• Title/Summary/Keyword: B2C 서비스

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A Comparative Study on the Key Success Factors of Over-The-Tops in South Korea (국내 OTT(Over-The-Tops) 서비스 성공 요인에 관한 비교 연구)

  • Lee, Soyul;Park, Hyunjun
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.135-154
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    • 2021
  • This paper compares and analyzes the domestic OTT services to access their success factors, strategies and examine the domestic OTT leader's wavve's unique differentiation strategy. It is a comparative study of the top five market share services based on the operator and content's key success factors criteria, revenue structure, personalization, interactive media and cooperation. As a result, the common success factors were contents that reflected the characteristics of the operators, hybrid VOD, hybrid filtering, real-time participation interaction, alliances between the same and heterogeneous industries, and utilization of existing business areas. In addition, the study confirmed that it expanded the scope of the project and operated the contents efficiently by introducing one or more business strategies. wavve has been widely validated with its content, while B2C has long-term benefits and overseas use services, and B2B has a systematic use system, differentiating itself from other services. This paper can be the foundation for identifying the strengths and differences of each service on 2021, entering the domestic OTT industry, and establishing competitive strategies.

Analysis of Approaches of Integrating e-Marketplace with ERP in B2B EC (B2B EC에서의 전자시장과 ERP의 통합 접근방식 분석)

  • Lim, Gyoo-Gun
    • Journal of Information Technology Services
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    • v.2 no.1
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    • pp.75-83
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    • 2003
  • Among EC areas. the B2B EC market is being spotlighted as an important interesting research area considering its size and the potential impact on companeies and the whole society. In comparison with private consumers in B2C EC. business buyers in B2B EC have to precisely keep track of the purchase records. and integrate them with the buyer's e-procurement system, which might have been implemented as a part of integrated ERP (Enterprise Resource Planning) systems. There are three approaches for such integration between ERP and e-marketplace in B2B EC; Two previous approaches are Inside-Out approach and Outside-In approach. And a newly, one is b-cart approach. In this paper, we try to survey these three approaches and make a comparison analysis. From this research. we identify that the b-cart approach is the most efficient framework in integrating ERP with e-marketplace in B2B EC.

A Study about B2C investment consulting service using Robo-Advisor: Case of AndByeond Investment Management (로보 어드바이저를 활용한 B2C 투자자문 서비스 연구: 앤드비욘드 투자자문 사례)

  • Bae, Hanhee;Kim, Youngmin;Oh, Kyong Joo
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.79-95
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    • 2018
  • The purpose of this case study is to analyze the B2C security information service model using the robo-advisor, to develop various service models and to urge new companies to enter. Overseas robo-advisor service market is growing rapidly with the launch of various B2C service models beyond B2B. On the other hand, as the domestic market is dominated by B2B services and serviced just index portfolio which is nascent, it lacks products which are used for active asset management. Recently as the government announced the approval of online investment advisory service, the B2C market of domestic asset management has entered a growth phase, centered on generations familiar with IT. We propose to extend the concept of Robo-Advisor service in accordance with the financial market change. By that model, we will study the case of the algorithm of the investment masters' philosophy and contribute to the expansion of the B2C service market.

A Study on Efficient Facial Expression Recognition System for Customer Satisfaction Feedback (고객만족도 피드백을 위한 효율적인 얼굴감정 인식시스템에 대한 연구)

  • Kang, Min-Sik
    • Convergence Security Journal
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    • v.12 no.4
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    • pp.41-47
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    • 2012
  • For competitiveness of national B2C (Business to Customer) service industry, improvement of process and analysis focused on customer and change of service system are needed. In other words, a business and an organization should deduce and provide what kind of services customers want. Then, evaluate customers' satisfaction and improve the service quality. To achieve this goal, accurate feedbacks from customers play an important role; however, there are not quantitative and standard systems a lot in nation. Recently, the researches about ICT (Information and Communication Technology) that can recognize emotion of human being are on the increase. The facial expression recognition among them is known as most efficient and natural human interface. This research analyzes about more efficient facial expression recognition and suggests a customer satisfaction feedback system using that.

An Empirical Study of B2C Logistics Services Users' Privacy Risk, Privacy Trust, Privacy Concern, and Willingness to Comply with Information Protection Policy: Cognitive Valence Theory Approach (B2C 물류서비스 이용자의 프라이버시 위험, 프라이버시 신뢰, 프라이버시 우려, 정보보호정책 준수의지에 대한 실증연구: 인지밸런스이론 접근)

  • Se Hun Lim;Dan J. Kim
    • Information Systems Review
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    • v.22 no.2
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    • pp.101-120
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    • 2020
  • This study investigates the effects of privacy psychological characteristics of B2C logistics services users on their willingness to comply with their logistics companies' information protection policy. Using cognitive valence theory as a theoretical framework, this study proposes a research model to examine the relationships between users' logistics security knowledge, privacy trust, privacy risk, privacy concern, and their willingness of information protection policy compliance. To test the proposed model, we conducted a survey from actual users of logistics services and collected valid 151 samples. We analyzed the data using a structural equation modeling software. The empirical results show that logistics security knowledge positively affects privacy trust; privacy concern positively influences privacy risk; privacy trust, privacy risk, and privacy concern positively influence behavioral willingness of compliance. However, logistics security knowledge does not affect behavioral willingness of compliance. The results of the study provide several contributions to the literature of B2C logistics services domain and managerial implications to logistics services companies.

