• 한국시뮬레이션학회논문지
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• 제23권4호
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• pp.1-8
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• 2014

클라우드 컴퓨팅은 정보의 다양성과 빅데이터를 IT자원을 이용하여 처리할 수 있는 컴퓨팅 개념이다. 정부는 신재생에너지를 활용한 전력생산을 장려하기 위해 RPS를 시행하였고 시스템을 구축하여 지리적으로 분산되어 있는 빅데이터를 수집하여 운영하고 있다. RPS제도를 이행하는 발전사업자들은 의무할당량 중 REC 부족분을 타 발전사업자들로부터 REC를 구매하여 조달해야 한다. REC는 자율시장에 근거하여 거래되고 있고, 매매가격의 편차가 크기 때문에 RPS 빅데이터를 통해 형평성있는 REC가격을 예측할 필요가 있다. 본 연구에서는 부정확한 가격추이와 규칙을 정량적으로 표현하여, 클라우드 환경에서 퍼지기반으로 REC가격을 예측하는 방법을 제안한다. 클라우드 환경에서 RPS 빅데이터를 통한 상호연관성과 가격결정에 영향을 주는 변수들에 대한 분석이 가능하고 시뮬레이션을 통해 REC 가격을 예측할 수 있다. 클라우드 환경에서 퍼지로직은 매물수량과 매매가격을 이용하여 투명성있는 REC 가격을 예측하고 장기적으로 수렴된 가격을 제시할 것이다.

• 복식
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• 제64권2호
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• Asia Marketing Journal
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• 제16권1호
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• pp.35-69
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• 2014

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2005년도 추계학술대회 논문집
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• pp.351-354
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• 2005

In 2004. as a part of special housing policy for low income household, Korean government initiated 'Multiple-dwelling Purchase and Public Rental Program'(MDPPRP) to help people whose needs for appropriate housing cannot be met in private housing market. The main goal of this program was to provide the base for self support of tenants by purchasing 'Multiple-housing' in bundle and transferring them into rental housing with low price to the low income tenants. Unlike other public rental housing programs, this model program limited the length of stay in the rental housing by six years to lead tenant's self support. The purpose of this study was to evaluate the effectiveness of this model program for further expanding enforcement. For this, two groups of residents of 'multiple-dwelling purchase and public rental program' and permanent rental housing were compared and analyzed. Thirty two tenants of MDPPRP were interviewed for the study. As research methods, document review, onsite tenant interviews using questionnaire were used. As a whole, most of the tenants were satisfied with their 'multiple-dwelling' environment in physical and socio-psychological aspects.

• 산업융합연구
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• 제22권5호
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• pp.11-21
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• 2024

국내 철강산업에 대해서는 "담합이 오랜 관행으로 정착되었다"라는 인식이 존재하며, 이에 따라 향후 철강산업 담합에 대한 당국의 법 대응도 강화될 것으로 전망된다. 이 경우 법 대응의 정확성 제고도 필수적으로 수반되어야 하는바, 가장 중요한 것은 혐의를 받는 기업이 실제로 담합을 실행했는지를 정확히 식별하는 일이다. 본 연구는 최근 발생한 철스크랩 구매가격 담합 사건을 중심으로, 담합과 무관하게 독자적으로 행동한 기업, 실제로 담합을 실행한 기업 등이 혼재하는 상황에서 혐의를 받은 한 기업이 실제로 담합을 실행하였는지를 검증하였다. 분석 결과는 혐의를 받은 해당 기업이 실제로는 담합을 실행하지 않았다는 추론을 뒷받침하며, 이는 해당 제강사에 대한 당국의 최종 판단과 일치한다. 현실에서는 한 시장에 속하는 기업들 중 일부 기업만이 가담하여 실행되는 담합도 발생하는데, 이 상황에서는 담합 실행 여부에 대해 다툼의 여지가 있는 기업이 존재하는 경우가 많다. 본 연구는 철강산업을 포함한 여러 산업에서, 특히 담합 실행에 대해 다툼의 여지가 있는 개별 기업의 행동 검증을 위한 분석적 가이드가 될 수 있을 것이다.

