻는 설문 조사 결과, 신입 예비 교사들의 전체적인 수학에 대한 신념이 다소 긍정적으로 나타났으나 만족할 만한 수준은 아니었다. 그러나 ‘수리 철학’ 강의를 실시한 뒤 나타나는 수학적 신념 변화를 사전-사후 질문지로 분석한 결과, 신입 예비 교사가 수학 교수 학습 방법 등 수학 교육과 관련한 교과목을 이수하지 않은 상황에서도 수학에 대한 신념이 매우 긍정적으로 바뀌었음을 알 수 있었고, 그 중에서도 수리 철학 그 자체의 개념과 가장 부합되는 수학 본질 신념 영역에서 가장 많은 변화를 보여 주었다. 이를 통해 예비 교사들을 대상으로 실시한 수리 철학 강의가 예비 교사들의 수학에 대한 긍정적 신념 체계 형성에 많은 영향을 주었음을 알 수 있었다.