• Title/Summary/Keyword: Audience's Perception

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Artificial intelligence Artworks and Media Perception (인공지능 미술작품과 매체 지각)

  • Huh, Yoon Jung
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.741-749
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    • 2022
  • The purpose of this study is to find out what kind of media perception can be experienced by the audience when artificial intelligence technology meets art, where new technologies are invented one after another. Among the artificial intelligence works, I selected works that stand out in relation to perception and investigated what kind of media perception the audience experiences when artificial intelligence technology meets art. By examining the characteristics of machine hallucinations, uncanny, and artificial empathy with the media perception of artificial intelligence art, these perceptions were ultimately identified as aura perception within family resemblance. In the future, artificial intelligence technology will develop further and artists will not stop experimenting with them. It is expected that the works created by artists will expand the audience's perceptual experience while providing new experiences to the audience.

Characteristics of Entertainment Program Subtitles and Effects on the Audience's Perception : Text Analysis of JTBC (예능프로그램 자막의 특성과 수용자 인식에 미치는 영향 : JTBC <비정상회담> 텍스트 분석)

  • Kim, Ho-Kyung;Kwon, Ki-Seok;Seo, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.232-246
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    • 2016
  • Subtitles in entertainment programs have extended the roles from providing additional explanation and complementary sound effect to maximizing amusement and impression as the type which triggers the audience's interest. This study examined the characteristics of the subtitles and the effects on the audiences, mainly focused on of JTBC. Based on the result of the content analysis, the interested subtitles are continuously presented in each episode (10~20%) compared to the proportion of the total captions. Producers have repeatedly used the nickname of the cast members to construct and reinforce the character of them. The text analysis shows that the audience's perception about the cast is mainly influenced by the subtitles. The producers intentionally use the subtitles and subjectively intervene in the entertainment programs. The subtitles have a major effect on the audience's perception and image formation. Producers should be more prudent about their use of subtitles and viewers, on the other hand, must interpret the meaning of subtitles, as active information consumers.

Aesthetics of Theatre of Kang Yang Won and The Theatre Troupe Dong (강량원과 극단 동의 연극미학)

  • Shim, Jae-Min
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.307-322
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    • 2020
  • The acting of physical action of the director Kang Yang Won's plays is mostly simple and repetitive. This acting induces the audience to sensuous perception and certain corporal emotions. In addition to semiotic meaning of dialogue a stimulus is given directly to sense of the audience. Therefore, the audience participate in creating a performative space with assistance of atmosphere. So, the feedback-loop of autopoiesis is made and the emergence of meaning is experienced due to felt perception. This emergent meaning springs unexpectedly by imagination, remembrance, and association etc. and is not produced on purpose. In addition, the audience participates in the performance together by the intersection of the perception for representation and perception for presence, and is especially affected by the presence of acting of physical action. In this paper, the study of four major performances of the theatre troupe Dong performed since the 2010s confirmed not only the individuality of each performance, but also the commonality that encompasses the entire performances. This led to discovering the discrimination power of the aesthetics of theater of the director Kang Yang Won and the theatre troupe Dong.

Study of Audience Perceptions and Responses of Broadcasting Deliberation (시청자 집단의 심의 인식·반응에 관한 연구)

  • Yeo, Hyun-Chul;Jung, Jae-Ha;Jin, Chang-Hyun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.87-100
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    • 2014
  • The objective of this study is to explore audience perceptions of and responses to broadcasting deliberation and analyze their characteristics. The study employed factor and cluster analyses to categorize audience perceptions of broadcasting deliberation, resulting in the identification of six types of preferences: strict standards applied to positive deliberation etc. The results indicate that audiences, which can be categorized into three types, are more likely to prefer positive deliberation over broadcasting codes. The ratio of civil compliance to a minimum standard of positive deliberation is higher than ratios involving the other standards that were included in the study. The study applied a range of theories, such as cognitive dissonance, inconsistency of perception and response, and psychological reactance, to examine and distinguish audience perceptions and responses. The study's findings provide valuable information for researchers and interested organizations and can help to lay a cornerstone for systematically classifying audience perceptions and needs in the future.

