• Korean small business review
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• v.43 no.4
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• pp.27-57
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• 2021

How does authenticity influence the process that conducts a company's CSR Strategy? Authenticity, an internal/external alignment condition that an employee feels in relation to an organization, means the decision on how true and beneficial to employees through their experiences, such as thoughts and emotions. Also, it can be understood as a process of meaning formation between the organization's strategy to conduct CSR and the perception of employees conducting CSR. To prove the relation between authenticity and CSR clearly, we used various techniques like Text Mining, Topic Modeling and Semantic network analysis about O corporation's 657 review data, from 2015 to 2021. As a result of the analysis, we find out the special issues and types. The analysis shows that the issue concerning the 'external image' is the biggest characteristic of authenticity perception in other conditions. Furthermore, the types of authenticity perception evaluations are largely divided into acceptance and rejection, in detail, five categories. This study indicates that organizations should consider both external and internal conditions when establishing CSR strategies. In addition, it is necessary to be an interactive circular relationship between the organization and employee, collecting and reflecting employee's perceptions. Finally, this study proposes ways to overcome problems related to interaction.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.210-222
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• 2023

This study conducted a comparative study using Korean and Chinese consumer data to confirm the impact of K-beauty brand's CSR motivation on CSR authenticity and brand trust, and the effect of CSR authenticity and brand trust on brand support. Of the collected data, 392 copies were used for verification and analyzed using a two-step approach and maximum likelihood measure. As a result of the study, it was found that value-driven, stakeholder-driven, and strategic motivations, excluding egoistic motivations, had a positive effect on CSR authenticity and brand trust. In addition, CSR authenticity had a positive effect on brand trust, which was found to support the brand. As a result of comparing Korean and Chinese consumers, it was found that CSR motives in both countries affect authenticity and brand trust, but Chinese consumers showed higher results in more areas than Korean consumers. These results show that K-beauty brands in order to expand the Chinese market, it has implications that it is necessary to understand Chinese consumers and strengthen the CSR motivation strategy they pursue.

• International Journal of Contents
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• v.16 no.2
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• pp.65-77
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• 2020

The purpose of this study was to examine the impacts of the audience and vlog creator's self-disclosure, media synchronicity (immediacy of feedback, variety of symbol set), as well as content authenticity on the intimacy between the vlogger and the audience and continuance intention of the audience. The participants of the online survey were young Chinese females, instructed to practice their routine of watching vlog and the fixed vlog channels. By the interpersonal process of intimacy model and media synchronicity theory, the results of the structural equation modeling revealed that self-disclosure (audience's disclosure) and partner responsiveness (vlogger's disclosure) form the experience of intimacy in interactions. Also, the quick immediacy of feedback, rich symbol set, and content authenticity positively impacted intimacy development. Meanwhile, intimacy enables the audience to form a continuous viewing behavior. We expect the results of this study will provide more insight into the relationship between the audience and the producer in online video content. In terms of the personal media influencers and MCN companies, this study is also suggests strategic implications.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.2
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• pp.187-201
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• 2014

This research attempts to see the phenomenon that how job satisfaction formulate through the analysis of structural relationships between the degrees of authenticity, self-concept, self-efficacy and organizational goals and objects. The survey collected questionnaires of the authentic leadership, self-efficacy and job satisfaction. 152 numbers of samples are collected for survey to observe empirical relationships, causal and correlation, for elucidating respected structural equation model. Structural equation modeling was carried out to explore the relationship of authentic leadership, self-efficacy, and job satisfaction. The mediation model posits that self-efficacy mediate the linkage between authentic leadership and job satisfaction. The result of this research indicates the positive impact of authenticity may not affect job satisfaction. As much leader authenticity affects positive impact to self-efficacy which is individual identity, the leader should invest them to foster the authenticity. In other words, authentic leadership on job satisfaction of subordinates is not directly affected. In order to increase job satisfaction of subordinates, leaders should be focused to raise self-efficacy.

