• Title/Summary/Keyword: Beautiful-is-good effect

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How Product Innovation and Motivation Drive Purchase Decision as Consumer Buying Behavior

  • RAYI, Gusti;ARAS, Muhammad
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.49-60
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    • 2021
  • Purpose: A good physical appearance greatly affects a person's self-confidence, especially when the media constantly depicts that beautiful men and women are those with perfect bodies, which later forms the perception that being fat or too thin is not attractive. That is in line with the increasing knowledge and the need for nutritious foods and drinks for diets. Therefore, this study aims to see whether there is a relationship between the Weight Rejuvenation Program Everyday product innovation towards millennial purchase decision and the motivation of having an ideal body as a moderating effect. Research design, data, and methodology: Distributed online Google form questionnaires to 96 audiences who commented on "Mute" web series. The respondents consisted of 63 women and 33 men from the millennial generation who lived in Greater Jakarta and were classified as the middle to upper economic class. After all of the data were collected, they were processed using Structural Equation Modeling Partial Least Squares. Results: Product innovation had a significant influence on the purchasing decisions of the millennial consumer, but motivation did not have the moderating function in the relationships between product innovation and purchase decision. Conclusions: The main factor for product innovation that can be accepted by millennials is the product quality that remains good.

Comparison of Effectiveness of Wearing Two Different Brassieres Made by Draping Method: Stretchable Versus Unstretchable(cotton) Textile (입체재단패턴에 의한 브래지어의 소재별 착용효과에 관한 연구)

  • 손희정
    • The Research Journal of the Costume Culture
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    • v.11 no.3
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    • pp.447-457
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    • 2003
  • The shape of womens breast is the most important part of body silhouette. For the high-fitted clothes, in particular, more refined brassiere effective enough to show the beautiful line of female breast is asked. This study focuses on comparing the difference of the two different textiles of brassiere as to their effectiveness as a brassiere. The Stockman Lingerie Mannequin made by England is used for the draping method for the brassiere pattern. Two different brassieres of stretchable and unstretchable(cotton) textiles respectively were made out of this pattern, and the difference of effectiveness wearing the two brassieres was compared. 30 females ranging in the ages of 19 through 24, and whose size is 75A were selected as the test group who are to wear them. The result of each measurement proves that the cotton brassiere is more effective than the stretchable brassiere as a whole considering center concentration of breast, projection of breast, and bust up function. The result of the test on satisfaction of wearing brassiere was also in favor of cotton brassiere as to projection effect, bust up effect, making a good shape of bust. For the cup, in particular, unstretchable textile is more effective for making a breast look better.

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Consumer Perception and Evaluation of Cynanchi Atrati Radix Fermented Oriental Cosmetics for Skin Whitening (피부 미백용 백미발효 한방 화장품에 대한 소비자 인식과 평가)

  • Son, Chang-gue;Jang, Eun-su;Lee, Sam-keun;Barng, Kee-jung
    • Journal of Fashion Business
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    • v.23 no.5
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    • pp.137-150
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    • 2019
  • This study aimed to provide consumer perception and evaluation of natural Cynanchi Atrium Fermented Original Cosmetics for Skin Whitening that can improve skin by using oriental medicinal ingredients. The product was applied three times a day for two weeks by a total of 60 users who agreed to participate in a clinical trial assessing the usability and skin sensitivity to extracts that had already completed component safety testing. This study subjects reported which images were most reminiscent of Korea. They preferred products that bore Korean images because they felt trust and recognized that the quality of the cosmetics was excellent. The responses also showed that many consumers were willing to buy a product, even though it was luxurious, elegant, and expensive. The cognitive evaluation of Original Cosmetics was high and showed that the quality was likely to be good. The usability and CMF(Color, Material, Finishing) evaluation of Original Cosmetics showed good product the product is long-lasting and tightened and moisturized skin naturally. They are think about that this product it has moisturizing effects and good application for use, so it is light and soft to use. And had a whitening effect. It was intended to assist in the development of products that meet consumers' desires and expectations for safe, healthy, and beautiful skin by developing a skin whitening Original Cosmetics prototype that can inhibit the production of melanin and tyrosinase activity safely and effectively.

