• Title/Summary/Keyword: Behavior Research

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The Effect of Return Policies on Return Behavior in Online Fashion Shopping - Focusing on the Mediating Effect of Purchasing Orientation Considering Returns - (온라인 패션 쇼핑 시 반품 정책이 반품 행동에 미치는 영향 - 반품 고려 구매 성향의 매개 효과를 중심으로 -)

  • Jae Im Jang
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.280-290
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    • 2023
  • As consumers are increasingly shopping online for fashion products, their return behavior is also increasing. Regarding the factors affecting return behavior, this study explores the effect of the purchasing orientation considering returns that are derived from bracketing purchase behavior, monetary lenient return policies, and non-monetary lenient return policies. Additionally, this study examines the effect of monetary/non-monetary lenient return policies on return behavior, mediated by the purchasing orientation considering returns. This study was conducted through an online survey and 238 data were collected and used for analysis. Two research models were designed for each independent variable of monetary lenient return policies, and non-monetary lenient return policies, and the path of the research model was analyzed using Process Macro 4.0. The study found that the sub-dimensions of return policy - monetary or non-monetary return policies - had different effects on return behavior through purchasing orientation considering returns. Monetary lenient return policies had a positive direct effect on return behavior, and purchasing orientation considering returns mediated the effect of the monetary lenient return policies on return behavior. However, the non-monetary lenient return policies only positively and significantly directly affected return behavior. The findings of this study contribute to understanding consumers' purchasing orientation considering returns. Furthermore, from the effect of the return policy on return behavior, the results are valuable as they can help fashion marketers establish a return strategy.

Author's Ethical Behavior for Conducting Environmental Education-Related Research

  • WOO, Hyein
    • Journal of Research and Publication Ethics
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    • v.3 no.2
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    • pp.13-17
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    • 2022
  • Purpose: Environmental education-research mainly focuses on the relationship between people and the environment. The purpose of this study is to focus on elaborating on the various ethical behaviors crucial in environmental education-related research. The study utilized a literature review of initial studies conducted on the topic as the primary source of information. Research design, data and methodology: This study has selected the literature content analysis as a research design because this analysis tool provided the present author numerous and tremendous previous works in the realm of authors' ethical issues within environmental education area and prior research already confirmed the high quality of an instrument. Results: Based on the investigation of the literature analysis, the findings emphasize that, while making any choice regarding environmental studies and research, authors and researchers must consider how ethical behavior might be applied to the particular circumstance. There are three ethical behaviors for authors and they can be founded in the section 3 of this study. Conclusions: As a conclusion of this study, three major subfields of environmental ethics-resource ethics, animal ethics, and ethics of nature protection-serve as the foundation for ethical behavior in research on environmental education. The ethical treatment of scarce resources, deployable resources, and environmental media.

The Operators' Non-compliance Behavior to Conduct Emergency Operating Procedures - Comparing with the Complexity of the Procedural Steps

  • Park Jinkyun;Jung Wondea
    • Nuclear Engineering and Technology
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    • v.35 no.5
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    • pp.412-425
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    • 2003
  • According to the results of related studies, one of the typical factors related to procedure related human errors is the complexity of procedures. This means that comparing the change of the operators' behavior with respect to the complexity of procedures may be meaningful in clarifying the reasons for the operators' non-compliance behavior. In this study, to obtain data related to the operators' non-compliance behavior, emergency training records were collected using a full scope simulator. And three types of the operators' behavior (such as strict adherence, skipping redundant actions and modifying action sequences) observed from the collected emergency training records were compared with the complexity of the procedural steps. As the results, two remarkable relationships are obtained. They are: 1) the operators seem to frequently adopt non-compliance behavior to conduct the procedural steps that have an intermediate procedural complexity, 2) the operators seems to accommodate their non-compliance behavior to the complexity of the procedural steps. Therefore, it is expected that these relationships can be used as meaningful clues not only to scrutinize the reason for non-compliance behavior but also to suggest appropriate remedies for the reduction of non-compliance behavior that can result in procedure related human error.

