• Title/Summary/Keyword: Aviation Service

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Analysing the Impact of Service Quality on Brand Image and Brand Advocacy

  • Jungmin KIM;Soo-Kyoung LEE;Rihyun SHIN;Jin-Woo PARK
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.79-89
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    • 2024
  • Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

A Study on Aviation Oversight System Quality Management Improvement (국내 항공안전감독 품질 향상을 위한 개선방안 연구)

  • Nam, Seungju;Hwang, Yushin;Byeon, HaeYoon;Song, Woon-Kyung
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.2
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    • pp.14-23
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    • 2022
  • This paper analyzes quality management of aviation safety services in Korea and proposes practical implications for improvement. We look into how quality management is conducted in the Korean aviation industry and confirm aviation authority's efforts for a quality management system. We also compare and analyze international standard ISO 9001 and aviation safety oversight system quality management cases of International Civil Aviation Organization (ICAO) and U.S. Federal Aviation Administration (FAA) with a Korean case. Results find the difference in defining the scope of ISO 9001 management between ICAO/FAA and the Korean authority which causes unnecessary misunderstanding in oversight perception. The Korean aviation authority strives to provide a high level of safety oversight services by educating aviation safety inspectors as well as establishing a quality management system. We believe that our proposals can help Korean aviation safety oversight system secure objective credibility and seek a safe growth and development of the aviation industry.

The Impact of Face-to-Face Sales in the Air Service Market

  • SUNG, Yu-Lim;PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.39-52
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    • 2020
  • Purpose: This study aims to find out the relationship between the impact of Korean crew on airline service quality in the global aviation market, which is the representative of the face-to-face sales and can help in the face-to-face market of aviation services. Research design, data: The survey was conducted for about a month from March 1 to April 6, 2020, and a total of 300 copies were used in the analysis of the results. To verify the hypothesis, data was analyzed using the statistical package program SPSS 18.0, and frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis were performed. Results: It is a study on the sales of face-to-face service of crews of global airlines. Non-verbal elements in airline service face-to-face sales have been shown to have a significant impact on service quality. Conclusions: In the face-to-face service sales of global airlines, communication has been shown to affect service quality. A face-to-face sale using mother tongue means important. The better the flight attendant's linguistic face-to-face selling ability, the more positive on the airline's quality of service. It suggests that the communication skills of managers in the aviation service market are important for repurchase.

The Role and Possibilities of the Agricultural Aviation in Helping Developing Countries

  • Rowiski, Robert-Stefan
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 1996.06c
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    • pp.205-211
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    • 1996
  • A problem of the World population and a food deficiency in the World is briefly presented. On this background the role and possibilities of agricultural aviation especially for developing countries is analized . In conclusion, is suggested to establish of World Aviation Help Service (WAHS) under UN auspices.

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A Study of the Effect of Aviation·Tourism Industry Employees' Airport Service Policy Acceptance on Creating Customer's Value (항공관광종사원의 공항서비스 정책수용성 인식이 고객가치에 미치는 영향)

  • Choi, Seong-Soo;Kim, Kwang-Ok;Choi, Jin-Young;Kim, Hyun-Deuk
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.1
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    • pp.11-22
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    • 2017
  • Aviation/tourism industry has a unique characteristic of high inter-dependance between customer and service-provider. It is the mental condition of service-provider that could influence on the attitude of the service-provider. Thus, it is important to manage the mental condition of the service employees to enhance a company's financial performance. This paper tries to analyze the combined model of both policy acceptance and service profit chain(SPC) models. First, service policy acceptance model tells how the service policy acceptance, which consists of policy compliance, trust, participation and policy failure, would influence on SPC model. According to empirical research, it was found that both the employees' policy compliance and the policy trust have a positive significant impact on their participation on service policy. In the policy acceptance model, the employee's voluntary participation based on their trust and compliance of the policy was proven to have a positive effect on increasing job satisfaction and customer orientation. Regarding SPC model, their participation in the policy had the strongest impact among variables on customer orientation. Such results implies the employees' participation on the policy could become the starting point to enhance the customer value.

