• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 복식
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• 제53권8호
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• pp.81-89
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• 2003

This study is to consider both the eastern and western concepts of colors focusing on the five colors(Blue, Red, Yellow, White, Black) derived from the principles of Yang and the Five Elements, which are the traditional philosophy of the East and to analyze the modern fashion on the basis of the theoretical background. This study is summarized in the following. The eastern color concept has been formed by the influence of the principles of Yin and Yang and the Five Elements, which explain the generation and extinction of the universe. When it comes to the five colors, the symbolism of the east and west has much in common relatively. Concerning the rule of the five colors match, both the rules of the east and west are highly similar with each other. As mentioned above, the study shows that the five colors concepts and match rules between the east and west have much in common. There is a high possibility to connect the compatibility and incompatibility of the eastern five colors with scientific western theory of color harmony.

• 복식
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• 제38권
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• pp.143-157
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• 1998

This research is to aim at presenting arrangement of colors, visual and symbolic through combined coupling ofI-Ging and Sackdong. This combined couplings is attempted to be approached by the following 4 conceptual steps :ⅰ) Is it appropriate to even try to coupleI-Ging with Sackdong\ulcorner ⅱ) Is the basic structure of Kwai an object of stripe colorizing\ulcorner ⅲ) What are the fundamental colors for this purpose\ulcorner ⅳ)combined of Kwai and the fundamental colors. Theoretical background for this study is as follows.ⅰ) Color accord and arrangements of existing Sackdong. ⅱ) An attempt to coupleI-Ging with Sackdong The purpose of this research is to expand concrete concept of Sackdong, which is to be utilized not only in costume design, but in the whole realm of design, by presenting feasible application of stripe coloredI-Ging. The summary of conclusion of this research is as follows. A. Is this aforementioned attempt academic\ulcorner B. Standardization of stripe-coloring is essential. Furthurmore we can conclued that the under-standing ofI-Ging and its basic philosophical background and the fundamental mechanism of colors in traditional costumes is necessary condition for standardization of Kwai. Along this path, however, conditions to be satisfied and priorities to be given depend upon the decision of an individual or a group. In my view, sripe-colorizing of 64 Kwais ofI-Ging followed by intuitive matching of colors with the in-terpretation of Kwais seems to be the most appropriate solution.

• 복식문화연구
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• 제10권5호
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• pp.473-484
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• 2002

The purpose of this study is to analyze the window display in the department stores in Daejeon. The framework of execution, colors, illumination, and kinds and colon of mannequins of the window display in four department stores in Daejeon were analyzed based on the photographs of displays from January to October in 2001. The results were as follows: First, in the framework of execution, each department store used mostly the triangle-framework during four seasons, which was a fundamental framework. Its characteristics were a sense of security, three-dimensional effect, and balance. It was the most suitable framework fur the mannequins and toruso. Second, a color scheme for commodities was all no-coloring scheme in each four seasons. The color of background was mostly white which harmonized well with the colors of commodities and lights. The plan for the color scheme of window display should always executed on the commodities, and the colors should be harmonized to produce the best display effect. Moreover, when commodities had two colors, the color of background should be in one simple color that manifest the commodities, or that is secondary color to the main color of commodities. Third, all department stores used all same illumination. Lack of illumination, management, and expense incured ineffective production of the display. Fourth, mostly, real mannequins with white or skin colors were used, and the toruso was next used in department stores. The set was limited because many companies had not made new sets for the display. Therefore, new sets including mannequins should be actively developed to produce effective display.

• 한국의류학회지
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• 제39권5호
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• pp.672-682
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• 2015

SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

• 한국멀티미디어학회논문지
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• 제7권5호
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• pp.648-657
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• 2004

