• The Journal of the Convergence on Culture Technology
• /
• v.6 no.4
• /
• pp.627-631
• /
• 2020

We examined the factors affecting user satisfaction and persistent intention of use for the Internet-only banking services. Firstly, this study extracted factors that influence the acceptance of Internet-only banking services based on previous studies. The purpose of this study is to investigate the effect of perceived relative advantage, perceived convenience, perceived usefulness as independent variables based on Technology Acceptance Model for two dependent variables ; user satisfaction and intention for continuous use for internet-only banking service. The study showed that perceived relative advantage, perceived convenience, and perceived usefulness have a significant effect on user satisfaction and intention for continuous use as a result of an empirical analysis of 204 customers of internet-only banking services. Based on the results of the study, some practical implications for customer retention are suggested.

• Journal of Internet Computing and Services
• /
• v.22 no.5
• /
• pp.69-77
• /
• 2021

The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.14 no.8
• /
• pp.3457-3472
• /
• 2020

The rapid change in the financial market has led to a shift to relationship marketing, which emphasizes relationships with existing customers rather than creating new ones. Therefore, to achieve competitive advantage in the market, assessing service quality and relationship quality has become an important tool for financial institutions. The widely applied five dimension model has shown problems of dimensions overlapping and blurring with each other, which results in the lack in providing the marketer with practical administrative implications. Therefore, a three dimensional model, composed of interaction quality, physical environment quality and outcome quality, that could be applied in general to various service industries and, at the same time, categorized into service quality dimensions that are not ambiguous for marketers to manage has been utilized. As a result, in the case of Korean consumers, interaction quality, physical environment quality, and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. For Brazilian consumers, physical environment quality and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. Also, a median effect of customer satisfaction was found. This paper reviews the concept and dimensions of service quality and relationship quality, as well as verifying the structural relationship between the two variables through empirical analysis. Through the results of the analysis, the paper compares the differences between two distinctive countries and present theoretical and academic implications.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.37C no.9
• /
• pp.841-850
• /
• 2012

Most of banks in Korea provide smartphone banking services. To use the banking service, public key certificates with private keys, which are stored in personal computers, should be installed in smartphones. Many banks provides intermediate servers that relay certificates to smartphones over the Internet, because the transferring certificates via USB cable is inconvenient. In this paper, we analyze the certificate transfer protocol between personal computer and smartphone, and consider a possible attack based on the results of the analysis. We were successfully able to extract a public key certificate and password-protected private key from encrypted data packets. In addition, we discuss several solutions to transfer public key certificates from personal computers to smartphones safely.

• Journal of Korean Society for Quality Management
• /
• v.45 no.3
• /
• pp.583-594
• /
• 2017

Purpose: The purpose of this study is how personal information protection risks affect the intention to use domestic smart banking services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting ease of use, usefulness and perceived security as a benefit factor, and considers perceived cost, technical complexity, and risk of personal information leakage as a sacrifice factor. Methods: The method of this study used questionnaire survey to collect 365 data on suer's perception on smart banking services, and also performed a structural equation modeling method using by AMOS 23. Results: The result of this paper shows that all hypothesis are accepted statistically significant except 1 hypothesis. Conclusion: This research is concluded that perceived value is affected on statistically positive impact on ease of use, usefulness and perceived security, and negative impact on perceived cost and risk of personal information violation, not statistically technical complexity.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.1
• /
• pp.511-535
• /
• 2017

Internet banking is one of many services provided by financial institutions that have become very popular with an increasing trend. Due to the increased amount of usage of the service, Internet banking has become a target from adversaries. One of the points that are at risk of an attack is the login process. Therefore, it is necessary to have a security mechanism that can reduce this risk. This research designs and develops a multi-factor authentication protocol, starting from a registration system, which generates authentication factors, to an actual authentication mechanism. These factors can be categorised into two groups: short term and long term. For the authentication protocol, only three messages need to be exchanged between a client and a financial institution's server. Many cryptographic processes are incorporated into the protocol, such as symmetric and asymmetric cryptography, a symmetric key generation process, a method for generating and verifying digital signatures. All of the authentication messages have been proved and analysed by the logic of GNY and the criteria of OWASP-AT-009. Even though there are additional factors of authentication, users do not really feel any extra load on their part, as shown by the satisfactory survey.

• Proceedings of the Korea Database Society Conference
• /
• 2008.05a
• /
• pp.43-53
• /
• 2008

Various mobile Internet services have been commercialized these days and mobile banking service is considered one of the most potential business models. However, the market growth has been limited since the implementation environment is different from that of wired-internet business services. This study is investigating the effect of mobile channel preference, perceived usability, perceived value on sustained use of mobile banking service and discussed the direction of future research at the end.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2004.10a
• /
• pp.116-136
• /
• 2004

The objective of this study is to analyze the relationship between offline trust and use of online service focusing on Internet banking. For this purpose, we suggest an extended version of Technology Acceptance Model (TAM) that would explain use or acceptance of infer]nation technology especially in Internet based service areas. In order to connect offline trust with Internet banking use, TAM is extended by adding two variables - technical competence for security services that is one facet of trust on the bank's security technology and security risk that would influence use, perceived usefulness and perceived ease of use. Empirically our model is well proved with low significance level.

• Journal of the Korea Society of Computer and Information
• /
• v.22 no.2
• /
• pp.59-63
• /
• 2017

Recently, Certificate has been loosed 100 times in a four years as Phising or hacking. The service that use certificate in financial services occurs practical and secure issues. Therefore, the Korea government abolished the mandatory system used in the certificate service. However, they did not provide a replacing method for a certificate. And is not to fill the gaps of the certificate with one time password or secure card. Therefore this paper is propose the alternative method with total authentication service, that is lead the more secure electronic commercial.

• Journal of Service Research and Studies
• /
• v.14 no.2
• /
• pp.117-137
• /
• 2024

ESG has become a necessity for all companies, and major Korean banks are actively practicing ESG management. Banks are playing a role in providing ESG finance as intermediaries in the supply of funds. Recently, they have launched ESG digital banking products that offer preferential interest rates for eco-friendly activities in combination with digital technologies. However, indiscriminate provision of preferential interest rates can adversely affect profitability of banks, and they may face the problem of 'Greenwashing' if they do not contribute to improving environmental awareness. Therefore, this study selected ESG digital savings products linked to electricity savings as the subject of the study, and empirically analyzed consumers' environmental awareness and savings behavior through actual data of consumers (N=2,478). The main findings of this study are as follows First, the analysis of the consumer status of ESG digital banking products shows that the 30-50s are the main consumer base, and the MZ generation shows relatively high performance in achieving preferential interest rates through electricity saving practices. Second, consumers' environmental awareness has a significant impact on achieving the goals of ESG banking products. ESG banking products can contribute to environmental awareness while fulfilling the basic function of saving. Third, environmental awareness did not drive consumers' savings contribution behavior, suggesting the need for continued consumer engagement. Based on environmental awareness and the theory of saving behavior, this study provides a theoretical explanation in ESG financial products. The results suggest that the appropriateness of the preferential interest rate design of ESG financial products is important.