• 제목/요약/키워드: B2C 서비스

검색결과 190건 처리시간 0.023초

A study on how to build a successful education platform business model based on customer needs and wants : focusing on the business model canvas (고객 욕구 기반 성공적인 교육 플랫폼 비즈니스 모델 구축 방안에 관한 연구 : 비즈니스 모델 캔버스 중심으로)

  • Heedong Hong
    • The Journal of the Convergence on Culture Technology
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    • 제10권3호
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    • pp.451-459
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    • 2024
  • Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

Success Factors of O2O(Online-to-Offline) Commerce (O2O(Online-to-Offline) 상거래의 성공요인)

  • Kim, JaeKyung;Jang, YuRi;Jeong, HyeJin;Moon, Yun Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.374-377
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    • 2015
  • O2O(Online-to-offline) service is the new commerce system form that mixed information search and payment of products and services from online and receipt of goods from offline. O2O commerce combine advantage of existing electronic commerce and redeem the critical point of each commerce circulation method, but earnings model is still lacking compared to development speed of O2O technology. Therefore this study drew common factor applied to O2O service to search success factor of O2O commerce on the point of view as a customer Centered by existing B2C electronic commerce, Mobile commerce, and service quality model of offline commerce included O2O commerce method. Further we suggest O2O success factor model combined new O2O success factor additionally reflecting qualitative research result based on drew O2O success service Quality factor.

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Active Kernel for Just-in-time Services of Electronic Commerce Systems (전자상거래 시스템의 Just-In-Time 서비스를 위한 능동 커널)

  • Lee, Dong-Woo
    • Proceedings of the Korea Information Processing Society Conference
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    • 한국정보처리학회 2002년도 추계학술발표논문집 (하)
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    • pp.2227-2230
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    • 2002
  • 본 논문에서는 WWW을 이용한 전자상거래 환경(B2B, B2C, 등)에서 기업간(시스템 사이) 원활한 업무 협조와 just-in-time 서비스를 구현할 수 있도록, 능동 데이터베이스 기법을 이용한 전자상거래 시스템의 능동 kernel을 제안한다. 능동 커널은 고수준(high level)의 규칙 프로그래밍 언어(ECA rule)를 제공하므로 응용 프로그램과는 독립적으로 기업간 업무협조(coordination)와 사건 기반의 just-in-time 서비스를 구현할 수 있다. 따라서 시스템 관리자 및 프로그래머는 전자상거래 시스템간 조정 기능 구현과 유지보수를 쉽게 할 수 있다. 또한, 본 논문에서 제안하는 능동 커널은 기업의 방화벽(fire-wall)을 통해서도 적용될 수 있도록 HTTP 프로토콜을 이용하므로, platform 독립적인 구현을 통하여 기업간 시스템의 보안 유지와 독립성을 보장할 수 있다.

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Implementation Infrastructure Technology for Enterprise e-business (기업 내부의 e-비즈니스 구현 기반기술)

  • Lee, Chang-Hoyi;Kim, Sang-Hoon
    • 한국IT서비스학회:학술대회논문집
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    • 한국IT서비스학회 2002년도 추계학술대회
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    • pp.327-333
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    • 2002
  • 현재까지 e-비즈니스와 관련된 많은 자료들과 솔루션들이 발표되었지만 기업을 위한 e-비즈니스 환경에 IT 기술을 접목시켜 기업의 내부의 IT 기술과 솔루션에 대한 연구가 활발하지 않은 듯 하다. e-비즈니스의 유형은 기업과 고객(B2C), 기업과 기업(B2B), 국가와 기업(G2B), 국가와 국가(G2G) 등으로 세분화 할 수 있으나, 가장 중심적 역할을 하는 주체는 기업 조직이라고 하겠다. 본 연구에서는 많은 e-비즈니스의 구현 기반 기술 중에서 기업 내부 측면의 e-비즈니스 구현 기반기술과 관련된 IT 기술들은 전사적 자원관리를 위한 ERP(Enterprise Resource Planning)와 지식 기반의 정보 분석을 위한 DW/CRM(Data Warehouse/ Customer Relationship Management), 기업내부의 정보 통로인 EIP(Enterprise Information Portal}, 기업내부의 이기종 어플리케이션간의 통합을 위한 EAI(Enterprise Application Integration)와 경영층의 전략적인 의사결정을 지원하기 위한 SEM(Strategy Executive Management), 확장 ERP 개념인 SCM(Supply Chain Management) 기술에 대한 개념적 이해와 기업내부의 e-비즈니스 환경을 위한 적용방안을 밝히고 각 IT별 솔루션의 분류함에 의해 기업의 e-비즈니스 시스템의 구현 방향을 제시하고자 한다.

