• Korean journal of food and cookery science
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• v.29 no.6
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• pp.795-803
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• 2013

This study examined the usage, perception and willingness to use beef traceability. The data were collected from 255 housewives in Busan and Gyeongnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. Only twelve percent of the respondents experienced to use beef traceability. Most respondents checked it by kiosk or bar code reader in a store. On the other hand, eighty-eight percent did not use beef traceability. The reasons for not usage of it were "Do not know beef traceability very well", "Do not know how to use beef traceability", and "Information from packing or counters is reliable" in order. In the level of perception of beef traceability, safety assurance was highest, followed by information quality, usefulness, and information accessibility. The percentage of correct answers of knowledge about beef traceability was not high. The multiple regression analysis showed that employment status, knowledge about beef traceability, information quality, information accessibility, and usefulness were significant factors to affect the willingness using beef traceability.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.77-90
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• 2012

This study investigates the causal relationships among the factors influencing behavioral intention related to beef traceability and TAM to make diet safer. To do this, this study conducted a survey targeting the customers who use the department stores, specialty shops and large supermarkets in Seoul. The result is as follows. First, the higher the information quality in beef traceability(t=3.872) and social impact (t=1.938) were, the higher the usability became significantly. Second, as the social impact of food traceability(t=2.014), information accessibility(t=2.016), perceived risk(t=1.910) became higher, the perceived usefulness was shown significantly higher. Third, as the usability(t=5.826) was perceived higher, the perceived usefulness became higher. Fourth, the higher the perceived usefulness(t=4.264), the higher the behavioral intention among the customers. Also, the lower the usability(t=-0.682), the lower the behavioral intention.

• Asian-Australasian Journal of Animal Sciences
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• v.31 no.7
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• pp.951-960
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• 2018

Hanwoo cattle are an important food source in Korea and their supply can have a major impact on meat availability for Korean consumers. The Hanwoo population was 1.8 million head in 2005 and gradually increased to 2.6 million in 2015. Per capita beef consumption has also increased, to 11.6 kg per year in 2015, and is expected to continue to increase. Because intramuscular fat percentage is a critical contributor to meat quality, Hanwoo cattle are fed a high-energy corn-based diet for long fattening periods. Long fed diet causes significant alterations in fat percentage in the loin muscle and other areas of the carcass. However, these long feeding periods increase feeding costs and beef prices. Recently, there has been increased Korean consumer demand for lean beef which has less fat, but is tender and priced more reasonably. These consumer demands on the Korean beef industry are driving differing beef production systems and also changes to the beef grading methodology. Korean government has made a significant investment to select bulls with favorable production traits using progeny testing. Progeny tested bull semen has been disseminated to all Hanwoo farmers. A beef traceability system has been employed for all cattle breeds in Korea since 2009. Hanwoo cattle are ear-marked with a 12-digit identification number from birth to slaughter. This number allows traceability of the management history of individual cattle, and also provides information to consumers. Traceability including management information such as herd, farm, year of birth, and carcass data can determine estimated breeding values of Hanwoo. For a sustainable Hanwoo industry, research scientists in Korea have attempted to develop feeds for efficient fattening periods and precision feeding systems based on genetic information for Hanwoo cattle. These initiatives aim to Korean consumer demands for beef and provide more precision management in beef production in Korea.

• Journal of Food Hygiene and Safety
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• v.38 no.1
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• pp.12-18
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• 2023

