• 패션비즈니스
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• 제17권3호
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• pp.48-57
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• 2013

This study was performed to quantitatively and qualitatively estimate the effect of keratin essence on hair protection against physicochemical damage. Damaged hairs were obtained from an early thirty woman who dyed her hair two times and did digital permanent treatment of her hair two times. The damaged hairs were divided into four experimental groups, which are the control hair (CH) group without additional beauty treatment, the damaged hair (DH) group by additional dyeing treatment, basic essence-treated hair (BEH) group, and keratin essence-treated hair (KEH) groups according to the research goal. The protection effect of keratin essence against the physicochemical damage was quantitatively compared by difference of chrominance measured using a color difference meter and qualitatively compared by difference of outer morphological structure images pictured using scanning electron microscopy (SEM). The brightness and yellowish blue color of KEH were relatively lower but the reddish blue color was relatively higher than other groups of test hairs. Cuticle structure of the previously DH was irregularly deformed and more strongly deformed or partially broken by additional dyeing treatment. On the other hand, the gaps between cuticle scales of the DH were reformed by treatment with basic essence and reformed and filled by treatment with keratin essence in comparison with the DH group. Conclusively, the keratin essence was effective to protect hair structure against the structural damage induced by the dyeing-treatment, by which the coloring efficiency is thought to be improved.

• 패션비즈니스
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• 제15권2호
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• 패션비즈니스
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• 제5권2호
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• pp.35-48
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• 2001

The purpose of this research is to understand the importance and structure of underwear which is the closest cloth to the body. Scope of this research is from middle of 19th century to the beginning of 20th century. Firstly, I studied background of the times and change of women's status and duty. Secondly, I examined the outer garment closely by the ideal beauty of each period based on the study, and thirdly I looked into structure ways of underwear. Then lastly, I took a close look about the relation of outer garment and underwear, comparing with and researching both. I studied this research, focusing on corset, crinoline and bustle based on main characters such as reform and transform among several functions of underwear. The research results are such as follows. First of all, when women's social and economic status was subjected to men, women had worn corset and fashionable dresses even though there was many object movements and vices in women's garment. Secondly, according to those movements, the ideal beauty had changed little in the same sort emphasizing on breast and hip. Thirdly, structure method of underwear changed by ideal beauty and shape of outer garment. Due to increasing sports participation, improvement of women's position, achievement of practical use, women used more drawers and stopped wearing hoop. And the weight of underwear like combination and suspender attached to corset had decreased and advanced into the more practical way. Because of industrialization, function seemed to be granted by technology development, social position change of femininity.

• 패션비즈니스
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• 제12권3호
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• pp.87-98
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• 2008

The purposes of this study are to measure physiological reactions of human body according to the scalp treatment, a popularized service in beauty care industry and propose efficient ways of scalp treatment. To meet the goals, total 30 applicants without any medical history(5 males and 5 females in 20's, 30's and 40's respectively) were informed on the purpose of experiment hereof and were investigated and received a 30-minute scalp treatment, which combines standardized scalp treatment massage technique proposed by KAT and ITF with another massage technique operated in the beauty salon run by the author of this paper. 5ml of blood samples were taken from each subject before and after the scalp treatment respectively and the blood sample was divided into 3 different tubes for analysis: 1) 2 ml for blood cell analysis, 2) 2ml for enzyme activity measurement, 3) 1ml for hormone level reading. In order to determine effects of scalp treatment on ALP, GOT, GPT, ${\gamma}-GTP$, WBC, RBC, Hb, Hct, Platelet, MCV, MCH and MCHC, all collected data were used for measuring respective levels of these blood substances by means of enzyme reaction measurement, enzyme activity measurement and automated hematology analyzer. Then, all measured data were analyzed through paired t-test using SPSS WIN 11.5. As a result, the scalp treatment is associated with improving hepatic function, facilitating blood circulation and helping blood coagulation and hemostasis in a effective way. Therefore, it would be necessary to conduct further studies on this subject related to anemia in the future.

