• Journal of Distribution Science
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• v.12 no.3
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• pp.55-63
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• 2014

Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

• The Journal of Economics, Marketing and Management
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• v.5 no.2
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• pp.33-39
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• 2017

As the aging population geworsened by the a of the low fertility rate in the wake of the birth of the low birth rate, the rapid increase in the retirement age of the baby boomers in the wake of the birth of the Korean War is a significant indication of the separation of the aged and the role of the economically rich and the role of the role of the economically rich. Therefore, this study aims to address issues and countermeasures. The study aims to provide basic data for the future life of the baby boom generation by examining the problems and responses to the economic activity after the retirement activity of the baby boomers. The research suggests that the limit was limited to the retirement age of the baby boomer generation in order to boost the employment of the elderly. Due to the lack of exploration of the exploratory research, the lack of analysis of exploratory facts is the biggest limitation of the analysis. So, further analysis of this will lead to meaningful studies. Looking at the composition of this study, the introduction of the study included the necessity and purpose of the study. The focus on the point was on the concepts and characteristics of the baby boomer, and analyzed the characteristics of the economic activity and analyses and analyses of domestic and international cases. In conclusion, the issue was drawn up and the alternatives were sought.

• Journal of the Korea Society of Computer and Information
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• v.18 no.6
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• pp.101-110
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• 2013

Applicable life cycle phase in midlife baby boomers. These, as well as support one parent without the loss of stable employment and income-based children's education and their retirement should be ready at the same time to double, triple economic burdened. Recently in the preparation of these non-retirement and retirement is a major concern. This study we want to look at the characteristics of the baby boomer generation, retirement life planning education status of the country and abroad, retirement life planning program to revitalize the aging of the baby boomer generation life design education. Retirement life planning for raising awareness and design education in the baby boomer life, specifically, how to realize how microscopic analysis to explore the policy and practical alternatives.

• Journal of Korean Home Economics Education Association
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• v.25 no.4
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• pp.99-111
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• 2013

The purpose of the present study was to examine the causal effects of the family health of baby boomer parents as a determinant of marital preparation skills of eco-boomer children. Subjects in this study consisted of 475 students born before 1992, and whose parents were born from 1955 to 1963. The programs of SPSSWIN 18.0 and LISREL 8.51 were used for data analysis. The result of this study showed that the financial management skills of saving and consumption were the lowest of marital preparation skills of echo-boomer generation. Besides, baby boomer parents' family health perceived by their children was found to be the determinant of the marital preparation skills of eco-boomers. Particularly, the effect of family health was shown to be high on parental role skill, conflict resolution skill, and parenting preparation skill of marital preparation skills, whereas it was revealed to be relatively low on financial management skill. Findings of this study can be used in developing educational programs of marital preparation skills for eco-boomers.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.349-356
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• 2024

By 2025, South Korea is expected to enter an ultra-aged society with the elderly comprising 20.6% of the population. We measured changes in health status before and after by the use of a "Cognition-Emotion Enhancement Chatbot Integrated Product" among Baby Boomer generation women. Fifty participants, proficient in smart device usage and willing to provide data, were selected from health communities in Seoul. After excluding some applicants, 43 Baby Boomer women were analyzed. Results revealed significant differences in post-chatbot use physical activity (43.5.21 ± 1310.39 MET) and depression levels (6.84 ± 3.53). Correlation between the two variables was not statistically significant. The findings suggest specific effects of the chatbot on physical activity and depression, emphasizing the need for future research with diverse health indicators.

• Korean Journal of Environment and Ecology
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• v.35 no.4
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• pp.424-434
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• 2021

People who face retirement in aging society experience changes in resilience and psychological depression. As the baby boomer generation, which has played a central role in Korea's economic and social sectors, begins retiring, interest in their post-retirement lives has also increased. Thus, this study investigates the effects of a forest healing program using forest healing factors of ecological forests on the resilience and depression of baby-boomer retirees. This experiment divided 58 subjects in the baby boomer generation into three groups and examined differences among the groups. The result showed that the subjects in the forest healing program group (FHPG) had a very significant increase in resilience and a statistically significant decrease in depression compared to those in the forest healing program non-participation group (FHNG) and the daily life group (DLG). Therefore, it can be said participating in the forest healing program is more effective for retirees than voluntary forest activities. The results of this study can be used as basic data for research on the resilience and depression of retirees.

