• 제목/요약/키워드: Attributes of Information Source

Search Result 84, Processing Time 0.026 seconds

Use of External Information Sources by Potential Adopters of IT Convergence Products: Focusing on Potential Adopters of Smartphone (IT융합제품 잠재구매자의 외부정보원천 활용에 대한 연구 : 스마트폰 잠재구매자를 중심으로)

  • Yoo, Jae-Heung;Choi, Sae-Sol;Choi, Mun-Kee
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.10
    • /
    • pp.217-233
    • /
    • 2011
  • In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.

Mapping Categories of Heterogeneous Sources Using Text Analytics (텍스트 분석을 통한 이종 매체 카테고리 다중 매핑 방법론)

  • Kim, Dasom;Kim, Namgyu
    • Journal of Intelligence and Information Systems
    • /
    • v.22 no.4
    • /
    • pp.193-215
    • /
    • 2016
  • In recent years, the proliferation of diverse social networking services has led users to use many mediums simultaneously depending on their individual purpose and taste. Besides, while collecting information about particular themes, they usually employ various mediums such as social networking services, Internet news, and blogs. However, in terms of management, each document circulated through diverse mediums is placed in different categories on the basis of each source's policy and standards, hindering any attempt to conduct research on a specific category across different kinds of sources. For example, documents containing content on "Application for a foreign travel" can be classified into "Information Technology," "Travel," or "Life and Culture" according to the peculiar standard of each source. Likewise, with different viewpoints of definition and levels of specification for each source, similar categories can be named and structured differently in accordance with each source. To overcome these limitations, this study proposes a plan for conducting category mapping between different sources with various mediums while maintaining the existing category system of the medium as it is. Specifically, by re-classifying individual documents from the viewpoint of diverse sources and storing the result of such a classification as extra attributes, this study proposes a logical layer by which users can search for a specific document from multiple heterogeneous sources with different category names as if they belong to the same source. Besides, by collecting 6,000 articles of news from two Internet news portals, experiments were conducted to compare accuracy among sources, supervised learning and semi-supervised learning, and homogeneous and heterogeneous learning data. It is particularly interesting that in some categories, classifying accuracy of semi-supervised learning using heterogeneous learning data proved to be higher than that of supervised learning and semi-supervised learning, which used homogeneous learning data. This study has the following significances. First, it proposes a logical plan for establishing a system to integrate and manage all the heterogeneous mediums in different classifying systems while maintaining the existing physical classifying system as it is. This study's results particularly exhibit very different classifying accuracies in accordance with the heterogeneity of learning data; this is expected to spur further studies for enhancing the performance of the proposed methodology through the analysis of characteristics by category. In addition, with an increasing demand for search, collection, and analysis of documents from diverse mediums, the scope of the Internet search is not restricted to one medium. However, since each medium has a different categorical structure and name, it is actually very difficult to search for a specific category insofar as encompassing heterogeneous mediums. The proposed methodology is also significant for presenting a plan that enquires into all the documents regarding the standards of the relevant sites' categorical classification when the users select the desired site, while maintaining the existing site's characteristics and structure as it is. This study's proposed methodology needs to be further complemented in the following aspects. First, though only an indirect comparison and evaluation was made on the performance of this proposed methodology, future studies would need to conduct more direct tests on its accuracy. That is, after re-classifying documents of the object source on the basis of the categorical system of the existing source, the extent to which the classification was accurate needs to be verified through evaluation by actual users. In addition, the accuracy in classification needs to be increased by making the methodology more sophisticated. Furthermore, an understanding is required that the characteristics of some categories that showed a rather higher classifying accuracy of heterogeneous semi-supervised learning than that of supervised learning might assist in obtaining heterogeneous documents from diverse mediums and seeking plans that enhance the accuracy of document classification through its usage.

Differences between the groups of high purchase and low purchase of apparel in low -price retailing (할인점에서 의류 구매빈도가 높은 집단과 낮은 집단간 차이 -할인점 상점속성에 대한 신념 및 할인점 태도, 정보탐색 및 정보원 사용 상품만족도, 인구통계적 특성-)

  • 홍희숙
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.23 no.3
    • /
    • pp.373-384
    • /
    • 1999
  • The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.