The mediating role of team learning behavior between team efficacy and team innovative performance in R&D team (연구개발팀에서 팀 효능감과 팀 혁신성과간의 관계에서 팀 학습행동의 매개역할)

  • Lee, Jun Ho;Kim, Hack Soo
    • Knowledge Management Research
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    • v.13 no.3
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    • pp.105-125
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    • 2012
  • Previous studies have focused on individual and organizational learning. Amid an increasingly complex business environment, a team system designed to improve flexibility and adaptability constitutes the most basic part of an organization. Still, team learning has rarely been discussed. In addition, team learning behavior, despite being an important part of a team process, is often mentioned as a team-level outcome variable. Given that team learning behavior involves constant changes in thinking and behavior, a shared belief among team members is needed in order to positively influence innovative performance of a team. In spite of that, there has been only limited discussion of it. Besides, few domestic studies have dealt with R&D teams that can clearly demonstrate team learning behavior and team innovative performance. This study is an empirical analysis of the impact of team efficacy on team innovative performance and the mediating role of team learning behavior based on materials collected from team leaders and their immediate subordinates in 268 R&D teams. The analysis showed that team learning behavior actually has a positive effect on team innovative performance. Team efficacy also turned out to have a positive influence on team learning behavior. Lastly, the study found that team learning behavior played a mediating role in the relationship between team efficacy and team innovative performance. Based on those results, the study has identified implications and suggested directions for future research.

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The Influences of Perceived Attributes about the Website Advertisement in Website Click Behavior (웹사이트 광고에 대한 지각특성이 웹사이트 방문행동에 미치는 영향)

  • Lee, Kook-Yong
    • Asia pacific journal of information systems
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    • v.14 no.4
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    • pp.99-122
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    • 2004
  • In the past days, most of studies about website behavior and website advertisement have been mainly focused on the effectiveness of website advertisement and advertisement attitude. But the generic model of website click behavior via website advertisement has not been made and the leading theory of that has not been existed. This purpose of this research is to explore the effects of internet advertisement in website click behavior. Specially, I deal with the influence of advertisement attributes(informativeness, entertainment, attentiveness, uneasiness, website attitude and advertising attitude) which is gradually being increased or decreased to attract the website click behavior of internet users. Added to this, it is to examine the influence of two attitudes(advertisement attitude and website attitude) as mediating variables on website click behavior. Major findings of this research are summarized as follows: First, mediating effects of website attitude and advertisement attitude were tested significantly in affecting the website click behavior by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). Second, the website attitude was affected by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). And the advertisement attribute(except of entertainment and attentiveness) such as informativeness and uneasiness did significantly affected in the website click behavior. Also, the website click behavior was not affected but the website advertisement attitude, however the mediating effect was tested significantly.

Influence of Affective Empathy and Guilt-proneness on Defending Behavior against Bullying among Middle School Students and the Moderating Role of Classroom Climate (중학생의 정서적 공감과 죄책감 경향성이 또래괴롭힘 방어행동에 미치는 영향과 학급분위기의 조절효과)

  • Oh, Jiyeon;Park, Ju Hee
    • Human Ecology Research
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    • v.57 no.3
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    • pp.419-430
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    • 2019
  • This study examined the influences of middle school students' affective empathy and guilt-proneness on defending behavior against bullying and investigated if class climate (teacher support and student support) had moderating effects. The participants consisted of 163 second to third grade students (77 boys and 86 girls) in Seoul and Gyeonggi-do. The data were analyzed with descriptive statistics, Pearson's correlation, and hierarchical regression. Moderating effects were examined using multiple regression analysis. The results of this study indicated that guilt-proneness, teacher support, and student support had significant effects on the defending behavior of middle school students. The higher the level of guilt-proneness, the higher the level of defending behavior. Defending behavior was also higher when students perceived a belongingness to a classroom where their teacher and students provided support. However, affective empathy had no effect on defending behavior. Second, teacher support moderated the relation between guilt-proneness and defending behavior. The effects of guilt-proneness on defending behavior against bullying were greater when teacher support was high compared to low. The results suggested that guilt-proneness and classroom climate play important roles in increasing defending behavior in middle school students. Some implications for future research were also discussed.

Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.8
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

Research on the Leadership Types in Italian Restaurants (이태리 레스토랑 종사자들의 리더십 유형에 관한 연구)