Roman Polansky's Tess: Aesthetics of Human Body and Capital (로만 폴란스키의 <테스>: 육체와 자본의 미학)

  • Kim, Bong Eun
    • English & American cultural studies
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    • v.9 no.1
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    • pp.71-90
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    • 2009
  • David Harris argues that mass media suppress counter-hegemonic factors in order to reach audience. According to Harris's theory, the success of the film "Tess" depends on its effective adaptation from Thomas Hardy's novel Tess of the D'Urbervilles (1891). Tess (1979), directed by Roman Polansky, casting Nastassia Kinski for Tess, was acclaimed as a professional and commercial success, awarded with various prizes. Hardy's aim at criticizing Victorian English social and moral standard through Tess appears obscure in Polansky's film which focuses on the aesthetics of human body and capital. Polanski's Tess with urban white beauty does not emerge victimized by poverty, which the late twentieth century audience under the capitalist umbrella may abhor. To examine his use of music, sound effect, visual images by means of camera operation—angles, distances, close-ups and frequent movements—light and color, and mythic elements in the film, show Polansky's sharp perception of his contemporary audience's desire and conscientious work upon it.

The Effects of Biased Media Perceptions from (In)congruency between TV Audience's and Broadcasting Company's Partisanship on Evaluations of the Broadcasting Channel (시청자와 방송사의 정치성향의 (불)일치가 방송채널 평가에 미치는 편향적 매체지각 효과)

  • Song, Indeok
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.300-314
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    • 2018
  • This study, expending the existing concept of hostile media perception to biased media perception, empirically examined the effects of TV audience's political disposition(liberal, neutral, conservative) and broadcasting company's political disposition perceived by the audience(liberal, neutral, conservative) on evaluations of the broadcasting channel(interestedness, diversity, creativity, reliability, usefulness, fairness, public interest). With the nationwide online survey data from 624 adult audiences, a broadcasting company evaluated as the most neutral in political disposition at the moments of data gathering was selected and respondents' evaluations of the broadcasting channel were analyzed in a two-way factorial multiple analysis of covariance(MANCOVA). The results showed that the perceived political disposition of the broadcasting company affects audiences' evaluations of the channel while audiences' their own political dispositions do not. In addition, due to the interaction effects between audience's and broadcasting company's political dispositions, congruency in political dispositions led to positive evaluations(congenial media perceptions) while incongruency led to negative ones(hostile media perceptions). Based on these results, theoretical and empirical implications were discussed in terms of the formation of attitudes toward TV broadcasting channels.

Effect of YouTube Usage on the Audience's Attitude and Perception of Importance of Issue (유튜브 이용이 수용자의 이슈 중요성 인식과 태도에 미치는 영향)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.411-416
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    • 2020
  • This study is an empirical study to see if the existing media effects have an effect on the perception of the audience in the media such as newspapers, TV, movies, etc., and whether the viewing of YouTube, an internet-based new media without gatekeeper, can affect the perception of the audience. For this study, 76 university students were divided into two groups, one group was asked to watch YouTube videos about no-buy campaign of Japanese products, and the other group was asked to watch short films for four weeks each, and then the perception and attitude of the issue were measured and analyzed through a survey. The results of the analysis showed that the audience who watched YouTube videos thought that no-buy campaign was more important than the audience who did not watch YouTube videos, and that they would participate more actively in no-buy campaign. The results of this study can be meaningful in that it confirmed the effects of the agenda setting effect and the priming effect of YouTube. It is expected that the theory of the media effect of YouTube will be established as the study on the audience effect in various fields such as politics, economy, society, culture of YouTube continues.

Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.155-164
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    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

Relationship characteristics of intermedia and fashion show in the Chanel collection (샤넬 컬렉션에 나타난 인터미디어와 패션쇼의 관계적 특성)

  • Lee, Seulah;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.24 no.3
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    • pp.367-384
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    • 2016
  • The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between intermedia and fashion shows by focusing on Chanel fashion shows from 2010 S/S to 2016 F/W as actual case. The results are as follow: First, participational accessibility indicates the experience of a designer and audience in active participation changing into passive participation. Second, audience immersion is represented by the perception of being involved by the audience in the place and acting. Third, conceptual symbolism is sending of messages through the designer's concept manifesting in the specific features of the design. Finally, expandability of media explains trans-boundaries in experimental attempts. It concludes that fashion show is a space where the audience can have visual as well as new knowledge and experience through multi-sensory channels. The Chanel collection which is considered a huge art project at the fashion show, showed a relationship between philosophy and the direction through season concepts and brands. The Chanel collection has brought a new experience through the convergence of communications and cultural media, such as music and art according to traditional brand image.

Perceived Authenticity through Short Video: Audience Perceptions of Emerging Independent Fashion Designers Self-Presentations

  • YAO, JIAHUI;KIM, SEHWA
    • International Journal of Contents
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    • v.17 no.4
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    • pp.101-118
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    • 2021
  • The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.