• 제목/요약/키워드: Baek Jong-won Effect

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쿡방 콘텐츠 노출이 농식품 소비에 미치는 효과: 감자 소비를 중심으로 (Effects of Exposure to Cooking Show Contents on the Consumption of Agricultural Products: Focused on Potato Consumption)

  • 나형철;김현웅;고현석;신재훈;조용빈;아지즈 나스리디노프;류관희
    • 한국콘텐츠학회논문지
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    • 제21권12호
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    • pp.400-407
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    • 2021
  • 최근 TV와 유튜브 채널에서 먹방과 쿡방 프로그램이 증가하면서 다양한 매체를 통한 음식 및 요리 프로그램 시청이 식품 소비에 미치는 영향력도 점차 증가하고 있다. 최근 유명 요리연구가인 백종원 씨가 방송에서 언급한 농식품 소비가 급증했다는 '백종원 효과'에 대한 여러 뉴스 기사가 있었고, 백종원 씨의 이름을 딴 식품까지 시장에 출시되었다. 본 연구에서는 다양한 매체를 통해서 영향력 있는 요리 콘텐츠를 생산하는 백종원 씨를 쿡방 콘텐츠의 대표적 사례로 삼고, 백종원 씨가 집밥 백선생 TV 프로그램에서 요리법을 방송한 농식품 중 감자를 선정하여, '백종원 효과'가 감자 소비에 미치는 영향을 평가했다. 집밥 백선생 프로그램에서 감자 요리법이 처음 방송된 후 방송 전후 감자 구매금액의 차이를 농식품 소비자 패널의 감자 구매금액 데이터와 이중차분법을 이용하여 방송 전후 6개 시점(3, 6, 9, 12, 24, 36개월)에 비교하였다. 사용된 데이터는 감자 구매금액, 감자 소매가격, 감자 도매가격 등의 정형 데이터와 TV 프로그램과 블로그 데이터 등의 비정형 데이터가 활용되었다. 분석 시점 모두에서 방송 후 감자 구매금액이 방송 전 구매금액보다 적었으며, 감자 소비에서 집밥 백선생 프로그램을 통한 '백종원 효과'의 존재를 시사하는 결과는 본 연구에서 관찰되지 않았다.

Anti-angiogenic activity of wilfoside glycosides isolated from Cynanchum wilfordii

  • Kim, Myoung-Sook;Baek, Jin-Hyen;Lee, Hyo-Jong;Hwang, Bang-Yeon;Kim, Se-Eun;Lee, Jung-Joon;Kim, Kyu-Won
    • 대한약학회:학술대회논문집
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    • 대한약학회 2003년도 Proceedings of the Convention of the Pharmaceutical Society of Korea Vol.2-2
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    • pp.164.1-164.1
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    • 2003
  • Wm was isolated from Cynanchum wilfordii (Asclepiadaceae) as a mixture form of polypregnane glycosides that included wilfoside K1N and wilfoside C1N. In the present study, we investigated the anti-angiogenic effect of wilfoside glycosides using in vivo and in vitro assay systems. We first demonstrated that concentrated conditioned media obtained from Wm-treated HepG2 human hepatoblastoma cells blocked the angiogenic activation of Wm-untreated concentrated conditioned media, suggesting that Wm may have an inhibitory effect on tumor-induced angiogenesis. (omitted)

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Effect of Hispidulin 7-O-neohesperidoside on Lipid Peroxidation in Rat Liver and NMR Assignment

  • Park, Jong-Cheol;Baek, Nam-In;Chung, Shin-Kyo;Hur, Jong-Moon;Lee, Jong-Ho;Yu, Young-Beob;Chol, Jong-Won
    • 생약학회지
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    • 제28권2호
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    • pp.88-92
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    • 1997
  • The full NMR assignment of hispidulin 7-0-neohesperidoside (1) isolated from Cirsium japonicum var. ussuriense was made with the aid of 2D correlation NMR techniques such as HMQC and HMBC. To investigate detoxification of bromobenzene-induced hepatic lipid peroxidation by compound 1, hepatic lipid peroxide level and the activities of enzymes responsible for production and removal of epoxide were studied. The level of lipid peroxide elevated by bromobenzene was significantly reduced by compound 1. This compound administered daily over one week before intoxication with bromobenzene did not affect the activities of aminopyrine N-demethylase, aniline hydroxylase, glutathione S-transferase. Epoxide hydrolase activity was decreased significantly by bromobenzene, which was restored to the control level by pretreatment of persicarin. The results suggest that the bromobenzene-induced hepatic lipid peroxidation by compound 1 is reduced by enhancing the activity of epoxide hydrolase, an enzyme removing bromobenzene epoxide.

