• Journal of Digital Convergence
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• v.10 no.8
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• pp.81-90
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• 2012

This study is to establish the effects on B2B(Business-to-Business) industrial product market of the Marketing Communication which used in B2C(Business-to-Customer) has influences on Trust and Trust has influences on Long-Term Orientation through survey targeting 177 wholesale and retail dealers of Air-Tool distribution. Accordance with these conclusions, The Trust that the customer felt for Supplier was a positive influence on Long-Term Orientation. Also advertising of marketing communication is useful for increasing the Trust. Thus, to increase Long-Term Orientation on B2B, supplier needs to increase Trust and to find another marketing communication factors increased Trust is needed.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.1-17
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• 2004

We guarantee the significance of the provided prediction model and predicted figures from the experts consulting group and we product the prediction figures of the domestic e-commerce market size in future by business subjects, BtoB, BtoG and BtoC. Besides, we do predict by the high raked 6 merchandises in the case of BtoC market size prediction. We use the KNSO(Korea National Statistical Office) BtoB, BtoG and BtoC data to ensure the significance of data.

• The Journal of Society for e-Business Studies
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• v.9 no.1
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• pp.39-59
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• 2004

E-business automates overall activities in a company and allows distributed systems to communicate their information. The automation and information sharing improves its productivity and responsiveness. B2B workflow systems progress their business processes electronically and help the companies to monitor their execution and administrate the processes. This research analyzes the technologies and standards for B2B workflow integration, and proposes three approaches to implement effectively workflow integration. We analyze several existing workflow standards and business process definition languages, and compare their structures and features. And we examine the messaging technologies and architectures to implement business integration. Finally we extract a reference model for B2B workflow integration, and propose three types of workflow integration and implementation designs. This research helps companies to understand the workflow standards and the messaging technologies for B2B workflow integration, and to implement workflow integration systems that are suitable for their e-business environments.

• Asia Marketing Journal
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• v.14 no.2
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• pp.1-22
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• 2012

Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the growth of sales in its second and third year. Yet, the data showed that the growth of user-base was getting stagnant that the number of users remained flat for the past few months. Moreover, competition from latecomers such as Giftishow from KTF and Heartcon from LG Telecom gets fierce. Particularly in B2B sector where Gifticon has made minimal profit, competitors started aggressive promotional activities, taking away shares from Gifticon. Under these circumstances, team is facing tough strategic decisions for its long-term growth; How can they further grow the business? Should they go after more massive targets for broader user-base? Should they pursue B2B business more aggressively? This case study asks students to come up with solutions for these questions by understanding concepts, theories and models for diffusion of innovations and strategies to overcome a chasm.

• Journal of Korean Society for Quality Management
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• v.35 no.1
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• pp.124-135
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• 2007

This study investigated the relationship between business-to-business service quality and loyalty by applying the IMP (International/Industrial Marketing and Purchasing Group) model. The study found that six dimensions of service quality which were product exchange, financial exchange, information exchange, social exchange, cooperation, and adaptation explained B2B service quality very well. More specifically, the study found that service quality dimensions of social exchange, cooperation, and adaptation were more important than those of product exchange, financial exchange, and information exchange. The study also found a positive relationship between service quality and loyalty. In fact, organizational buyers appeared to show greater loyalty as they perceived service quality better.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.61-67
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• 2013

The B2B e-commerce assurance system supports e-commerce purchases by Credit Guarantee Fund. This process seeks to replace a variety of current systems, including B2C, the credit card payment method on B2B, 2001 Credit Guarantee Fund and the Bank, logistics, e-MP (Market Place), and Business-to-business e-MP (business-to-business electronic payment settlement system). Over the past 10 years of its operation, the e-MP service (B2B e-commerce electronic payment systems) has contributed much to the growth of SMEs. The development of business-to-business e-commerce transactions systems and limits have provided a stable purchasing platform, improving corporate competitiveness. However. the project-based scale of credit guarantee institutions has limitations. To overcome these limitations, we propose a new model of direct or indirect government support for small business e-MP projects. This new model will support the B2B electronic commerce by allowing it to directly involve guarantee institutions directly in B2B online transactions. Therefore, this study urges government backing of the SME based B2B online business model with e-MP service.

• IE interfaces
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• v.20 no.1
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• pp.79-86
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• 2007

In B2B e-commerce environments, many initiatives for process modeling have made efforts to design business processes correctly. Especially, Petri nets have been widely used as a good theory to design and verify process models. Therefore, we propose the process modeling method for the B2B e-commerce based on Petri nets. First of all, a B2B process model based on BPSS is represented by the UML activity diagram. Second, the activity diagram is transformed to a Petri net model. For the transformation, well-behaved building blocks/control structures and the modeling rules for inter-organizational workflow processes are proposed. Third, the process is partitioned into sharable processes for individual business partners. Finally, according to needs of individual business partners, the sharable processes are modified by well-structured refinement rules. The whole procedure is explained with the purchase process of an e-bookstore.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.1-21
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• 2023

Purpose - The study investigates the role of authenticity of B2B salespersons has on their consultative selling competence. The study also examines the mediating effect of customer orientation between the authenticity of B2B salespersons and their consultative selling competence, as well as the moderating role of trust in the buyer-seller exchange. Design/methodology/approach - This research utilized a covariance-based structural equation model technique. The study assessed the research model's moderation effects through a stepwise approach, which allowed for an examination of the moderating effect of trust in the buyer-seller relationship. Findings - As a result of structural equation analysis, this study found that the authenticity of B2B salespersons influences their consultative selling competence by mediating their customer orientation significantly. In addition, trust in the buyer-seller exchange plays a significant role as a moderating variable between customer orientation and competitive selling competence, but it is not significant as a moderating variable between the authenticity and customer orientation of B2B salespersons. Research implications or Originality - This research proposed the role of authenticity of the B2B salesperson as a key factor in the trust-based relationship and a key variable of consultative selling competence. The study has taken the research on the authenticity of the B2B salesperson one step further from the study of authenticity of the brand and the company's leadership.

• Journal of Information Technology Services
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• v.2 no.1
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• pp.75-83
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• 2003

Among EC areas. the B2B EC market is being spotlighted as an important interesting research area considering its size and the potential impact on companeies and the whole society. In comparison with private consumers in B2C EC. business buyers in B2B EC have to precisely keep track of the purchase records. and integrate them with the buyer's e-procurement system, which might have been implemented as a part of integrated ERP (Enterprise Resource Planning) systems. There are three approaches for such integration between ERP and e-marketplace in B2B EC; Two previous approaches are Inside-Out approach and Outside-In approach. And a newly, one is b-cart approach. In this paper, we try to survey these three approaches and make a comparison analysis. From this research. we identify that the b-cart approach is the most efficient framework in integrating ERP with e-marketplace in B2B EC.

• Journal of the Korean Professional Engineers Association
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• v.34 no.4
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• pp.55-61
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• 2001

Enterprise Information Portals (EIPs) are the applications that enable companies to get access to Internally and externally stored information. Also EIPs offer inside and outside users of the company, a unified window to personalize whatever Information they need for accurate business decisions. EIPs will be applied to B2E, B2B, B2C, G2B, G4C and G2G Portals of e-Business.