• 한국식생활문화학회지
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• 제28권2호
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• pp.195-203
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• 2013

The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.

• 한국의류학회지
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• 제35권3호
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• pp.267-280
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• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• 디지털산업정보학회논문지
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• 제20권3호
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• pp.129-139
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• 2024

This study is a study on the service quality attributes of serving robots, which have recently been introduced in the restaurant industry, and was verified using revised IPA analysis. An online survey was conducted on consumers who used serving robot services, and 300 respondents were analyzed by difference analysis and IPA analysis, excluding 13 who responded insincerely. The verification results showed that there was no significant difference in the service quality attributes of serving robots by age, but there was a significant difference by age. Those in their 50s and 60s showed higher interest than those in their 20s and 30s. The difference analysis results of importance and satisfaction showed that there was a partial significant difference. The results of revised IPA analysis showed that interest in serving robots was high, but the service was not yet satisfactory. These results suggest the current level of consumer awareness of the service quality attributes of serving robots and provide academic implications for follow-up research and practical implications for a restaurant management expert.

• 한국안전학회지
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• 제18권4호
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• pp.155-163
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• 2003

The intensity of industrial accidents has been increased while the number of industrial accidents has been decreased in theses days. It represents that we need safety guidelines based on personal attributes as well as physical attributes. This study tries to identify major causative factors for industrial accidents and to suggest an evaluation model based on personal attributes. Specifically, relationship between self-efficacy belief associated with industrial safety and other relative personal attributes has been analyzed. First, FGI(Focus Group Interview) was conducted to identify important personal attributes of industrial accidents. The questionnaire was prepared based on the results of FGI and was applied to identifying personal attributes. The relationship between personal attributes identified in this study and self-efficacy belief was assessed using fuzzy logic and fault tree analysis. The results of the assessment showed that self-efficacy belief was closely associated with industrial accidents. Specifically, workers with accident experience had higher level of self-efficacy beliefs than workers without accident experience.

• 대한영양사협회학술지
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• 제14권3호
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• pp.302-318
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• 2008

This study had the following four objectives: a) to measure the quality attributes of school foodservice based on responses of students, parents, and faculty members, b) to compare the quality attributes by city and province, c) to analyze the overall satisfaction of the respondents, and d) to identify the effects of the quality attributes on overall satisfaction by city and province. Questionnaires were distributed to 5,560 students, 1,920 parents, and 1,920 faculty members, and were collected using on/off-line mail (collection rate: 100%). The data were analyzed using SPSS for descriptive analysis, one-way ANOVA, and multiple linear regression analysis. From the quality attributes analysis, 'providing information on foodservice' was perceived as being performed well by the students (78.8), parents (76.0), and faculty (87.7). However, 'pleasant foodservice environment' was given low scores by the students (62.4), and 'entertains suggestions offered to foodservice' was perceived as low by 66.1% of the parents and 74.9% of the faculty. Upon comparing the quality attributes by city and province, the majority of scores by students and parents in Busan were significantly higher than those of students and parents in others geographical areas. The overall satisfaction levels (scores) were as follows: 66.4 for students, 70.0 for parents and, 76.8 for faculty. Finally, in the regression results, which showed the effects of the quality attributes on overall satisfaction by city and province, improvements of 'food taste', 'kindness offered by employees', and 'menu variety' would increase satisfaction in most cities and provinces. However, other identified attributes were significantly different among the 16 cities and provinces that were examined. Therefore, these regions will need to make different efforts to improve customer satisfaction for school foodservice.

• 한국의류산업학회지
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• 제15권4호
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• pp.533-542
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• 2013

Fashion products are frequently purchased on impulse and are also one of the most popular product categories sold online. Online environment attributes can facilitate flow experiences that are described as an optimal psychological state reached during an engagement in activities (e.g., games and e-shopping). This study estimated the path model to examine the causal relationships among shopping mall attributes, flow, e-impulse buying, and consumer satisfaction for fashion products. A total of 598 usable questionnaires were obtained from college students who had purchased fashion products through the Internet. Data were analyzed by exploratory factor analysis, confirmatory factor analysis, and path analysis using SPSS 18.0 and AMOS 18.0. The results showed that e-shopping mall attributes (visual attributes and product attributes) significantly influenced e-impulse buying (fashion-oriented impulse buying and promotion-oriented impulse buying) which was mediated by the consumer flow experience and then influenced by consumer satisfaction. In the path model, the flow was stimulated by shopping mall attributes, the e-impulse buying was influenced by flow, and the consumer satisfaction was influenced by e-impulse buying. Flow was the most highly related to the fashion-oriented impulse buying, and followed by the relationship of the flow and promotion-oriented impulse buying in the context of e-shopping for fashion products. A managerial implication was discussed for fashion product e-retailers to develop strategies on visual attributes and product attributes that could stimulate and increase the consumer flow to trigger impulse buying as well as consumer satisfaction.

• 한국의상디자인학회지
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• 제14권2호
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• pp.113-125
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• 2012

This study aims to understand the evaluation of importance, satisfaction and repurchase intention after dividing the attributes of environment-friendly fashion product in details. Out of 400 surveys, 328 were used in the final analysis of this study, with 113 respondents having experience of buying Environment-friendly fashion products. The analysis of this study is done by SPSS 18.0(ver.). Through the literature review, the objective attributes were subdivided into seven factors, including brand, environment-friendly materials, quality, environment-friendliness when using/managing, environment-friendliness when discarding, color/pattern, and environment-friendly design. Though an empirical study, the subjective attributes were subdivided into three factors, including innovation/individuality, practicality, and dignity/popularity. In the analysis results of the importance of the attributes of environment-friendly fashion products, it was shown that it was considered as importance as above average. The effect of the satisfaction of the objective attributes on the repurchase intention was measured. In the results, the regression model was significant while it was understood that the satisfaction of environment-friendly materials, environment-friendliness when discarding, color/pattern and environment-friendly design had positive effect on the repurchase intention. The effect of the satisfaction of the subjective attributes of environment-friendly fashion products on the repurchase intention was measured. In the results, dignity/popularity and innovation/individuality factors had positive effect on the repurchase intention.

