• Journal of Science of Art and Design
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• v.1
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• pp.267-303
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• 1999

The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

• Korean journal of communication and information
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• v.19
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• pp.95-123
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• 2002

There has been a change in the South Korean policy towards the North which in turn changed the news frame of television broadcasters in South Korea. We did an empirical analysis of how this changed news frame influence the audiences' perception of North Korea and Unification. An experimental design was carried out in order to test the response of the audiences to different news frame. The results show that the respondents' perception towards North Korea were changed when exposed to a specific type of new frame. This confirms the existing knowledge on how news frame influence the perception of TV viewers. This research can serve as background information when making decisions to how the South Korean news media should report North Korea and Unification related news stories.

• Korean Institute of Interior Design Journal
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• v.25 no.6
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• pp.127-138
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• 2016

As the dark side of society, Idle spaces, which occurred with the paradigm change due to rapid modernization and industralization, has been existing as a severed part in cities. But with the periodic change, interest in the existing place and regional regeneration, and the necessity of reconsidering about the idle spaces values of space, city environment, socio-culture, and economy was proposed. I estimated that the change of relational aesthetics aspect of modern arts resulted in the consideration of recognizing 'place' of art, through the study, it was revealed that the form of modern arts and change of enjoyment were related to space, and the fact that this had a relation with the rise of artistic regeneration of idle spaces. mutually communicative relationship formation and practical form of arts was deducted through the interpretation of relational aesthetics, Idle spaces and artistic regeneration space can be categorized into forms of experiential space, creative space, and cultural space, depending on the formation of relationship between author-art-audience. Through the comprehensive analysis, Artistic regeneration space by relationship formation is Vitalization of various forms of art and participation program eliminates the boundary between creation and enjoyment, and the space itself can be said to contain extensive, integral, and nonterritorialization meaning as a place of experiencing art. In other words, Artistic regeneration space of idle spaces forms a close relationship with the local society, and is placed within the context of daily domain as an open space, straying off from the existing separative and closed artistic space configuration. and artistic changeover of idle spaces is not only the appearance of space that simply fulfills function according to transfiguration of modern art, but signifies that art is coexisting with space as an indivisible relationship, and can be said to be the foothold of new relationship creation as the practical 'place' of art.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.18 no.1
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• pp.1-8
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• 2004

Nowadays the soccer becomes one of the best spot lighting sports in the world Especially the 2002 Korea-Japan World Cup was deeply impressed on all the korean. One goal of illuminating engineering should be the design of lighting system that can provide consistently high task visibility regardless of where a task might be located within a working space. The television broadcasting on the soccer has been an important role in the media. The standard of FIFA(The Federation Internationale do Football Association) requires recommended illuminance levels for artificial lighting for a player, an audience, TV broadcasting, as well as everybody in the stadium. This paper has proposed an algerian to select the suboptimal lighting tower position for watching and TV broadcasting a soccer game within a pleasant environment and an optimum illuminance distribution. The position using the software Philip's Calculux was chosen based an the calculations of a horizontal illuminance, vertical illuminance, uniformity, glare, and so on by changing lighting tower positions.

• International Journal of Costume and Fashion
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• v.5 no.1
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• pp.14-25
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• 2005

The objective of this study is to understand bodily extension and identity in contemporary fashion art through the analysis of 'the fashion acting on the body' among the fashion theory excluding body and the conspicuous works on the opening and covering images as a fashion art as a body-space'. This study also investigated identity problems where there are poles apart in opening and closure their bodies and body-space in which its clothing types were distorted by being de-bodilization out of the traditional and ideological expression method in contemporary fashion art from a opening and closure point of view. Image of opening and closure among body-space in fashion art can be classified into opposing structure of opening and closure. Destroying the boundary between bodily opening and closure for a primary function of clothing and dismantling the role and boundary between body and clothing, opening body-space in appearance as a reemergence of body image or the border between inner and outer are being ambiguous because of transparent material. Being representative work of this study opening body-space was expressed as an opening space image using transparency. On the contrary, closure body-space was isolated from external environment and confined in the certain space, which could limit or restraint body- action. Excluding boundary of body and clothing on the whole or in part, boundary of work becomes body-space. However, these were appeared to be a work inducing unlimited curiosity and meaning from the audience. The interpretation of artistic and body-space in fashion art are indicating the role and function of the fashion art exceeding the suggestible dimensions in the every day life of fashion. The body-space of fashion art showing similar aspect of body art today could be understood that it is substituted into an metaphorical, critical space by seeing it as a symbol system connected with social space. Therefore, contemporary fashion art should be interpreted as an equivocal space looking at the body-space with open mind.

