• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.2
• /
• pp.209-223
• /
• 2020

This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

• Journal of the Korean Data and Information Science Society
• /
• v.24 no.3
• /
• pp.427-436
• /
• 2013

Social media is drawing attention among companies for its potential as a marketing tool. There are many types of social media and their characteristics are varied, and thus choosing the appropriate social media considering the purpose of the company is important. In this paper, we conduct comparative analysis on the popular social media such as Facebook, Twitter, Naver blog, Youtube, Cyworld and Me2day using multidimensional scaling method. The result shows that there are differences in the effectiveness of enhancing diverse dimensions of corporate image among social media. This result can be used in developing social media based marketing strategy.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.761-769
• /
• 2006

한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.

• Journal of Family Resource Management and Policy Review
• /
• v.18 no.1
• /
• pp.1-28
• /
• 2014

The purpose of this study is to suggest how the first birthday rite, a practice in Korean culture, has changed over the time. A survey of 250 mothers was undertaken from October 11th to November 6th, 2012. The research questions asked in this study are as follows. What general and expert views are held about the first birthday rite? What type of awareness and knowledge do mothers have about the first birthday rite? Is there any correlation between mothers' awareness and knowledge about first birthday rite? What is the importance of the components of the baby's first birthday rite and the importance of choosing first birthday rite goods? The data were analyzed using SPSS 17.0. Frequency, F-test, correlation were also employed. The results of this study are as follows: The first birthday rite shows a clear link to socializing. It is a family event, but is also seen as an opportunity to enhance relationships with relatives, colleagues, and friends. A banquet hall is chosen as preferred first birthday rite location, and participants are served a meal and receive gifts. The banquet information on first birthday rites was initially collected from the internet, blog cafes, and an experienced. However, it has become gradually more common to hire a consultant to organize the first birthday rite. Awareness of the first birthday rite is high, but knowledge is relatively low. In addition, there is a positive relationship between awareness and knowledge about the first birthday rite. When mothers are preparing for their baby's first birthday, they consider food for the guests' banquet, space and time. Finally, individual positive relationships were found between choosing first birthday rite goods and employee services, contract pricing for goods, and food for guests.

• The Journal of the Korea Contents Association
• /
• v.11 no.10
• /
• pp.242-256
• /
• 2011

The activity to share personal daily life through social media is becoming more common. In this case, photographs as well as text are used a lot; it has been as easy as winking to clip others' photographs just as it's very easy to take and post pictures. If the picture is the photographic work protected by the copyright law, however, the clipping should be paid close attention. If you use others' photographic works without authorization, you infringe their copyright; if you post them on your social media such as blog, you infringe the right of reproduction, interactive transmission and exhibition. Even though the clipping is permitted, if you'd like to use the photographic works for a profit-making purpose, you should get additional authorization. Others' photographic works are occasionally altered and used for the purpose of avoiding the argument in relation to the infringement of copyright; this act means that it's the infringement of the right of reproduction, the right to preserve the integrity and the right of the production of derivative works for degrees of alteration. We can download others' photographic works with a few mouse clicks thanks to the technology of capturing the screen; we have to recognize that all the acts technically possible are not always legal.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.561-571
• /
• 2020

Location information service using big data is continuously developing. In terms of navigation, the range of services from map API service to ship navigation information has been expanded, and system application information has been extended to SNS and blog search records for each location. Recently, it is being used as a new industry such as location-based search and advertisement, driverless cars, Internet of Things (IoT) and online to offline (O2O) services. In this study, we propose an information system that enables users to receive information about nearby stores more effectively by using big data when a user moves a specific route. In addition, we have designed this system so that local stores can use this system to effectively promote it at low cost. In particular, we analyzed web-based information in real time to improve the accuracy of information provided to users by complementing the data. Through this system, system users will be able to utilize the information more effectively. Also, from a system perspective, it can be used to create new services by integrating with various web services.

• Journal of Korea Multimedia Society
• /
• v.13 no.5
• /
• pp.730-739
• /
• 2010

One of core technology in Web 2.0 is tagging, which is applied to multimedia data such as web document of blog, image and video etc widely. But unlike expectation that the tags will be reused in information retrieval and then maximize the retrieval efficiency, unacceptable retrieval results appear owing to toot limitation of tag. In this paper, in the base of preceding research about image retrieval through tag clustering, we design and implement a topic map generation system which is a semantic knowledge system. Finally, tag information in cluster were generated automatically with topics of topic map. The generated topics of topic map are endowed with mean relationship by use of WordNet. Also the topics are endowed with occurrence information suitable for topic pair, and then a topic map with semantic knowledge system can be generated. As the result, the topic map preposed in this paper can be used in not only user's information retrieval demand with semantic navigation but alse convenient and abundant information service.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.22 no.9
• /
• pp.1179-1184
• /
• 2018

Korean travel agencies that have been utilizing the Internet passively feel threatened as global online travel agencies are quickly permeating the Korean travel market. Under these circumstances, this study conducted a focused analysis on how ICT affects the business environment of travel agencies. Based on the analyzed data, it also presents coping strategies for the Korean travel agencies. First, it is imperative to accelerate platform development to counteract the distribution structure of global tourism products. Second, it is essential that travel agencies actively utilize big data, the new paradigm of technology where data are generated at high speed, high volume, and for numerous purposes. Third, it is necessary to actively utilize a travel blog marketing strategy. As a communication tool for travel agencies, the continuing development of the Internet highlights the usefulness of marketing activities using blogs. Finally, it is essential to provide each customer more specialized travel consultancy.

• Journal of KIISE
• /
• v.44 no.7
• /
• pp.674-679
• /
• 2017

In big-data environments wherein large amounts of text documents are produced daily, titles are very important clues that enable a prompt catching of the key ideas in documents; however, titles are absent for numerous document types such as blog articles and social-media messages. In this paper, a title-generation model for which sequence-to-sequence RNNs with attention and copying mechanisms are employed is proposed. For the proposed model, input sentences are encoded based on bi-directional GRU (gated recurrent unit) networks, and the title words are generated through a decoding of the encoded sentences with keywords that are automatically selected from the input sentences. Regarding the experiments with 93631 training-data documents and 500 test-data documents, the attention-mechanism performances are more effective (ROUGE-1: 0.1935, ROUGE-2: 0.0364, ROUGE-L: 0.1555) than those of the copying mechanism; in addition, the qualitative-evaluation radiative performance of the former is higher.

• Journal of KIISE
• /
• v.44 no.11
• /
• pp.1236-1243
• /
• 2017

In this paper, we propose a novel way of producing keyword networks, named LSI-based ClusterTextRank, which extracts significant key words from a set of clusters with a mutual information metric, and constructs an association network using latent semantic indexing (LSI). The proposed method reduces the dimension of documents through LSI, decomposes documents into multiple clusters through k-means clustering, and expresses the words within each cluster as a maximal spanning tree graph. The significant key words are identified by evaluating their mutual information within clusters. Then, the method calculates the similarities between the extracted key words using the term-concept matrix, and the results are represented as a keyword association network. To evaluate the performance of the proposed method, we used travel-related blog data and showed that the proposed method outperforms the existing TextRank algorithm by about 14% in terms of accuracy.