The Effect of the Cabin Service Quality on Customer Loyalty and Airline Image (고객 충성도 및 항공사 이미지 형성에 기내 서비스품질이 미치는 영향)

  • Wang, Soo-Myung;Park, Hye-Yoon
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.24 no.2
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    • pp.47-58
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    • 2016
  • The cabin service quality expected by customers during the air travel can be the top priority to choose an airline. Customers' perception about cabin service quality evaluation are important for developing differentiated cabin service strategies of airlines, so this study aims to analyze the effect of the cabin service quality on airline image and customer loyalty. For achieving this purpose, literature study and empirical study on cabin service, customer loyalty and airline image were performed together. As a results of research, a high level of the cabin service quality provided by airlines significantly influenced positive images of airlines and customer loyalty. And customers' positive image towards airlines practically had a substantial influence on the improvement of customer loyalty. These study results would help in creating positive images of airlines and securing customer loyalty by developing differentiated and improved cabin service quality strategies of each airline in the limitless competition of the aviation service industry.

Linear Relationship between Expenditure on intangible capital and Sales - aviation service and related manufacturing firms (항공운송업 및 관련 제조업의 무형자산성 지출과 매출액 간의 선형 관계 실증 분석)

  • Kim, Jeong-Yeon
    • Journal of Advanced Navigation Technology
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    • v.16 no.6
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    • pp.1116-1122
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    • 2012
  • Many researches predicted the linear relationship between discretionary expenditure and sales amount in manufacturing companies. We review their relationship based on financial reports of KOSDAQ and KOSPI listed companies in category of non-durable goods. Also we review the relationship between expenditure on intangible capital and sales amount in aviation service and related manufacturing firms. Identified manufacturing firms showed linear relationship between R&D expenditure and sales amount. On the contrary, aviation service and related manufacturing companies do not have linear relationship between expenditure on intangible capital and sales, while their general management and sales expenditure has linear relationship with sales. It shows aviation service and related manufacturing company keep advertising or R&D related expenditure as sales revenue decreases, while manufacturing companies of non-durable goods has a tendency to reduce it as sales revenue decreases.

Evaluation for Incheon International Airport security: passenger satisfaction and significance, using IPA method (IPA기법을 활용한 인천국제공항 이용객의 항공보안서비스 만족도와 중요도 평가)

  • Byeon, A-Reum;Choi, Jin-Young;Choi, Youn-Chul
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.2
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    • pp.77-82
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    • 2017
  • Currently the international flight passenger visit at Incheon International Airport increased 12.4% compared to January 2017. Such increase affects on the congestion of an airport and the security check is one of the most congested area. There is a prejudice that airport security is not related to the airport service and is only a type of control that limits the quality of service. However, considering the huge impact that airport security agents have on passenger move within the airport, trustworthy, fast and kind service at airport security check is one of the most important part of airport service quality improvement. This research is an importance performance analysis of Incheon International Airport security service passenger satisfaction and its significance using IPA method. This research will contribute to the improvement of airport operation and service quality, by proving the relation between airport security and service.

A Study on the Construction of the Optimum Design Process of Medium Intensity LED Aviation Obstacle Light (중광도 LED항공장애등 등구의 최적설계프로세서 확립에 관한 연구)

  • Kim, Seong-Cheol;Jang, Jeong-Won
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.21 no.1
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    • pp.35-43
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    • 2008
  • Aviation obstacle lights including controller for the safe night aviation service have applied to high voltage transmission line of which height is from $60{\sim}180 m$, Fresnel lens made by Augustine Fresnel have been applied to light houses, These Fresnel lens were applied to aviation obstacle lights and have been universally used, It was reported that Fresnel lens for aviation obstacle light was used in the first place in Korea in 1987, LEDs have recently been applied to aviation obstacle lights, So, the optimum physical design is essential to the design of aviation obstacle light. In this study, optical and three dimensional modeling of LED module and globe lens were performed, And thermal analysis due to LED thermal source and service thermal condition in high voltage transmission line was performed and was analyzed comparing with experiments, The optimum design process of medium intensity LED aviation obstacle lights was constructed with three dimensional modeling, thermal analysis, and thermal experimental technique.

An Empirical Analysis on the Mediating Role of Marketing on Customer Satisfaction Focused on the Aviation Service (항공서비스에서 고객 만족에 대한 마케팅 조절 효과 분석)

  • Kim, Joong-Kwan
    • International Commerce and Information Review
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    • v.18 no.3
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    • pp.227-248
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    • 2016
  • World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

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