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Thai Tourists' Souvenir Shopping Experience in Korea

  • Poraksa, Sirin;Cheon, Hyejung
    • Asia Marketing Journal
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    • v.15 no.3
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    • pp.15-29
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    • 2013
  • Shopping is considered a 'must-do' activity for most people on travel. One of the major parts of tourist shopping is the purchasing of souvenirs. Souvenirs are universally associated with tourism as a commercially produced and purchased object to remind the purchaser of the experience. Recently, Korea becomes one of the most popular destinations that many Asian tourists like to visit. Among those Asian tourists, the number of Thai tourists bound for Korea shows an incredible rapid growth. Thai people pick Korea and Seoul as their favorite country and city to visit for three consecutive years since 2009. One of the major reasons why Thais are choosing to tour Korea is the enthusiasm for Korean pop culture. That is, 'Hallyu' has influenced Thais' decision to visit Korea and purchase Korean products. The primary objective of the current research is to explore the shopping experiences of Thai tourists, specifically their souvenir shopping. It adopts a reflexive interpretive approach to bring light to the various meanings Thai tourists attach to the souvenirs they purchase in Korea. In order to accomplish the objective, the individual interviews were conducted. A total of 12 Thais who have experienced traveling in Korea participated in the study. Four themes were identified through interview text analysis. First, the research participants almost always purchase souvenirs in Korea because the souvenirs represent their identities as tourists. Especially, they purchase the souvenirs as gifts for others, including family members, friends, and colleagues. The souvenirs as gifts show love and thanks to others, and they cement the social relationship. However, purchasing souvenirs for others is more like the moral obligations which evoke the psychological stress. Secondly, the research participants feel closer to Korea while shopping souvenirs around. Thirdly, they obtain imaginative experiences and pleasure through souvenirs related to the Korean pop culture. Souvenirs provide them to visually extraordinary experiences. Lastly, souvenirs purchased in Korea act as visible status marker when they go back to Thailand. They show the socioeconomic status and lifestyles. Tourists themselves and others place special value to souvenirs that were purchased out of Thailand. The findings of this study are of both academic and practical importance. Souvenirs are among the most pervasive elements of the travel experience. However, souvenir shopping is the complicated consumer behavior within tourism both from business and social science perspectives. Along the same line, it needs strategic approaches in order to maximize the economy effects. It concludes by suggesting how further research could offer unique insights into how the souvenirs are positioned both in the context of tourism academics and industry.

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Morphological Characteristics and Material Comparison of Native Orostachys species (Orostachys japonica (Maxim.) A. Berger, Orostachys minuta (Kom.) A. Berger, Orostachys chongsunensis Y. N. Lee) (자생 바위솔(바위솔, 정선바위솔, 좀바위솔)의 형태적 특성과 성분 비교)

  • Jung, J.H.;Park, N.B.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.21 no.2
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    • pp.5-13
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    • 2019
  • Orostachys species grow from anywhere in Korea. This variety, which lives in the harsh areas of the beach and mountains, is known to have as much change as it was isolated. It has been used as a medicine for a long time, and now the flower is beautiful and has been developed for horticulture. As a result of morphological characteristics and component analysis of three Orostachys species, the following results were obtained. 1. Orostachys species showed two types of leaves according to the growing environment. O. japonica (Maxim.) A. Berger and O. minuta (Kom.) A. Berger were lanceolate, and O. chongsunensis Y. N. Lee was obovate. 2. The leaves were all green. However, some of the O. japonica (Maxim.) A. Berger had white powder. Some of the O. minuta (Kom.) A. Berger was green with red spots on the back. O. chongsunensis Y. N. Lee showed strong gray before flowering but weak green when flowering. 3. The thorns of the leaves were O. japonica (Maxim.) A. Berger and O. minuta (Kom.), but O. chongsunensis Y. N. Lee was not. 4. Whether it was a leaf dot or not, there were dots in O. japonica (Maxim.) A. Berger and there were dots on the O. minuta (Kom.) and the O. chongsunensis Y. N. Lee. 5. The flowers were all white, and the stamens were red in O. japonica (Maxim.) A. Berger and O. minuta (Kom.) A. Berger and white in O. chongsunensis Y. N. Lee. 6. It was confirmed that the ingredients in Orostachys species contained kaempferol, quercetin, flavonoid etc., which have high antioxidant activity.

