• 한국의류산업학회지
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• 제22권1호
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• pp.87-93
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• 2020

This study provide basic data to develop a dress form reflecting body shape characteristics by age and to produce a 3D body form in a virtual fitting program. A comparative analysis was conducted on the size, section shape, and slope of side shape of the modeling form by the sizing of the basic female avatar in CLO 3D, one of the 3D apparel CAD programs and the body form of women in their 20s-50s by body shape in the 6th Size Korea (2010). First, all the differences were formed similarly in the direct measurements between the 3D avatar and the body form were within 1 mm. Second, in a comparison of the section form of the avatar and body form in Size Korea, the avatar was formed in straight body shape and did not reflect a spinal curvature according to age. As a result of an examination of the items with a difference over 5° in the slope of side shape, there were angle differences in numerous body shapes in the angles of the side upper abdomen, side upper back, and side upper bust, and the avatar's bust shape was expressed more flatly compared to body form. It will be possible to produce an avatar that can adequately reflect body shape characteristics by adding detailed length and angle items by the region like waist back length and front length in producing the avatar reflecting body shape characteristics, instead of a standard body shape.

• 디자인학연구
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• 제17권3호
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• pp.61-70
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• 2004

본 연구는 가상공간의 아바타 캐릭터에 대한 사용자인식에 관한 연구이다. 연구수행에 있어서 우선 아바타에 대한 호감 도를 살펴보고 그에 따른 아바타에 대한 인식을 검증하였다. 아바타 인식은 자기인식척도를 응용하고 모리스 와그너(Maurice Wagner)가 표현한 소속감, 가치관, 자신감등의 건전한 자기인식 3요소에 동일시를 추가하여 요인별로 살펴보았다. 분석결과는 성별과 연령에 대해서는 반응평균간의 유의미한 차이가 거의 나지 않았고 성별에 따라 아바타의 호감도 그리고 연령에 따라 가치관에 차이가 유의미하게 나타났다. 아바타의 인식에 대한 각각의 측정개념들간에는 높은 상관관계를 보였으며 그 중에서 소속감과 호감도 사이의 상관관계가 가장 높게 산출되었다. 회귀분석에서도 아바타에 대한 호감 도에서 소속감이 가장 많은 영향을 받고 있었으므로 가상공간의 아바타에 대한 인식은 사용자의 호감도가 높음에 따라 아바타에 대한 자기인식이 높은 것으로 나타났다. 따라서 사용자들은 자기의 아바타를 하나의 시각적인 형상으로 인식하는 것이 아니라 자기를 동일시 할 정도의 몰입현상으로 자기개념을 형성하고 있다는 연구결과가 도출되었다.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.149-176
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• 2009

In the recent e-learning environment, avatars are often used to help learners get familiar with the contents, which is ultimately to motivate them to study more. Therefore, it is important to investigate whether avatars have actually the desirable effect on users of e-learning materials. Surprisingly, however, no extensive study has been conducted on this crucial issue Accordingly, main objectives this study are summarized as follows. First, we need to gain better understanding of how much learners' trust towards avatars (termed as "avatar trust") is transferred to learners' trust towards e-learning contents (termed as "contents trust"). Second, we need to investigate how much learners' personal relationships with avatars as well as learning behaviors change depending on avatar types (attractive vs. professional) and contents complexity (easy vs. difficult). As described in the study objectives, in order for us to analyze empirical data more systematically, we classified avatar types into two: "attractive" and "professional;" the contents are categorized as either "easy" or "difficult." Therefore, it is essential for this study to build a prototype e-learning website on which our research purpose can be realized and tested effectively with proper avatar types and e-learning contents. For this purpose, we built a prototype e-learning website, in which avatars are invited from currently working avatar instructors used in real-world e-learning websites, and e-learning contents are adapted from real-world contents about Java programming topic, which have been proved to have shown high quality and reliability. Our research method includes questionnaire survey by inviting a number of valid respondents comprised of office workers who are believed to have high demands for the e-learning contents as well as those who have previous experience with avatar instructors. Respondents were given one of the four e-learning experiment conditions (2 avatar types x 2 contents types) on a random basis. Each experimental e-learning condition is framed to have the same quality but different avatar type and content complexity. Then the respondents are asked to fill out the survey form which has questions about avatar trust, contents trust, personal relationships with avatar, and learning behavior, among others. Regarding the constructs used in research model, we based them rigorously on previous studies. For example, we used six constructs such as behavior to give information (BGI), behavior to obtain information (BOI), need for inclusion wanted, need for control wanted, contents trust, and avatar trust. To measure them, 7-Likert scales were used in the questionnaire. E-learning performance was measured indirectly through two constructs such as BGI and BOI. Six constructs used in the research model were adopted and revised from the FIRO-B model suggested by Schutz. Empirical results are as follows: First, professional avatars are more effective for difficult contents, while attractive avatars were not as effective for easy contents. Second, our study results ascertained that avatar trust transfers to contents trust regardless of avatar types and contents complexity.