• 마케팅과학연구
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• 제18권4호
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• pp.195-215
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• 2008

본 연구는 기업에 대한 소비자의 의도추론이 희소성 효과에 미치는 영향에 있어서 희소성 메시지의 수량한정 유형 및 폭의 조절효과를 파악하고자 진행되었다. 연구결과는 크게 두 가지로 요약할 수 있다. 첫째, 특별한정으로 제시되는 경우에는 소비자의 기업에 대한 의도추론은 희소성 효과에 영향을 미치지 않았다. 그러나 일반한정으로 제시되는 경우에는 소비자가 기업의 의도를 추론하는 경우가 그렇지 않은 경우에 비해 구매의도가 더욱 낮았다. 둘째, 수량한정의 폭이 작은 경우에는 소비자의 기업에 대한 의도추론은 희소성 효과에 영향을 미치지 않았다. 그러나 수량한정의 폭이 큰 경우에는 소비자가 기업의 의도를 추론하는 경우가 그렇지 않은 경우에 비해 구매의도가 더욱 낮았다.

• 패션비즈니스
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• 제23권1호
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• 한국건설관리학회논문집
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• 제19권2호
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• pp.96-106
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• 2018

정부는 낮은 경제성장률을 극복하기 위해 부동산 활성화정책을 도입하였다. 정부가 추진한 부동산 활성화정책은 규제를 낮춰 대출한도를 높였고, 기준금리도 인하하여 부동산 투자비용을 절감시켰다. 부동산투자를 활성화하기 위해 다주택자에게 양도세 부과를 유예하고, 전매제한도 해지시켰다. 부동산규제 완화는 주택매매 증가와 가격상승으로 이어졌고, 분양아파트는 단기간에 분양이 완료되어 프리미엄이 형성되는 등 부동산시장이 과열양상으로 전환되었다. 이러한 시장분위기는 본인의 소득이 아닌 금융권 '부채의존형'으로 주택을 소유하게 되어 가계대출이 크게 증가되었다. 2017년부터는 가계대출 축소를 위해 부동산대책이 강화되었고, 기준금리도 상승하여 대출 금리도 높아진 만큼, 가계부채 부담은 더욱 증가될 것으로 판단된다. 본 연구논문은 가계부채의 발생 원인과 문제점을 분석하여 금융감독원이 금융권을 효율적으로 관리할 수 있는 방안을 제안하고자 한다.

• 한국시스템다이내믹스연구
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• 제2권2호
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• pp.25-40
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• 2001

This paper describes the forecast of power plant construction in a competitive korean electricity market. In Korea, KEPCO (Korea Electric Power Corporation, fully controlled by government) was responsible for from the production of the electricity to the sale of electricity to customer. However, the generation part is separated from KEPCO and six generation companies were established for whole sale competition from April 1st, 2001. The generation companies consist of five fossil power companies and one nuclear power company in Korea at present time. Fossil power companies are scheduled to be sold to private companies including foreign investors. Nuclear power company is owned and controlled by government. The competition in generation market will start from 2003. ISO (Independence System Operator will purchase the electricity from the power exchange market. The market price is determined by the SMP(System Marginal Price) which is decided by the balance between demand and supply of electricity in power exchange market. Under this uncertain circumstance, the energy policy planners such as government are interested to the construction of the power plant in the future. These interests are accelerated due to the recent shortage of electricity supply in California. In the competitive market, investors are no longer interested in the investment for the capital intensive, long lead time generating technologies such as nuclear and coal plants. Large unclear and coal plants were no longer the top choices. Instead, investors in the competitive market are interested in smaller, more efficient, cheaper, cleaner technologies such as CCGT(Combined Cycle Gas Turbine). Electricity is treated as commodity in the competitive market. The investors behavior in the commodity market shows that the new investment decision is made when the market price exceeds the sum of capital cost and variable cost of the new facility and the existing facility utilization depends on the marginal cost of the facility. This investors behavior can be applied to the new investments for the power plant. Under these postulations, there is the potential for power plant construction to appear in waves causing alternating periods of over and under supply of electricity like commodity production or real estate production. A computer model was developed to sturdy the possibility that construction will appear in waves of boom and bust in Korean electricity market. This model was constructed using System Dynamics method pioneered by Forrester(MIT, 1961) and explained in recent text by Sternman (Business Dynamics, MIT, 2000) and the recent work by Andrew Ford(Energy Policy, 1999). This model was designed based on the Energy Policy results(Ford, 1999) with parameters for loads and resources in Korea. This Korea Market Model was developed and tested in a small scale project to demonstrate the usefulness of the System Dynamics approach. Korea electricity market is isolated and not allowed to import electricity from outsides. In this model, the base load such as unclear and large coal power plant are assumed to be user specified investment and only CCGT is selected for new investment by investors in the market. This model may be used to learn if government investment in new unclear plants could compensate for the unstable actions of private developers. This model can be used to test the policy focused on the role of unclear investments over time. This model also can be used to test whether the future power plant construction can meet the government targets for the mix of generating resources and to test whether to maintain stable price in the spot market.

