• Title/Summary/Keyword: Beauty industry

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Consumers' Responses to Information Created by Fashion YouTube Creators - Generational and Gender Differences - (정보원으로서 패션 유튜브 크리에이터에 대한 소비자 반응 - 유튜버의 성별과 연령 특성에 따른 비교 -)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.23 no.2
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    • pp.212-225
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    • 2021
  • With the recognition of YouTube as an information search tool, YouTube creators have subsequently become sources of information to consumers. Accordingly, this study aims to analyze the consumers' response of famous fashion YouTubers in Korea, and to identify differences in consumer response based on the gender and generation of YouTubers. During the period from the opening of fashion creators' YouTube channels, we collected postings on blogs and Internet cafes using textom. As a result of preliminary investigation, six fashion YouTubers were selected. First, all the selected fashion YouTubers were well recognized by consumers as fashion informants. However, Milanonna has been shown to act as a life advisor and as an informant for luxury brands at the same time. Second, female fashion YouTubers were perceived with themes related to daily life, beauty, emotions, and mood rather than fashion itself; whereas, male fashion YouTubers appeared to be more interested in fashion accessories, especially with respect to the basic style. Third, Generation Z fashion YouTubers used the most non-fashion keywords, and their Millennial counterparts used keywords related to fashion items and product purchase properties. However, consumer response to OPAL fashion YouTubers have emerged with items such as life experiences, wisdom, and advice. Moreover, OPAL fashion YouTubers showed a variety of consumer assessments and the YouTuber's personal background. This study's analysis of the differences in the consumer response to fashion YouTubers based on gender and age enables the establishment of an appropriate strategy to attract target consumers and identify their appeal points.

Correlation among Wearing Masks Because of COVID-19, Makeup Satisfaction and Goal-oriented Attitude (코로나19로 인한 마스크 착용과 메이크업만족도, 목표지향적 태도의 상관관계)

  • Kim, Su-Young;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.156-165
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    • 2020
  • 330 Korean adult women were examined the correlation between degree of makeup and makeup satisfaction before/after wearing masks due to COVID-19 and the moderating effect of mandatory/voluntary goal-oriented attitude toward makeup. The study found that lip makeup(p<.001) was significant variable in makeup satisfaction before COVID-19, and eyebrow makeup(0<.002) was significant after COVID-19. Although moderating effect of mandatory goal-oriented attitude, which works between degree of makeup before/after COVID-19 and makeup satisfaction was not significant, but moderating effect of voluntary goal-oriented attitude appeared to be significant before(p<.000) and after(p<.000) COVID-19. And the degree of makeup after COVID-19 was lower than before(p<.000). If one believe that makeup is for one's own satisfaction, degree of makeup can be significant effect on the makeup satisfaction, but actual behavior has shown that degree of makeup has decreased since wearing masks because of COVID-19. I hope this research will be used as marketing material for beauty and cosmetics industry.

Relationship Between Dance Accomplishment Effort and Intervention, Dance Socialization Agent Dance Major College Student (무용전공대학생의 무용사회화 주관자와 무용개입 및 무용성취노력의 관계)

  • Baek, Soon-Gi;Kim, Hyun-Tae
    • Journal of Industrial Convergence
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    • v.19 no.3
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    • pp.107-116
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    • 2021
  • The purpose of this study was to analyze and clarify the relationship among dance socialization organizers, dance intervention, and dance effort variables of dance majors. The subjects of this study were college students majoring in dance located in Seoul and Gyeonggi-do, and the purposive sampling was used. The results of the study are as follows. First, the agent of dance socialization influences the dance intervention. Second, the agent of dance socialization influences the effort to achieve dance. Third, dance intervention affects dance achievement efforts. Therefore, it is thought that, through the active efforts of the dancers, various programs that can link industry and academia as well as support at the national level should follow for the cultural heritage that can be passed on to future generations.

Antioxidant and Anti-inflammatory activity of Colpomenia sinuosa extract (불레기말 추출물의 항산화 및 항염효과)

  • Cho, Young Jae;Kim, Sook-hee;Choi, Jae Young;Lee, Ja-bok
    • Journal of Convergence for Information Technology
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    • v.12 no.1
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    • pp.135-143
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    • 2022
  • In this study, the antioxidant and anti-inflammatory properties of Colpomenia sinuosa extracts were identified. Antioxidant experiments included DPPH, ABTS, nitrite scavenging experiments, and FRAP, polyphenol concentration measurements, flavonoid concentration measurements. DPPH assay results showed an antioxidant function of 2.821 mg ascorbic acid/g extract. ABTS assay results showed an antioxidant function of 3.923 mg ascorbic acid/g extract. nitrite assay results showed an antioxidant function of 17.89 mg ascorbic acid/g extract. In FRAP, 1 mg of the Colpomenia sinuosa extract showed a reduction of 2.062±0.177 ㎍ of ascorbic acid. For polyphenols, 62.85±3.18 mg/g was shown. Flavonoids showed 10.01±0.24 mg/g. In the meantime, cell experiments showed cytotoxicity and anti-inflammatory functions. In cytotoxicity experiments, Colpomenia sinuosa extracts showed cytotoxicity of less than 20% and an inflammatory inhibition of 30.93±2.93% at a concentration of 100 ㎍/mL. These results indicate that Colpomenia sinuosa extract is available as functional cosmetic material.