Analysis of the Reason for ROK's Foreign Strategy Adjustment: The growing threat from DPRK under the U.S.-China strategic competition and its profound influences on the security situation in Northeast Asia (韩国对外战略调整的原因分析-美中战略竞争下不断增加的北韩威胁对东北亚安全局势带来的深远影响)

  • Dongchan Kim;Jangwon Lee
    • Analyses & Alternatives
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    • v.7 no.3
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    • pp.115-144
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    • 2023
  • Under the Trump administration, the U.S. has made clear that "China is America's strategic competitor, revisionist power and a major challenge to America's prosperity and security." The Biden administration has largely inherited this perception of China. China has also responded without backing down. Therefore, the U.S.-China strategic competition has become the most important background factor in the international system and has a great impact on the security situation in Northeast Asia. Nevertheless, if you look at the recent process of establishing trilateral security cooperation among ROK, the U.S. and Japan, we can find that ROK's foreign strategy adjustment has played a key role. This is because establishing trilateral security cooperation among ROK, the U.S. and Japan depends on improving ROK-Japan relations. And the Yoon Suk Yeol government is pushing for rapid improvement in ROK-Japan relations regardless of domestic political constraints. The trilateral summit at Camp David laid the groundwork for future cooperation among ROK, the U.S. and Japan in security and other broader areas. China is strongly dissatisfied with the formation of trilateral security cooperation among ROK, the U.S. and Japan. However, this paper argues that although ROK agrees to form trilateral security cooperation with the U.S. and Japan, ROK's strategic objectives are not exactly the same as those of the U.S. and Japan. For example, looking back at the development of the U.S.-Japan alliance after the end of the Cold War, both the U.S. and Japan share similar views and perceptions of China's rise. The real goal of the strengthening of the U.S.-Japan alliance in recent years is also how to cope with China's rise. On the other hand, ROK's previous administrations have been negative about trilateral security cooperation with the U.S. and Japan. This is because ROK's main strategic goal is to reduce or eliminate threats from DPRK rather than respond to China. Faced with increasing DPRK's provocations and threats, more than half of South Koreans are in favor of reinforcing trilateral security cooperation with the U.S. and Japan to contain or mitigate threats from DPRK. As a result, if North Korea's nuclear and missile threats to ROK continue, then ROK's foreign strategy is likely to be to strengthen trilateral security cooperation between the U.S. and Japan to ensure its own safety and survival. If China wants to reduce the strategic pressure from the trilateral security cooperation among ROK, the U.S. and Japan, the best way is to reduce DPRK's provocations and threats to ROK and play a more substantive role in getting DPRK to give up its nuclear program.

Estimation of fruit number of apple tree based on YOLOv5 and regression model (YOLOv5 및 다항 회귀 모델을 활용한 사과나무의 착과량 예측 방법)

  • Hee-Jin Gwak;Yunju Jeong;Ik-Jo Chun;Cheol-Hee Lee
    • Journal of IKEEE
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    • v.28 no.2
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    • pp.150-157
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    • 2024
  • In this paper, we propose a novel algorithm for predicting the number of apples on an apple tree using a deep learning-based object detection model and a polynomial regression model. Measuring the number of apples on an apple tree can be used to predict apple yield and to assess losses for determining agricultural disaster insurance payouts. To measure apple fruit load, we photographed the front and back sides of apple trees. We manually labeled the apples in the captured images to construct a dataset, which was then used to train a one-stage object detection CNN model. However, when apples on an apple tree are obscured by leaves, branches, or other parts of the tree, they may not be captured in images. Consequently, it becomes difficult for image recognition-based deep learning models to detect or infer the presence of these apples. To address this issue, we propose a two-stage inference process. In the first stage, we utilize an image-based deep learning model to count the number of apples in photos taken from both sides of the apple tree. In the second stage, we conduct a polynomial regression analysis, using the total apple count from the deep learning model as the independent variable, and the actual number of apples manually counted during an on-site visit to the orchard as the dependent variable. The performance evaluation of the two-stage inference system proposed in this paper showed an average accuracy of 90.98% in counting the number of apples on each apple tree. Therefore, the proposed method can significantly reduce the time and cost associated with manually counting apples. Furthermore, this approach has the potential to be widely adopted as a new foundational technology for fruit load estimation in related fields using deep learning.

