• Title/Summary/Keyword: Behavior Generation Model

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The Purchasing Behavior of Fashion Goods According to Life Style and Role Model of Preteen Generation (프리틴세대의 라이프스타일과 역할모델에 따른 패션상품 구매행동)

  • Kwon, Yu-Jin;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.7 no.3
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    • pp.291-300
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    • 2005
  • The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

Generation Investment Model Development and Behavior Analysis using System Dynamics Approach (System Dynamics에 의한 발전설비투자 모델개발 및 행태 분석)

  • Kim, Hyun-Shil;Yoon, Yong-Beum
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.56 no.10
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    • pp.1731-1737
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    • 2007
  • The Korea electricity wholesale market is operated under the cost-based-pool system and the government regulation to the new generation capacities in order to insure the resource adequacy. The goal of government's regulation is the electricity market stability by attracting proper generation investment while keeping the reliability of system. Generation companies must mandatory observe that government plan by now. But if the restructuring is to be complete, generation companies should not bear any obligation to invest unless their profitability is guaranteed. Namely the investors' behavior will be affected by the market prices. In this paper, the system dynamics model for Korea wholesale electricity market to examine whether competitive market can help to stabilize is developed and analyzes the investors behavior. The simulation results show that market controlled by government will be operated stable without resulting in price spike but there is no lower price because of maintaining the reasonable reserve margin. However, if the competition is introduced and the new investment is determined by the investor's decision without government intervention, the benefits from lower wholesale price are expected. Nevertheless, the volatility in the wholesale market increases, which increases the investment risks.

Sharing Economy: Generation Z's Intention Toward Online Fashion Rental in Vietnam

  • PHAM, Huong Trang;HOANG, Kim Thu;NGUYEN, Thi Thoa;DO, Phuong Huyen;MAR, Ma Tin Cho
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.997-1007
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    • 2021
  • The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

Model development for chlorine generation using electrolysis (전기분해에 의한 잔류염소 생성 예측 모델 개발)

  • Sohn, Jinsik;Lee, Sunjae;Shin, Chorong
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.3
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    • pp.331-337
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    • 2009
  • Electrolysis produces hypochlorous acid by using a small quantity of NaCl as electrolyte. This process maximizes the stabilization of drinking water through the control of chlorine residual concentration. This study investigated free chlorine generation by an electrolytic method using $Ti/IrO_2$ and stainless steel. The generation of free chlorine was increased with increasing hydraulic retention time, voltage, chlorine ion concentration and the number of electrodes. However, the change of pH did not affect the generation of free chlorine. There was no significant difference on the behavior of chlorine concentration between electrolytic method and NaOCl injection. In this study, the concentration of free chlorine predicted model based on power functional model was developed various under conditions. Electrolysis free chlorine generation model can be effective tool in the estimation of free chlorine generation.

Development of a Fission Product Transport Module Predicting the Behavior of Radiological Materials during Severe Accidents in a Nuclear Power Plant

  • Kang, Hyung Seok;Rhee, Bo Wook;Kim, Dong Ha
    • Journal of Radiation Protection and Research
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    • v.41 no.3
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    • pp.237-244
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    • 2016
  • Background: Korea Atomic Energy Research Institute is developing a fission product transport module for predicting the behavior of radioactive materials in the primary cooling system of a nuclear power plant as a separate module, which will be connected to a severe accident analysis code, Core Meltdown Progression Accident Simulation Software (COMPASS). Materials and Methods: This fission product transport (COMPASS-FP) module consists of a fission product release model, an aerosol generation model, and an aerosol transport model. In the fission product release model there are three submodels based on empirical correlations, and they are used to simulate the fission product gases release from the reactor core. In the aerosol generation model, the mass conservation law and Raoult's law are applied to the mixture of vapors and droplets of the fission products in a specified control volume to find the generation of the aerosol droplet. In the aerosol transport model, empirical correlations available from the open literature are used to simulate the aerosol removal processes owing to the gravitational settling, inertia impaction, diffusiophoresis, and thermophoresis. Results and Discussion: The COMPASS-FP module was validated against Aerosol Behavior Code Validation and Evaluation (ABCOVE-5) test performed by Hanford Engineering Development Laboratory for comparing the prediction and test data. The comparison results assuming a non-spherical aerosol shape for the suspended aerosol mass concentration showed a good agreement with an error range of about ${\pm}6%$. Conclusion: It was found that the COMPASS-FP module produced the reasonable results of the fission product gases release, the aerosol generation, and the gravitational settling in the aerosol removal processes for ABCOVE-5. However, more validation for other aerosol removal models needs to be performed.

