• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.4
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• pp.105-123
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• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers alto sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.13 no.1
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• pp.29-32
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• 2007

In a comparison the Logistics system for Agro-food of Korea and the Logistic system of Europe and Japan, the more developed countries of Europe have better systems. This well-formed rationalization of Logistics on Agro-food, and perfectly-equipped packaging system measurements for Agro-food make 100% pallet freight possible. Also, this means that a unit load system has been achieved. In Japan, the Logistic system is mainly accomplished by auction. However, it has been rapidly changing into the same type as the developed countries these days. Logistic system in Korea is also mainly accomplished by auction under the influence of Japan. However it also has been rapidly changing in to the same type as the developed countries these days. In the future, Korea has to build up international competitiveness in the face of FTA(Free Trade Agreement) era. This can happen by having better-organized Agro-food Logistics system and unit load system which results in accurate packaging system measurements.

• Journal of Information Processing Systems
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• v.5 no.2
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• pp.87-96
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• 2009

Grid computing is a new technology which involves efforts to create a huge source of processing power by connecting computational resources throughout the world. The key issue of such environments is their resource allocation and the appropriate job scheduling strategy. Several approaches to scheduling in these environments have been proposed to date. Market driven scheduling as a decentralized solution for such complicated environments has introduced new challenges. In this paper the bidding problem with regard to resources in the reverse auction resource allocation model has been investigated and the new bidding strategies have been proposed and investigated.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.26 no.2
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• pp.42-45
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• 2003

본 논문은 무선개인통신(PCS)환경에서 기존의 자원경매다중접속(RAMA)방법이 가지고 있는 단점을 보완할 수 있는 새로운 자원경매다중접속방법(MRAMA)을 제안하기 위한 것이다 제안된 방법은 경매표 개념을 도입하여 슬럿 할당 주기 상에서 경매 슬럿(slot)을 낭비하는 단점을 보완할 수 있으며, 할당 주기마다 갱신되는 경매테이블을 채택하고 선점 및 비선점 우선순위규칙이 혼합된 방법을 활용함으로써 빠르고 유연하게 접속, 핸드오프, 자원할당이 가능해진다. 본 논문에서는 다양한 환경에서의 시뮬레이션을 통해 제안된 MRAMA방법이 기존의 RAMA에 비해 더 향상된 성능을 보이고 있음을 증명한다.

• The KIPS Transactions:PartD
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• v.14D no.4 s.114
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• pp.395-406
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• 2007

The development of e-commerce made a great effect on all the aspect of marketing mix. Especially, marketing stimuli of Halfplaza.com, excessive price discounts and auction by order of arrival, spread out gradually in internet shopping mall industry. The study showed that excessive price discounts combined with auction by order of arrival increased consumer's perceived value, but decreased perceived risk. In conclusion, legal protections must be established since consumers tend to be vulnerable to various marketing mix of deceptive e-commerce players.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.3
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• pp.382-388
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• 2005

We apply estimations of the intuitionistic fuzzy sets on the basis of which some amendments nay be undertaken. In particular, this paper describes the process of working out a university classes schedule.

• Proceedings of the Korea Society for Simulation Conference
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• 2005.11a
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• pp.45-50
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• 2005

Research and development of grid computing ware mainly focused on high performance computing field such as large-scale computing operation. Many companies and organizations concentrated on existing computational grid. However, service grid focusing on enterprise environments has been noticed gradually. Grid service providers of service grid construct diverse and specialized services and provide service resources that have economic feasibility to grid users. But, service resources are geographically dispersed and divided into many classes and have individual owners and management policies. In order to utilize and allocate resources effectively, service grid needs a resource management model that handles and manages heterogeneous resources of service grid. Therefore, this paper presents the third party grid service marketplace model using virtualization to solve problems of grid service resource management. Also, this paper proposes resource dealing mechanism and pricing algorithms applicable for service grid. Empirical results show usefulness and efficiency of the third party grid service marketplace model in comparison with typical economic models for grid resource management such as single auction model and double auction model.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.147-150
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• 2014

본 연구는 글로벌 인터넷 시장의 구매자와 판매자의 장단기 전략에서 가격을 기준으로 가장 합리적인 결정 방법을 알아보고 이를 통해 보다 가격 기준의 만족도 높은 거래를 성사시켜 구매자 및 판매자 모두에게 이득이 될 수 있는 프로세스를 제안한다. 제안된 프로세스는 구매자는 낮은 가격으로, 판매자는 높은 가격으로 물품의 거래가 성사된다면 가장 만족도가 높다는 가설을 세우고 이를 검증할 수 있도록 기존 시장을 구성하는 다양한 판매 방법들을 분석하여 본 연구에서 제시 하는 프로세스와의 장단점을 비교하고 본 연구를 통해 합리적 가격이 결정되는 방법 및 프로세스를 제한한다.

• ETRI Journal
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• v.32 no.4
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• pp.634-637
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• 2010

This letter presents a model for a dynamic collaboration (DC) platform among cloud providers (CPs) that prevents adverse business impacts, cloud vendor lock-in and violation of service level agreements with consumers, and also offers collaborative cloud services to consumers. We consider two major challenges. The first challenge is to find an appropriate market model in order to enable the DC platform. The second is to select suitable collaborative partners to provide services. We propose a novel combinatorial auction-based cloud market model that enables a DC platform among CPs. We also propose a new promising multi-objective optimization model to quantitatively evaluate the partners. Simulation experiments were conducted to verify both of the proposed models.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07b
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• pp.733-735
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• 2005

인터넷 경매는 객관적 정보획득이 쉽고 신분노출이 적어 크게 각광받고 있으나 불특정 다수의 참여로 이루어지기 때문에 안정성과 효율성을 전제로 해야 한다. 본 논문에서는 인터넷과 같은 불안전한 통신채널과 호스트를 신뢰할 수 없는 상황에서 확률론적 암호화 기법을 이용하여 자신들의 입찰정보는 최대한 숨기면서 효율적으로 낙찰자와 낙찰가를 계산할 수 있는 Vickrey 경매 모델을 제안한다 제안된 모델은 Auctioneer라 Auction Issuer가 담합하지 않는다는 가정하에서 그 효율성이 입증된 Naor-Pinkas-Sumner의 시스템보다 훨씬 적은 계산량을 요구한다.