• 한국항행학회논문지
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• 제27권3호
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• pp.262-268
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• 2023

2025년을 목표로 UAM을 상용화하겠다는 정부의 의지를 바탕으로 국가기관과 전 세계 기업을 중심으로 UAM 기체 개발을 포함한 여러 분야에서 놀라운 성과를 이뤄내고 있다. 또한 최근에는 도심항공모빌리티(UAM) 개념을 기반으로 도심 항공 운용과 관련이 없는 장거리 또는 근거리 도시 간 상용운용, 화물배달, 공공 서비스, 항공 관광, 개인/레저용 기체와 같은 사용을 포함하는 선진항공모빌리티(AAM; Advanced Air Mobility) 개념으로 진화하고 있다. 이처럼 UAM 산업이 기체 개발, Vertiport 설계 및 구축, 항행시스템 등의 다양한 분야에서 활성화되고 있지만, UAM을 이용한 승객 이동 시 저고도 운항 특성과 3차원 내에서의 속도감, 외부 환경에 의한 기체 흔들림 등으로 인한 승객의 공포심과 어지러움 등 신체적 문제에 관한 연구는 지금까지 거의 찾아볼 수 없는 상태이다. 따라서 본 연구에서는 헬리콥터를 활용하여 UAM의 예상 고도와 속도로 비행하면서 실제 영상을 촬영, VR과 Motion이 장착된 UAM 시뮬레이터를 활용하여 일반인들에게 체험함으로써, 추후 UAM 실제 운항 시 발생할 수 있는 승객들의 공포심과 어지러움 등의 신체적 반응을 확인하고, 문제점을 분석하고자 한다.

• 한국항공운항학회지
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• 제23권2호
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• pp.89-97
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• 2015

The volume of transfer passengers now faces a crisis because the number of Chinese and Japanese passengers, the majority of transfer through Korea, is decreasing. This paper is analyzing the their air travel behaviors as well as characteristics of their transfer behaviors at airport. According to the research, it is suggested that transfer passengers perceive the importance of duty-free stores but their satisfaction of using duty-free stores during their transfer at Icheon airport was proven to be low. Considering the characteristics of transfer service quality at Incheon airport, waiting time of transfer is important but not satisfactory for them. Moreover, information of free transfer tour to city downtown and paid-in transfer tour for medical tourism is not known very well among North East Asian passengers. Thus, it is necessary to do detailed research of North East Asian transfer passengers, who have transferred through Incheon airport more than twice a year, to find out their exact needs of transfer tour in Korea.

• 한국항공운항학회지
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• 제23권2호
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• pp.32-39
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• 2015

Airport is not only a public facility but a place where multiple cultural and ethnic groups are visiting. It has been reported though several researches that the level of emotional labor is more heavier than any other job. The more complex our society become, the more frequently emotional labor has been focused. Emotional labor became recently the issue of integrated studies above. Considering the level of emotional labor of airport employees, this paper believes their emotional labor has not been focused compared to such as tourism and service industry. This paper tried to research empirically the impact of internal marketing on airport employees' customer-oriented attitude based on their emotional labor using SEM (Structural Equation Modeling). According to the SEM results, it was proven that 'Autonomy of Airport Employee', a latent variable of internal marketing has a significant negative effect on employees' outside emotion. The outside emotion has also a significant effect on their customer-oriented attitude. It could be concluded the effort to increase decision making authority of employees should be implemented to provide them with deeper customer oriented insight.

• 유통과학연구
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• 제18권1호
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• pp.27-34
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• 2020

Purpose : In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data and methodology : Within the last six months, the survey was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Results : Individual aspects of external variables, service aspects and system aspects have been shown to affect usefulness and perceived ease of use. Also, perceived ease-of-use and usefulness have effects on users' intention to accept technology. Conclusions : The perceived easement and perceived usefulness of Incheon International Airport has been shown to affect self-service users. Increasing the user's self-efficiency and increasing the user's expectations for benefits, convenience, rapid processing, and minimal effort will have a positive meaningful effect on the intention of accepting the technology.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.155-166
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• 2020

This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand attitude and brand loyalty. The study seeks to identify the factors affecting brand loyalty through the contribution of professional models. The empirical analysis is based on a questionnaire survey conducted online and off line over a seven-month period, from January to July 2019. Some 292 valid samples could be used. The study conducted a positive factor analysis using AMOS 18.0 and a reliability analysis using SPSS 18.0. Reliability of measurement tools was performed using Cronbach's alpha. The attributes of professional models relating to airline advertising include: reliability, attractiveness and expertise. These attributes are shown to have a significant impact on brand attitude and brand loyalty toward LCCs. The findings reveal that reliability and expertise have a significant influence on the brand attitude and the formation of brand loyalty. Professional models' attractiveness has no significant impact on brand attitudes and brand loyalty. The mediating effect of professional models' attributes on the relationship between brand attitude and brand loyalty also show a significant positive effect.

