• 제목/요약/키워드: Awareness of Use

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라이브 커머스 인플루언서 특성이 지속 사용의도에 미치는 영향 : 상호작용성과 신뢰성의 이중매개효과를 중심으로 (The Effect of Influencer Characteristics on Continuous Use Intention of Live Commerce : Focusing on the Dual Mediating Effect of Interaction and Trust)

  • 김성종;정병규
    • 벤처혁신연구
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    • 제5권4호
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    • pp.23-39
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    • 2022
  • 본 연구는 4차산업혁명의 진전과 코로나19 팬데믹으로 인한 디지털 접촉이 활발해지면서 활성화 되고 있는 라이브 커머스의 지속 사용 의도에 영향을 미치는 요인을 실증적으로 분석하기 위해 이루어졌다. 다양한 영향 요인중 인플루언서의 특성에 주목하여 연구 모형을 설정하였다. 인플루언서의 특성을 매력성, 전문성, 인지도, 오락성으로 세분화하였다. 또한 인플루언서의 특성이 지속 사용의도에 영향을 미침에 있어서 상호작용성과 신뢰성의 2중 매개효과도 함께 검정하였다. 이를 위해 설문조사 방식으로 데이터를 수집하였다. 이용 경험자 중 유효한 300부를 분석의 대상으로 삼았다. 실증 분석은 SPSS 25.0과 Process Macro 4.0을 활용하였다. 실증 분석 결과 인플루언서의 특성으로 도출된 매력성, 전문성, 인지도, 오락성은 종속변수로 설정한 지속 사용의도에 유의한 영향을 미치는 것으로 나타났다. 지속사용의도에 직접 영향을 미치는 변인의 영향력 크기는 오락성, 인지도, 전문성, 매력성 순으로 나타났다. 한편, 상호작용성과 신뢰성의 2중 매개효과를 검정한 결과 이들은 모두 매력성, 전문성, 인지도, 오락성과 라이브 커머스 지속 사용 의도 간 매개 역할을 하는 것으로 나타났다. 이러한 연구 결과를 바탕으로 본 연구가 가지는 학술적인 차원의 시사점과 실무적인 차원의 시사점을 제시하였다.

서울시 거주 청소년과 성인의 수돗물 불소농도조정사업 의식에 관한 조사연구 (Knowledge of adolescents and adults about water fluoridation among the residents of Seoul)

  • 유영재;김광수
    • 한국치위생학회지
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    • 제12권5호
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    • pp.999-1006
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    • 2012
  • Objectives : The purpose of this study was to understand and compare the knowledge of the adolescents and adults among the residents of Seoul metropolitan city about water fluoridation program. Methods : A total of 613 adolescents and adults between the age of 15 and 31-49 was surveyed by the questionnaire. Among them, the source of drinking water, the source of cooking water, awareness of caries prevention effect of water fluoridation program, awareness of cost benefit of health insurance of water fluoridation program, approval of water fluoridation program, awareness of health safety of water fluoridation program were surveyed. Results : 85.5% of adolescents and 88.9% of adults were surveyed to use public water supply for drinking water, and 95.3% of adolescents and 96.8% of adults were surveyed to use public water supply for cooking water. But only 14.0% of adolescents, comparing to the 42.1% of adults, were surveyed to be aware of the caries prevention effect of water fluoridation, and only 6.0% of adolescents, comparing to the 24.6% of adults, were surveyed to be aware of the caries prevention effect of water fluoridation to reduce to health insurance expenditure. About 82.6% of adolescents, comparing to the 92.1% of adults, were surveyed to vote for the fluoridation program, and only 6.8% of adolescents, comparing to the 28.6% of adults, were surveyed to be aware of health safety of water fluoridation program. Conclusions : Extensive oral health education program to the adolescents are necessary about using water fluoridation to prevent the dental caries.