• 벤처창업연구
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• 제10권2호
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• pp.77-84
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• 2015

최근의 조사에 의하면 명품을 구매하는 소비자가 늘고 있다. 특히 2,30대의 젊은 소비자들은 강한 명품소유 욕구를 가지고 있어 본 연구는 20대의 소비성향에 대하여 이론적 토대를 마련하고자 하였으며, 이들 소비자를 대표하는 대학생들을 대상으로 명품에 대한 인식과 구매경험, 주로 구매하는 품목, 월 용돈수준 등을 조사하였다. 아울러 명품모방품에 대해서도 구매경험과 주 구매품목, 구매이유를 살펴봄으로써 명품 브랜드의 마케팅 전략 수립에 있어서 시사점을 제시하고자 하였다. 사회심리학적 관점에서 볼 때, 소비자들은 사회비교추구성향을 보이는데, 특히 젊은 세대는 상대적으로 통제감이나 자기효능감이 강하지 못하므로 주변의 분위기에 휩쓸린 과시소비에 쉽게 빠져들 가능성이 높아 명품에 대한 관심이 높을 수 있다. 또한 실증 조사 결과, 우리나라 대학생은 명품을 품질이 우수하거나 세계적으로 유명한 브랜드로 인식하고 있었다. 특히 남학생은 품질이 우수한 브랜드를, 여학생은 세계적으로 유명한 브랜드를 명품브랜드의 특성으로 꼽아 통계적으로 유의한 성별 차이를 보이고 있었다. 아울러 대부분의 응답자들은 명품브랜드를 구입한 경험이 있는데, 월 용돈이 많을수록 구입경험도 많았다. 응답자들이 구입한 품목은 패션용품, 의류, 시계/보석, 화장품/향수 등의 순이었고, 성별 및 용돈수준별로도 주요 구입품목이 차이를 보이고 있었다. 명품모방품의 구입경험자는 많지 않았으며, 주로 구입한 품목은 패션용품이었고 구입이유로는 가격대비 품질 및 경제적인 이유를 가장 많이 들고 있었다. 비교적 높은 용돈수준의 응답자들이 명품모방품 구입경험이 높은 점은 흥미롭다. 여학생은 남학생에 비해서 명품 및 모방품의 구매의도가 높았다. 학년별 명품 및 명품모방품의 구매의도는 모두 통계적으로 유의한 차이를 보이지 않았으나, 용돈에서는 흥미로운 점이 발견되었다. 즉, 명품의 구매의도는 용돈이 높을수록 증가하고 명품모방품의 경우는 그 반대였지만 특정 용돈수준에서는 높아서 비선형적(non-linear)인 트랜드를 보였다. 이는 명품모방품 구입경험 조사결과와도 맥락을 같이 한다. 하지만 이에 대한 정확한 해석을 위해서는 심층적인 후속 연구가 필요할 것이다. 본 연구는 명품의 마케팅전략 수립에 있어서 여러 가지 학문적, 실무적 시사점을 제공하고 있다.