본 논문에서는 특이 칼라 분포에 대한 정보를 활용함으로써 어떠한 사전 지식없이 칼라 영상으로부터 중심 객체를 추출하는 방법에 대해 제안한다. 중심 객체는 영상 중심 부근에 위치하면서 특이 칼라 분포를 갖는 영역들의 집합으로 정의한다. 특이 칼라는 영상 경계 주변에 비해 영상의 중심 위치에서 보다 높은 밀도로 존재하는 칼라로 정의한다. 중심 객체 추출을 위해 우선 특이 칼라 정보를 사용하여 영상 분할된 영역 중에서 객체의 특징을 대표하는 영역들의 집합을 핵심객체영역을 선택한다. 핵심객체영역에 인접하며 이와 높은 칼라 유사도를 갖고 또한 배경이 아닌 영역들을 반복적으로 핵심객체영역에 병합하여 핵심객체영역을 확장함으로써 생성된 최종 병합 결과를 중심 객체로 추출한다. 따라서 중심 객체는 상이한 칼라 특징을 갖는 영역으로 구성될 수 있으며 상호 연결되어 있을 경우에는 두개 이상의 객체가 중심 객체에 포함될 수 있다. 제안된 방법의 타당성 및 중요 칼라의 유용성은 다양한 실험 영상을 통해 확인하였다. 본 논문에서 제안된 방법으로 추출된 중심 객체는 영상 검색 응용 분야에 유용하게 사용될 수 있을 것으로 기대한다.

• 대한산업공학회지
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• 제41권1호
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• pp.59-63
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• 2015

A design guideline about legible and preferred Korean character sizes is necessary to provide better visual information in a group-view display. The present study examined the legible and preferred Korean character sizes by an experiment employing eight background-font colors and four representative font types (Gulim, Ming, Gothic, and Batang). Forty subjects (male : 20 and female : 20) in their 20s were recruited for the experiment. The legible and preferred sizes were determined based on the method of limits, one of psychological approaches. The results showed that the legible and preferred sizes increased as the contrast between background and font colors decreased. In addition, the legible and preferred sizes for Gulim were significantly smaller than those of the other font types. It is expected that the present study may contribute to providing better visual information in a group view display.

• 패션비즈니스
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• 제15권3호
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• pp.67-83
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• 2011

Korean film "Swiri"(1999) as well as a popular film is the first Korean blockbuster Film. In addition, the number of viewers is very common in Korea a large ripple effect that Korea film "Swiri" in his works were selected to act as a hero and contextual significance confrontation between the two figures through the symbolic analysis of clothing styles and colors Analyzing the meaning of space and a scene in the background with the colorful costumes and would like to study. In detail, the film's central character theme and image suggesting that dramatic reversal the character's personality through the clothes I was expressed through clothing styles and colors were analyzed with symbolism. Korean film "Swiri" the film's DVD player application from the situation or story that is considered to be important psychological conflicts selected twenty-seven screens in the study were collected still images. Data collected for the effect of color contrast and color analysis technical. The center of the video footage, the film's main characters costumes and background colors of the space was to examine the significance and symbolism.

• 복식문화연구
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• 제19권1호
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• pp.150-162
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• 2011

Personal health and environment is being aimed recently to show increase in preferences of eco-friendly cosmetics with longing of clean nature, and environment on pure plant ingredients. This study has the purpose of inquiring components and types of magazine advertisement in eco-friendly cosmetics and to analyze the model characteristics. The standards of analysis were classified as product, face, background, article, arrangement of colors, image, and eco-friendly factors. The results of this study are as follow. First, in inquiring the general characteristics of the magazine advertisement in eco-friendly cosmetics, the results were shown as the order of attention on product, face, background, article, arrangement of colors, image and eco-friendly factors. Second, in inquiring the components and types of magazine advertisement in eco-friendly cosmetics, the results showed an attentive difference in product, face, background, article, arrangement of colors and eco-friendly factors. Third, in inquiring relationships of model characteristics between domestic and foreign eco-friendly cosmetics, the results showed lots of domestic cosmetics advertising direct advertising, product type emerged was a lot of character type emerged. International cosmetics advertising, indirect advertising and highlighting the many articles that appeared prominently type is characterized.

• 패션비즈니스
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• 제14권4호
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• pp.58-73
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• 2010

This study aims at suggesting a series of process which envisions the colors of working clothes which is the working environment most adjacent to workers around the workers in the industrial spots. In order to do so, based on the photos of the workplaces, it was made an analysis on the relationship of between the colors of the workplaces as a background and the colors of the working clothes in the color characteristics. The color planning of the working clothes was suggested as a result of analyzing the colors and carried out the evaluation. The results are as follows; First, The colors of working environment and the colors of the working clothes were slightly different but in general, the spectrum was from mid value to low chroma. Secondly, the color modelsuggested was evaluated as a result, every question got a good review and especially, in the shipbuilding company, the working environment of which was the most unpleasant, every question was given a highest score of more than 4.50. The study would serve as the beneficial information for formulating the safer and more pleasant working environment in industrial workplaces as well as a basic material for the subsequent research on colors.