A Study on the Dyeing of Ramie Fabric Treated with Medicinal Plants II. The Natural Dyeing On Ramie Fabric Using Artemisiae argyi Herba

  • Seo, Young-Nam
    • Plant Resources
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    • v.5 no.2
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    • pp.161-164
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    • 2002
  • This study was performed to investigate the effect of Artemisiae argyi Herba extract on the treatment of chromaticity and colorfastness. Artemisiae argyi Herba has been used as a Korean medicine. It is effective in removing skin disorders and suppressing pain. It is also good as a fungicide and in treating pruritis. In the long history of Korea, dyeing has been applied for a means representing the grace of natural and inner esthetic consciousness of man. Vegetable dyes give us such great benefits, diversified color; but no pollution. And ramie fabric has distinctive features such as beautiful brilliance, elegance, and strong durability. So, it is regarded as a special product of Korea traditionally. These studies were carried out to treat with acetate iron, dichloride copper and alum with a mordant to ramie fabric. The ramie fabric was died with Artemisiae argyi Herba extract. The results of experiment showed as follows: First, the chromophoric degree was the highest in acetate iron but not distinction in another mordants. Seocond, the light colorfastness was the highest in non treated and dichloride copper, but alum was the lowest. Third, the discoloration was alum and dichloride copper showed first grade in washing colorfastness. Abrasion colorfastness was not significant in this test. According the previous results, Artemisiae argyi Herba has an efficiency in removing skin disorders and suppressing pain. So it is considered that Artemisiae argyi Herba can be applied effectively to theraphy of fungicide and in treating pruritis.

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A Study on the Dyeing of Ramie Fabric Treated with Medicinal Plant V. The Natural Dyeing on Ramie Fabric Using Epimedium brevicornum Herba

  • Seo, Young-Nam
    • Plant Resources
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    • v.5 no.3
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    • pp.210-213
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    • 2002
  • This study was performed to investigate the effect of Epimedium brevicornum Herba extract on the treatment of chromaticity and colorfastness. Epimedium brevicornum Herba has been used as a Korean medicine. It is effective in sexual excitement, depressant of blood pressure and anti-virus. It is also good as a tonic and in treating involuntary emission of semen. In the long history of Korea, dyeing has been applied for a means representing the grace of natural and inner esthetic consciousness of man. Vegetable dyes give us such great benefits, diversified color, but no pollution. And ramie fabric has distinctive features such as beautiful brilliance, elegance, and strong durability. So, it is regarded as a special product of Korea traditionally. These studies were carried out to treat with acetate iron, dichloride copper and alum with a mordant to ramie fabric. The ramie fabric was died with Epimedium brevicornum Herba extract. The results of experiment showed as follows: First, the chromophoric degree was the highest in acetate iron but not distinction in another mordants. Second, the light colorfastness was the highest in non treated and dichloride copper, but alum was the lowest. Third, the discoloration was alum and dichloride copper showed first grade in washing colorfastness. Abrasion colorfastness was not significant in this test. According the previous results, Epimedium brevicornum Herba has an efficiency in sexual excitement, depressant of blood pressure and anti-virus. So it is considered that Epimedium brevicornum Herba can be applied effectively to tonic and in treating involuntary emission of semen.

