• Asia Marketing Journal
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• v.20 no.4
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• pp.1-19
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• 2019

This paper reports a case study of SevenBräu, the first company to acquire a license for small and medium scale beer manufacturing in Korea. This study explores how SevenBräu analyzed its consumers, competition, and environment to set its target market and successfully positioned itself to explore new markets in Korea. The company accomplished this through a mixture of marketing strategies with differentiated products and consumer benefits. SevenBräu has been growing fast and establishing its image as a "high-quality craft beer locally produced in a traditional way" and a "beer with regional characteristics," with young consumers (aged 20 to 35) as the main target. Such remarkable growth of SevenBräu can be attributed to factors such as: (1) product differentiation to satisfy the needs of consumers for taste, flavor, diversity, and freshness, (2) developing brands with regional characteristics and actively communicating its strategy through earned and owned media, and (3) sustainable management, considering both social value creation and environmental performance. Lastly, this case study presents challenges in the areas of brand management, value delivery network, and communication that SevenBräu needs to address in the beer market that faces increasing competition.

• Proceedings of the Korean Society of Crop Science Conference
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• 2017.06a
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• pp.256-256
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• 2017

The purpose of this study was to evaluate the effects of rice cultivars (Hangaru, Seolgaeng, Dasan-1 and Anda) on quality characteristics of rice beer. As for moisture content, Hangaru and Seolgaeng that are soft rice were higher than Dasan-1 and Anda as 14.48 and 14.62%, respectively. Dasan-1 and Anda showed higher protein content as compared to other varieties. As for amylose content, Hangaru turned out to be lower than other varieties as 17.71%, whereas reducing sugar content of Hangaru and Seolgaeng was higher than Dasan-1 and Anda. Results of hardness showed that Hangaru and Seolgaeng were measured lower than Dasan-1 and Anda. As a result of measuring alcohol content, pH and color of beer brewed by rice cultivars, no significant difference by cultivars was found, but measurement result of bitterness showed that beer brewed with Hangaru and Seolgaeng showed lower bitterness comparing to the beer brewed with Dasan-1 and Anda. The results of this study suggest that Hangaru and Seolgaeng are considered cultivars suitable for brewing quality of rice beer.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.49-55
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• 2008

The purpose of this study was to investigate the effects of green tea extracts (GTE) on the fermentation properties of polyphenol-enriched beers. As such, the formation patterns of tannoid in beer with GTE were investigated at 3 different infusion times, while the ale and the lager beers fortified with GTE were analyze to ascertain effects on gravity, pH, yeast viability, total polyphenol, and tannoid during fermentation period. The results were as follows: 1) The formation of tannoid in beer with GTE in the tannometer; In reaction of GTE with polyvinylpyrrolidon (PVP), control lager beer peaked in the formation of tannoid at $70\;{\sim}\;80\;mg$ of PVP, the 1st extract exceeded the detection limit, the 2nd extract at $170\;{\sim}\;180\;mg$, while the third extract at $150\;{\sim}\;160\;mg$ of PVP. The GTE were slow in reacting with PVP, and their formation patterns were different from those of polyphenols from barley and hop. 2) Ale fermentation; The final alcohol content was 9.25% (ABV). The addition of GTE increased the yeast viability after 2 days and finally reached 52.3% from 30.9%. Total polyphenol in GTE beer increased by 1.5 times (p < .05). However, its tannoid contents increased by 6.4 times. 3) Lager fermentation; The final alcohol content was 5.93% (ABV). The effect of GTE on lager beer was minimal for all variables. However, total polyphenol of GTE beer increased by 1.4 times (p < .05). Its tannoid increased by 3.3 times (p < .05).

• Korean Chemical Engineering Research
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• v.44 no.1
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• pp.52-57
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• 2006

Bacterial cellulose (BC) was produced by Gluconacetobacter hansenii PJK (KCTC 10505 BP) strains using the waste of beer fermentation broth. It contained more C and N than a basal medium with a small amount of S and more than 4％ ethanol. The amount of BC produced in a shaking culture using the waste of beer fermentation broth was nearly the same as that of a basal medium. The production of BC decreased in a shear stress field in a jar fermenter although the conversion of cellulose producing ($Cel^+$) cells to non-cellulose producing ($Cel^-$) mutants was not severe. This study showed that the waste of beer fermentation broth is an inexpensive carbon, nitrogen source with ethanol and thus a worthy substitute for the conventional medium for BC production.