Beef traceability systems help prevent the distribution of Hanwoo (Korean native cattle) meat as imported beef. In particular, assigning a traceability number to each cattle can provide all information regarding the purchased Hanwoo meat to the consumers. In the present study, a DNA identity test was conducted on 344 samples of Hanwoo meat from large livestock product stores in Seoul between 2021 and 2022 to determine the authenticity of important label information, such as the traceability number. Traceability number mismatch was confirmed in 45 cases (13.1%). The mismatch rate decreased to 11.3% in 2022 from 14.7% in 2021, and the mismatch rate was higher in the northern region (16.9%) than in the southern region (10.2%). In addition, of the six brands, B and D showed satisfactory traceability system management, whereas E and A showed poor traceability system management, with significant differences (P<0.001). The actual traceability number confirmation rate was only 53.9% among the mismatch samples. However, examination of the authenticity of label information of the samples within the identified range revealed false marking in the order of the traceability number (13.1%), sex (2.9%), slaughterhouse name (2.2%), and grade (1.6%); no false marking of breed (Hanwoo) was noted. To prevent the distribution of erroneously marked livestock products, the authenticity of label information must be determined promptly. Therefore, a legal basis must be established mandating the filling of a daily work sheet, including the traceability number of beef, in partial meat subdivisions. Our findings can be used as reference data to guide the management direction of traceability systems for ensuring transparency in the distribution of livestock products.

• Food Science of Animal Resources
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• v.33 no.4
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• pp.463-473
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• 2013

Through the development of efficient data collecting technologies like RFID, and inter-enterprise collaboration platforms such as web services, companies which participate in supply chains can acquire visibility over the whole supply chain, and can make decisions to optimize the overall supply chain networks and processes, based on the extracted knowledge from historical data collected by the visibility system. Although not currently active, the MeatWatch system has been developed, and is used in part for this purpose, in the imported beef distribution network in Korea. However, the imported beef distribution network is too complicated to analyze its various aspects using ordinary process analysis approaches. In this paper, we suggest a novel approach, called RFID-based supply chain process mining, to automatically discover and analyze the overall supply chain processes from the distributed RFID event data, without any prior knowledge. The proposed approach was implemented and validated, by using a case study of the imported beef distribution network in Korea. Specifically we demonstrated that the proposed approach can be successfully applied to discover supply chain networks from the distributed event data, to simplify the supply chain networks, and to analyze anomaly of the distribution networks. Such novel process mining functionalities can reinforce the capability of traceability services like MeatWatch in the future.

• Korean Journal of Organic Agriculture
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• v.31 no.4
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• pp.327-341
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• 2023

The Ministry of Agriculture, Food and Rural Affairs, Hanwoo Association and Nonghyup have discussed proactive reduction measures for cows in response to concerns about an oversupply of hanwoo to ensure supply stability. This study aims to empirically analyze whether the cow fattening support program is being implemented in line with its objectives. Based on the analysis of beef traceability data, the slaughter age of participating cows was reduced by 7.6 to 14.7 months compared to non-participating cows. And heifer was reduced 1.5 months in their slaughter age. In case of parity, participating cows showed a reduction of 1.4 compared to non-participating cows. Through the SUR model, an analysis was conducted to examine the effect of the cow fattening support program on the suppression of calf production numbers. The analysis results showed that the calf production numbers are positively influenced by the number of fertile cow and the quantity of semen sales. Furthermore, it is estimated that calf production decreased as the fat index increased, and during the period when the cow fattening support program was implemented, an average monthly suppression of 3,558 calves was observed.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.270-290
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• 2010

This study investigates the safety of Hanwoo beef and consumer satisfaction through the questionnaire for 280 consumers of Hanwoo beef in Gyeongsangbuk-do. Among 280 copies, only 245 copies were adopted to analyze. The subjects consisted of 82(33.2%) males and 163(66.5%) females and their age 55(22.4%) of twenties, 52(21.2) of thirties, 86(35.1%) of forties and 52(21.2%) of over fifties. The frequency of purchasing Hanwoo beef was that as consumers were getting older, they tended to purchase more beef. The most popular place for purchasing Hanwoo beef was Hanwoo specialty stores(55.1%), but there was no statistical difference. The most favorite retail cuts for Hanwoo beef was Loin(44.5%), followed by ribs(26.1%). The consumers thought that selling imported beef turned into Hanwoo beef occurred 70.2%(sometimes), and 20.8%(yes), 6.1%(don't know) and 2.9%(never). For a method to prevent it, the traceability system(60.4%) was the highest, followed by country of origin labelling(16.3%). Taking the perfect score 5 points about the country of origin marks and traceability, trustworthiness which was presented the highest points was 3.31, recognition 3.29, experience 3.26 and practical effect 3.07. The average of two systems was 3.23. The average points of the safety and consumer trustworthiness of Hanwoo beef were 2.96 points and 3.13 respectively. The safety and the consumer trustworthiness showed statistically significant difference according to educational background, income, and jobs. From the results obtained in the current study, it is concluded that if the traceability system and country of origin labelling are managed well by the government, safety and consumer trustworthiness will be improved.

