• Proceedings of the Korean DIstribution Association Conference
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• 2001.02a
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• pp.49-63
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• 2001

Digital revolution is switching existing paradigms such as analogue to digital, off-line to on-line. Electronic commerce is the single most significant element to change the economic and social environments. After the middle of 1990's, electronic commerce have introduced two scenes; dramatic change of the existing distribution surroundings ad noticeable achievement of the economic advance and social efficiency. But, in the same scene, electronic commerce can be a threat to business condition, especially logistics management. In this study, we've done an empirical study to the experts who are in the real field; B2C and TPL(third party logistics). By the result of the study, we found five factors which means logistics bottlenecks to electronic commerce between business to consumer(B2C) as like; specialization and information, service quality and service variety, benefit-cost, reliability, and legal and policy factor.

• International Commerce and Information Review
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• v.3 no.2
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• pp.17-27
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• 2001

The paper at first gives an introduction to e-commerce, recalls the birth and the growth of an e-commerce giant Chinapages.com in the tough environment in the primary stage of the development of e-commerce in China, provides an overview of its e-business scope and its experience in its e-business development, then describes its present favorable and unfavorable e-business e-environment and its challenges in its future development. Finally it concludes that Chinapages' future is bright and promising with China's WTO entry just around the corner, if Chinapages takes advantages of the opportunities and faces the challenges with confidence and aggressiveness in the new era of e-commerce.

• The Journal of Society for e-Business Studies
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• v.9 no.2
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• pp.1-16
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• 2004

This study evaluates the factors of e-commerce websites using a Kano model. In this study, especially the Kano model is applied to both business-to-customer(B2C) and business-to-business(B2B) websites in order to reveal how factors are different between the two types, while previous research is limited to mainly evaluation of B2C websites. In addition, the factors on product types supported from websites are defined, which resulted in discovering the differences among the websites by product types. The contribution of this paper is as follows. Firstly, it reveals the actual B2B website evaluation as well as evaluation by product types such as physical and service product. Secondly, it reviews the B2B e-Commerce that will play a key role in the near future.

• Electronics and Telecommunications Trends
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• v.15 no.6 s.66
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• pp.103-112
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• 2000

최근에는 전자상거래를 인터넷 상거래(Internet Commerce), 인터넷 비즈니스, i-Business, e-Business 등의 용어로 그 범위와 관계에 대한 공통된 이해 없이 혼동되어 사용하고 있다. 또한 전자상거래 활동과 관련된 가치가 주로 정성적인 것들이기 때문에 수치화하기 어렵고 전자상거래의 성장 및 진화속도가 빠르게 전개되고 있어 전자상거래 시장 규모에 대한 전망이 시장조사회사에 따라 크게 다른 추정치를 내놓고 있는 실정이다. 이에 본 고에서는 인터넷과 전자상거래 그리고 전자상거래의 대표적인 유형인 B2C 및 B2B 전자상거래의 시장 규모에 대한 여러 시장조사회사들의 전망을 살펴본다.

• Asia pacific journal of information systems
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• v.13 no.4
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• pp.49-72
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• 2003

Despite the phenomenal growth of Internet users in recent years, the penetration rate of B2C electronic commerce(EC) is still low. According to previous studies, one of most often cited reasons is the lack of consumers' trust. Although trust is an important concept in B2C EC, there is a lack of theory-based empirical research in this area. In this paper, influencing factors are proposed for investigating the nature of trust in the specific context of B2C EC. Thirteen hypotheses are empirically tested. The results show that most of hypotheses are supported except for perceived size, perceived competence, perceived reputation, familiarity and third party recognition. In addition trust was found to have a strong positive effect on intention to purchase. Finally, trust was found to have a mediation effect between on influencing factors and intention to purchase. Implications of these findings are discussed for researchers and practitioners.

• International Commerce and Information Review
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• v.4 no.1
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• pp.129-147
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• 2002

본 연구는 인터넷쇼핑몰 B2C 거래자의 라이프스타일과 고객만족의 관계를 알아보려는 의도로 설문지 측정도구를 이용하였으며 선행연구와 실증분석을 시행하였다. 인터넷쇼핑몰 고객만족은 어떠한 인지적인 상황이나 태도에서 나아가 사후 행동과 연관지어 생각한다면 제품에 대한 재구매나 높은 애호도, 호의적인 구매행위 둥의 결정하는 원인으로 나타나기 때문에 인터넷쇼핑몰 관리자에게 B2C 거래의 성공적으로 이끌기 위한 필요한 마케팅정보를 제공할 수 있다. 분석결과 라이프스타일 유형중에서 열광매니아형이 고객만족에 긍정적으로 나타났다. 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동의 관계를 파악해 줌으로써 체계적인 시장세분화에 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.134-141
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• 2009

개발도상국에 있어서 온라인 구매와 같은 B2C 전자상거래의 확산은 선진국에 비해 느리게 이루어지고 있다. 본 연구에서는 전자상거래에 대한 개발도상국의 정보기술 수용에 영향을 미치는 요인들을 실증적으로 분석하기 위하여, TAM 기반의 연구모형을 제시하고 그 가설들을 표본 데이터를 사용하여 검증하였다. 연구 결과, 명성이나 경험과 같은 선행 요인들은 선진국의 경우와 다른 양태로 기술 수용에 영향을 미친다는 점을 알 수 있었다. 이러한 연구 결과는 개발도상국의 B2C 전자상거래 확산을 위한 학계의 연구 및 기업의 운영에 도움이 될 것으로 기대한다.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.13-19
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• 2004

Because XML is a W3C standard and has characteristics like platform independent, it has a critical role in electronic commerce. Many electronic commerce systems are already using XML. Business rules and procedures should be standardized for efficient B2B electronic commerce. But a lot of companies have its own XML documents instead of standard documents. In this paper an XML message processor is designed. Clients may request services in XML and server returns response in XML in this system. This XML message processor can be applied easily and used efficiently in electronic commerce systems.

• Journal of Korea Game Society
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• v.2 no.2
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• pp.113-119
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• 2002

With development of internet technology, digital economy that advance rapidly formed much leagues of B2B, B2C, A2B etc, according to the application part. Also, electronic commerce system implementation technology is introduced by Component based on development method in object oriented technique base depending on customer's requirement, and development environment changes by 3- Tiers, Web-Based architecture etc. in existent C/S (Client/Server) environment and is introduced. Thus, In this research, I implemented seat reservation and confirmation system that can be used in electronic commerce in multi-server environment. This, for improve efficiency in distribute environment, relevant importance logic used server component model EJB, and implemented through JSP and Java that use Servlet of Resin Server environment for Main Server. Therefore, through independence component using EJB, I did so that can improved independence between electronic commerce system logic, and reduce server's overhead calling relevant method through discrete EJB server, and manage each logic resources efficiently.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.493-501
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• 2001

B2C is not doing well in Asia and Pacific countries in comparison to U.S. and Europe. But there is misunderstanding of low growth of B2C electric commerce caused by cultural factor. Consumers in market are rational to decide their purchase according to total cost - market price and transaction cost. I examined this with data of Korea and U.S. Transaction cost in real market is less in Korea than in U.S. but that of electric commerce, it is much less in U.S. As a result, the choice of consumers in Korea is real market transaction while consumers in U.S. choose electric commerce.