• Journal of architectural history
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• v.11 no.3 s.31
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• pp.35-51
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• 2002

This study is about the preservation of wooden buildings as cultural properties. I got the idea for preservation and repair of cultural properties of wooden buildings by watching the process of repairing them in Japan. The Japanese have been endeavored to restoring old wooden buildings to their original forms for more than a hundred years. The idea to change decayed materials into new materials or the new approach to the process of restoration used to be in conflict with the concept of 'Authenticity'--the criteria for evaluation of the value of cultural properties, based on the Western of thinking, established by UNESCO. Since 'Nara Conference on Authenticity', held in 1994 in Nara, however, the concept of 'Authenticity' has changed, and the peculiarity of certain cultural properties of the wooden buildings and their diversity of culture have now begun to be recognized by UNESCO. This is a crucial change for the study of preservation, repair and restoration of cultural properties of wooden buildings. The purpose of this study is, therefore, to look closely at the process of change of the concept 'Authenticity' and find a better method for preservation of cultural properties of wooden buildings.

• Journal of Arbitration Studies
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• v.30 no.1
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• pp.199-215
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• 2020

Compared to Korea's recently expanding art distribution market, the difficulty of securing the authenticity of art is hindering the healthy development and growth of the market. In this regard, the current situation of the emotional system in the UK and France's art distribution process are examined as excellent cases in foreign countries. In the UK, there is a full autonomous appraisal system by art experts without state intervention. In France, the judiciary and the administration of art have an appraisal system for art works, so the appraisal work has reliability and objectivity. Through the above system, this study suggests measures to strengthen transparency in art trade and to break unfair practices in order to secure the authenticity of the domestic art distribution market. In addition, this study proposes the establishment of a professional appraisal system and the improvement of administrative law regulations to explore the possibility of ensuring fairness through mediation through the example of an international arbitration body.

• Journal of Distribution Science
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• v.15 no.3
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• pp.5-15
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• 2017

Purpose - This study verifies the relationship of the authenticity and the fit of CSV activities on brand equity, brand attitude, and purchase intention. The moderating effect by the ethical consumerism was also verified. Research design, data, and methodology - In order to carry out the purpose of this study, 388 survey data were used. Statistic programs, SPSS 18.0 and AMOS 20.0 were used to analyze the data. Results - It was found that the authenticity and the fit of CSV activities had a positive effect on brand equity. However, the fit of CSV activities did not have any positive effect on brand attitude directly. To bring out the optimal brand attitude and purchasing intention from operating the CSV activities, the corporation must recognize the consumers who possess high ethical consumerism and perform suitable marketing strategies. Conclusions - The results of this study show that when establishing positive brand attitude by operating CSV activities, the corporation must put an effort to show the authenticity of the activity. Additionally, to establish brand equity, brand attitude and purchasing intention, corporation must recognize the consumers with high/low ethical consumerism in order to bring out the optimal brand attitude and purchasing intention by operating the CSV activities.

• Journal of Distribution Science
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• v.13 no.12
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to investigate the influence of social status perception and interest in social issues on the authenticity perceived by consumers of the corporate social responsibility (CSR) activities of premium brands. Research design, data, and methodology - Behavioral experiments were performed to observe the impact of consumers' social status perception and interest in social issues on their perceived authenticity of CSR motivation related to premium brands and consumer behavior. Results - We found that the possibility of social mobility and the degree of individuals' interest in the environment and CSR enable them to reconsider the authenticity of CSR motivation, thereby having positive effects on purchase intention, willingness to recommend the product, and brand value. This research also showed that proactive customers who seek to move up the social ladder have a stronger interest in social issues such as the environment or CSR. Conclusions - Our research suggests that when conducting a consumer segmentation analysis for the launch of CSR products (products released for CSR), a positive mind-set toward social mobility serves as an effective criterion.

• International Journal of Contents
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• v.17 no.4
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• pp.101-118
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• 2021

The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.

• Asia-Pacific Journal of Business
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• v.9 no.4
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• pp.201-221
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• 2018

The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.