• 산업경영시스템학회지
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• 제27권3호
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• pp.1-6
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• 2004

Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.

• Asia pacific journal of information systems
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• 제12권4호
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• pp.77-99
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• 2002

This study compares avatar-based chatting and text-based chatting. The comparison focuses on the effect of different chatting methods on user perception such as flow, social presence, and media richness. Especially the effects of avatar are examined across varying task types-work-oriented and fun-oriented. To accomplish this objective, a laboratory experiment was conducted using 80 experienced subjects. The results indicate that avatar-based chatting was more playfulness than text-based chatting in general. However, the effects of chatting methods on user perception were quite different according to the task types. There was no significant difference between avatar-based chatting and text-based chatting in the fun-oriented task, but avatar-based chatting was perceived as a more playful, focused, telepresent, and social present method in the work-oriented task.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 봄 학술발표대회논문집
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• pp.102-103
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• 2003

• 패션비즈니스
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• 제16권4호
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• pp.137-151
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• 2012

This study aims to use the avatar sizing system of the 3D apparel CAD program instead of the existing 3D body scanners, and to commercialize 3D personal avatars. Towards these ends, the study examined a difference between a 3D avatar and actual body was determined to verify the 3D avatar sizing system. For the experiment, three subjects were selected, were measured as they were, and were made to undergo 3D body scanning and photographing. Then, using avatar sizing system on the 3D apparel CAD program, three types of virtual bodies, namely 3D avatars. The 3D avatar and actual body measurements were compared, and 3D avatars and 3D body-scanned shapes were likewise compared. As a result, the three types of actual bodies and their 3D avatars that were created based on the sizing system of the 3D apparel CAD program were overall similar. but, the thin body-YY type and the normal body-A type were different from their avatars. In the case of type B, who had a bulging abdomen, the 3D avatar was bigger than the actual body as measured. Also, in all body shapes, the girths around the chest, waist and abdomen were produced with exaggerated muscular amounts compared to their actual muscular amounts.

• 디자인학연구
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• 제17권3호
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• pp.263-272
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• 2004

정보통신 기술의 발달로 인해 커뮤니케이션 환경이 급격하게 변화하고 있다. 그러한 변화 중 하나로 아바타가 인터넷상에서 새로운 커뮤니케이션 수단으로 대두되고 있으며, 디지털 콘텐츠의 수익모델로서도 중요한 위치를 차지하고 있다. 이에 따라 인터넷 커뮤니티 내에 서 아바타 사용자는 급격히 증가하고 있지만, 사용자들이 아바타를 선택할 때 어떻게 의사결정을 하는 지에 대한 연구는 거의 이루어지지 않고 있다. 이에 본 연구는 아바타 사용자들의 행동을 근거로 의사결정 모델을 구축하여 아바타의 디자인 개발에 활용할 수 있도록 하는 것을 목표로 한다. 본 연구에서는 아바타 사용자의 의사결정에 영향을 미치는 주요 요인과 과정을 조사, 분석하고, 사용 목적에 따라 의사결정 요인들과 정보탐색의 특성이 어떻게 달라지는지에 대해 고찰하였다. 이를 토대로 목적적 모델과 인지적 모델을 구축하고 각 모델의 프로토타입을 제작하였다. 끝으로 모델별로 디자인 가이드라인을 제시하였다.

• 한국의류산업학회지
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• 제25권6호
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• pp.704-714
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• 2023

This study explores how avatar customization influences the continuous intention to use the metaverse, mediated by self-expansion. The moderating effects of self-efficacy between avatar customization and self-expansion are also explored. Data were collected through an online survey using consumer panels. Participants were Zepeto users aged 18 or older who had used the platform within the previous six months. They were asked to recall a recent shopping experience of exploring the virtual fashion store via Zepeto. A total of 196 valid responses from participants were analyzed using SPSS 26.0 for descriptive statistics, reliability analysis, and PROCESS procedure, and AMOS 23.0 for confirmatory factor analysis. Results demonstrate that avatar customization increases continuous intention to use the metaverse; this effect is mediated by self-expansion. The moderated mediation effect of self-efficacy in the indirect path was significant and mediated by self-expansion. Specifically, the interplay effect of avatar customization and self-efficacy on self-expansion was statistically significant. For participants with high self-efficacy, avatar customization increases self-expansion, and it mediates the relationship between avatar customization and the continuous intention to use the metaverse. Findings contribute to expanding the literature on metaverse usage by testing the impact of avatar customization on self-expansion.

• 정보학연구
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• 제6권3호
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• pp.45-51
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• 2003

지난 2년여 동안 급속히 발전해온 아바타가 사회에 미치는 영향 등을 자료의 미흡함과 인구 통계적 특성이 부족하여 연령별, 지역별, 학력별 차이 등을 비교 분석하지 못한 아쉬움이 남아 추후 연구에서는 좀 더 깊은 자료로 더 많은 연구자료가 필요하다.