A study on the trend of patent application and new material development by era of wigs (가발의 시대별 특허 출원 및 신소재 개발 동향에 관한 연구)

  • Lim, Sun-Nye;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.117-123
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    • 2022
  • Appearance, which is directly related to competitiveness, has become one of the essential self-care for modern people living in the era of the 4th industrial revolution. For the purpose of producing more practical and convenient wigs for suffering customers, data of research subjects were collected through an information search portal site. The trend of new material development of leading wig companies was analyzed. As a result of the study, it was found that many applications for wig attachment and binding technology were applied before 2005, artificial hair-related manufacturing technology for wigs from 2006 to 2013, and functional-related wig technology after 2014. In addition, both H and M companies showed the development trend of new materials for shape memory materials and nanoskins with their own characteristics. We believe that this study will be provided as basic data for the development of functional wigs that can lead to customer satisfaction while providing customers with a comfortable and convenient fit in the wig industry market.

An Exploratory Study on the Lifestyle Characteristics of the MZ Generation - A Focus on the 2010-2020 Studies - (MZ세대의 라이프스타일 특성에 대한 탐색적 연구 - 2010년-2020년의 논문을 중심으로 -)

  • Kang, Yu Rim;Kim, Mun Young
    • Fashion & Textile Research Journal
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    • v.24 no.1
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    • pp.81-94
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    • 2022
  • The purpose of this study is to analyze the trends of MZ generation's lifestyle-related research from 2010 to 2020. As a result of searching keywords such as MZ generation's and lifestyle using academic database search sites, a total of 218 cases were used as analysis data to conduct frequency and content analysis. First, research type was 74 dissertations(34.6%), 144 journals(65.4%). The study of MZ generation was relatively active in journals. Second, the current status of academic field was 85(39.7%) in the social field, followed by 66(30.8%) in the arts/physical education, 21(9.8%) in the complex studies, 16(7.5%) in education, 15(7.0%) in nature, 6(2.8%) in engineering, 4(1.9%) in humanities, 1(0.5%) in agriculture/marine. Third, the current status of MZ generation research topics is 54 social participations(25.3%), 35 fashion/beauty(16.3%), 31 social/organizational adaptations(14.5%), 25 cultural/leisure activities(11.7%), 24 design/development projects(11.2%), 21 economic/employment/job projects(9.8%), 11 educational/career/experiences(5.1%), 9 self-concepts(4.2%), 4 welfare services(1.9%). Fourth, the current status of MZ generation research methods was quantitative research(survey/experiment) 125(58.4%), qualitative research(depth interview/participant observation) 42(19.6%), theory/literature research 35(16.4%) and mixed research 12(5.6%). Fifth, the study on the lifestyle of the MZ generation was conducted in four cases, one in 2016, one in 2019, two in 2020. This study is meaningful in that it grasped the overall flow of data of information exchange that can share the research trends of the MZ generation and suggested the basic data on the direction of future research, the individual tendency, behavior, and lifestyle characteristics of the MZ generation.

Optimal Processing for Peptic Hydrolysate from Flounder Skin and Its Skincare Function (광어껍질을 활용한 펩신가수분해물 제조공정 최적화와 피부건강 기능성)

  • Kang, You-an;Jin, Sang-Keun;Ko, Jonghyun;Choi, Yeung Joon
    • Journal of Marine Bioscience and Biotechnology
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    • v.14 no.1
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    • pp.9-24
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    • 2022
  • Low-molecular weight peptides derived from fish collagen exhibit several bioactivities, including antioxidant, antiwrinkle, antimicrobial, antidiabetic, and antihypertension effects. These peptides are also involved in triglyceride suppression and memory improvement. This study aimed to investigate the optimal processing condition for preparing low-molecular weight peptides from flounder skin, and the properties of the hydrolysate. The optimal processing conditions for peptic hydrolysis were as follows: a ratio of pepsin to dried skin powder of 2% (w/w), pH of 2.0, and a temperature of 50℃. Peptic hydrolysate contains several low-molecular weight peptides below 300 Da. Gly-Pro-Hyp(GPHyp) peptide, a process control index, was detected only in peptic hydrolysate on matrix-assisted laser desorption/ionization-time-of-flight(MALDI-TOF) spectrum. 2,2'-azinobis-(3-3-ethylbenzothiazolline-6- sulfonic acid(ABTS) radical scavenging activity of the peptic hydrolysate was comparable to that of 1 mM ascorbic acid, which was used as a positive control at pH 5.5, whereas collagenase inhibition was five times higher with the peptic hydrolysate than with 1 mM ascorbic acid at pH 7.5. However, the tyrosinase inhibition ability of the peptic hydrolysate was lower than that of arbutin, which was used as a positive control. The antibacterial effect of the peptic hydrolysate against Propionibacterium acne was not observed. These results suggest that the peptic hydrolysate derived from a flounder skin is a promising antiwrinkle agent that can be used in various food and cosmetic products to prevent wrinkles caused by ultraviolet radiations.

