• International Commerce and Information Review
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• v.14 no.2
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• pp.121-145
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• 2012

This research was performed to review the marketing PR(MPR) strategy to build the brand image of Chungnam tourism for the inducement of foreign tourist. Because each local governments are looking for the industries of new growth power from the tourism industry recently, we applied the BI strategy of Chungnam tourism with expended BLC model and GRID model after we analyzed the variety of PR situation and tasks to build the Chungnam tourism's brand image in the competitive domestic and foreign tourism industry. In the result of the study, we set up the limited brand image of Chungnam tourism newly; also we derived a specific action plan. First of all, they need every possible means for Brand Awareness PR, Issue PR, Brand Loyalty PR, etc. depend on brand life cycle with the Chungnam's tourism service products. Secondly, for the each tourism service products, it is requiring to repositioning from present position (B, C, D area) to A area by MPR strategy. Finally, many additional MPR strategies should put in to support for building the brand image for the 'Tourism Chungnam'. The strategic SNS public relations are required with considerations of items that are necessarily need to have the reasons and circumstances for the new foreign tourists, so they can have experiences for the Chungnam Tourism. For the existing foreign tourists, we should keep to build relationship in order to give them trusts and to feel sympathy.

• Korean Journal of Food Science and Technology
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• v.53 no.5
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• pp.561-569
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• 2021

Diabetic nephropathy is a major and representative complication of type 2 diabetes. Hyperglycemia increases the incidence of diabetic nephropathy, and induces kidney inflammation, thereby causing renal fibrosis, which is an important factor in the pathogenesis of diabetic nephropathy. This study investigated the effects of blackcurrant extract (BLC), which has been implicated in diabetic nephropathy in db/db mice, on glomerular fibrosis and renal dysfunction. The results showed that BLC consumption in type 2 diabetic db/db mice ameliorated diabetes-related metabolic disorders, such as insulin resistance and renal dysfunction, and significantly attenuated renal inflammation and renal fibrosis in diabetic nephropathy. In conclusion, these findings suggest that BLC consumption may help prevent renal fibrosis, inflammation, and consequent diabetic nephropathy.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.51-52
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• 2014

본 논문에서는 현 스마트 폰 게임시장에서 개발사의 수익 창출 한계를 진단하고 이를 극복하기 위한 수익 창출 모델을 제안한다. 논문에서 제안하는 수익 창출 방식은 게임을 단순히 유저의 재미추구와 시간 소모가 아닌 이윤 추구 활동으로 바꾸는 것이다. 특히 본 모델에서는 이윤 추구 활동 중 광고와 쿠폰 발행 분야에 집중하고자 한다. 이를 위해서는 기업들과의 제휴가 필수적이고 이를 효과적으로 지원할 수 있는 시스템이 구축되어야 한다. 본 논문에서는 프레임워크 제작을 통해 본 논문이 제안하는 수익 창출 모델이 실현 가능성이 있으며 산업계에도 긍정적인 영향을 미칠 수 있음을 보이고자 한다.

• Journal of Korea Game Society
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• v.14 no.2
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• pp.19-28
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• 2014

This paper studies current market of smart phone game and suggests the new earning model. In paper, it is not just for spending free time but seeking profits to play game. Making profits is operated in mutual beneficial way. First, a partnership company cooperates with a game company. And then the partnership company issues coupons about its product which game players can get in game and can use in real. by this way, the partnership company can expect the advertising effect. Besides, game company can spare some burden about earning by cooperation. Eventually It is respected that users spend their money and purchase products with coupon they get in game on offline shop. In this paper, the earning model is integrated in real platform and explain the process.

• Solar Energy
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• v.10 no.2
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• pp.10-17
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• 1990

Short-term tests were conducted on a house at KIER, Daejon for its thermal performance evaluation. The test procedure and data analysis were made according to the PSTAR method. Each test period was 3 days during which the building was unoccupied. The data measured with 8 channels were used to renormalize an audit based simulation model of the house. The following are the key parameters obtained in the present analysis: 1) the building loss coefficient(skin conductance plus infiltration conductance during coheating period); 2) the effective building heat capacity; and 3) the effective solar gain. An estimation of total heat required to maintain a standard level of comfort during a typical winter season is also calculated on the basis of the renormalized simulation model and typical long term weather data.