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http://dx.doi.org/10.7583/JKGS.2014.14.2.19

Development of Coupon based Earnings Model in Smart Phone Game Market  

Bae, Gook Jea (School of Games, Hongik University)
Lee, Jun Young (BLC Games)
Kim, Soo Kyun (Department of Game Engineering, Paichai University)
Kang, Shin Jin (School of Games, Hongik University)
Publication Information
Journal of Korea Game Society / v.14, no.2, 2014 , pp. 19-28 More about this Journal
Abstract
This paper studies current market of smart phone game and suggests the new earning model. In paper, it is not just for spending free time but seeking profits to play game. Making profits is operated in mutual beneficial way. First, a partnership company cooperates with a game company. And then the partnership company issues coupons about its product which game players can get in game and can use in real. by this way, the partnership company can expect the advertising effect. Besides, game company can spare some burden about earning by cooperation. Eventually It is respected that users spend their money and purchase products with coupon they get in game on offline shop. In this paper, the earning model is integrated in real platform and explain the process.
Keywords
smart phone game; coupon; partnership; advertisement; earnings model;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
연도 인용수 순위
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