• 한국생활과학회지
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• 제21권2호
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• pp.331-347
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• 2012

The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

• 한국의류산업학회지
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• 제22권1호
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• pp.102-111
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• 2020

This research examined the effects of Narcissism as socio-psychological factor and physical features such as BMI on the selfie behavior. The participants of the study were SNS users aged 20-29 years recruited in Daegu and surrounding areas. Statistical analysis including factor analysis, ANOVA, cluster analysis and regression was done using SPSS 23.0 to analyze the results. Two groups with high other-dependent Narcissism showed higher levels of Cosmetic surgery management and clothing management compared to other groups. Among 4 clusters divided by BMI, the lower the BMI, the higher the level of appearance management behavior except for body management. Other-dependent Narcissism and BMI have been shown to have a significant effect on selfie behavior in the relationship of Narcissism, BMI and selfie behavior. In the relationship between appearance management behavior and selfie behavior, only beauty treatment management influenced selfie improvement behavior, and all appearance management behaviors affected selfie complement behavior. Fashion brands should use the relationship between Narcissism, appearance management behavior and selfie behavior in planning selfie related events on SNS as well as consider active collaboration with cosmetics brands. It is necessary to investigate selfie behavior from a more diverse perspective by expanding future research targets and diversify related variables.

• 한국의류학회지
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• 제25권6호
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• pp.1143-1154
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• 2001

This research aimed to examine consumer's expectancy disconformation related to purchase satisfaction/dissatisfaction and post-purchase behavior in cable TV home shopping. A total of 700 questionnaires were randomly sent to cable TV home shoppers and 172 copies were used in final analysis. Frequency analysis. correlation analysis, analysis of variance, regression analysis, path analysis, and multinominal logit were used. The expectancy discoformation on \"fitting\" and \"how well the clothes suits oneself\" were significantly related to the complaint behavior of return and refund. TV home shoppers tended to express their complaints by requesting the home shopping company or the manufacture company for a compensation rather than express privately such as warning friends, stop buying and boycotting the item. The significant variables that would influence consumers to seek refund rather than exchange were purchase satisfaction, request of compensation to the company, overall expectancy disconformation and expectancy disconformation on decoration and details and suiting oneself.

• 산학경영연구
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• 제22권2호
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• pp.111-137
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• 2009

본 연구는 변혁적 리더십과 조직시민행동 간의 관계에서 감성적 지능의 조절효과를 분석하여 효과적인 조직의 경영을 위해 상사가 부하 구성원에게 보이는 리더십의 발휘에서 감성적 지능의 개발과 활용에 필요한 이론적 근거를 제시하는 것을 연구의 목적으로 하고 있다. 이러한 연구의 목적을 달성하기 위하여 변혁적 리더십과 조직시민행동, 그리고 감성적 지능에 관한 선행연구와 이론 검토를 통해 연구 모델을 도출하고 가설을 설정하였으며, 이러한 가설은 현장에서 수집한 1차 자료의 통계적 분석을 통해 검증하였다. 가설 검증을 위한 위계적 회귀분석 결과에 의하면, 변혁적 리더십과 조직시민행동 간의 관계에서 감성적 지능은 조절변수로서의 역할을 하는 것으로 밝혀졌으며, 변혁적 리더십을 구성하는 하위 요인으로서 카리스마 및 영감동기부여와 조직시민행동 간의 관계에서 감성적 지능은 조절변수로서의 역할을 하지 않는 것으로 나타났으나, 지적 자극 및 개별적 배려와 조직시민행동간의 관계에서 감성적 지능은 조절변수로서의 역할을 하는 것으로 분석되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권2호
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• pp.129-152
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• 2019

Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.

• 한국가정과교육학회지
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• 제14권1호
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• pp.1-13
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• 2002

The purpose of this study is to find out the level of purchasing behavior and related variables of Korean adolescents in Kangwon Province. and to suggest a direction of consumer education for rational purchase and of Home Economics Education. through noticing the influence of socio-demographic variables and socialization-related variables. To find out the results of this study, a survey was made using questionnaires with middle school students who live in Kang-won Province. and 472 Questionnaires were used as the analysis data. The methods of statistical analysis used for this study were Cronbach' ${\alpha}$. Frequency Distribution, Percentile. Mean. Standard Deviation. ANOVA, t-test. Duncan's Multiple Range Test, Multiple Regression Analysis. and also SPSS PC+ was used. The summaries of the results of this study were as follows. First. the level of the adolescents'purchasing behavior was the average 3.34 which is higher than the centered number 3, and the level of pre-Purchasing behavior(3.36) was higher than that of the post-purchasing behavior (3.27). Second. the adolescents' purchasing behavior showed the significant difference according to the mothers' educational level and family income. Third among the socialization-related variables. the group which had much communications with their parents and friends about purchase. the group which got much consumer education in school and their home. the group which can see much advertisements about purchase showed high level of purchasing behavior. Fourth. in the regression analysis. the consumer education in school. the communication with parents or friends were significant variables to the level of purchasing behavior. Looking into the subcategory. the communication with parents. the amount of pocket money. the father's occupation were significant variables to the level of pre-purchasing behavior, And the consumer education in school. the communication with parents or friends. the father's occupation were significant variables to the level of post-purchasing behavior.