• 패션비즈니스
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• 제25권4호
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• pp.1-13
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• 2021

As interest in skin care increases, this study aims to contribute to the development of the beauty self-care market by providing basic data through the measurement of the oil and moisture skin condition of women in their 20s and 30s. The study was conducted from November 27, 2020 to January 31, 2021, with 20 women in their 20s and 30s divided into 4 groups, A~D, by age, 5 per group. Skin measurements were taken four times at 4 hour intervals at 0H, 4H, 8H, and 12H based on the first measurement that was taken within 30 minutes after waking up, and the oil and moisture indices were observed over time. As a result, both T and U zones showed significant differences in moisture levels over time, with no difference between groups for both T and U zones. Moisture decreased the most between 0H to 4H, and moisture changed the least between 4H to 8H. Changes in moisture increased the similar at 0H and 12H. The oil condition changed more irregularly compared to moisture over time, but all groups showed lower oil content in the U-zone compared to the T-zone. Overall, the facial oil and moisture conditions of women in their 20s and 30s changed over time, indicating that the skin changes in real time. The fact that the skin data, which was measured in the primary activity living environment, can be used as basic research data in the beauty self-care market is meaningful.

• 대한화장품학회:학술대회논문집
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• 대한화장품학회 2003년도 IFSCC Conference Proceeding Book II
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• pp.245-252
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• 2003

There have been many kinds of hair styling sprays with various setting effects. Consumers have used strong setting effect hair sprays to get a long lasting hold. In recent years, however, more and more consumers have come to prefer a "soft ＆ natural" touch feeling, keeping the same long lasting hold. Nonetheless, the existing approaches to this feature could not respond to the consumers′ needs, since products lose the hold strength if the soft feeling is pursued, and vice versa. We have researched and developed a new products to attain a compatible feature with both long lasting hold and natural feeling. Then, we have developed a new multifunctional hair styling material "Poly Amino Acid Derivative (PAAD)." We have focused on the PAAD′s feature that highly diffuses onto a hair and makes thin and even layer on a hair, and have made trials and errors to improve holding strength. "P AAD" excellently makes hair memorize its curl shape which is as the same effect as existing ordinary acrylic resin. Further more, it leaves a soft and natural touch feeling on the hair. We have accomplished a new Poly Amino Acid Derivative with ambivalent features, "soft ＆ natural finish" and "long lasting hold ", and now we report about it.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.23-30
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• 2007

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

• 한국융합학회논문지
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• 제8권11호
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• pp.403-411
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• 2017

최근 사회통합을 위해 재능기부측면에서 다양한 활동이 이루어지고 있다. 본 연구는 미용전공자들을 중심으로 재능기부 프로그램에 관한 교육과정모델을 제시하고자 한다. 기존의 문헌연구에서 밝혀진 핵심요소들은 교육과정의 내용으로 활용되었다. 본 연구에서 제시한 프로그램은 미용재능을 가진 분들이 재능기부를 더욱 확대하는데 참고할 수 있다. 지역사회와의 융합을 위한 본 프로그램의 교육과정은 재능기부의 목표, 교수 학습방법, 평가항목 등으로 구성되었다. 본 교육프로그램은 재능기부의 이해영역과 피부미용의 테크닉영역으로 나누어 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1005-1015
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• 2021

We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals' satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction.

• 한국의류학회지
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• 제47권4호
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• pp.625-645
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• 2023

This study examined newspaper articles from 2012 to the first quarter of 2021 to explore how interest in and response to veganism have evolved in the fashion and beauty industries over the past decade. By analyzing keywords and word correlations, we discovered a steady increase in veganism-related articles in both English- and Korean-language newspapers published in Korea, especially since 2019. Since 2012, consumer interest in vegan fashion materials has grown, with fashion and beauty emerging in 2018 as significant vegan-related keywords. As a result, brands have adopted vegan certification systems and introduced vegan product lines, and new vegan brands have emerged. Since 2020, companies have been promoting environmental, social, and governance (ESG) management practices and working toward eco-management that reflects vegan trends in all areas, such as cruelty-free product/packaging materials, brands, policies, and services. It is also notable that fashion/beauty consumers have been more actively starting to adopt eco-friendly lifestyles and participate in vegan-related movements since that time. Our findings offer important insights into the evolution of veganism in Korea and can help researchers and industry practitioners to develop future business strategies in the vegan fashion and beauty industries.