• Title/Summary/Keyword: Basic Color

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Basic Research on Color Planning for Enhancing Brand Image (브랜드 이미지 향상을 위한 색채계획 기초연구)

  • Kim Soo-Jeoung
    • Science of Emotion and Sensibility
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    • v.9 no.1
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    • pp.63-75
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    • 2006
  • This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

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Color Image Analysis of Cosmetic Web-Site for Color Marketing

  • Lee, Jeongman;An, Jongsuk
    • Journal of Fashion Business
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    • v.16 no.6
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    • pp.127-143
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    • 2012
  • This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

A Basic Study on the System of Converting Color Image into Sound (컬러이미지-소리 변환 시스템에 관한 기초연구)

  • Kim, Sung-Ill;Jung, Jin-Seung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.20 no.2
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    • pp.251-256
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    • 2010
  • This paper aims for developing the intelligent robot emulating human synesthetic skills which associate a color image with sound, so that we are able to build an application system based on the principle of mutual conversion between color image and sound. As the first step, in this study, we have tried to realize a basic system using the color image to sound conversion. This study describes a new conversion method to convert color image into sound, based on the likelihood in the physical frequency information between light and sound. In addition, we present the method of converting color image into sound using color model conversion as well as histograms in the converted color model. In the basis of the method proposed in this study, we built a basic system using Microsoft Visual C++(ver. 6.0). The simulation results revealed that the hue, saturation and intensity elements of a input color image were converted into F0, harmonic and octave elements of a sound, respectively. The converted sound elements were synthesized to generate a sound source with WAV file format using Csound toolkit.

A Study on The Color Examination and Color Planning in the Different Type of Classroom (학교 교실의 용도별 색채분포 및 색채계획에 관한 연구)

  • 김은정;김기환
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2003.05a
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    • pp.65-68
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    • 2003
  • The purpose of this study is examine the color planning in the different type of classroom to establish interior color planning. This study also uses environmental planning and practical use of basic data for color planning to future school facilities. The summary of this study is as followed. The primary school and middle school classrooms as well as the open space classrooms floor color recommended of brown and the primary school wall color is light yellow, middle school wall color is light yellow and brown. The high school classroom color is recommended brown and wall color to light yellow and green system. The recommended floor color of primary school which includes in computer room and language study room, library of the multi-purpose of media room recommended are gray, brown and pink. The recommended wall color in primary school is light gray. The middle school floor color propose gray and light brown and wall recommended color is light brown, gray, ivory with the high school the computer room, language study room and library. The floor color is recommended gray, green and the wall propose blue. Moreover, recognize that importance of color effectiveness in school interior facilities considering with Interior covering material in class room.

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A Study on Tendency of Color Consciousness and Preference for Healthcare Environmental Color (보건의료 색채환경을 위한 색채 의식 및 선호 경향 연구)

  • Park, Heykyung;Choi, Inyoung
    • Korean Institute of Interior Design Journal
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    • v.25 no.2
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    • pp.83-91
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    • 2016
  • This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.

Generating a True Color Image with Data from Scanning White-Light Interferometry by Using a Fourier Transform

  • Kim, Jin-Yong;Kim, Seungjae;Kim, Min-Gyu;Pahk, Heui Jae
    • Current Optics and Photonics
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    • v.3 no.5
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    • pp.408-414
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    • 2019
  • In this paper we propose a method to generate a true color image in scanning white-light interferometry (SWLI). Previously, a true color image was obtained by using a color camera, or an RGB multichannel light source. Here we focused on acquiring a true color image without any hardware changes in basic SWLI, in which a monochrome camera is utilized. A Fourier transform method was used to obtain the spectral intensity distributions of the light reflected from the sample. RGB filtering was applied to the intensity distributions, to determine RGB values from the spectral intensity. Through color corrections, a true color image was generated from the RGB values. The image generated by the proposed method was verified on the basis of the RGB distance and peak signal-to-noise ratio analysis for its effectiveness.

The Characteristics of Blue Color on Korean and Japanese Traditional Costume (한·일 전통복식에 나타난 청색의 고유성 연구)

  • Lee, Kyung-Hee;Lee, Eun-Joo
    • Fashion & Textile Research Journal
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    • v.5 no.1
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    • pp.43-52
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    • 2003
  • The purpose of this study was to investigate the characteristics of traditional blue color between Korean and Japanese traditional costumes. Korea and Japan as the neighboring country of geographically and historically, but showed obvious difference in traditional color. In this study we investigated the blue color characteristics that appear on Korean and Japanese traditional costumes. We researched the characteristics of blue color on color names and color tones through the old Korean and Japanese literatures, costume remains and restoration dyeing fabrics. This study researched the Chosun Period in Korea and Edo Period in Japan. The results of this study Were as following; Many differentiation colors appeared in Chosun and Edo period than former ages. These differentiation colors were made giving differences gradually in basic color, hue, value and chroma. The blue color names appeared 40 names in Chosun Period and 57 names in Edo Period. In these blue color names of Chosun and Edo Period, the common color name was not more 'indigo'. The most highly appearanced blue color hues of costume remains in Chosun and restoration dyeing fabrics in Edo Period were blue and purplish blue. The most highly appearanced blue color tones were dull and moderate. By result of preceding descriptions, the characteristics of national color were not come from difference of dye and dyeing method, could know that come from difference of society and cultural environment.

Dyeing Research of Silk Color Code for Efficient Color Management in Silk (실크산업의 효율적인 색채관리를 위한 실크 컬러코드의 염색 연구)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.6 no.6
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    • pp.785-798
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    • 2004
  • Silk has always been coveted as the finest and richest of all fibers woven into cloth. The earlist woven silk fragments found to date come from the third century B.C. The filament created and spun into cocoon by the larva of the silk moth, silk was exported from China to Europe from as early as the third century B.C. Silk industry is export leading industry that guide national textile industry development after the 1960s in Korea. Korean silk industry reached to peak at 1975 is displaying appearance that export scale is decreased recently. Various kinds methods can be proposed for high value added in silk industry, the research about color is essential. The importance of color is increasing in modern textile and fashion industry. Color is important factor of textile and fashion industry because color affects strong influence in human's sensitivity. Silk fabric can give high added value developing high sensitivity color because dye ability is superior. In this study I planned the "Utility Silk Color Code 288" for efficient color management in silk industry. "Utility Silk Color Code 288" are attached the Munsell notation and dyeing data which can reappear the color when needed. This research constructs for insufficient domestic color infrastruction and expect that basic role to develop the competitive power for Korean silk industry.

Automatic Color Transformation of Characters Between 2D Animation Scenes Using Neural Network (신경회로망을 이용한 2D 애니메이션 장면 간의 캐릭터 자동 색 변환)

  • Jung, Hyun-Sun;Lee, Jae-Sik;Kim, Jae-Ho
    • Journal of Korea Multimedia Society
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    • v.11 no.9
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    • pp.1286-1295
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    • 2008
  • Colors of 2D animation characters are generally assigned by art directors' subjective color sense. Even same characters should be colored differently according to the mood of animation scenes. In this study, we introduce the model for automatic color transformation of characters by using neural network. It can not only create automatically colors of characters which are good matched with 2D animation scenes but also reproduce art directors' subjective color sense. Specifically, this neural network model is initially made to learn the patterns of color change between basic colors of characters and colors of characters in various scene. Then if you know basic colors of some characters, you can derive colors of characters under other light source environments using the learned neural network. Subjective ratings(which is adopted to verify the proposed model) by color experts on the automatically transformed colors showed that the colors created by the model tended to be evaluated natural.

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