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A Study on the Dyeing of Ramie Fabric Treated with Medicinal Plant III. The Natural Dyeing on Ramie Fabric Using Perilla frutescens Herba

  • Seo, Young-Nam
    • Plant Resources
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    • v.5 no.3
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    • pp.202-205
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    • 2002
  • This study was performed to investigate the effect of Perilla frutescens Herba extract on the treatment of chromaticity and colorfastness. Perilla frutescens Herba has been used as a Korean medicine. It is effective in removing dangerous for an unborn child and suppressing pain. It is also good as a detoxification and in treating cold. In the long history of Korea, dyeing has been applied for a means representing the grace of natural and inner esthetic consciousness of man. Vegetable dyes give us such great benefits, diversified color, but no pollution. And ramie fabric has distinctive features such as beautiful brilliance, elegance, and strong durability. So, it is regarded as a special product of Korea traditionally. These studies were carried out to treat with acetate iron, dichloride copper and alum with a mordant to ramie fabric. The ramie fabric was died with Perilla frutescens Herba extract. The results of experiment showed as follows: First, the chromophoric degree was the highest in acetate iron but not distinction in another mordants. Second, the light colorfastness was the highest in non treated and dichloride copper, but alum was the lowest. Third, the discoloration was alum and dichloride copper showed first grade in washing colorfastness. Abrasion colorfastness was not significant in this test. According the previous results, Perilla frutescens Herba has an efficiency in removing skin disorders and suppressing pain. So it considered that Perilla frutescens Herba can be applied effectively to theraphy of detoxification and in treating cold.

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Suggestions on the Concept and Usage of Effects Needed for Vocal Recording -With focus on reverb- (보컬 녹음에 필요한 이펙트의 개념과 사용법에 관한 제언 - Reverb를 중심으로 -)

  • Cho, Tae-Seon;Choi, Won-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.380-386
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    • 2018
  • One of the most difficult technical aspects of music is vocals (the voice). Unlike ordinary musical instruments, it is difficult to apply common values because the tone (that is, the color) varies greatly depending on the singer, and therefore, it is necessary to properly mix in various effects. Therefore, this study is intended to suggest concepts, the current state, and effective usage of reverberation (or reverb), which is the most typical of vocal effects, using wave renaissance reverb, which is one of the effects that are the most commonly used by students. The most important part of the mixing process in popular music is how to enhance the voice. Since the spatial impression of sound makes music more beautiful, the role of reverb as a vocal effect is absolute. Computer technology has made it easier to create music, but it has produced a side effect in which individual technique falls short, such as using predetermined presets only. Studies on the use of reverb by musicians through more detailed efforts are expected to contribute to creating good music.

The Types and Characteristics of Animal Patterns Used on fabric of Chosun Dynasty (조선시대 직물에 나타난 동물문양의 유형과 특성)

  • Jang Hyun-Joo;Ha Jong-Kyung
    • Journal of the Korean Society of Costume
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    • v.55 no.5 s.95
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    • pp.65-77
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    • 2005
  • This stuffy is to understand the symbolic meaning of Korean traditional animal Patterns, to analyze their figurative characteristics focusing on fabric relics of Chosun Dynasty, and to search their internal beauty as well as their external beauty. Animal patterns can be classified as Individual type, the type that only animal patterns are used, and Compound type, the type that animal patterns are used with other patterns. The Individual type was not found at all. Only the Compound type, compounded with two or three other patterns, were found. Among the other patterns used in the Compound type, botanical patterns and heaven-and-earth-shaped patterns were the majority while letters patterns were rarely used. Bird patterns take enormously large part of the animal patterns. In terms of the arrangement, animal patterns are classified as Dense type, Sparse type, and Picturesque type.'rho three types are almost equal in their quantity. Picturesque type is found comparatively a lot. Animal patterns are much more frequently used in female clothes than in male clothes. For female clothes, they are mostly used in some parts of the clothes with ornamental effect. But, for male clothes, they are mainly used all over the fabric by weaving animal patterns on it. Not just their external beauty, animal patterns have also internally beautiful characteristics, such as keeping away from wicked ghosts, hoping for good luck, emblematic features, having ideological meanings, and so on.