• Preventive Nutrition and Food Science
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• v.7 no.2
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• pp.219-221
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• 2002

N-Nitrosodimethylamine (NDMA) was determined in both domestic Korean and imported beers, from the Netherlands, USA, Japan, Belgium and Germany. Among the 8 kinds of Korean beers, 4 were contaminated with NDMA, and 4 were not. The average concentration of NDMA detected in Korean beers was 0.78 $\mu\textrm{g}$/kg and the maximum NDMA concentration was 5.73 $\mu\textrm{g}$/kg. NDMA was only detected in one imported beer, which had a concentration of 5.29 $\mu\textrm{g}$/kg. Assuming an average concentration of 0.78 $\mu\textrm{g}$/kg NDMA in Korean domestic beer, the average daily intake of NDMA through domestic beer consumption by a typical Korean is approximately 0.58 $\mu\textrm{g}$/person/day.

• Journal of Information Technology Applications and Management
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• v.14 no.4
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• pp.139-158
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• 2007

Information sharing is key to effective supply chain management. In reality, however, it is impossible to get perfect information. Accordingly, only uncertain information can be accessed in business environment, and thus it is important to deal with the uncertainties of information in managing supply chains. This study adopts meteorological forecast as a typical uncertain information. The meteorological events may affect the demands for various weather-sensitive goods, such as beer, ices, clothes, electricity etc. In this study, a beer distribution game is modified by introducing meterological forecast information provided in a probabilistic format. The behavior patterns of the modified beer supply chains are investigated. for two conditions using the weather forecast with or without an information sharing. A value score is introduced to generalize the well-known performance measures employed in the study of supply chains, i.e.. inventory, backlog, and deviation of orders. The simulation result showed that meterological forecast information used in an information sharing environment was more effective than without information sharing, which emphasizes the synergy of uncertain information added to the information sharing environment.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.6
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• pp.863-872
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• 2010

The overall effects of three different beers on white bread were examined in terms of mixograph, pH, fermentation rate, TPA, crumbScan, colorimeter, sensory evaluation, and the hardness of bread through different storage times (0, 1, 2, 3 days), and texture as measured by texture analyzer. According to mixograph, the control (CON), black beer stout (BOB) and Asahi beer (AOB) but not max beer (MOB) were found to be proper between 3 and 5 minutes of peak time. All samples for peak value were at the level of over 60%. AOB showed the highest specific volume, and was the lowest in hardness (i.e. highest in softness) by TPA and storage days. In sensory evaluation, the difference test showed that AOB had the best volume, springiness, moistness, and softness. Moreover, in an overall preference test AOB scored the highest points in texture, flavor, taste, and overall acceptance.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.65
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• pp.11-22
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• 2001

Recently, many studies on the supply chain management have been published due to increasing attention placed on the design and performance analysis of the supply chain as a whole. Using the Beer distribution game introduced in Sterman[1995], we develop a simple order-up-to-R inventory model to minimize sum of the inventory holding cost and shortage cost under probabilistic demand. We show that performance of the model is robust through extensive simulation experiment. Applying the model to serially connected supply chain, we observe that, if the unit shortage cost is relatively high, R value computed independently is an optimal solution.

• Journal of Environmental Health Sciences
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• v.12 no.1
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• pp.63-67
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• 1986

The contents of amino acid in alcoholic beverage-Cheongju, Beer, Makguli, grapewine were analyzed. Cheongju and Makguli were filtered with membrane filter paper. Beer and grapewine were also filtered after treatment with 5-Sulfosalicylic acid. Sample were analyzed by Amino Acid Analyzer (Hitach KLA-5). The results were as follow: 1. The kinds of Amino Acid in Cheongju were 18, those of Beer were 17, Makguli 15, and grape wine 10. 2. The total amino acid in Cheongju was 54.0295 mg, Beer was 16.7172mg, Makguli was 12.3833 mg and grape wine was 4.1480 mg in 100 ml volume.

• Korean Journal of Optics and Photonics
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• v.10 no.4
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• pp.335-341
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• 1999

We fabricate acrylamide photopolymer as a holographic recording material and investigrate photobleaching characteristics. To explain the photobleaching kinetics of photopolymer we adopt two models of the Beer-Lambert law and optical transmittance based on rate equations obtained from a simplified energy-band model. The Beer-Lambert law is in good agreement with the experimental results in a first short-time region but not in long-time region. But the optical transmittance model based on rate equations explains the experimental results very well in both short-and long-time regions.