Design and Performance Evaluation of OBP Satellite B-ISDN Transport Network Multiple Access Method (OBP 탑재 위성 B-ISDN 중계망 다중 접속 방식 설계 및 평가)

  • Park, Seok-Cheon;Lee, Gwang-Bae
    • The KIPS Transactions:PartC
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    • v.8C no.2
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    • pp.198-206
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    • 2001
  • · 21세기 도고 정보화 사회에서의 위성통신은 현존 위성 시스템에서 주로 제공하는 국가간 장 거리 전화, 방송 중계 서비스 등을 포함한 광범위한 대용량 디지털 멀티미디어 서비스 형태 의 트래픽을 처리하여 재분배하는 고성능, 다기능 정보통신으로 발전하고 있다. 이에 따라 전세계적으로 위성 수의 증가에 따른 위성궤도 부족과 주파수 자원의 고갈 등의 문제점을 야기시키게 되었다. 이를 해결하기 위해서는 기존의 단순 중계기의 역할뿐만 아니라, 위성탑 재 IF/RF 스위칭 기술, 기저대역 신호처리 기술, 다중 빔 안테나 기술 등을 포함한 OBP 탑 재 위성 시스템이 필요하게 된다. 따라서 본 논문에서는 기본적으로 멀티미디어 서비스를 제공하고 주파수 재사용 기법을 적용한 다중 스폿 빔을 송수신하는 차세대 OBP 탑재 위성 B-ISDN 중계망 접속 방식을 설계하고, 설계된 위성 B-ISDN 중계망 다중 접속 방식의 성 능을 평가하였다.

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유.무선 문서변환 기술개발

  • 주경준
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.393-400
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    • 2001
  • M-Commerce 정의 정의 -이동 단말기를 이용하여 수행되는 모든 형태의 상거래 -이동 단말기와 통신 네트워크를 이용하여 수행되는 각종 정보, 서비스, 재화에 대한 모든 형태의 상거래 범위 C2C: 개인 대 개인 정보 제공, 채팅 B2C: 기업 대 개인 모바일 뱅킹, 티켓팅, 경매, 쇼핑 B2B: 기업 대 기업 모바일 공급 관리, 물류 관리, 자재 관리 M2M: 기계 대 기계 자동 판매기, 고속도로 톨케이트, 주차장 게이트(중략)

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M-Commerce 기술 동향 및 전망

  • 우훈식
    • Proceedings of the CALSEC Conference
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    • 2001.02a
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    • pp.273-285
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    • 2001
  • ◈ 정의 ㆍ 이동 단말기를 이용하여 수행되는 모든 형태의 상거래 ㆍ 이동 단말기와 통신 네트워크를 이용하여 수행되는 각종 정보, 서비스, 재화에 대한 모든 형태의 상거래 ◈ 범위ㆍ C2C: 개인 대 개인 정보제공, 채팅 ㆍ B2C. 기업 대 개인 모바일 뱅킹, 티켓팅 ,경매, 쇼핑 ㆍ B2B: 기업 대 기업 모바일 공급 관리, 물류 관리, 자재 관리 ㆍ M2M: 기계 대 기계 자동 판매기, 고속도로 톨게이트, 주차장 게이트(중략)

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모바일 RFID를 활용한 Tag-Table 비즈니스 모델 분석

  • Lee, Gyeong-Jeon;Lee, Hyeon-Seok
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.417-422
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    • 2007
  • 개인 휴대 단말에 전파식별(Radio Frequency Identification) 기술이 결합됨에 따라, 전파식별 기술의 활용이 기존의 유통, 물류 등 B2B의 영역에서 벗어나 B2C영역으로 확대될 것으로 예상됨에 따라, 업계에서 다양한 시도가 이루어지고 있다. 본 논문에세는 인프라가 충분하지 않은 제약 조건하에서 인프라를 공급하면서 구현 가능한 비즈니스 모델로서 서비스 공간 내에서 RFID 태그가 부착된 테이블(Tag-Table)을 이용하는 B2C 비즈니스 모델과 애플리케이션을 제시하고 분석하였다. 본 논문에서 제시하는 비즈니스가 이뤄지기 위해서는 태그 테이블이 위치할 공간 제공자의 참여 여부가 중요하므로, 공간 제공자의 비용/수익 분석을 중심으로 비지니스 모델의 유효조건을 분석하였다.

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Analysis on the Performance Unfairness Problem of the Heterogeneous Environment with IEEE 802.11b and 802.11e (IEEE 802.11e와 802.11b 표준이 혼재하는 이종환경에서의 불공평 문제 성능 분석)

  • Lim Yujin
    • The KIPS Transactions:PartC
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    • v.12C no.2 s.98
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    • pp.217-222
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    • 2005
  • The IEEE 802.11 based wireless local area networks are candidates to lead the broadband connectivity in the home and office scenarios. Recently IEEE proposed the 802.11e as a new standard to provide appropriate Quality of Services to a plethora of emerging real-time multimedia and high demanding applications such as high definition movie and audio distribution, video-conference and voice over IP. This paper studies the IEEE 802.11e/IEEE 802.11b interactions focusing on potential unfairness problems that might appear in networks with heterogeneous wireless LAN technologies as well as in the IEEE 802.11e deployment phase.