Literature Review on Spirit and Qi Regimen (정.기(精.氣) 양생법(養生法)에 관한 문헌연구)

  • Baek, Suk-Hee;Sok, So-Hyun;Oh, Hae-Kyung;Moon, Hee-Ja
    • Journal of East-West Nursing Research
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    • v.2 no.1
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    • pp.96-106
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    • 1997
  • In Chinese medicine, the activities of removing and solving the inner cause are called the regimen in preventing the disease and the good condition of mind emphasizes us to practice ourselves the doctrine of regimen of the mind to promote the health and long life of the living body, in other words, it means we should have clean mind, less desire, less thought, less agony and widely open our emotion and will, and it also means the raising of good nature, the moral cultivation, and we can be healthy when we live by good virtus as the root of regiem. The meaning of the Qi has been expanded more and more since its origination throught the process of practice and perception of man. 1) Matter is changed to the smoke when burned, the energy of water becomes the rain in the sky and the rain raises all living creatures by making them wet. Throught these changes of circulation, men could realize the energy to be the common and original matter of forming all the creatures. 2) The direction of showing the breathing of men in and out has been expended. 3) It was widely understood as the meaning of showing vitality of men, and it was the original root of chinese medicine. 4) It was expended to be showing spirit of nature such as the sun, moon, star, sky, land, mountain and the moral spirit of men as peacefullness. By the original meaning of the word of energy expanded to the wider side of sky, land, men and things, nature, society, man and the moral spirit could get the unified basis of the matter. As the above, the word of Qi has been used in wider meaning at this time from the past. In other words, all things in the universe come into being and extinct by the chang of motion of the Qi and it is recognized to be the living activity in human body. The Qi-kong based on this energy and the motion applied to our daily life are very extensive (Lee, Hye - lung, 1997). Here are the summaries of the effect of the Qi-kong ; 1) The physical constitution is strenthened, physiological function is prosperous and we are free from various geriatric disease and psychosomatic disease not to mention the cold and indigestion. 2) It maintains the clear spirit, elevates intelligence, strengthens the spiritual power and demonstrates the potentiality at the amximum. 3) It maintain beautiful figure and clean skin never losing the charm but full of energy and vitality. 4) It keeps the balanced body never suffering from the unbalance of the bones, various and neuralgia. 5) It maintain the spiritual comfort, the natural posture in everything and real happiness (Lee, Hye-Jung, 1997 : Suh, Yong Kyu, 1989). Chinese medicine mentions the motion by Qi with Qi - kong. But the motion does not require special method in Western medicine. I t is the only way of living of our ancestor indaily life. It is maintaining the healthy lifr by training the Qi, and it is the motion of being with the nature with the open mind in breathing rather than artificially restricting our daily life, it is the motion of the body.

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A Study on the Dyeing of Ramie Fabric Treated with Medicinal Plant IV. The Natural Dyeing on Ramie Fabric Using Mentha arvensis Herba

  • Seo, Young-Nam;Shin, Gil-Man
    • Plant Resources
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    • v.5 no.3
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    • pp.206-209
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    • 2002
  • This study was performed to investigate the effect of Mentha arvensis Herba extract on the treatment of chromaticity and colorfastness. Mentha arvensis Herba has been used as a Korean medicine. It is effective in headache and stress. It is also good as a aphtha and in treating cold. In the long history of Korea, dyeing has been applied for a means representing the grace of natural and inner esthetic consciousness of man. Vegetable dyes give us such great benefits, diversified color, but no pollution. And ramie fabric has distinctive features such as beautiful brilliance, elegance, and strong durability. So, it is regarded as a special product of Korea traditionally. These studies were carried out to treat with acetate iron, dichloride copper and alum with a mordant to ramie fabric. The ramie fabric was died with Mentha arvensis Herba extract. The results of experiment showed as follows: First, the chromophoric degree was the highest in acetate iron but not distinction in another mordants. Second, the light colorfastness was the highest in non treated and dichloride copper, but alum was the lowest. Third, the discoloration was alum and dichloride copper showed first grade in washing colorfastness. Abrasion colorfastness was not significant in this test. According the previous results, Mentha arvensis Herba has an efficiency in removing aphtha and in treating cold. So it is considered that Mentha arvensis Herba can be applied effectively to headache and stress.

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