• Title/Summary/Keyword: BCG매트릭스

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Competition and Cooperation Dynamics between Gwangyang Port and Major Container Ports in Northeast Asia (광양항과 동북아 주요 컨테이너항만간 경협 추세분석)

  • Park, Byung-In
    • Journal of Korea Port Economic Association
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    • v.31 no.2
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    • pp.85-101
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    • 2015
  • This study formulates a development strategy for Gwangyang port through the analysis of its competition with other major Northeast Asian ports. A revised BCG matrix is applied to estimate the change in competition between the major ports in Northeast Asia and the Lotka-Volterra model is used for the competitor analysis. The growing competitive power and influence of Chinese ports, continued competitive advantage of Busan port, diminishing competitiveness of Gwangyang and Incheon ports, and disappearing competitive position of Japanese ports in Northeast Asia are all confirmed. In addition, according to the relationship between Gwangyang port and other major Northeast Asian ports from 2007 to 2014, Gwangyang port has changed to a predatory from a win/win relation with Busan port and has maintained its predatory relationship with Hong Kong port in terms of transshipment cargoes. Moreover, Gwangyang port has formed predatory relationships with Shanghai and Ningbo ports, a pure competitive relation with Tianjin port, and a win/win relation with Qingdao and Dalian ports. Overall, predatory relationships between Gwangyang port and other Northeast Asia ports increased from 2007 to 2014. The counterstrategies for Gwangyang port to address this situation include establishing cooperative relations and continuing the win/win relationships with cooperative ports.

A study on the Activation Plan for On-line Shopping Mall handing Fresh Logistics (신선물류 취급 온라인 쇼핑몰업체의 활성화 방안에 대한 연구)

  • Park, Sung-Hoon;Nam, Tae-Hyun;Cha, Young-Doo;Lee, Su-Hwan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.103-114
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    • 2017
  • With the development of IT technology and the establishment of logistics infrastructure, online shopping market and online fresh food market are growing. The purpose of this study is to find a plan to activate Fresh Logistics through online shopping mall using BCG matrix and Importance Performance Analysis for online shopping companies. Firstly, the BCG matrix results Companies in 'cash cow', 'question mark', and 'dog' areas are in need of improvement. In order to improve this situation, it is necessary to activate the Fresh logistics market which is currently growing. Fresh logistics can be activated by investing in the maintenance and strengthening areas and key investment areas by minimizing the expenditure on the non-priority and excess areas according to the results of IPA. Therefore, it is expected that online shopping companies will be improved by activating online shopping market and online fresh logistics market.

Determining the strategic positioning of Southern Vietnam seaport system using BCG method (BCG분석을 통한 남부 베트남 항만체계의 전략적 위치결정에 관한 연구)

  • NGUYEN, Tuan Hiep;YEO, Gi Tae
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.97-104
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    • 2018
  • Regarding seaport operation, a higher quality performance and increasing competitiveness are main goals to adapt to the evolution of international trade. This paper discusses about the competition among Southern Vietnam seaports concerning the strategic positioning analysis, by applying BCG method. This technique describes the performance of business based on two variables such as relative market share and average growth rate. The finding shows up different performances of 21 seaports and how the strategic positioning of each port changes in the period 2007-2016. After analyzing, this research pointed out the growth in strategic positioning of ports in Cai Mep-Thi Vai complex, gradually replacing Ho Chi Minh City-Dong Nai-Binh Duong and becoming the transportation hub of Southern Vietnam. Also, The results obtained would be helpful for port administrators and operators to establish short and long-term strategies to improve competitiveness in the future.

A Study on the reinvigoration strategy for Coastal Passenger Service: focused on the main service line at Tongyoung (연안여객선관광사업의 활성화 방안에 관한 연구 - 통영지역 주요항로를 중심으로 -)

  • Ahn, Ki-Myung;Kim, Hyun-Duk;Lee, Sung-Yhun
    • Journal of Korea Port Economic Association
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    • v.24 no.1
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    • pp.11-22
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    • 2008
  • This paper aims at investigating the reinvigoration strategy for main coastal passenger service line in Tongyoung. SWOT analysis and BCG matrix are used to sort out the their competitiveness as environmental market position. As a result of environmental situation, Tongyoung area has a positive internal and external competitive advantage, with strong land and sea tourist attractions. But a small-scale coastal passenger service firms and depression of local economy are represented as the barrier of attracting more passenger. The results of BCG matrix analysis are individual firms managing coastal passenger service in Tongyoung have a stable market position against Korean coastal passenger market in terms of market growth rate and share.

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Study on Critical Success Factors of ASP/SaaS Services (ASP/SaaS 서비스의 핵심 성공요소 발굴에 대한 연구)

  • Lim, Kyu-Kwan
    • The Journal of Society for e-Business Studies
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    • v.14 no.4
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    • pp.35-45
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    • 2009
  • Domestic ASP (Application Service Provider) market has been dramatically enlarged under government supports for last 10 years. However ASP industry recently has been troubled for poor performance and market saturation. In this paper, firstly I derive core service groups through using BCG matrix for ASP market size and growth rate and secondly generate major critical success factors using focused group interview for selected core service groups. Finally I would like to propose a direction of ASP industry revitalization based on above critical success factors and transition strategy to SaaS (Software as a Service).