• Health Policy and Management
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• v.23 no.4
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• pp.376-386
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• 2013

Purpose: The purpose of study is to estimate the number of chronic disease patients and medical care expenditure at the time baby-boomers belong to 65 years old aging population, and compare with current 65 year-old aging population. Methods: Analysis method used an estimating formula devised by the researcher and estimated the number of chronic disease patients and medical care expenditure of each generation. Results: When comparing the estimated number of chronic diseases patients of each generation, 40.6% of the first generation, 76.4% of the second generation, 95.2% of third generation are expected to get chronic disease. When comparing each generation's total medical care expenditure, based on the estimated number of chronic diseases patients of each generation, the second generation( 1,206,251,224 thousand won) showed higher than other generation. This study compared the number of chronic disease patients and medical care expenditure between the second generation of the elderly and current elder generation. As a result, the second generation patients was higher than the fourth generation in high blood pressure, diabetes, psychological and behavioral disorder, and neurological diseases whereas the fourth generation is only high the number of patients in heart disease. As for total medical care expenditure, the second generation paid more in high blood pressure, psychological and behavioral disorder while the fourth generation in neurological disease and heart disease. Conclusion: It is desired that considering the number of chronic disease patients and medical care expenditure of baby boomers accounting for 14.6% of total population, in-depth follow-up study is carried out that inquires into what are issues with a current chronic disease management project, what business is needed in order to manage these issues, and how to fund to cover increasing medical care expenditure.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.666-674
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• 2016

This study examines the effect of consumption level on the life satisfaction of baby-boom generation and further examines the mediating effect of subjective expectation(standard of living and government policy). This research uses the panel survey to explore ageing society in 2012 made by Korean Labor Institute, which studied 1,756(born in 1955~1961). SPSS 21.0 Package was applied to analyze the date and multi-regression analysis was conducted. As a result, first, the findings show that as the consumption level increases, the life satisfaction of the baby-boom generation goes up. Second, the findings reveal that subjective expectation partially mediates the influences of consumption level on the life satisfaction of baby-boom generation. This study further discusses the theoretical and political implication of the direction properties on baby-boomer based upon the results of the study.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.186-189
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• 2017

본 연구에서는 한국복지패널 10차년(2015년)도 자료를 이용하여 베이비부머세대의 삶의 만족에 영향을 미치는 요인에 대한 통합적 접근을 시도하고자 한다. 삶의 만족에 영향을 미치는 변인으로는 성별, 교육수준, 건강상태 등의 인구학적 요인, 경제적 요인으로 가구소득, 심리적 요인으로 우울과 자아존중감, 사회적 요인으로 신뢰와 상호호혜성, 가구수준과 종사상 지위 등을 독립변수로 설정하여 기술통계분석, 상관분석, 회귀분석 등을 실시하였다. 분석결과, 베이비부머의 삶의 만족에 대해 건강상태(B=.236, t=9.914, p<.001), 가구소득(B=.131, t=4.535, p<.001), 우울(B=-.186, t=-7.568, p<.001), 자아존중감(B=.286, t=11.080, p<.001), 신뢰(B=.049, t=2.128, p<.05), 종사상 지위(B=.081, t=3.284, p<.01) 등이 유의미한 영향을 미치는 것으로 분석되었다.

• KIEAE Journal
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• v.10 no.5
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• pp.101-108
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• 2010

It is estimated that the elderly will constitute 24.3% of the entire Korean population in 2030, when about 7,125,000 baby boomers reach retirement age. Therefore, this aging phenomenon might be the most urgent issue facing Korean society. The baby boom generation shows a strong tendency to dispose of existing residences or move into new housing after retirement, thereby exerting enormous impacts on social and economic sectors as well as the housing market. Against this backdrop, this study aims to identify both factors and patterns behind baby boomer retirees' post-retirement housing transfer trends. To this end, a survey is undertaken here with respect to those baby boomers living in Gangnam-gu and Seocho-gu with actual housing transfer plans in the foreseeable future, and who can act as a practical consumer group for the future housing market. This study verifies baby boomers' diverse preferences for housing type. Their preference for apartment houses still remains high in every situation, and this has significant implications for changed preferences of other housing types considering that most of the survey respondents currently reside in apartment houses. According to the survey, there are more than 80 kinds of baby boomers' housing transfer patterns, which demonstrates that more than half of the survey respondents pursue different housing mobility plans. When it comes to the factors behind their housing selection, the baby boom generation shows a strong preference for physical factors. However, environmental and psychological factors gain more momentum under unfavorable circumstances, while social factors play a decisive role in their housing selection in categories such as 'couple/deteriorating health' and 'single/healthy'.