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http://dx.doi.org/10.7469/JKSQM.2017.45.3.583

Empirical Validation of Personal Information Violation Risks with Use Intention : Focusing on Domestic Smart Banking Services  

Kim, Jeongwook (School of Management, Sejong University)
Jeon, Youngchan (Department of Management, Graduate School, Sejong University)
Publication Information
Journal of Korean Society for Quality Management / v.45, no.3, 2017 , pp. 583-594 More about this Journal
Abstract
Purpose: The purpose of this study is how personal information protection risks affect the intention to use domestic smart banking services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting ease of use, usefulness and perceived security as a benefit factor, and considers perceived cost, technical complexity, and risk of personal information leakage as a sacrifice factor. Methods: The method of this study used questionnaire survey to collect 365 data on suer's perception on smart banking services, and also performed a structural equation modeling method using by AMOS 23. Results: The result of this paper shows that all hypothesis are accepted statistically significant except 1 hypothesis. Conclusion: This research is concluded that perceived value is affected on statistically positive impact on ease of use, usefulness and perceived security, and negative impact on perceived cost and risk of personal information violation, not statistically technical complexity.
Keywords
Smart Banking Service; Perceived Security; Personal Information Violation; VAM;
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Times Cited By KSCI : 1  (Citation Analysis)
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