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A Study on the Adoption Behavior of B2C Public Cloud Service in Korea (B2C 클라우드 서비스 채택의도의 영향요인에 관한 연구)

  • Roh, Doo-Hwan;Chang, Suk-Gwon
    • Journal of the Korean Operations Research and Management Science Society
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    • 제37권3호
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    • pp.57-68
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    • 2012
  • The recent proliferation of various smart devices like the smartphone, tablet PC, and smart TV enables consumers to download various applications from the network and to access private files stored in their desktop server at any time and at any place. The trend of ubiquitous access seems to have become stronger and more diversified toward a ubiquitous network computing environment with the aggressive deployment of commercial cloud services. Recently, many Korean network service providers launched commercial B2C public cloud services, which were widely adopted by smart device users. They include Daum cloud, N drive, ucloud, and uplus box, mostly provided by major Korean telecom companies and portals. This paper aims to explore consumers' adoption behaviors toward the B2C public cloud services that were recently deployed in the Korean market. In order to achieve the goal, we identified key influencing factors that affect the consumers' adoption behaviors, based on an extension of the technology acceptance model (TAM). Several hundred smart device users were surveyed to test the generic regression model with the extended set of TAM variables.

A Internet of Things(IoT) based exploration robot design for remote control and monitoring (사물인터넷(IoT) 기반 원격 제어 및 모니터링이 가능한 탐사로봇 설계)

  • Kim, Byung-Chul
    • Journal of Digital Convergence
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    • 제13권1호
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    • pp.185-190
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    • 2015
  • The trend of Internet of things are changed from public and examples of corporate center to B2C service. As you can see, through the practice of domestic and international services Internet of Things, conventional disaster, disasters, such as the case of the public sector, factory automation company now mainly direct B2C (Business to Consumer) services are affecting the individual has spread. In this paper we propose a method of platforms and components, and network configuration plan for exploration robot design based on remote control and monitoring system with IoT.

Analysis of OpenStack Heat Orchestration Technology-HOT Template (OpenStack 오케스트레이션 기술 분석-HOT 템플릿)

  • Jeon, H.S.;Kim, B.S.;Lee, B.C.
    • Electronics and Telecommunications Trends
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    • 제30권2호
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    • pp.95-103
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    • 2015
  • 오픈스택(OpenStack)을 이용한 클라우드 서비스가 점차 확산되어가면서 수많은 가상 자원들을 생성하고 생성된 가상 자원들의 라이프사이클을 관리하는 오케스트레이션 기능의 중요성이 강조되고 있다. 본고에서는 오픈스택 진영에서 템플릿 기반의 오케스트레이션 서비스를 담당하고 있는 Heat의 기본구조와 함께 Heat에서 정의하고 있는 HOT(Heat Orchestration Template) 템플릿의 구성 요소와 주요 특징을 정리하고 템플릿 간에 참조 관계를 설명하는 Nested Stack 개념을 소개한다.

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미국정부의 정보기술 활용전략

  • Korea Database Promotion Center
    • Digital Contents
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    • 8호통권63호
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    • pp.47-55
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    • 1998
  • 미국의 공공부문에서 정보기술의 이용이 급속히 진행되고 있다. 연방정부에서는 직원 2인중 1인이 전자메일을 이용하고, 3인중 1인이 인터넷 브라우저(검색ㆍ관람소프트웨어)를 사용하고 있다. 연방정부는 실질적으로 '사이버정부'의 영역에 가까워지고 있다고 보여진다. 이후, 정보기술을 활용한 행정 서비스는 a.정보제공형으로부터 실무서비스 제공형으로, b.단기간서비스로부터 성청횡단형 원스톱 서비스로, c.개별정보로부터 데이터 웨어하우스 정보로 라는 3가지의 성격을 강조할 것이다.

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Survey on Multifaceted Role of Shipping Industry and Measures to Improve Public Perception (해운산업의 다면적 역할에 대한 인식조사 및 국민인식 제고방안)

  • Lee, DongHyon
    • Journal of Korea Port Economic Association
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    • 제28권3호
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    • pp.127-150
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    • 2012
  • A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

The Influence of C2C E-commerce Logistics Service Quality on Customer Satisfaction and Customer Loyalty in China (중국 C2C 전자상거래 물류서비스 품질이 고객만족도와 고객충성도에 미치는 영향)

  • Yin-Jie Tang;Tae-In Kim
    • Asia-Pacific Journal of Business
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    • 제13권4호
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    • pp.61-77
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    • 2022
  • Purpose - The purpose of this study was to explore the relationship between C2C logistics service quality(convenience, responsiveness, reliability, information and empathy) customer satisfaction and customer loyalty. Design/methodology/approach - This study collected 252 survey data from consumers who use C2C platform in China. Then using SPSS 24.0 in order to analyze the data. This study used SPSS 24.0 to perform empirical analysis with 252 people who use C2C platform in China. Findings - First, it was confirmed that the quality of logistics service(convenience, responsiveness, reliability, information and empathy) had a positive effect on customer satisfaction. Second, logistics service quality(convenience, responsiveness, reliability, information and empathy) positively affects the customer loyalty. Third, there is also a strong relationship between customer satisfaction and customer loyalty. Research implications or Originality - It is well known that logistics is an important part of e-commerce. Research on the influence of B2B logistics service quality on customer satisfaction and customer loyalty is more currently, but research on C2C is relatively less. Our study contributes the related research area by doing empirical analysis of the relationship between the logistics service quality and customer satisfaction and customer loyalty to provide development suggestions for C2C sellers.