• Proceedings of the Korean Society of Life Science Conference
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• 2005.04a
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• pp.93-93
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• 2005

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.5
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• pp.709-718
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• 2010

The study was performed through questionnaire to determine purchase characteristics and consumers' satisfaction for Hanwoo beef for 400 residents in Busan, Gyeongsangnam-do, Daegu and Gyeongsangbuk-do. The results obtained from 363 consumers excluding 37 improperly answered ones were statistically analyzed. The properly answered consumers were classified according to gender, 107 (29.5%) male, 256 (70.5%) female, and ages, 70 (19.3%) twenties, 97 (26.7%) thirties, 131 (36.1%) forties, and 65 (17.9%) over fifties. Consumers having older ages purchased Hanwoo beef more frequently (p<0.05), and Hanwoo specialty shop operated by farmers cooperative was the most popular purchasing sources. Consumers' favorite retail cuts for Hanwoo beef were in the order of loin (43.5%), ribs (22.9%), tender loin (10.5%), brisket (9.9%), round, fore (4.7%), others (3.3%), chuck (2.8%), strip loin, rump (2.5%). For the experiences of purchasing imported beef, 24.55% and 22.3% of consumers answered for 'sometimes' and 'yes', respectively, for the reason of 'low price' (73.3%). Consumers answered 'sometimes' (69.1%) for the question of disguisement of imported beef to Hanwoo beef, and thought traceability (61.7%) and country of origin (17.1%) would be the most effective methods to prevent disguisement. Percentages of responses were 61.1% and 75.5% for traceability and country of origin, respectively, under the assumption of consumer's trustworthiness of above 70%. Prerequisites for Hanwoo beef to succeed as a brand were in the order of taste (3.90 points), consumers' satisfaction (3.28 points), consumers' trustworthiness (3.20 points), safety (3.03 points). Consumers' satisfaction is influenced by the age, academic background and the occupation (p<0.05). Safety is expected to show the difference by the educational background (p<0.05) and the occupation (p<0.01), whereas consumers trustworthiness is influenced by the educational background and income (p<0.05). From the results obtained in the current study, it is concluded that traceability and country of origin is essential to gain consumers' satisfaction and trustworthiness, and that the most important factors for branding Hanwoo beef would be taste and safety.

• Journal of Animal Science and Technology
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• v.50 no.1
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• pp.1-8
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• 2008

This study was conducted to develop a traceability system for systematic animal identifi- cation to increase efficiency of animal production, post production and processing to ensure that quality and sanitary meat products reach the consumers of the entire country. The new animal identification traceability system was designed for easy management, data collection and storage considering bar code, registration number and farm number.Specifically the system aimed 1) To provide standard radio frequency technology identification (RF-ID) for livestock management, standard of ear tag, microchip and ear tag identification equipment, 2) To guarantee meat product label thereby safeguarding the consumers 3) To give incentives to farmers for producing quality meat products and 4) To provide unified system for national livestock management.Results of the research which started in July 2003 which was used by several farmers’ cooperatives and Department Store revealed the feasibility of using the RF-ID system although much will be done to conform to global nomenclatures.