• 융합경영연구
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• 제9권1호
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• pp.15-24
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• 2021

Purpose: This study measured the consumer-perceived importance and satisfaction of eco-friendly food selection factors and performed the IPA to derive the factors that need to be maintained, reinforced, improved and selectively improved or where investment need to be minimized, and thus provide some clues for eco-friendly food companies' sales growth. Research design, data and methodology: To this end, efficient questionnaires of a total of 312 respondents who answered the questions about the importance of and the satisfaction with 20 selection attribute factors of eco-friendly foods were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results: The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including 'safety' and 'product quality' at the first quadrant, while active improvement strategies are required for others including 'price' and 'flavor' at the second quadrant. Conclusions: The findings show that different marketing strategies should be established for each consumer who often purchase eco-friendly foods, and that more effective and efficient performance of eco-friendly food companies may be acquired by establishing and operating active improvement strategies.

• 식품보건융합연구
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• 제8권4호
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• pp.23-30
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• 2022

This study aims to analyze the premium hamburger market, which has recently become popular, the effect of the importance of the customer selection attribute of premium hamburgers on customer satisfaction, and the effect of customer satisfaction on repurchase intention. Existing research has focused on the importance of the selection attributes of premium hamburgers. Quality, convenience, experience, and presentation visuals were selected as customer selection attributes. This study analyzed 158 customers who had purchased and tasted premium hamburgers. To verify reliability and validity, a confirmatory factor analysis and discriminant validity analysis were performed, and a path analysis was carried out using structural equation modeling. The results showed that the quality, convenience, experience, and presentation visuals of premium hamburgers had a statistically significant effect on satisfaction. Moreover, satisfaction was verified to have a significant effect on repurchase intention. Customers' preference for premium burgers will continue to increase, thanks to the growth in national income, single-person families, and healthy food wellness. It was empirically proven that the selection attributes of premium burgers have a statistically significant effect on customer satisfaction and that satisfaction significantly affects repurchase intention. This study broadens the research horizon and has practical implications.

• 한국조리학회지
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• 제17권3호
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• pp.47-64
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• 2011

본 연구는 전주비빔밥 향토음식점을 방문하는 고객들에 대한 중요도와 성취도 분석을 통해 전략적 시사점을 찾아보고자 하였다. 또한 전주비빔밥 향토음식점에 대한 선택속성이 고객만족에 미치는 영향을 살펴보고, 전주비빔밥 향토음식점에 대한 선택속성이 행동의도에 미치는 영향을 살펴보고자 하였으며, 전주비빔밥 향토음식점에 대한 고객만족이 행동의도에 미치는 영향을 살펴보고자 하였다. 본 연구는 전주비빔밥 향토음식점에서 전주비빔밥을 경험해본 고객을 모집단으로 하여 전주지역의 전주비빔밥 향토음식점을 방문한 고객을 대상으로 조사를 실시하였으며, 251부의 유효한 설문지를 최종분석에 사용하였다. 분석결과 중요도-성취도 분석에서는 '실내의 청결성'과 '예약의 편리성' 속성은 빠른 시간 안에 개선할 필요가 있다고 조사되었으며, '음식(p<0.01)'과 '서비스(p<0.05)'요인이 고객만족에 유의한 영향을 미치는 것으로 나타났고, '물리적 환경(p<0.01)'과 '서비스(p<0.05)'품질 요인이 행동의도에 유의한 영향을 미치는 것으로 나타났으며, 고객만족이 행동의도에 유의한 영향을 미치는 것으로 나타났다(p<0.001).

• 대한가정학회지
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• 제42권12호
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• pp.161-174
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• 2004

The primary objective of this study was to employ Darden's store patronage model in order to investigate the role that shopping orientation and store attributes play in store patronage. The study sample consisted of 340 female university students residing in Seoul. The data was analyzed by using path analysis and factor analysis. The recreational shopping orientation played a greater role in influencing the importance of store attributes than did the convenience shopping orientation. Recreational shoppers want a variety of brands and convenience shoppers can be attracted by a convenient location and availability of parking. Six important store attributes(variety of products and price level, proximity, variety of trendy brands, store decor, sales promotion, sales personnel) have a differential influence on store patronage. Shopping orientation was a direct predictor of patronage behavior and mediated the relationship between shopping orientation and store attribute importance. The finding indicated that both the recreational shopping orientation and convenience shopping orientation can be used effectively to position store patronage in such a way as to provide a strong means for shoppers to satisfy their needs. The findings of this study demonstrated that South Korean female shoppers with different shopping orientation have different store attribute preference and store patronage. The results provide a basis for building a successful strategy to attract shoppers and generate sales. The study focused on a specific product category, i.e., women's apparel. To meet the needs of female apparel shoppers, further research is needed to learn more about the distinctive characteristics of Korean consumers that could be applied to a variety of jobs, ages and living areas.

• International Journal of Quality Innovation
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• 제3권2호
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• pp.183-198
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• 2002