  • PDF

An Efficient Incremental Maintenance Method for Data Cubes in Data Warehouses (데이타 웨어하우스에서 데이타 큐브를 위한 효율적인 점진적 관리 기법)

  • Lee, Ki-Yong;Park, Chang-Sup;Kim, Myoung-Ho
    • Journal of KIISE:Databases
    • /
    • v.33 no.2
    • /
    • pp.175-187
    • /
    • 2006
  • The data cube is an aggregation operator that computes group-bys for all possible combination of dimension attributes. %on the number of the dimension attributes is n, a data cube computes $2^n$ group-bys. Each group-by in a data cube is called a cuboid. Data cubes are often precomputed and stored as materialized views in data warehouses. These data cubes need to be updated when source relation change. The incremental maintenance of a data cube is to compute and propagate only its changes. To compute the change of a data cube of $2^n$ cuboids, previous works compute a delta cube that has the same number of cuboids as the original data cube. Thus, as the number of dimension attributes increases, the cost of computing a delta cube increases significantly. Each cuboid in a delta cube is called a delta cuboid. In this paper. we propose an incremental cube maintenance method that can maintain a data cube by using only $_nC_{{\lceil}n/2{\rceil}}$ delta cuboids. As a result, the cost of computing a delta cube is substantially reduced. Through various experiments, we show the performance advantages of our method over previous methods.

Color Characteristics of the Costumes of the Beijing Opera (중국 경극 의상의 색채특성)

  • Kim, Ji-Eon
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.2
    • /
    • pp.143-153
    • /
    • 2009
  • The purpose of this study is to provide color information in order to planning and merchandising in china fashion through the color of Beijing opera. In objective study, we collect total 302 Beijing opera images. The collecting method of source data is to extract digital color data by color picker. We transform RGB color data to H V/C, CIE L*a*b and analyze the attributes of color and tone, three-dimensional analysis. The results of this study are as follows : 1. The color distrbution of Beijing opera is R(26.9%)>YR(18.2%)>PB(11.6%)>Y(9.6%). Traditional preference color, red is most popular color as 26.7%:, the practice of vivid tone red is numerous. 2. The tone distribution of Beijing opera costume is P(16%)>It(13.9%)>d(11%)>5(9.6%)>4kg (8.2%)>b(7.1%:). The value o# Beijing opera costume distribute medium and medium-high and the chroma of those distributes low. 3. High chroma yellow is restrictive color as the symbol of emperor in china but medium-low chroma yellow is very frequently used. 4. Blue is often used in china costume. Especially in Beijing opera costume blue is symbol of bravery, dignity, cruel character 5. White in Beijing opera costume is much used for symbol of righteous loyalist. Black is less used than white in Beijing opera costume and black is authority color for symbol of the prime minister.

Estimation of Solar Radiation Distribution Considering the Topographic Conditions at Jeju Island (지형조건에 따른 제주도의 일사량 분포 추정)

  • Park, Jin Ki;Park, Jong Hwa
    • Journal of The Korean Society of Agricultural Engineers
    • /
    • v.55 no.1
    • /
    • pp.39-48
    • /
    • 2013
  • The solar radiation is the primary energy source that drives many of the earth's physical and biological processes and climate change. Understanding its importance to the solar radiation observation is a key to understanding a broad range of natural processes, agricultural, energy and human activities. The purpose of this study is to estimate solar radiation using sunshine duration, and to estimate distribution of solar radiation using a topography factor considering surface slope and aspect in complex terrain. The result of regression analysis between ratio of solar radiation and sunshine duration from 2001 to 2010 shows high $R^2$ value of 0.878. Regression analyses indicated that topographic attributes including elevation, slope and aspect had significant effects on solar radiation. The variation of topographic factor with aspect and slope for the summer and winter are considered. The highest month of daily mean solar radiation at Jeju island appears in April of 20.61 $MJ{\cdot}m^{-2}{\cdot}day^{-1}$, and the lowest month appears in December of 6.90 $MJ{\cdot}m^{-2}{\cdot}day^{-1}$. These results provided useful quantitative information about the influence of topography on solar radiation in the island region.