• 한국병원경영학회지
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• 제12권2호
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• pp.1-24
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• 2007

The medical fee reimbursement denied by HIRA(Health Insurance Review Agency) amounted to about 1.2% of the total medical fee claim to HIRA for reimbursement. Most of the denials stem from the inappropriate prescriptions of medical staff violating the medical fee review standards issued by HIRA. Considering the significant impacts of the standards observance behavior on the hospitals' financial viability, we attempted to analyze the predisposition factors of medical staffs' review standards observance behavior. The TPB(Theory of Planned Behavior) was adopted as the theoretical framework of the analysis. Data were collected by administrating a survey on the concepts included in TPB model to the 187 medical staff of a tertiary care hospital. Of the 187 questionaries distributed, 150 were responded resulting 80.2% of response rate. The mean differences among the groups classified by age group, years of experience, medical specialty and gender were analysis using ANOVA. The relationships among the TPB concepts were analysed by applying the Structural Equations Modeling method. The TPB model consists of three exogenous concepts (attitude toward the behavior, subjective norm, and perceived behavioral control) and two endogenous concepts (intention and the behavior). The results of ANOVA indicated significant mean differences among the groups classified by the medical staff's age, years of experience, and medical specialty. The older and the more experienced had the higher mean of observance behavior score. The results of Structural Equations analysis showed that the subjective norm and perceived behavioral control had statistically significant influences on intention, but the influence of attitude to intention was not statistically significant. The influences of perceived behavioral control and intention on behavior were significant. Based on these results the theoretical and practical implications were discussed.

• 대한가정학회지
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• 제45권10호
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• pp.59-71
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• 2007

The purpose of this study was to investigate differences in wives' financial management behavior according to variables related employment and income, and perceived economic instability of household. Financial management behaviors were constructed with 4 sub dimensions : investment, income expenditure, risk, and debt management behavior. The subjects of this study were 225 wives. Factor analysis and MANOVA were performed for data analysis. The results of this study were as follows : First, there were signigicant differences in financial management behavior according to variables related employment, i. e. employment state of wives and husbands. Second, there were signigicant differences in financial management behavior according to variables related income, i. e. monthly income, additional income, income stability. Third, there were signigicant differences in financial management behavior according to perceived economic instability of urban household.

• 한국치위생학회지
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• 제15권4호
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• pp.575-582
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• 2015

Objectives: The purpose of the study was to investigate the relationship between oral health locus of control and oral health behavior promotion in the adolescents. Methods: A self-reported questionnaire was completed by 493 high school students in Jeonju by convenience sampling from March to June, 2014. The questionnaire consisted of fourteen questions of oral health locus of control, fifteen questions of oral health behavior promotion, and seven questions of the general characteristics of the subjects. Data analysis was done by frequency analysis, t-test, ANOVA, and Duncan's multiple range test. Results: Oral health behavior promotion and oral health behavior index of internal locus of control showed a positive correlation, Higher internal locus of control showed a positive oral health behavior promotion. The higher propensity of oral health on the external locus of control showed the negative effects. Conclusions: The oral health internal locus of control was closely related to better oral health behavior in the adolescents.

• 한국의류산업학회지
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• 제10권6호
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• pp.900-906
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• 2008

This study investigated factors influencing consumers' switching behavior in apparel purchasing situation. As customer switching behavior is getting more and more important, a considerable amount of researches have focused on how service providers acquire and sustain customers. The field of customers' switching behavior has been relatively well researched over the years, at least from the perspective of the cultural value(Chemyen). The purpose of this study is to understand customer' switching behavior to relationship benefits and Chemyeon. The sample was consisted on 182 females over 20 years old living in Ulsan and Gyungnam province. The data was analyzed by frequency, reliability, factor analysis, and structural equation model analysis. Findings showed that Chemyeon was shown to reduce customer' switching behavior. Also, three factors of relationship benefits(economic benefit, social·psychological benefit, and special treatment benefit) had negative effects on customer' switching behavior.