New Perspective for Performance Measurement of Digital Supply Chain Management (디지털 공급-수요 사슬 관리의 성과를 측정하기 위한 새로운 관점)

  • Ronja Rasche;DongBack Seo
    • Information Systems Review
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    • v.25 no.3
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    • pp.139-162
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    • 2023
  • With the emergence of new digital technologies into a supply chain, it is essential for companies to incorporate these technologies in managing their supply chains. However, various challenges have been identified in digital supply chain management, especially when it comes to its assessment. There are no universally agreed measurements for the performance of digital supply chain management within the research community so far. This paper explores an option of using user experience as one of possible measurements. Therefore, three different focus-group discussions were held and later analyzed with a qualitative content analysis. The subscription-based video on demand service, Netflix was used as an example in those discussions. Due to the fact that Netflix provides a digital product as a streamline service, user experience is critical for the company. Especially, user experience with a recommender system and related privacy issues have become significant for a company to retain existing customers and attract new customers in many fields. Since the recommender system and related privacy issues are parts of a digital supply chain, user experience can be one of appropriate measurements for digital supply chain management. This study opens a new perspective for research on performance measurements of digital supply chain management.

MR Imaging Characteristics of Primary T-Cell Lymphoma of the Cauda Equina: A Case Report and Literature Review (말총의 원발성 T세포 림프종에서 MR 영상 소견: 증례 보고와 문헌 고찰)

  • Younguk Kim;Guen Young Lee;Sujin Kim;Kwang-sup Song;Hee Sung Kim
    • Journal of the Korean Society of Radiology
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    • v.82 no.6
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    • pp.1613-1618
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    • 2021
  • Primary central nervous system lymphoma is a rare form of extranodal non-Hodgkin lymphoma, and primary T-cell lymphoma of the cauda equina is extremely rare. We describe a case involving a 56-year-old female who presented with low back pain and radiating leg pain for 4 months. MRI of the lumbar spine revealed an elongated, multinodular intradural lesion of approximately 10 cm from the L4 body to the S2 body level with iso-signal intensity on T1-weighted imaging, heterogeneous iso- and high-signal intensity on T2-weighted imaging, and a heterogeneous intense enhancement on gadolinium contrast-enhanced T1-weighted imaging. A peripheral T-cell lymphoma of the cauda equina was diagnosed on the basis of immunohistochemical and T-cell receptor gamma gene rearrangement analysis after intradural biopsy of the mass.

Evaluation of the Bending Moment of FRP Reinforced Concrete Using Artificial Neural Network (인공신경망을 이용한 FRP 보강 콘크리트 보의 휨모멘트 평가)

  • Park, Do Kyong
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.10 no.5
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    • pp.179-186
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    • 2006
  • In this study, Multi-Layer Perceptron(MLP) among models of Artificial Neural Network(ANN) is used for the development of a model that evaluates the bending capacities of reinforced concrete beams strengthened by FRP Rebar. And the data of the existing researches are used for materials of ANN model. As the independent variables of input layer, main components of bending capacities, width, effective depth, compressive strength, reinforcing ratio of FRP, balanced steel ratio of FRP are used. And the moment performance measured in the experiment is used as the dependent variable of output layer. The developed model of ANN could be applied by GFRP, CFRP and AFRP Rebar and the model is verified by using the documents of other previous researchers. As the result of the ANN model presumption, comparatively precise presumption values are achieved to presume its bending capacities at the model of ANN(0.05), while observing remarkable errors in the model of ANN(0.1). From the verification of the ANN model, it is identified that the presumption values comparatively correspond to the given data ones of the experiment. In addition, from the Sensitivity Analysis of evaluation variables of bending performance, effective depth has the highest influence, followed by steel ratio of FRP, balanced steel ratio, compressive strength and width in order.

A Review of Clinical Research Trends on Korean Medicine Treatment for Bell's Palsy during Pregnancy (임신 중 벨 마비 한방치료에 대한 국내외 증례 연구 고찰)

  • Hyo-Jeong Kim;Young-Tae Ahn;Ji-Soo Hyun;So-Youn Choi;Back-Jun Kim;Yoon-Jae Lee
    • The Journal of Korean Obstetrics and Gynecology
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    • v.37 no.3
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    • pp.1-19
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    • 2024
  • Objectives: The purpose of this study is to analysis the clinical study trends on Korean Medicine treatment for Bell's palsy during pregnancy. Methods: Key words such as 'facial palsy', 'Bell's palsy, 'Korean medicine', 'herbal medicine', 'acupuncture', 'pregnancy' were searched through the 'RISS', 'OASIS', 'KISS', 'PubMed' and 'CNKI' databases. Results: Ten clinical studies with 107 patients were selected, and 1 randomized controlled trial and 9 case reports were included as the target studies. In the 9 case reports, the gestational age at the onset of facial palsy was most common in the third trimester (29-42 weeks) in 38 cases (56.7%). The most commonly used Korean medicine interventions were acupuncture, with the most frequently used acupoints being ST4, ST2, ST6, BL2, TE23, LI20, GB1, GB14, SI18, and CV24. The herbal medicine treatment most commonly utilized was Geumgwedanggwi-san (金匱當歸散), which is related to the principles of clearing heat, nourishing blood, and stabilizing the fetus (淸熱養血安胎). Among the 65 participants evaluated using the House-Brackmann facial nerve grading system, 81.5% showed complete recovery to grade 1, while 6% remained at grade 4 with no effect, indicating the efficacy of Korean medicine treatment for facial palsy during pregnancy. All the selected studies reported no abnormalities in the mothers or fetal growth, and all participants who had the reported delivery had full-term childbirth. Conclusions: The effect on Korean Medicine treatment for Bell's palsy during pregnancy had mostly positive results. However, further large, well-designed clinical trials are needed to establish the foundation of Korean Medicine treatment for Bell's palsy during pregnancy.