• Journal of Fashion Business
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• v.21 no.1
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• pp.12-31
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• 2017

Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.211-220
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• 2016

It is very common to produce fairytales, folktales, or fables into animations. If they often transform existing works into animations, we may have to examine how they change the original to communicate with the audience and also how they change the original's subject matter or theme to create meaning. The purpose of this study is to consider how the original's meaning and value were changed as Hans Christian Andersen's fairy tale, "The Snow Queen", was converted into an animation, , and also how it influenced the work itself. To attain the goal, this author is going to comparatively analyze the two works' narratives, actants, and semiotic squares by using A.J. Greimas' semiology. According to the findings, although "The Snow Queen" expresses the desire to go back to happy days in the past, it is not a simple return to the past but a stepwise process to become mature mentally as well as religiously. Meanwhile, intends to generate past-oriented meaning expressing the desire to return what is abnormal in the present to what was normal in the past and resolve the individual and religious aspects of "The Snow Queen" in a social and popular way.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.117-126
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• 2003

A semiotic approach to modern visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodernism." It views a work of art as a sign, which is its methodical assumption ana at the same time makes its application more accessible In the milieu of modern visual arts'effort to be intimate to with general audience, modern art photography is now faced with the request to be a familar and universal domain instead of being left only in photo books as artistic and academic achievements More specifically, various photo images 1mm such visual media as newspapers TVs, and computer graphics to such megaexhibitions as "Gwangju Biennale," "Media City Seoul," and "Pusan International Art Festival," are main objects of s030y. A coherent and scientific analysis of visual semitotics is still on the way; however, it is an urgent task how to read and interpret a photo image with multiple meanings This study argues that visual semiotics can be a powerful tool to enhance the understanding of art photography. After all, semiotics is a product of age; we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena.rk of art well as the social events and phenomena.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.8
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• pp.3939-3943
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• 2016

Background: According to recent statistics, the breast cancer rate is growing fast in developing countries. In North West of Iran, the incidence of breast cancer after esophageal and gastric cancers has the highest rate. Previous studies have also indicated that women in this region show reluctance to do breast cancer screening. There is a great need for change to promote breast cancer screening among women. Social marketing is a discipline that uses the systematic application of commercial marketing techniques to promote the adoption of behavior by the target audience. Materials and Methods: In the present qualitative study, thirty-two women with breast cancer were interviewed about their experiences of breast cancer screening. A semi-structured interview guide was designed to elicit information specific to the 4 P's in social marketing. Results: Three main categories emerged from the analysis: price, service and promotion. Subcategories related to these main categories included factors effective in increasing and decreasing cost of screening, current and desirable features of screening services, and weakness of promotion. Conclusions: Screening programs should be designed to be of low cost, to meet patients' needs and should be provided in suitable places. Furthermore, it is essential that the cultural beliefs of society be improved through education. It seems necessary to design an executive protocol for breast cancer screening at different levels of primary health care to increase the women's willingness to undergo screening.

• Korean journal of communication and information
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• v.58
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• pp.154-177
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• 2012

Considering the growing importance of TV favorite channel setting function due to the rapid increase of number of TV channels, this study tried to find factors which affect the attitude toward and intention to use the favorite channel setting function. As related theories, this study used theory of diffusion of innovation, channel repertoire, channel changing behaviors, and social influences and suggested research hypotheses and questions based on the theories. After collecting data through online survey of 192 general audience, this study empirically analyzed the data by using multiple regression analysis. The result showed that innate innovativeness, relative advantage and social critical mass affected attitude toward using the favorite channel setting function and that compatibility, visibility, social critical mass influenced intention to use the function.