• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.177-184
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• 2015

This study aimed not only to analyze local residents' awareness of local government, basic functions related to local government main agent's participation, and residents' consciousness/will of participation, but also to seek for the policy direction for the residents' participation. In the results of the analysis, the positive responses to the awareness of local government, residents participation system, and the collection of opinions were low. The residents' participation can reduce the conflict of policies and increase the outcomes while it can also increase the residents' happiness through their interest in the region and personal participation in politics. In order to continuously and stably develop the local self-governing system in Korea, it is required to put efforts into reviewing and improving various issues like the change in the awareness of residents' participation and efficient management of the system.

• Journal of Korea Multimedia Society
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• v.25 no.1
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• pp.92-102
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• 2022

This study suggests a variety of ways to prevent narcotic crimes, recurrence of such crimes, rehabilitation, and improve the public awareness of using the narcotics by adopting cultural contents, highlighting how dangerous, harmful and they are easily accessible, as well as the reality in Korea nowadays, where it cannot any longer be seen as a drug-free state. Precedent research, the actual case studies, and interviews followed by the "Musical Mission" explain that anyone can easily become a criminal or family to the criminals, and the adolescent is the age group that experience the most rapid increase in initiating such illicit drugs by using cultural content to help prevent and improve awareness among the public to expose the deadly effect of the substances. More efforts are required to remove the frame of criminals off the active drug users, as they are those who only need to be cared and are the same members of our society after all by demonstrating new ways to change such perspectives. I wish that it will become a social mandatory for those who produce the social contents to urge more support for the drug users through TV advertisements, dramas, movies, documentaries, and musicals etc.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.1
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• pp.147-162
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• 2017

With the advent of various services and devices in the change of IT environment, increasing the complexity of the data, and increasing scale of IT, Many organizations are experiencing the difficulty of analyzing and processing with a large amounts of data for security situations awareness. Therefore, propose the enhancement of security situational awareness through visualization in order to solve the problems of slow response and security situational awareness in organizational risk management. In this paper, we selected the evaluation factors and alternatives for effective visualization by considering user type, situational awareness step, and information visualization attributes through various studies on visualization. And established AHP layer model. Based on this, by using the AHP method for solving the problem of multi-criteria decision making, by calculating the factors for effectively visualizing and the importance of alternative by factor, try to propose a visualization method that can improve the effectiveness of the security situational awareness according to the purpose of visualization and the type of user.

• Journal of radiological science and technology
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• v.37 no.1
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• pp.29-36
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• 2014

This study was conducted to propose medical radioactive waste management methods by background factors of radioactive workers, their awareness of safety management and reduce the difficulty of self-disposal. A population of 102 radiotechnologist who work at hospital in Busan was the subject of this study and a survey was conducted to them. the analysis for the collected data used SPSS/PC+Win13 version and one-way, ANOVA was carried out of verify differences between the groups. The result showed that most of workers had correct awareness of radioactive waste management. Also, about the difficulty of self-disposal, legal procedures were mentioned most often, and as efficient improvement of management methods is concerned, changing the awareness of safety management and disposal was proposed. According to this study, the right way of managing medical radioactive waste is to change the awareness of radioactive workers by reinforcing regular training.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.443-452
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• 2018

The main objectives of this study are to examine the effects of social capital and anxiety on the depression of the adolescent and to examine the moderating effect of self-awareness on the relationship between social capital and depression, and anxiety and depression. To do this, we analyzed the data obtained from Social and Psychological Anxiety Survey of Korean Society in 2015. The subject is 4,724 adolescent aged 14-18 years. To investigate the moderating effects of variable, we conducted a hierarchial regression analysis and confirmed the explanatory force change. As a result of that, first, social capital, anxiety and self-awareness all had a direct effects on depression. This results show that the better social capital, the lower anxiety, and the higher self-awareness is, the lower depression is. Second, it was found that self-awareness was moderating variable in the relationship of social capital and depression, and the relationship of anxiety and depression. Based on this results, this study has proposed the implications and limitations of the study and suggestions for further study.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.41 no.10
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• pp.1210-1220
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• 2016

