• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.29 no.3
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• pp.1-7
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• 2015

Korea's electricity supply and demand policy has focusing on electricity demand side management instead of the expanding supply and a lot of effort for LED(Light Emitting Diode) at the time. This paper calculated the optimal subsidy for LED spread. For this purpose, it analyzed the impact on spread of the lighting appliances each subsidy level from BDM(Bass Diffusion Model) and predicted the number of lighting appliances according to subsidy level in the future. The case study is calculated susidy for satisfaction of LED target using the suggested model in the future and verified availability.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.5
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• pp.412-421
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• 2013

Motion picture industry is one of the most representative fields in the cultural industry and has experienced constant growth both worldwide and within domestic markets. However, little research has been undertaken for diffusion patterns of motion pictures, whereas various issues such as demand forecasting and success factor analysis have been widely explored. To analyze diffusion patterns, we adopted extended Bass model to reflect the potential demand of movies. Four clusters of selected movies were derived by k-means clustering method with criteria of opening strength and profitability and then compared by their diffusion patterns. Results indicated that movies with high profitability and medium opening strength are most significantly influenced by word of mouth effect, while low profitability movies display nearly monotonic decreasing diffusion patterns with noticeable initial adoption rates and relatively early peak points in their runs.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.05a
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• pp.413-416
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• 2020

COVID-19(Coronavirus Disease 2019)는 RNA 형 바이러스로써 점막감염(粘膜感染)과 비말전파(飛沫傳播)로 전염되는 급성 호흡기성 질병이다. 2019 년 12 월 중국 후베이 우한에서 처음 감염이 보고된 후 빠르게 글로벌로 확산되었고, 현재 여러 국가와 지역이 Lockdown 상태에 있다. COVID-19 의 치사율은 국가별, 연령별 차이는 있으나 사스(SARS-CoV), 메르스(MERS-CoV) 등과 비교하여 높다고 할 수 없다. 그러나 COVID-19 는 신종 코로나바이러스로써 아직 백신(Vaccine)과 항바이러스제가 개발되지 않았고 다른 질병과 비교하여 빠른 감염 속도때문에 의료 공백, 사회적 혼란, 경제적 손실을 크게 일으키고 있다. 따라서 바이러스의 확산 양상을 데이터 분석을 통하여 예측할 수 있다면 사회·경제적인 폐해를 줄일 수 있어 Bass 모델과 R 패키지를 이용하여 COVID-19 확산 예측 모형을 계량적으로 제시하였다.

• Korean Journal of Ecology and Environment
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• v.41 no.3
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• pp.395-401
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• 2008

Genetic diversity and differentiation within or among nine populations of introduced fish, largemouth bass Micropterus salmoides were assessed by AFLP. The AFLP analysis using three primer combinations generated 299.2. AFLP bands and percentage of polymorphic bands were similar in those nine populations, ranging 14.1 to 21%. Heterozygosity and genetic diversity within or among populations were quite low for all of these populations with average values ranging from 0.054 to 0.067 and from 0.069 to 0.085, respectively. Analyses of pairwise distance and genetic similarity among nine populations of Micropterus salmoides also revealed the similar results with low genetic differentiation one another. Although pairwise Fst values were low, they were indicated a clear distinct genetic differentiation among the nine populations. These results indicate that very small population of the largemouth bass was first introduced to Paldang reservoir and they are widely spread at most of aquatic habitats in Korea.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.5
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• pp.113-123
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• 2011

Recently, the global warming problem has arised around world, many nations has set up a various regulations for decreasing $CO_2$. In particular, $CO_2$ emissions reduction effect is very powerful in transport part, so there is a rising interest about development of green car, or electric vehicle in auto industry. For this reason, it is important to make a strategy for charging infra and forcast electric power demand, but it hasn't introduced about demand forecasting electric vehicle. Thus, this paper presents a demand forecasting for electric vehicles using choice based multigeneration diffusion model. In this paper, it estimates innovation coefficient, immitation coefficient in Bass model by using hybrid car market data and forecast electric vehicle market by year using potential demand market through SP(Stated Preference) experiment. Also, It facilitates more accurate demand forecasting electric vehicle market refelcting multigeneration diffusion model in accordance with attribute progress in development of electric vehicle. Through demand forecasting methodology in this paper, it can be utilized power supply and building a charging infra in the future.

• Korean Journal of Ecology and Environment
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• v.44 no.2
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• pp.195-202
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• 2011

This study analyzed and modeled the relationships between the probabilities of two exotic species occurrence (i.e. largemouth bass and blue gill) and environmental factors such as climatic and geographical variables using Generalized Additive Models (GAM), Generalized Liner Models and Classification Tree Analysis (CTA). The most moderate occurrence probability of largemouth bass was predicted using GAM with an area under the curve (ADC) of 0.88 and Kappa of 0.42, while those of blue gill was suggested by using CTA with an AUC of 0.92 and Kappa of 0.44. The most significant environmental variable in terms of changes in deviance for both species was the annual air temperature for the occurrence probability. Dams had stronger effect on the occurrence of largemouth bass than blue gill. Model development and prediction for the occurrence probability of fish species and richness are necessary to prevent further spread of exotic fishes such as largemouth bass and blue gill because they can threaten habitats of native river ecosystem through various mechanisms.

• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.3
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• pp.267-273
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• 2001

While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.3
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• pp.222-230
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• 2016

As the global game market has been more competitive, it has been important to analyze success factors of game products. In this paper, we applied a Bass Diffusion Model and Clustering Analysis to identify the success factors of games based on data from Steam, an international game platform. By using a diffusion model, we first categorize game products into two groups : successful and unsuccessful games. Then, each group has been analyzed by using clustering analysis based on product features such as genres, price, and minimum system requirements. As a result, success factors of a game have been identified. The result shows that customers in game industry appreciate sophisticated contents. Unlike many other industries, price is not considered as a key success factor in the game industry. Expecially, advanced independent video games (commonly referred to as indie games) with killer contents show competitiveness in the market.

• Ecology and Resilient Infrastructure
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• v.11 no.1
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• pp.1-10
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• 2024

Influx of exotic fishes is the reason of the destruction of ecosystem and biodiversity on fishes habitats. This study was conducted to detect the movement of in grand ecological park along river and stream. Purpose of study is to realize the movement of exotic fishes. In this study, Monitoring was conducted in Daijeo ecological park. The movement of exotic fishes can indicate the habitats and the possible spread in Nakdong river and Daijeo ecological park.