65세 이상 노인들의 순환기계 질환 의사 진단 여부에 따른 주관적 구강건강과 구강관리 행태 (Subjective Oral Health and Oral Care Behavior of Elderly People Over 65 According to the Diagnosis of Circulatory Diseases)

  • 박충무;윤현서
    • 대한통합의학회지
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    • 제10권4호
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    • pp.35-47
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    • 2022
  • Purpose : As the number of patients with systemic diseases is increasing in the old, the relevance of oral health is gaining particular research interest. To provide fundamental resources for dental services, this study examined the relationship between doctors' diagnoses of circulatory diseases and patients' awareness of oral health and oral care behaviors. Methods : SPSS 26.0 was used to assess various variables, including doctor's diagnosis of circulatory diseases, gender, age, household income quintile, participation in economic activity, marital status, subjective level of oral health awareness, mastication discomfort, speaking and chewing discomfort, dental inspection, use of oral care goods, teeth brushing during the previous day, and untreated oral conditions. Results : The circulatory diseases suffered by the subjects were as follows: 56 % high blood pressure, 36 % dyslipidemia, 6 % stroke, and 8 % myocardial infarction or angina. A higher age meant a higher diagnosis rate of high blood pressure (p<.001) and stroke (p<.001). Those with dyslipidemia showed a higher rate of receiving oral inspection (p=.040), and an untreated oral condition was more frequently observed among those not diagnosed with the disease (p=.035). The subjects who were not diagnosed with stroke showed a higher rate of oral inspection (p<.001), while those who had a prior experience of stroke suffered a higher rate of mastication discomfort (p=.020). People who had high blood pressure showed a lower rate of using oral care goods (p<.001), and those diagnosed with stroke showed a lower rate of brushing teeth the previous day. Conclusion : This study found a correlation between the diagnosis of circulatory diseases and the awareness of oral health and oral care behavior. Consequently, oral health education should be included in mental health-related education, and customized training to teach teeth brushing and the use of oral care goods should be provided to patients with circulatory diseases during dentist visits.

Differences in Users' Insights and Increase in The Acceptance Level for Using The BYOD Approach in Government, Non-Profit Organizations, and Private Sectors in Saudi Arabia

  • Alghamdi, Ahmed M.;Bahaddad, Adel A.;Almarhabi, Khalid A.
    • International Journal of Computer Science & Network Security
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    • 제22권7호
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    • pp.332-346
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    • 2022
  • Digital transformation represents one of the main obstacles facing several government, private, and non-profit sectors that help stabilize digital transformation in the Arabic region. One of the helpful ways to improve the level of freedom, productivity, and flexibility among employees to accept the BYOD approach is using their own devices to perform their work both in and outside the workplace. This study focuses to present the differences between the main three economic sectors, which represent the most important pillars of the economy in Saudi Arabia within the Kingdom's Vision 2030. BYOD also has great importance to the stakeholders for raising their awareness by expressing the implications, if the concept of BYOD is widely and correctly adopted. The study uses the diffusion of innovation (DOI) framework and quantitative analysis data to determine the main dimensions and important factors that help increase the awareness of the target audience. The number of participants in this study was 830, and the participants are mixing between the government, private, and non-profit sectors. The main findings showed a significant impact of several factors such as the importance of knowledge, ease of use, employee satisfaction, risk awareness, and attention to increase the level of acceptance in three main sectors study for using the BYOD approach widespread and professional use.

대전지역 대학생들의 전통음식에 대한 이용 및 의식조사 (The Research of Utilization and Awareness on the Traditional Food of University Students in Daejeon)

  • 박상욱
    • 동아시아식생활학회지
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    • 제14권4호
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    • pp.309-318
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    • 2004
  • To investigate of the utilization and awareness on the traditional foods of university students in Daejeon, 104 male students(26.8%) and 282 female students(73.2%) were surveyed by the questionnaire. The traditional foods surveyed were Korean sauce, rice cake, Korean cookies, Korean soft drinks, kimchi and ritual foods. Among respondents, 56.5% answered that they had made Korean sauce at home, and 66.2% replied the reason why was because home made Korean sauce had much better tastes than other instant Korean sauces. 40.1% of the respondents answered that they would made Korean sauce at home after getting married. 61.2% of respondents answered that they liked the rice cakes and there was a significant difference between sex(P<0.001). Most respondents(50.7%) ate the rice cakes at traditional holidays. They liked Injulmi the most(28.4%) and there was a significant difference between sex(P<0.001); males liked Injeolmi better and females Patsirooduk. 47.4% of respondents liked the Korean cookies and 68.3% of them replied that the reason was because they were tasty. 71.1% of respondents ate Korean cookies at traditional holidays. 53.93% of respondents ate Korean soft drinks at traditional holidays and 68.1% of them made them at home. 81.3% of respondents said that they would make Kimchi at home instead of buying at market after they married; 65.2% of them answered the reason why was because home-made ones were tastier. For ritual foods for traditional ceremony, 52.2% of respondents said they would not use order and delivery service, and if they would use them, 60.5% respondents said because it might be convenient because it took much time to prepare. There were no significant differences between sex distinctions.