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ChondroT 구성 약재의 항응고 효과에 관한 연구 (A Study on the Anti-Condensing Effect of ChondroT Components)

  • 김선길;정지원;임용하;김지훈;나창수;김선종
    • 한방재활의학과학회지
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    • 제28권2호
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    • pp.47-60
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    • 2018
  • Objectives The objective of this study was to investigate the effect of Anti-condensing on the composition of ChondroT Methods Specimens are divided in 7 groups (Control, ChondroT, Lonicerae Folium (Gumenhwa, GEH), Angelicae Gigantis Radix(Danggui, DG), Phellodendri Cortex(HwangBaek, HB), Osterici Radix(Kanghwal, KH), Clematidis Radix(Weeryungsun, WRS)) Each specimen is subjected to a concentration of 20 %, 10 %, and 5 %, and is administered to collagen and thrombin-stimulated platelets. Results In the anticoagulance effect test, Lonicerae Folium and ChondroT very well. The effect was high in order of Lonicerae Folium-Angelicae Gigantis-Phellodendri Cortex-Osterici Radix and Clematidis Radix. Conclusions ChondroT has anti-condensing effects on blood platelet.

완전 결핍 SOI MOSFET의 계면 트랩 밀도에 대한 급속 열처리 효과 (Effect of rapid thermal annealing on interface trap density by using subthreshold slope technique in the FD SOI MOSFETs)

  • Jihun Oh;Cho, Won-ju;Yang, Jong-Heon;Kiju Im;Baek, In-Bok;Ahn, Chang-Geun;Lee, Seongjae
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2003년도 하계종합학술대회 논문집 II
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    • pp.711-714
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    • 2003
  • In this presentation, we investigated the abnormal subthreshold slope of the FD SOI MOSFETs upon the rapid thermal annealing. Based on subthreshold technique and C-V measurement, we deduced that the hump of the subthreshold slope comes from the abnormal D$_{it}$ distribution after RTA. The local kink in the interface trap density distribution by RTA drastically degrades the subthreshold characteristics and mini hump can be eliminated by S-PGA.A.

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통근비용절감을 통한 서울근교도시 거주자의 주택구입능력 개선효과 (The Improvement of Housing Affordability by Transportation Savings in the Suburbs of Seoul Metropolitan)

  • 최정우;백성준;이종훈
    • 한국주거학회논문집
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    • 제23권5호
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    • pp.31-39
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    • 2012
  • This study has analyzed the effect of the housing affordability improvement of the residents in the metropolitan areas, applying Transit Supportive Home Loan (TSHL) which extends the loan amount according to the transportation cost saving based on Location Efficiency Mortgage (LEM) System in the USA. The previous studies focused on introducing LEM system to Korea, whereas this study has analyzed TSHL effect for the first time, taking into account the situation in Korea. For analysis, The Transportation Savings (TS) is calculated and Housing Affordability Index (HAI) is drawn by applying increased TS and DTI (Debt to Income), so the improvements of housing purchasing ability is examined by HAI's improvement. As a result, transit commute 1 (having own car) and transit commute 2 (without having own cars) respectively produce the TS of monthly average 36 thousand won and 110 thousand won in comparison with car using commute. Each additional loan (TSHL) amounts to 16.57 million won and 54.07 million won. As the distance is farther and the house price cheaper, the improvement of HAI is more outstanding. City hall area showed the highest improvements of HAI by 9.3% (transit commute 1) and 21.9% (transit commute 2) increase, in comparison with car using commute.