• 한국식품조리과학회지
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• 제23권3호통권99호
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• pp.327-336
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• 2007

Life-style factors often include social relationships as well as consumption, entertainment and dress patterns. They also typically reflect an individual's attitudes, values and worldview. Life-style types have become and an important factor for segmenting customer markets ever since significant relationships between life-style and customers' behavior was proven. This study examined the relationships between the life-styles of young customers' and the important attributes of foodservice encounters. Factors analysis with VARIMAX and K-means cluster analysis were conducted to group the subjects by life-style. According to the factors analysis, four underlying dimensions were identified and labeled: (1) 'actively fashioned', (2) 'luxury picky', (3) 'healthy toward', and (4) 'utilitarian leisure'. Based on the factor scores derived from the factors analysis, the K-means cluster analysis classified three groups as statistically significant using ANOVA(p<0.05). The overall mean score for the 3rd cluster 'trendy-active picky' was higher than the other two clusters, and represented very picky attitudes about foodservice attributes. The 3rd cluster also seemed to apply higher standards to all of the foodservice attributes. By order of importance, the most important attributes of the 2nd cluster 'pursue-utilitarian leisure' were food serving time, automation systems, server's hygienes, employee kindness, time in line, and menu variety. In spite of low concerns for the life-style attributes, the first cluster 'passively indifferent' recognized menu variety, food sanitation, food serving time, server's hygiene, menu price, air circulation, and room temperature as important. These results suggest that young diners in Korea could be classified by their diverse life-styles that are represented as trendy, utilitarian, and indifferent and will hopefully contribute to the foodservice industry's ability to segment customer characteristics by different life-styles in Korea.

• 보건행정학회지
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• 제18권3호
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• pp.1-17
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• 2008

The measurement and management of patient satisfaction has become one of the key issues in the last two decades. Hospitals must thoroughly understand the needs of their customers and design products and health services that meet and exceed their expectations. The importance-performance analysis(IPA) is a widely used analytical technique that yields strategies for managing customer satisfaction in a variety of applications. IP A is a two-dimensional grid based on customer-perceived importance of quality attributes and attribute performance. Depending on the interplay of these two dimensions, four strategies can be derived. The aim of this study is to develop the management strategies for improving patient satisfaction in university hospitals using the I-P analysis. The attributes on inpatient service quality in 4 university hospitals was investigated using the Martilla and James(l977)' s a mean adjusted I-P grid where the axes of the grid cross at the average rating point of all items. The patient satisfaction questionnaires were completed by 600 hospital inpatients. The main statistical methods are path analysis and IPA with SPSS 12.0 and AMOS 4.0 statistical softwares. The two attributes, physician and medical service, administrative staff kindness attributes position in first quadrant(Keep Up the Good domain). The nurse and nursing service attributes position in second quadrant(Possible Overkill domain). The two attributes, convenience of check-in service, facilities and physical environment position in third quadrant(Low Priority domain). Finally the quality of inpatient service(food etc.) attributes position in fourth quadrant(Concentrate Here domain). These findings show various implications on the development of strategies in university hospitals in the future. It was determined that quality of inpatient service(food etc.) need to concentrate more on investments. These investments include a taste, price, proper provision of food service and quick response of pain management. A low priority was given to investment in streamlining the check-in process of inpatient and hospital facilities and physical environment in the long run.

• 한국컴퓨터정보학회논문지
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• 제27권1호
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• pp.149-156
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• 2022

본 연구는 중국 쇼핑 생방송에서 뷰티제품 소비경험이 있는 20, 30대 여성들을 대상으로 소비자의 소비성향이 뷰티제품 선택속성에 미치는 영향을 알아보고자 2021년 4월 29일에서 5월 25일까지 위쳇(WeChat), 왠쥬엔씽 프로그램(wenjuanxing program)을 이용하여 조사한 572부를 최종 분석하였다. 자료분석은 SPSSWIN 21.0프로그램 이용하여 빈도분석, 요인분석, 신뢰도 검정, 기술통계분석, 상관분석과 다중회귀분석을 실시하였다. 일반적 특성은 20~25세, 대학교, 50~100만원 미만 높게 조사되었다. 소비성향은 내적 추구 소비 3.76점, 충동적인 소비 3.63점, 외적 추구 소비 3.56점, 뷰티제품 선택속성은 제품 내적 속성 3.91점, 제품 외적 속성 3.69점으로 평균 높게 나타났다. 뷰티제품 선택속성의 제품 외/내적 속성은 모두 소비성향 정의 상관이 높게 나타났다. 소비성향의 외적 추구 소비, 내적 추구 소비, 충동적인 소비 모두 제품 외/내적 속성에 유의미한 영향력을 미치는 것으로 나타났다. 이의 결과 쇼핑 생방송 소비자의 소비성향이 뷰티제품 선택속성에 큰 영향을 미치는 점을 확인하였다. 중국 여성의 소비성향에 따라 뷰티제품 브랜드, 품종, 디자인 등의 특성을 고려한 차별화된 쇼핑 생방송 마케팅 전략의 필요성을 제시하였다.