The purpose of this research is mainly to make an analysis and comparison of the purchasing behaviors of consumers in Mainland China and Taiwan. We precede this research with a questionnaire survey. In Mainland China, we targeted consumers of 10 department stores of the Parkson Plaza Co., Ltd. that are located in 10 different cities. In Taiwan, we selected 3 department stores of the Far Eastern Department Stores in 3 cities. The results of this analysis indicate the importance of quality attributes to the consumers for both Mainland China and Taiwan, albeit with some differentiations. The consumers in China are more focused on the merchandise for example as well as imitation, quality and price. Contrarily, the consumers in Taiwan are more attentive to service quality and parking Issues. On the level of evaluation of satisfaction, the differences are not so obvious for both sides. For example, the quality attributes of “No imitation products” and “Friendly servers” are ranked as the most satisfactory items for both sides. Generally speaking, the service quality of Taiwan's department stores is very outstanding. There are also some differences in the areas of lesser satisfaction between consumers of China and Taiwan. The consumers in China identified the quality attribute “the designs of merchandising, display and the usage of each floor” as the most dissatisfactory item, while the performance on this quality attribute is well accepted by the consumers of Taiwan's department stores. Another contradiction is that Taiwan's consumers are more concerned about “Parking”; this quality attribute obtained much less attention from the consumers in Mainland China. From the analysis of determinants that will have impacts on the willingness of customers to buy again, we found that the viewpoints of consumers from both sides are quite similar. The two main factors are “quality of merchandise” and “service quality”. However, the consumers in Mainland China care more about “the price of merchandise”; this is less important to the consumers in Taiwan. We may conclude from the importance and satisfaction level of the quality attributes and determinants for return customers that differences are caused mainly by the different management of the department stores and the different living circumstances of people across the straights.

• 한국시뮬레이션학회논문지
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• 제28권1호
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• pp.1-9
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• 2019

최근 물류창고의 중요성이 높아지고 있는 가운데 소량 다빈도 및 빠른 납품에 대응하기 위해 피킹 프로세스 개선에 많은 노력을 기울이고 있다. 본 연구는 개별오더 피킹 정책이 사용되는 상황에서 오더를 피커에게 할당하는 알고리즘을 제시한다. 이 알고리즘에서는 피킹과 관련된 피킹 처리시간, 오더 접수후 경과 시간, 검수/패킹 작업대 상황, 피커 오류, 고객 중요도의 다섯 개의 속성을 동시에 고려한다. 각 속성에 대한 측정값의 단위가 동일하도록 긴급도라는 척도를 도입한다. 긴급도의 값이 클수록 할당 우선순위를 높게 설정한다. 제안한 알고리즘에서는 각 속성의 가중치를 변경함으로써 피킹시스템의 운영목표에 따라 할당 정책을 유연하게 조정할 수 있도록 하였다. 가상의 축소된 물류창고를 대상으로 시뮬레이션 실험을 수행한 결과 시스템 쓰루풋과 흐름시간 측면에서 우수한 성능을 보였다.

• 품질경영학회지
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• 제39권1호
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• pp.57-70
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• 2011

The paper presents the results of a study on the determinants of customer satisfaction for a retail bank using the data of 2009 NCSI(National Customer Satisfaction Index, KPC). In doing so, it uses a revised version of the traditional analyses based on derived measures of attribute importance. The need for a revised methodology is prompted by the insights of the two- and three-factor theories of customer satisfaction, such as Kano's framework. Indeed, the evidence from 1635 customers of 6 Korean banks confirms an asymmetric relationship between attribute performances and overall customer satisfaction. The results from both a traditional and our revised approach are compared. While this approach can be applied across different industries, it should not be assumed that the numerical results presented in the paper apply to contexts with substantially different underlying characteristics. General trends and practical implications for banking services are reported in the conclusions.

• 한국철도학회논문집
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• 제11권1호
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• pp.45-53
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• 2008

본 연구는 중장기적 고속철도망 계획을 위한 투자우선순위를 전통적인 평가기법에서 벗어나 지속가능 한 교통의 관점에서 이를 분석할 수 있는 방법론을 제안하고, 다원-개준 의사결정기법 중의 하나인 다원-속성 효용이론(MAUT)을 이용하여 이를 분석하였다. 지속가능 한 교통지표는 경제지표, 사회지표 및 환경지표로 구분하였으며, 지속가능 한 고속철도망 지수 분석 결과 경부와 호남 고속철도 이후에 건설되어야 할 우리나라의 고속철도망 노선축의 투자우선순위는 동서축, 남해축, 서해축 등의 순서로 분석되었다.

• 한국조리학회지
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• 제14권4호
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• pp.106-118
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• 2008

Even though the number of food courts increased in recent years, there were few studies about them. Considering the effects of a food court on the sales of a mall or other shopping spots, it was necessary to analyze what kind of attribute attracts customers. For this research, conjoint analysis was used to test which attribute was the most decisive factor, and the results of this study were as follows. First, price was the first factor that customers attached great importance to. Next were time required from order to eat and menu diversity. Second, cluster analysis used by the individual value of utilities derived through the conjoint analysis showed two clusters. Third, the most preferred food court form gained 35.4% potential market share from the simulation. The information gained from this analysis provided an important starting point for marketing and determined what kind of attribution was considered in being part of the malls or buildings. Also, it could be made full use of creating and executing the most effective marketing strategies.

• 한국정보과학회논문지:소프트웨어및응용
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• 제32권9호
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• pp.920-926
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• 2005

최근접 이웃(k nearest neighbor) 알고리즘은 새로운 개체의 목표값을 예측하기 위하여 과거의 유사한 데이타를 이용하여 그 값을 예측하는 것이다. 이 방법은 기계학습의 여러 분야에서 그 유용성을 검증받아 널리 사용되고 있다. 이러한 kNN 알고리즘에서 목표값을 예측할 때 각 속성의 가중치를 동일하게 고려하는 것은 좋은 성능을 보장할 수 없으며 따라서 kNN에서 각 속성에 대한 가중치를 적절히 계산하는 것은 kNN 알고리즘의 성능을 결정하는 중요한 요소중의 하나이다. 본 논문에서는 정보이론을 이용하여 kNN 에서의 속성의 가중치를 효과적으로 계산하는 새로운 방법을 제시하고자한다. 제안된 방법은 각 속성이 목표 속성에 제공하는 정보의 양에 따라 가중치를 자동으로 계산하여 kNN 방법의 성능을 향상시킨다. 개발된 알고리즘은 다수의 실험 데이타를 이용하여 그 성능을 비교하였다.