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여자 중.고등학생의 식품영양표시제 이용과 영양표시 이해도 및 식행동 조사 (Reading and Understanding of Food & Nutrition Labels and Dietary Behaviors of Female Middle and High School Students)

  • 정은정;전진순;안홍석
    • 대한영양사협회학술지
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    • 제16권3호
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    • pp.239-254
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    • 2010
  • This study investigated the use and understanding of food and nutrition labels in 498 female adolescents (middle school students: MS 248, high school students: HS 250) in Gyeonggi-do. Fifty percent of the MS and 47.2% of the HS read food labels, and the most common reasons for reading labels were to find a product's expiration date and price. The food label information considered most important by the subjects was the name of the manufacturing company and expiration date. Over 80% of the subjects read nutrition labels. The MS read nutrition labels to find nutrients and their amounts in foods, while the HS read labels mostly in an effort to control body weight. These subjects gave more attention to calories and fat, the nutrients related to body weight, than to other nutrients. The subjects were highly aware of the necessity and positive effects of nutrition labels, because they believed labels could make it easier for them to choose healthy foods. However, scores for understanding nutrition labels showed the subjects failed to understand label information accurately. Generally, the MS showed better dietary behaviors than HS. But the HS had significantly higher scores than MS for the item "know relative weight with height." Those that read food labels had significantly better BMIs, dietary behaviors, and awareness and understanding of nutrition labels. There were significant positive relationships among awareness & understanding of nutrition labels and subjects' dietary behaviors. The study findings can be utilized to better plan nutrition education programs aiming to improve use and awareness of food and nutrition labels among adolescents.

환경교육의 장(場)에 대한 교사들의 인식에 관한 연구 (Study on the Awareness of Teachers about the Fields for Environmental Education)

  • 김인호;김귀곤
    • 한국환경교육학회지:환경교육
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    • 제11권1호
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    • pp.195-216
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    • 1998
  • This study was planned to define the concept and the patterns of the fields for environmental education through the theory review about the fields for environmental education that were important at school environmental education for field-experience learning, and to survey the using status of the fields for environmental education and the awareness of teachers who have been teaching practically students environmental education in school through the questionnaire. The results derived from this study were as follows ; First, the use of the fields for environmental education in environmental education is necessary aspect of the importance of field-experience learning and the environmental education strategy through personalization of environment and is essential to the substantiality of school environmental education. The concept of the fields for environmental education is defined that it is used as place(space) for environmental education, is located most outdoor space, promote students the concern and consciousness about environment. The patterns of the fields for environmental education may be classified the field for nature observation learning surrounding, the fields for nature observation and field survey, the fields for visit and field trip, and the fields for experience and participation by the contents and the purpose of educational program. Second, according to the results of the teacher's awareness survey, most responded teachers gave an affirmative answer about the necessity of practical use of the fields for environmental education, and it was used mainly in special lecture, weekend, and legal holiday. Also, it was surveyed that time for using the fields was brought as the most serious obstacle by teachers. In particular, teachers preferred the environmental education fields for experience and participation above all others. Third, from the results about the using status of the fields for environmental education, school environmental education mostly have been taught in indoor classroom, school landscape(school grounds) was evaluated the most easily useful the fields for environmental education in formal lecture, because it can solve the lack of time. Also, it was proved that eco-park, stream, and river were fit for the field-experience learning with small students group.

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건물적용 태양광 발전시설 실태 조사.분석에 관한 연구 - 제천지역을 중심으로 - (A Study on Investigation and Analysis of Photovoltaic Facilities for Building -Application in Jecheon Area-)