  • Yim, Seoung-Bean;Kim, Pan-Jin
    • Journal of Distribution Science
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    • v.10 no.12
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    • pp.35-43
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    • 2012
  • Purpose - This study analyzes the effects of types of leadership on the employees of Italian restaurants, its efficacy, and organizational citizenship behavior, utilizing a causal assessment model. In this study, independent variables such as the type of leadership perceived in the manager or chef by an Italian restaurant's employees, and its efficacy were parameters, and the organizational citizenship behavior and organizational effectiveness were the variables representing the results in the hypothesis. The study aimed to draw implications by verifying the leadership via efficacy and the impact on organizational citizenship behavior of Italian restaurants. Research design, data, methodology - For the purpose of this analysis, specific questionnaire items were configured according to the theory and efficacy of the study. From a questionnaire used in organizational citizenship behavior comprising 22 questions, six were modified to suit the research purpose of this study. The configured questionnaire comprised 5 parts and 40 items. A Likert (Likert) 5-point scale was utilized to measure responses to the questionnaire items from the employees of an Italian restaurant in Seoul who participated in the survey. For data collection, 400 questionnaires were distributed, and 344 collected. Factor analysis and reliability verification were conducted using SPSS18.0 and AMOS18.0. A covariance structure analysis was conducted to test the research hypotheses. Results - Based on the results of the analyses, the summary and suggested implications of the research are as follows: The covariance structure analysis used to analyze the kind of effect transformational and transactional leadership styles in Italian restaurant employees had on self-efficacy, group-efficacy, and organizational citizenship behavior, indicated that among the characteristics of transformational leadership (such as, idealized influence, inspirational motivation, individual consideration, and intellectual stimulation), idealized influence and individual consideration had a positive influence on self-efficacy. Idealized influence, individual consideration, conditional reward, and management by exception also positively influenced self-efficacy and altruistic and conscientious behavior (organizational citizenship behavior). Conclusions - Results suggest that with regard to self-efficacy and group efficacy, managers in different departments and chefs should provide team members with a vision for the future, increase their confidence in their abilities, and build their trust in the organization. By evaluating employee performance and experiences, management can demonstrate leadership and encourage organizational citizenship behavior through enjoyable, voluntary participation. Transformational and transactional leadership is effective in group processes that include social-exchange relationships, self-efficacy and group efficacy, and organizational citizenship behavior. However, as this research study utilizes only self-reported data, it has several limitations, such as a vulnerability of errors caused by the various experiment types. A significant limitation of this study is the lack of potential for the duplication of results. The covariance structure analysis, however, provides complementation to limit the impact of errors from self-reporting studies. A future study can extend this research by utilizing different data collection methods.

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Influence on Information Security Behavior of Members of Organizations: Based on Integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM) (조직구성원들의 정보보안행동에 미치는 영향: 보호동기이론(PMT)과 계획된 행동이론(TPB) 통합을 중심으로)

  • Jeong, hye in;Kim, seong jun
    • Korean Security Journal
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    • no.56
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    • pp.145-163
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    • 2018
  • Recently, security behavior of members of organizations has been recognized as a critical part of information security at the corporate level. Leakage of customers' information brings more attention to information security behavior of organizations and the importance of a task force. Research on information breach and information security is actively conducted of personal behavior toward security threats or members of organizations who use security technology. This study aims to identify factors of influence on information security behavior of members of organizations and to empirically find out how these factors affect information security behavior through behavior toward attitude, subjective norm and perceived behavior control. On the basis of the research, this study will present effective and efficient ways to foster information security activities of members of organizations. To this end, the study presented a research model that applied significant variables based on integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM). To empirically verify this research model, the study conducted a survey of members of organizations who had security-related work experience at companies. So, it is critical for members of organizations to encourage positive word of mouth (WOM) about information security behavior. Results show that based on the integration of TPM and TPB, perceived vulnerability, perceived severity, perceived efficiency and perceived barriers of information security behavior of members of organizations had significant influences on mediating variables such as behavior toward attitude, subjective norm, perceived behavior control and intention. They also had significant influences on organization information security behavior which is a dependent variable. This study indicates companies should introduce various security solutions so that members of the organizations can prevent and respond to potential internal and external security risks. In addition, they will have to take actions to inspect vulnerability of information system and to meet security requirements such as security patches.

CORIUM BEHAVIOR IN THE LOWER PLENUM OF THE REACTOR VESSEL UNDER IVR-ERVC CONDITION: TECHNICAL ISSUES

  • Park, Rae-Joon;Kang, Kyoung-Ho;Hong, Seong-Wan;Kim, Sang-Baik;Song, Jin-Ho
    • Nuclear Engineering and Technology
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    • v.44 no.3
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    • pp.237-248
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    • 2012
  • Corium behavior in the lower plenum of the reactor vessel during a severe accident is very important, as this affects a failure mechanism of the lower head vessel and a thermal load to the outer reactor vessel under the IVR-ERVC (In-Vessel corium Retention through External Reactor Vessel Cooling) condition. This paper discusses the state of the art and technical issues on corium behavior in the lower plenum, such as initial corium pool formation characteristics and its transient behavior, natural convection heat transfer in various geometries, natural convection heat transfer with a phase change of melting and solidification, and corium interaction with a lower head vessel including penetrations of the ICI (In-Core Instrumentation) nozzle are discussed. It is recommended that more detailed analysis and experiments are necessary to solve the uncertainties of corium behavior in the lower plenum of the reactor vessel.