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A Study on the Change of Dominion in Russian Automotive Industry and Korea Port to Export Cars to the Russia (러시아 자동차 시장과 우리나라 수출항만 판도 변화에 관한 연구)

  • Lee, Eon-Kyung;Kim, Jumi;Jeong, Dong-Hun
    • Journal of Information Technology and Architecture
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    • v.11 no.3
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    • pp.359-369
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    • 2014
  • This paper aims to analyze the change of dominion in Russian automotive market and Korea port to export cars to the Russia. First, we provide the current market structure and growth potentials of Russian automotive industry by using literature reviews and data survey. Next, we analyze the current situation to export cars through the Korean seaports using the BCG (Boston Consulting Group)'s matrix method. The analysis shows that the Russian car market has growth potential. The result of expectation of Russian major car export's port within 3~5 years since the year 2013 shows that the Pohang Port will maintain current market share because it has higher market share and growth potential. On the contrary, the Guangyang Port, Busan Port, and Ulsan Port will lose the market share because of the low growth potential. Also, the Incheon Port will become the cash cow market because it has more than 10 percent market share and higher growth potential. To increase the car export volume of ports to Russian market, this paper proposes that we should provide a differentiated service to Russian port based on the analysis of domestic or foreign car export logistics structure and flow. For further study, EA-based framework should be applied for efficient and effective policies.

A Study on the Structural Changes in Global Container Ports' Throughput(2003~'19) based on Top 100 Container Ports in the World (글로벌 컨테이너 항만 물동량의 구조적 변화에 관한 연구(2003~'19) - 세계 100대 컨테이너 항만을 대상으로)

  • Lee, Choong-bae;Lee, Young Shin;Liu, Yanfeng
    • Journal of Korea Port Economic Association
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    • v.37 no.3
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    • pp.55-74
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    • 2021
  • The role of container ports contributes greatly to international trade and national or regional economic development by supporting maritime transportation and occupies a central position in the supply chain connecting sea and land. The performance(traffic volume) of a port generally depends on geographic, economic, and operational factors etc. For the past several decades, container port volumes have grown with fluctuation. This study amis to analyze how global ports have undergone changes in terms of cargo volume by region, size and period. For the analysis, only the volumes of global top 100 ports were used. Shift-share analysis and BCG matrix analysis were employed as methodologies. According to the result of the analysis, the relative volatility of port traffic over the past 16 years as a whole was found to be limited. On the other hand, ports in China and Southeast and Southwest Asia, which are economically growing for the last decades, showed growing trends, while ports in Northeast Asia and Europe appeared to be in a stagnant or declining phase. It also shows that most of the global ports maintain limited changes in cargo volume because they are already positioned as central ports in the region. In addition, it can be seen that the global port volume has a close relationship with the change in the economic capability of the relevant region or country.

국내 연구장비 산업 분석 및 경쟁 전략

  • Jeong, Seok-In
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.311-328
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    • 2017
  • 최근 국가 R&D예산은 매년 지속적으로 증가하여 투자규모 세계 6위, 국내총생산(GDP)대비 세계 1위에 해당되며, 그 중 연구장비 구축의 투자규모는 매년 평균 6.4%정도로 주요 선진국에 비해 비교적 높은 수준을 기록하고 있다. 그러나 국가 R&D예산으로 구축된 연구장비의 대부분을 외산장비가 차지할 정도로 국산장비의 국내시장 점유 및 신규 진입 모두가 극히 저조한 실정이다. 실제 2015년 12월말, NTIS(National Science & Technology Information Service) 기준으로 지난 10년 동안 공공시장에 구축된 전체 50,271점 연구장비 중 국산은 불과 33%, 외산은 67%에 해당된다. 그 주요 원인으로는 국내 제조사의 기술력과 자체 개발제품의 미흡, 국내 장비산업의 재무구조 취약, 고가첨단장비의 제조 및 생산 부재 등이 거론되고 있으며, 이를 해결하기 위해선 국내 제조사가 생산하는 연구장비에 대한 공공시장의 수급 현황과 국내시장에 유통되는 국산장비의 경제성, 시장성 등을 종합적으로 분석하여 국내 연구장비 산업의 발전 전략을 도출하고, 국가 정책적 지원체계를 마련하는 것이 매우 중요하다. 따라서, 본 연구는 지난 10년간 한국 정부가 투자한 연구장비의 구축정보를 기반으로 국내 공공 시장을 제조국가, 제조사, 장비유형, 구축건수, 구축금액 등 다양한 측면에서 세분화한 후 제조사 및 장비유형별 시장규모(수요)와 시장점유의 수준(x-y)을 통계적으로 분석하고, BCG매트릭스 방법론과 마이클포터의 경쟁전략 이론을 적용하여 R&D정책 수립에 필요한 전략적 시사점 및 세부 방안을 도출하였다.

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국방부 인적자원개발 활성화를 위한 국가기술자격 운영개선에 관한 연구

  • Kim, U-Hyeon;Lee, Won-Park;Jeong, Byeong-Han;Park, Jae-Hyeon
    • Proceedings of the Safety Management and Science Conference
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    • 2012.11a
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    • pp.233-243
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    • 2012
  • 특수조직에 해당하는 우리 군은 징집에 의한 국방의 의무에 목적을 두어 장병을 관리 운영하여 대학 재학자 또는 일부 지식층으로부터 군복무기간을 평생가치를 두고 버리는 기간으로 인식되었던 것이 사실이다. 그러나 군의 변화로 군 생활 시기는 새로운 삶의 도약의 발판으로 '교량기능'을 활성화시킬 수 있는 기간으로 변화하여 평생교육차원에서 장병 개개인의 자기발전을 지원하여 생산적인 병영생활이 될 수 있도록 군 스스로 인적자원개발을 위해 노력할 필요가 있다. 본 연구는 군 인적자원 운영과 자격과의 상관성에 대해 고찰하면서 현재 지속가능 자격과 미래 유망자격에 대해 도출하기 위해 보스턴컨설팅그룹의 매트릭스(BCG Matrix)를 활용하여 군의 현재 위치에 대해 분석하고 이에 따른 국가기술자격의 효율적 운영방안과 인적자원개발의 예측경영에 대해 제언하도록 한다.

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