As modern warfare has changed into network centered, the ability to share situational awareness among allies become a core competency for performing operational missions. In an airborne environment, it uses a tactical data link such as Link-16 for shared situational awareness. There exist problems when it shares situational awareness over the existing data link that can not allocate slots dynamically or that can not change the number of a slot to be allocated. In addition, there was a problem that can not share this failure so that failed to improves situation awareness because of finite time slot resources. In this paper, we accommodate dynamic slot allocation and changes of slot allocation with mixed structure of TDMA (time division multiple access) and random access. We propose a technique that can be used when available slots are exhausted, and a load balancing method to prevent slot allocation delay when slot requesting or message sending is concentrated on a single subframe.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.281-287
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• 2013

Based on surveys of Busan residents, this study aimed to analyze general perception: radiation knowledge, recognition of the standard of knowledge, radiation benefits, recognition of the risks of nuclear power, collection of information on the Fukushima nuclear accident, recognition of changes before and after the Fukushima nuclear accident, and the path of collecting information about nuclear power and radiation. This analysis was based on 414 people who reside in Busan metropolitan city. It has been found that the Busan metropolitan city residents acknowledged the necessity of radiation in principle, however, most have negative awareness relating to safety. It is assumed that this negative awareness is a result from past nuclear power plant accidents, rather than being based on their own knowledge of radiation. Therefore, it is considered that efforts to change people's awareness necessitate education of the public. This can be done via media, widening the range of people's knowledge, and furthermore, promoting changes within people's awareness and perspectives.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.49-72
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• 2022

This study based on the 8-step strategy model for change management proposed by J. P. Kotter, tried to check the perception and experience about change management of the librarians at National Library of Korea. Also this study aimed to figure out the understanding of each 8-step strategy model. To this end, the concept and process of change management were presented through literature analysis, and survey was conducted targeting 58 librarians of the National Library of Korea. This study drews five results. First, the majority of librarians at National Library of Korea do not know about change management, and they do not have experience in using change management techniques. Second, the period required for the 8-step change management process is 5 years. Third, during the change management stage, librarians' awareness of the importance of stages 4 and 3 was high. Fourth, there is no difference in the librarians' perceptions of change management by gender, education, major, and tasks. Fifth, there is a significant difference in the age and service years of the librarian in the 3rd, 4th, and 7th stages of change management. Also there is a significant difference in the position of the librarian at the 1st and 3rd stage of change management, and between librarians' department and 1st stage of change management. The findings and results of this study can not only raise awareness of change management but also suggest organizational responses to change at individual or organizational level.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.3
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• pp.927-932
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• 2015

Background: Breast and cervical cancers are the most common causes of cancer mortality among women in India, but actually they are largely preventable diseases. Although early detection is the only way to reduce morbidity and mortality, there are limited data on breast and cervical cancer knowledge, safe practices and attitudes of teachers in India. The purpose of this study is to assess the level of awareness and impact of awareness programs in adoption of safe practices in prevention and early detection. Materials and Methods: This assessment was part of a pink chain campaign on cancer awareness. During cancer awareness events in 2011 at various women colleges in different parts in India, a pre-test related to cervical cancer and breast cancer was followed by an awareness program. Post-tests using the same questionnaire were conducted at the end of the interactive session, at 6 months and 1 year. Results: A total of 156 out of 182 teachers participated in the study (overall response rate was 85.7 %). Mean age of the study population was 42.4 years (range- 28-59 yrs). There was a significant increase in level of knowledge regarding cervical and breast cancer at 6 months and this was sustained at 1 year. Adoption of breast self examination (BSE) was significantly more frequent in comparison to CBE, mammography and the Pap test. Magazines and newspapers were sources for knowledge regarding screening tests for breast cancer in more than 60% of teachers where as more than 75% were educated by doctors regarding the Pap test. Post awareness at 6 months and 1 year, there was a significant change in alcohol and smoking habits. Major reasons for not doing screening test were found to be ignorance (50%), lethargic attitude (44.8%) and lack of time (34.6%). Conclusions: Level of knowledge of breast cancer risk factors, symptoms and screening methods was high as compared to cervical cancer. There was a significant increase in level of knowledge regarding cervical and breast cancer at 6 months and this was sustained at 1 year. Adoption of BSE was significantly greater in comparison to CBE, mammography and the Pap test. To inculcate safe practices in lifestyle of people, awareness programmes such as pink chain campaign should be conducted more widely and frequently.