Uncertainty Assessment for CAPSS Emission Inventory by DARS (DARS에 의한 CAPSS 배출자료의 불확도 평가)

  • Kim, Jeong;Jang, Young-Kee
    • Journal of Korean Society for Atmospheric Environment
    • /
    • v.30 no.1
    • /
    • pp.26-36
    • /
    • 2014
  • The uncertainty assessment is important to improve the reliability of emission inventory data. The DARS (Data Attribute Rating System) have recommended as the uncertainty assessment technic of emission inventory by U.S. EPA (Environmental Protection Agency) EIIP (Emission Inventory Improvement Program). The DARS score is based on the perceived quality of the emission factor and activity data. Scores are assigned to four attributes; measurement/method, source specificity, spatial congruity and temporal congruity. The resulting emission factor and activity rate scores are combined to arrive at an overall confidence rating for the inventory. So DARS is believed to be a useful tool and may provide more information about inventories than the usual qualitative grading procedures (e.g. A through E). In this study, the uncertainty assessment for 2009 CAPSS (Clean Air Policy Support System) emission inventory is conducted by DARS. According to the result of this uncertainty assessment, the uncertainty for fugitive dust emission data is higher than other sources, the uncertainty of emission factor for surface coating is the highest value, and the uncertainty of activity data for motor cycle is the highest value. Also it is analysed that the improvement of uncertainty for activity data is as much important as the improvement for emission factor to upgrade the reliability of CAPSS emission inventory.

Brand Preference and Evaluation Criteria on Phurchase of Underwear among the Age of 20's Female (20대 여성의 내의류 상표 선호도와 구매시 평가기준)

  • 김유화;권수애;김은영
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.25 no.7
    • /
    • pp.1203-1214
    • /
    • 2001
  • This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

  • PDF

Star-Based Node Aggregation for Hierarchical QoS Routing (계층적 QoS 라우팅을 위한 스타 기반의 노드 집단화)

  • Kwon, So-Ra;Jeon, Chang-Ho
    • The KIPS Transactions:PartC
    • /
    • v.18C no.5
    • /
    • pp.361-368
    • /
    • 2011
  • In this study, we present a method for efficiently aggregating networks state information required to determine feasible paths in transport networks that uses the source routing algorithm for hierarchical QoS routing. It is proposed to transform the full mesh topology whose Service Boundary Line serves as its logical link into the star topology. This is an aggregation method that can be used when there are two or more QoS parameters for the link to be aggregated in an asymmetric network, and it improves the information accuracy of the star topology. For this purpose, the Service Boundary Line's 3 attributes, splitting, joining and integrating, are defined in this study, and they are used to present a topology transformation method. The proposed method is similar to space complexity and time complexity of other known techniques. But simulation results showed that aggregated information accuracy and query response accuracy is more highly than that of other known method.

A Method of Selecting Open Source Software by IFCS (IFCS에 의한 오픈소스 소프트웨어 선정기법)

  • Jeon, Hye-Young;Jin, Jing-Shu;Rhew, Sung-Yul
    • The KIPS Transactions:PartD
    • /
    • v.17D no.2
    • /
    • pp.119-128
    • /
    • 2010
  • The application field of OSS is being expanded farther and the existing studies are well established theoretically but not actually widely used. Because so many criteria and complexity of selection methods result in low efficiency and not proper for use. In this master's thesis, to solve these problems I propose a selecting technique for OSS with less criteria, which is more effective and easy to use than before. Based on the existing studies, we identify assessment criteria which common used and redefine 14 evaluation attributes as well as 31 assessment criteria through elimination and grouping. And evaluate the criteria in four steps such as Initial assessment, Functional assessment, Characteristical assessment and Supplemental assessment. To evaluate the adequacy of suggested technique, 29 database management tools for MySQL are selected as candidates, and applied to the technique I proposed. As the result, time and effort for evaluation is reduced sharply and we can use this technique more easily.