The Influence of Behavioral Intention on Usage Behavior of Chinese Online Fashion Platform Consumers Using the Expanded Unified Theory of Acceptance and Use of Technology - Focusing on Generation MZ - (확장된 통합기술수용이론을 활용한 중국 온라인 패션 플랫폼 소비자의 사용의도가 사용행동에 미치는 영향 - MZ세대를 중심으로 -)

  • Zi Wei Li;Jin Young Kim
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.291-303
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    • 2023
  • The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behavioral intentions and usage behavior. The research results can be summarized as follows. First, among the technology acceptance factors that influence Generation MZ consumers when they use online fashion platforms, it was found that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, habit, and content quality significantly influence the behavioral intention to use online fashion platforms. Second, the facilitating conditions and the platform usage intention of Chinese Generation MZ consumers directly and significantly influence the usage behavior on online fashion platforms. In contrast, it was confirmed that habit does not significantly influence actual usage behavior. Third, this study confirmed the moderating effect of satisfaction on the relationship between behavioral intention and usage behavior on online fashion platforms. This research, which proposes a research model explaining the usage intention and behavior of online fashion platforms based on UTAUT2, integrating not only the organizational aspect but also the consumer aspect to empirically verify the usage intention and the final usage behavior from the general consumer's perspective, has academic significance.

Modeling and Simulation Analysis of Grid-Connected Photovoltaic Generation System in terms of Dynamic behavior (계통연계형 태양광발전시스템의 동특성 모델링 및 모의해석)

  • Kim, Eung-Sang;Kim, Seul-Ki
    • 한국신재생에너지학회:학술대회논문집
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    • 2005.06a
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    • pp.127-131
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    • 2005
  • The paper addresses modeling and analysis of a grid-connected photovoltaic generation system (PV system). PSCAD/EMIDC. an industry standard simulation tool for studying the transient behavior of electric power system and apparatus. is used to conduct all aspects of model implementation and to carry out extensive simulation study. An equivalent circuit model of a solar cell has been used for modeling solar array. A PWM voltage source inverter (VSI) and its current control scheme have been implemented. A maximum power point tracking (MPPT) technique is employed for drawing the maximum available energy from the PV array. Comprehensive simulation results are presented to examine PV array behaviors and PV system control performance in response to irradiation changes. In addition, dynamic responses of PV array and system to network fault conditions are simulated and analysed

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Healthy Food Awareness, Behavioral Intention, and Actual Behavior toward Healthy Foods: Generation Y Consumers at University Foodservice

  • Joung, Hyun-Woo David;Choi, Eun Kyong Cindy;Ahn, Joo;Kim, Hak-Seon
    • Journal of the Korean Society of Food Culture
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    • v.29 no.4
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    • pp.336-341
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    • 2014
  • This study examined relationships among healthy food awareness, behavioral intention toward healthy foods, and actual behavior of Generation Y consumers. This study hypothesized that Generation Y consumers are aware of healthy foods and more likely to eat healthy foods while avoiding junk foods. According to structural equation modeling, all hypothesized paths were statistically significant, meaning that the three constructs in the model showed positive relationships with each other. Results showed that this group of college students is generally aware of healthy foods and have positive intentions toward healthy food choices. Therefore, university foodservice management needs to continue to improve their menus in order to attract this new generation of college student consumers.

On Chaotic Behavior of Fuzzy Inferdence Rule Based Nonlinear Functions

  • Ikoma, Norikazu
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 1993.06a
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    • pp.861-864
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    • 1993
  • This research provides the results of a trial to generate the chaos by using nonlinear function constructed by fuzzy inference rules. The chaos generation function or chaotic behavior can be obtained by using Takagi-Sugeno fuzzy model with some constraint of the relationship of its parameters. Two examples are shown in this research. The first is simple example that construct of logistic image by fuzzy model. The second is more complicated one that provide the chaotic time series by non-linear autoregression based on fuzzy model. Simulated results are shown in these examples.

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An Application of Smith's Marketing Ethics Sequential System Model to Generation Z Consumers: A Case Study of Hotpot Restaurant Chains in China

  • RONG, Wei;ZHOU, Wusheng
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.487-496
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    • 2022
  • This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.