• Industrial Engineering and Management Systems
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• 제13권2호
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• pp.221-230
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• 2014

With the progress and prosperity of commerce and industry, time and money increasingly form an equal partnership. Using air carriers to shorten the round-trip time has become an important choice for many people in the tourism process. Faced with increasing competition within the aviation service environment, airline evaluation criteria and the requirements of customers are gradually dominating the evaluation mechanism for air transport service quality. Over the past few years, attention on the transport quality of service has been primarily focused more on land-based transport, and less on the relevant evaluation criteria of airlines. Many studies have shown that quality of service will directly affect customer satisfaction, resulting in the fact that good quality aviation services have become increasingly important. Therefore, in practical industrial operations with limited resources, there is an urgent need to delve into the assessment guidelines that have an impact on customers when they choose an airline, which can be used as a basis for improving customer satisfaction. Through a literature review and a reliability and validity analysis, this study summarized 19 evaluation criteria, using the purposive sampling method and the decision laboratory method (DEMATEL). In addition, this study viewed the causal relationship between the evaluation criteria and the degree of association as a continuing project for airlines. This study selected appropriate empirical samples from two domestic airlines. The conclusions may provide recommendations for all airlines.

• 융합경영연구
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• 제8권1호
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• pp.1-11
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• 2020

Purpose - In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data, and Methodology - The thesis was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Result - Individual aspects of external variables, service aspects, and systems aspects have been shown to affect usability and perceived ease of use. Usability and convenience have been shown to serve as intermediaries for users' technological acceptance. Conclusion - The perceived convenience and usefulness of Incheon International Airport has been shown to affect self-service users, while convenience and usefulness have been shown to serve as intermediaries for technology acceptance purposes. In other words, raising expectations for convenience, rapid processing, benefits and so on will have a positive impact on the intent to accept.

• 한국컴퓨터정보학회논문지
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• 제18권9호
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• pp.189-199
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• 2013

본 연구는 항공사 승무원 관련학과의 재학생을 대상으로 항공사 승무원의 유니폼 특성이 유니폼 만족도와 항공사 선택에 미치는 영향에 관해 연구하였다. 이를 위해 항공사 승무원의 유니폼 구성요소를 심미성, 상징성, 기능성의 세 가지 요인으로 나누고 어떠한 요소가 유니폼 만족도와 항공사 선택결정에 영향을 미치는지 실증분석을 통해 알아보고자 하였다. 이를 위해 국내 2년제와 4년제 항공사 승무원 관련학과 학생들을 대상으로 설문을 수집하여, 데이터 분석을 통한 실증연구를 하였다. 실증분석의 결과 유니폼구성요소중 심미성, 기능성 상징성이 모두 유니폼 만족도와 항공사 선택결정에 유의미한 영향을 미치는 것으로 나타났다. 이는 항공사 승무원들의 유니폼이 가지는 특성들이 대학생들이 기업선택결정을 할 때 많은 비중을 차지하게 된다는 것을 시사하고 있다. 따라서 후속연구에서는 항공사 승무원들의 유니폼에 있어 심미성, 상징성, 기능성을 고려하여 유니폼 만족도를 높이고 이것이 항공사 기업선택결정에까지 긍정적인 영향을 미칠 수 있도록 노력하는 것이 중요하다는 경영학적 시사점을 제시한 것이라 할 수 있다. 또한 본 연구에서는 연구가설 검증과 함께 연구가 가지는 한계성을 제시하여 후속연구의 방향을 제시하였다.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.163-174
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• 2016

본 연구는 항공 및 관광서비스를 전공하는 여대생의 공감능력 및 문화적 역량을 확인하기 위한 것이다. 연구대상자는 274명이며, 자료는 SPSS 20.0을 통해 기술통계, t-test, ANOVA, Scheffe test, pearson correlation coefficient를 분석하였다. 연구결과는 공감능력의 평균평점 $3.72{\pm}0.35$, 문화적 역량의 평균평점 $3.48{\pm}0.47$이었다. 일반적 특성에 따른 공감능력 및 문화적 역량의 차이정도를 살펴보면, 공감능력 정도는 해외 방문목적, 외국어 실력에서 유의한 차이를 나타냈으며, 문화적 역량 정도는 종교, 외국어 실력, 외국인 친구, 외국인 교류경험, 해외 문화 교육경험, 해외문화 교육방법, 해외문화 교육필요성에서 유의한 차이를 나타냈다. 상관관계는 공감능력과 문화적 역량(r=.425, p<.001)이 순 상관관계가 있었으며, 하위속성의 경우 공감능력의 인지적 요소, 정서적 요소는 문화적 역량과 순 상관관계가 있는 것으로 나타났다. 이러한 연구결과를 통해 공감능력과 문화적 역량 간의 상호관련성을 확인함으로써 문화적 역량을 증진할 수 있는 교육 방안이 요구됨을 확인하였다.

• 유통과학연구
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• 제16권3호
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• pp.69-77
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• 2018

Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.