Determinants of Management Performance in the Offshore Fishing Industry: After the Introduction of Fisheries Structure Improvement Policy for the Resource Management (근해어업의 경영성과 결정요인에 관한 연구: 자원관리형 어업구조개선 정책 도입 이후)

  • Tae-Heorn Ha;Seok-Kyu Kang
    • The Journal of Fisheries Business Administration
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    • v.55 no.3
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    • pp.1-13
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    • 2024
  • The purpose of this study is to examine the determinants of management performance in the remaining offshore fishing industry after the resource management-oriented fisheries structure improvement policy by the fisheries vessel buy-back program and Total Allowable Catch (TAC). The results of the analysis of the determinants of management performance of offshore fishing can be summarized as follows. First, based on the management performance determinant model of offshore fishing, it is confirmed that the government's resource-managed fishing structure improvement policy, such as the fishing boat reduction project and the TAC policy, is improving the management performance of the resource-managed remaining fishing boat. Second, looking at the specific management performance determinants based on the management performance model of offshore fishing, the leverage ratio (TLTA), which is the total debt ratio, shows a statistically significant positive (+) relationship with management performance, which increases management performance directly proportional to the leverage ratio. The increase in the leverage ratio (total debt ratio) was expected to lead to a high interest cost burden, resulting in a reverse (-) financial leverage effect; however, rather a positive (+) financial leverage effect occurred with a high profit covering interest costs. The total catch (TCATCH) has a positive (+) relationship with management performance at a statistical significance level of less than 1%, indicating that an increase in catch is improving or increasing the management performance of fishing companies. The selling price (UPRICE) shows a positive (+) relationship with management performance at a very high statistical significance level of less than 1%, and it can be seen that high fishing prices are a major factor in improving or increasing the management performance of offshore fishing. On the other hand, fishing vessel tonnage (TON), fishing vessel horsepower (RHP), and operating days (WDAYS), which indicate have a statistically significant negative (-) relationship with management performance, which deviates from the existing fisheries common sense that the size of fishing vessel tonnage and fishing vessel horsepower and the increase in the number of operating days is proportional to management performance. As a result of the increase in fishing vessel tonnage, horsepower, and the number of operating days, it was confirmed that the higher the fishing cost, such as oil costs, is worsening the management performance of fishing companies. Participation in TAC has a statistically significant positive (+) value with management performance, indicating that the remaining offshore fishing companies participating in TAC are improving or increasing management performance compared to offshore fishing companies that do not. Third, there are conflicting results depending on the industry as a result of estimating the management performance determinants of offshore fishing by TAC participation, and TAC participation had a negative impact on management performance in anchovy boat seine and southern west sea bottom trawl in fishing industry while TAC participation had a positive impact on management performance in large stow nets on anchor in fishing industry.

Study on Satisfaction with School Life Among Adult College Graduates (성인 대학 졸업생 학교생활 만족도에 관한 연구)

  • Bog Im Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.77-82
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    • 2024
  • The purpose of this study is to determine how satisfied adult learners are with school life when transitioning back to social life after obtaining a college degree, and to seek ways to improve education through analysis of future educational needs. Suggestions for the results are as follows. First, programs to improve adult learners' basic learning abilities must be continuously supported. As a result of the survey on satisfaction with the basic learning ability improvement program, 92% of respondents responded above average, so continued support for basic learning programs is required to help adult learners make up for their academic gap. Second, in the case of club activities and major certificate acquisition programs, the response rate was above average at 92%, indicating that students were overall satisfied with their school life. Third, there is a continued need for expanded application of classes that combine field practice in the subject area. Fourth, the development of liberal arts education subjects that reflect social needs is continuously required. Fifth, substantial operation of field experience programs is necessary. Junior colleges are higher education institutions that train experts. In order to cultivate practical talents who are closely related to the field after graduation, future field experience programs are required to be operated to help with major jobs.