• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.404-414
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• 2012

최근 확대되고 있는 여행사간 B2B2C 거래에 있어서, 여행사간 힘의 불균형으로 인하여 가맹점은 도매여행사와의 거래에 있어 거래공정성의 영향을 받고 있다. 따라서 본 연구는 여행업의 발전적 방향을 제시하기 위하여, 여행사간 거래공정성이 가맹여행사의 관계지향성과 성과에 미치는 영향을 검증하기 위하여 실증분석을 실시하였다. 여행사간 B2B 거래에 있어 가맹여행사의 재무, 비재무적 성과에 가장 큰 영향을 미치는 것은 관계지향성이며, 관계지향성에 가장 큰 영향을 미치는 거래여행사의 공정성은 상호작용공정성과 절차공정성 순으로 나타났다. 따라서 여행사간 장기적인 관계지향성에 영향을 미치는 상호작용공정성과 절차공정성의 구성요소인 거래여행사 직원들의 정확한 정보제공 능력과 가맹여행사에 대한 긴밀한 유대관계 유지 능력이 가장 중요한 요인임을 반영하여 상호 win-win할 수 있는 파트너십을 유지하는 것이 중요하다 하겠다.

• 한국인터넷방송통신학회논문지
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• 제12권6호
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• pp.207-213
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• 2012

B2C형 소셜커머스는 IT기술 발달과 폐쇄형 거래형태를 개방형 형태로 변화하고 있으며 또한 중간유통을 획기적으로 줄임으로써 소비자에게 유통비용을 제거하여 파격적인 가격에 상품을 제공하고 있다. 시대의 흐름에 따라 기업 간 거래에서는 수많은 유통 채널을 통해 PRM(Product Relationship Management) 관리의 어려움과 신속하게 새로운 제품을 홍보하고 관리하는데 상대적으로 어려움을 겪고 있다. 제품을 유통 및 소비하는 기업들을 한곳에 모을 수 있는 플랫폼 제공을 통하여 B2C 기반의 소셜커머스를 롤 모델로 하여 운영 할 수 있는 플랫폼 제공이 필요하다. 또한 B2C 기반의 소셜커머스와 달리 B2B의 경우는 구매에 따른 결제 대금을 일시불로 지급하지 않고 할부 등 기간을 두고 지불하는 결제 시스템연동이 필수적인 요소이다. 본 연구에서 소개하는 B2B 거래를 위한 소셜커머스는 B2B 거래의 문제점을 해결하고 새로운 시장을 개척하여 효과적인 B2B 거래를 제공하고 관련 산업인 기업 간 전자결제 시장의 확대를 가져올 것이다. 향후 연구 분야는 본 연구에서 제안하는 모델에 대한 실증적 연구를 통해 본 제안 모델이 시장에 정착할 수 있다는 것을 연구하는 것이다.

• 통상정보연구
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• 제8권2호
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• pp.187-210
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• 2006

China continues to experience an expansion of its e-Commerce industry. This is true both for B2C and for B2B sectors. B2C websites are created by various players. B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The rapid growth of B2C E-commerce in China was due to three factors. Firstly, the number of Internet users is increasing, which expands E-commerce user base. Secondly, users' acceptance and recognition of E-commerce are gradually increasing. Lastly, improvement on payment, logistics and credit also provides a better and better industrial environment for B2C e-commerce. The B2C sector has seen a low transaction volume in spite of its large number of websites. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. There is a wide range of the total market size estimated by different sources. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. But there is the bottlenecks in E-commerce in China. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in E-commerce in China.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.493-501
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• 2001

B2C is not doing well in Asia and Pacific countries in comparison to U.S. and Europe. But there is misunderstanding of low growth of B2C electric commerce caused by cultural factor. Consumers in market are rational to decide their purchase according to total cost - market price and transaction cost. I examined this with data of Korea and U.S. Transaction cost in real market is less in Korea than in U.S. but that of electric commerce, it is much less in U.S. As a result, the choice of consumers in Korea is real market transaction while consumers in U.S. choose electric commerce.

• 한국산업경영시스템학회:학술대회논문집
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• 한국산업경영시스템학회 2002년도 춘계학술대회
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• pp.163-170
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• 2002

In the form of B2C transaction, making an on-line order by using the website increases rapidly. An off-line order at the whole sale outlets is geometrically increasing. However, it is so true that both types of market are showing a tendency to become computerization. As to apply this type of computerized B2B transaction to this kind of large scale wholesale outlets, the most important fact to be considered is that there must have no data error. In addition to this, an accurate counting of actual stock is a precondition to decide a suitable amount of production and a timely delivery of goods. In this study, reducing elements of the risk that may create a difference In between actual stock and that in the computer, the integrated B2B ordering system is designed by taking actual cases an example in order to manage the information for a sale, which is conducted by various system in the large scale wholesale outlets such as E-mart, Carefour or the same kinds.

• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.173-193
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• 2004

B2C EC has two kinds of perspectives such as technology-oriented and trust-oriented perspectives. As lots of fraud damages on the B2C EC have been reported every day, the trust-oriented perspective receives lots of attention. In this study, an integrative typology for developing and validating trust measures for B2C EC proposed by McKnight et al.(2002a) and McKnight and Chevany(2002b) has been used for trust-oriented perspective, and the TAM(technology acceptance model) model proposed by Fred Davis in 1985 has been used for technology-oriented perspective. An research model had been developed by using the 4 factors of an integrative typology and 5 factors of the TAM model such as perceived usefulness, perceived ease of use, trust beliefs, intention, and actual transaction. All 13 hypotheses had been proposed from this research model and tested by field study. 12 hypotheses, including the 4 f actors of an integrative typology as antecedents on trust beliefs, were significant, whereas the hypothesis 5 on the relationship between structural assurance and perceived ease of use was insignificant. Structures on B2C EC like guarantees, regulations, promises, legal recourse, or other procedures seemed to be difficult to B2C EC customers. Therefore, these structures should be developed more easier to B2C EC customers.

• International journal of advanced smart convergence
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• 제12권3호
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• pp.40-50
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• 2023

Blockchain is a technology designed to prevent tampering with digital documents or information, safeguarding transaction data and managing it in a structured manner. This proves beneficial in addressing issues of trust and data protection in B2B, B2C, and C2B transactions. Blockchain finds utility not only in financial transactions but also across diverse industrial sectors. This study outlines significant cases and responses that jeopardize the security of blockchain networks and cryptocurrency technology. Additionally, it analyzes safety and risk factors related to blockchain and proposes effective testing methods to preemptively counter these challenges. Furthermore, this study presents key security evaluation metrics for blockchain to ensure a balanced assessment. Additionally, it provides evaluation methods and various test case models for validating the security of blockchain and cryptocurrency transaction services, making them easily applicable to the testing process.

• 한국IT서비스학회지
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• 제14권1호
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• pp.69-83
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• 2015

The e-commerce market has been more diversified via B2B or P2P, and the size of this market has gradually been expanded as well. A noteworthy phenomenon is the P2P market, which has shown a rapid, approximately 200-fold or more increase in size since 2005. Specifically, the online secondhand-goods market that makes transaction easier and more convenient has attained a fast growth as well, but either sellers or buyers of secondhand goods are properly protected due to a lack of legal regulations on secondhand-goods transaction. The purpose of this study was to examine problems with online secondhand-goods transaction and to suggest some reform measures. There is something wrong with the legal status of brokers for secondhand-goods sales. According to the current law, individual brokers are neither mail-order sellers nor mail-order brokers. So they don't have lots of liabilities, and it means that the burden of risk is all imposed on buyers. Therefore it's suggested that individual brokers should be defined as 'involved operator of electronic commerce' so that proper liability might be imposed on them.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2007년도 추계학술대회 및 정기총회
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• pp.488-492
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• 2007

In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2004년도 춘계종합학술대회
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• pp.229-233
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• 2004

인터넷과 정보통신 기술이 빠른 속도로 발전함에 따라 B2B 또는 B2C 전자 상거래에 이용되는 전자 카탈로그는 인터넷 공간에서 가장 효과적으로 기업의 상품 및 제품의 특성을 잘 표현할 수 있는 중요한 요소 중 하나이다. 그러나 전자 상거래에 중요 기술기반이라 할 수 있는 전자 카탈로그의 작성과 적용에 관한 표준 부재와 서로 상이한 시스템을 구축하고 있어 전자상거래에 참여하는 시장 참여자는 전자 카탈로그 정보를 교환 및 거래에 사용할 수 없는 여러 문제점이 발생하고 있다. 이에 본 논문에서는 통합적으로 상품의 정보를 처리할 수 있는 전자 카탈로그 문서 구조를 정의하고 거래에 참여하는 사용자가 정의된 전자 카탈로그 문서를 전자 상거래에 이용할 수 있도록 통합형 전자 카탈로그 시스템을 설계 및 구현하였다. 본 시스템은 Web Services와의 연동을 통하여 Web Services가 갖고 있는 서로 다른 환경 내에서의 비즈니스 통합 및 상호 운용성 등 다양한 장점과 카탈로그 문서로부터 얻을 수 없는 유용한 정보를 Web Services를 얻을 수 있도록 하였다.