Investigating the performance of polymer cement resistance in football stadium construction

  • Yangguang Zhang
    • Advances in concrete construction
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    • v.15 no.3
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    • pp.203-213
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    • 2023
  • New techniques, technologies, and materials should be used to design and build sports stadiums. Since this century, much progress has been made in covering the roofs of sports stadiums, and the possibility of accurate computer calculation has been provided for stadiums, so by choosing a new structure, we can double the beauty and resistance of these stadiums. A stadium has an excellent and valuable design when its structure, shell, building, materials, and joinery follow a high architectural idea at all levels and scales. This article examines the mechanical performance of polymer cement strength in the construction of football stadiums, along with their structural knowledge in the form of the best examples in the world. Portland cement is one of the most used materials for constructing football stadiums. However, its production requires spending a lot of money, wasting energy, and damaging the environment. Considering the disadvantages in the production and consumption of concrete in different environments, it is necessary to find alternative materials. It should be used with cheaper, simpler technology, abundant primary resources, energy saving, less environmental damage, and better chemical and physical properties in concrete. High-strength concrete technology is considered a new development in the construction industry of concrete structures. In hardened concrete, strength and durability are two main factors, and as the compressive strength of concrete increases, concrete becomes more brittle. As a result, its tensile strength does not increase in proportion to the increase in compressive strength and has less strain tolerance. For this reason, the need to use is evident from the fibers in high-strength concrete. Fibers are used in concrete to increase tensile strength, prevent crack propagation, and significantly increase softness. The increase with the change of these resistances depends on the strength of concrete without fibers, the shape of fibers, and the percentage of fibers. This cement is obtained from the wastes of chemical and petrochemical industries and the wastes from coal combustion, which have the properties mentioned as substitutes for Portland cement.

A study on preference for makeup colors of modern women - Focused on professional women from Gwangju and Jeollanam-do (현대여성의 메이크업 컬러에 대한 선호도 연구 - 광주, 전남 출신 및 거주 전문직 여성을 중심으로)

  • Jang, Yul-Hee;Park, Jang-Soon
    • Journal of Industrial Convergence
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    • v.20 no.2
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    • pp.79-85
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    • 2022
  • In order to promote active sales growth in the rapidly changing modern society's makeup market, it is now time to analyze makeup colors closely in line with current trends. Therefore, in this study, professional women from Gwangju Metropolitan City and Jeollanam-do were treated and analyzed with the statistical SPSS 21.0 package program for colors such as makeup base, eyebrow, lip, and cheek, and the reasons for their preference. As a result of the study, yellow makeup base, black eyebrow, red lip, and red cheek color were preferred. This study will be provided as basic data for the development of various makeup patterns and novel makeup color items, and it is believed that it will contribute directly or indirectly to increased sales while gaining an edge in the modern makeup market.

Implementation of Hair Style Recommendation System Based on Big data and Deepfakes (빅데이터와 딥페이크 기반의 헤어스타일 추천 시스템 구현)

  • Tae-Kook Kim
    • Journal of Internet of Things and Convergence
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    • v.9 no.3
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    • pp.13-19
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    • 2023
  • In this paper, we investigated the implementation of a hairstyle recommendation system based on big data and deepfake technology. The proposed hairstyle recommendation system recognizes the facial shapes based on the user's photo (image). Facial shapes are classified into oval, round, and square shapes, and hairstyles that suit each facial shape are synthesized using deepfake technology and provided as videos. Hairstyles are recommended based on big data by applying the latest trends and styles that suit the facial shape. With the image segmentation map and the Motion Supervised Co-Part Segmentation algorithm, it is possible to synthesize elements between images belonging to the same category (such as hair, face, etc.). Next, the synthesized image with the hairstyle and a pre-defined video are applied to the Motion Representations for Articulated Animation algorithm to generate a video animation. The proposed system is expected to be used in various aspects of the beauty industry, including virtual fitting and other related areas. In future research, we plan to study the development of a smart mirror that recommends hairstyles and incorporates features such as Internet of Things (IoT) functionality.