  • 윤두영;김준희;유동철;이응직
    • 한국태양에너지학회:학술대회논문집
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    • 한국태양에너지학회 2012년도 춘계학술발표대회 논문집
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    • pp.354-359
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    • 2012
  • With the long-term use of fossil fuel, the whole world is suffering from serious abnormal changes in weather caused by global warming. For this reason, many countries are reducing greenhouse gas emissions out of obligation and the allowable emissions are assigned to each country. Korea is also putting much effort into reducing greenhouse gas emissions by 30 percent against BAU(Business As Usual) by 2020, and is pushing ahead with several projects such as 'Million Green Home' and 'Hatsal Gaduk Home' to expand the use of new renewable energy in house as part of its policy. This study was designed to come up with improvements and help to expand photovoltaic facilities, by investigating and analyzing the current state of photovoltaic facilities in the country and problems in installing them through an in-site reconnaissance and a survey in Jecheon area. As the result, it was found that residents in the area were inadequate to operate and install photovoltaic facilities, lacked awareness of them and felt burdened economically by managing and installing them, although they had a high awareness of solar energy and photovoltaic facilities are constantly increasing with governmental support. In conclusion, it is considered that as improvements, operational effects should be increased through development of techniques, factors to reduce the effects in operating them due to insufficient management and installation should be removed and awareness of residents need to be improved through long-term plans, political support and education of the government.

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OTP에 대한 신뢰 및 재사용의도의 결정요인: 인지된 보안성, 보안의식 및 사용자경험을 중심으로 (Drivers for Trust and Continuous Usage Intention on OTP: Perceived Security, Security Awareness, and User Experience)

  • 윤혜정;장재빈;이중정
    • 한국컴퓨터정보학회논문지
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    • 제15권12호
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    • pp.163-173
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    • 2010
  • 유선인터넷뱅킹에 적합한 공인인증서 방식은 브라우저에 종속된 ActiveX 기반이므로, 스마트폰을 이용한 모바일뱅킹에서 활성화되기에는 한계가 있다. 따라서 본 연구에서는 이에 대한 대체 또는 보완 방안으로 제시되고 있으나 아직 낮은 인지도와 활용도를 보이고 있는 OTP(One Time Password)의 낮은 활용 원인을 분석하고, 모바일 환경에 적합한 새로운 보안매체로서 활성화되기 위한 시사점을 제시하고자 한다. 소비자학습모형과 정보보안에 대한 선행연구를 바탕으로 연구모형을 설정하여, 현재 OTP를 사용하고 있는 소비자를 대상으로 연구를 진행하였다. OTP의 인지된 보안성을 무결성, 기밀성, 인증성, 부인방지의 네 개 변수의 고차요인 변수로 구성하여, 인지된 보안성과 개인의 보안의식, 정보인증서비스의 사용자경험이 OTP에 대한 신뢰 및 재사용의도에 미치는 영향을 검증하였다. 연구 결과, 개인의 보안의식이 인지된 보안성에 주는 영향과 보안성이 OTP에 대한 신뢰에 주는 영향, 신뢰가 재사용의도에 주는 영향의 유의함이 검증되었다. 또한, 보안성의 인지에는 부인방지가 상대적으로 가장 큰 영향력을 가짐을 알 수 있었다. 이러한 결과를 중심으로 OTP의 활용도를 높이기 위한 연구의 시사점이 제시되었다.

Human Visual System-aware Dimming Method Combining Pixel Compensation and Histogram Specification for TFT-LCDs

  • Jin, Jeong-Chan;Kim, Young-Jin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제11권12호
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    • pp.5998-6016
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    • 2017
  • In thin-film transistor liquid-crystal displays (TFT-LCDs), which are most commonly used in mobile devices, the backlight accounts for about 70% of the power consumption. Therefore, most low-power-related studies focus on realizing power savings through backlight dimming. Image compensation is performed to mitigate the visual distortion caused by the backlight dimming. Therefore, popular techniques include pixel compensation for brightness recovery and contrast enhancement, such as histogram equalization. However, existing pixel compensation techniques often have limitations with respect to blur owing to the pixel saturation phenomenon, or because contrast enhancement cannot adequately satisfy the human visual system (HVS). To overcome these, in this study, we propose a novel dimming technique to achieve both power saving and HVS-awareness by combining the pixel compensation and histogram specifications, which convert the original cumulative density function (CDF) by designing and using the desired CDF of an image. Because the process of obtaining the desired CDF is customized to consider image characteristics, histogram specification is found to achieve better HVS-awareness than histogram equalization. For the experiments, we employ the LIVE image database, and we use the structural similarity (SSIM) index to measure the degree of visual satisfaction. The experimental results show that the proposed technique achieves up to 15.9% increase in the SSIM index compared with existing dimming techniques that use pixel compensation and histogram equalization in the case of the same low-power ratio. Further, the results indicate that it achieves improved HVS-awareness and increased power saving concurrently compared with previous techniques.