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Analysis of Evaluation Criteria for Clothing Purchase Using AVATAR on the Internet  

Choi Sung-Woon (경원대학교 산업공학과)
Lim In-Sup (경원대학교 산업공학과)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.27, no.3, 2004 , pp. 1-6 More about this Journal
Abstract
Recently, Avatar business has in favor on the internet and lots of profit has been increasing. In this study, we apply evaluation criteria for clothing purchase to Avatar, and try to find out the differences of the evaluation criteria by the age and sex. There are many forms in the evaluation factors for purchasing clothes of Avatar by categorizing into five primary factors with statistical tool among them. At this point, future research should use these results for the area of the customer management and marketing in Avatar business on the internet.
Keywords
Avatar; Criteria for Clothing Purchase; Internet;
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