• 융합경영연구
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• 제7권2호
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• pp.7-14
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• 2019

Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.254-260
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• 2023

Recently, the cross-model strategy of using male models in advertisements for women's cosmetics has been increasingly utilized. Academics have begun to discuss and study cross-model advertisements, but most of the studies have focused on the effects of the presence of a cross model. We investigated the effects of a crossmodel's product demonstration as an advertising creative strategy on consumer's attitudes toward the ad. We examined the effects of a male model demonstrating the advertised products for women's cosmetics on female consumers' attitudes toward the ad. As a result, we found that when a male model demonstrated a product in a women's product advertisement, consumers' attitudes toward the ad were more positive the higher their product involvement. Therefore, product involvement was found to be a moderating variable in the effect of cross-model product demonstration on attitudes toward the ad. This study contributes to the line of research on the effect of cross-model and product demonstration advertising, providing practical implications for advertising practitioners.

• 가정과삶의질연구
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• 제24권1호
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• pp.271-286
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• 2006

The purpose of this study was to investigate the effect of parenting processes(parental support, monitoring, communication about sexuality) on college students' sexual attitudes and sexual behaviors. For this purpose, a survey was conducted using self-administered questionnaires with 361 college students. The results showed that both sexual attitudes and sexual behaviors were different according to sex, age, and dating period. In addition, sexual attitudes of males were correlated with father's support, mother's support and monitoring of parenting processes. It also found that the direct sexual behaviors were correlated with mother's support. Finally, results of multiple regression analysis showed that sex, parents' support, monitoring and communication about sexuality influenced sexual attitudes. Sex and parents' support had indirect influence on sexual behaviors. Experience of dating and communication about sex had direct influence on sexual behavior.

• 복식문화연구
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• 제21권3호
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• pp.440-451
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• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• 한국초등과학교육학회지:초등과학교육
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• 제31권4호
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• pp.436-449
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• 2012

This study aimed to investigate primary students' science-related attitudes through the literature review. Ninety-four papers published in domestic science education journals, since 1990, were collected and were followed by content analysis. In this study, science-related attitude was conceptualized as attitude toward science, scientist, science-related occupations, and school science, which is composed of cognitive, affective and behavioral domains. Based on the conceptualization, the instruments used for measuring students' attitudes were analyzed. The analysis of definition of science-related attitude in the articles showed different foci on cognitive, affective and behavioral domains. To suggest the effective instruction for enhancing students' science-related attitudes, this study identified students' attitude with gender, grade, residence and achievement level. The result showed that male, urban, higher-grade and better performed students had more positive attitude than female, rural, lower-grade and less performed students. As for the factors in science-related attitude, I categorized the factors into personal, environmental and pedagogical aspects, and found that psychological elements in all domains were most influential to students' change of science-related attitudes. It is interesting to note that students showed dichotomous views about experiment and that task-oriented instruction failed to enhance students' attitude. Based on the research findings, this study suggests effective instruction for improving students' attitudes and future research for science education.

• 재활간호학회지
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• 제18권1호
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• pp.11-19
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• 2015

Purpose: The purpose of this study was to identify the perception on hospice, attitudes toward death and needs of hospice care between the patients with cancer and family. Methods: This study used descriptive research design. The participants were 118 patients with cancer hospitalized and 118 family caregivers of patients with cancer. The data collected by questionnaires from October to December, 2013. Results: There was significant difference in perception on hospice (recognition of hospice term and definition of hospice) and needs of hospice care between patients and family. Among the categories of the needs, 'medical needs' was the highest in patients and 'emotional care' was the highest in family. But there was no significant difference in attitudes toward death. There correlation between attitudes toward death and needs of hospice care was significant only in patients. Conclusion: Hospice care must be provided considering the death attitudes and needs of patients with cancer and family based on the understanding of perception on hospice, attitudes toward death of the patients with cancer and family.

• 대한지구과학교육학회지
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• 제4권2호
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• pp.177-185
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• 2011

This survey investigated elementary school teachers' Astronomical Spatial Concept and their Attitudes about Astronomy for Effectively Teaching Strategy. This study surveyed 53 teachers in Ulsan. The data were statistically analyzed by SPSS WIN 18.0. The results of this study are as follows : First, Elementary school teachers' level of understanding of the concept of astronomical space, usually lower. In particular, the lower the level of understanding of the concept of spatial location. Second, Elementary teachers' attitudes about astronomy, astronomers generally appreciate the value of the information and guidance, but difficult for astronomers had recognized. Third, the concept of space and astronomy astronomical elementary teacher attitudes about sex and there was no significant difference according to the teaching career. Therefore, in order to develop effective teaching strategies for elementary teachers attitudes about astronomy and astronomical space concepts from their spatial position to increase the understanding of astronomy, often on the job training to strengthen the astronomers should eliminate the difficulties.

• 복식문화연구
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• 제24권5호
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• pp.687-696
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• 2016

As consumers' interest in social responsibility (SR) has greatly increased in the last two decades, a growing body of academic research has examined the influence of consumers' environmental consciousness on their attitudes and purchase intentions toward environment-friendly apparel products. Use of environment-friendly shopping bags (EFSB; recycled and reusable bags) is an example of how apparel retailers engage in SR. However, little research has examined consumers' perceptions and their responses to the use of EFSB. To fill this research gap, this study examined the impact of young consumers' perceptions of EFSB and environmental consciousness on their attitudes and purchase intentions toward apparel retailers using EFSB. An online survey was conducted for data collection. A convenience sample of 212 college students was obtained from a large mid-Southern university in the U.S. A simple linear regression analysis was conducted to test all hypotheses. Results showed that young consumers' perceptions of EFSB positively influenced their environmental consciousness and their attitudes toward apparel retailers that use EFSB, which led to purchase intentions toward the retailers. Findings confirmed that young consumers placed a great degree of importance on EFSB and, therefore, would purchase apparel from retailers that use recycled or reusable shopping bags. These findings imply that providing EFSB is important in enhancing positive attitudes and purchase intentions toward apparel retailers.

• 수산해양교육연구
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• 제27권6호
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• pp.1704-1716
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• 2015

The purpose of this study was to investigate effects of creative personality education on elementary school students' science-related attitudes and science process skills. The experimental group was composed of 301 students Y Elementary school managing Creativity Personality Model School and the comparative group was composed of 231 students G elementary school in G city, Gyungsangnamdo. Before carrying out the study, both groups took the preliminary examination about their science-related attitudes and science process skills. After three months, the experiment group and the comparison group took the post examinations to compare and analyze the results. The results were as follows. Firstly, the averages of science-related attitudes for whole students, and boy students in experimental group statistically meaningfully higher than that of comparative groups, but made no difference for girl students. Secondary, in the case of science process skills, the averages of science-related attitudes for whole students including boy and girl students in experimental group statistically meaningfully higher than that of comparative groups. In light of these, it was thought that creative personality education positively effected on science-related attitude and science process skills.

• 가정간호학회지
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• 제27권1호
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• pp.82-91
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• 2020

Purpose: This study aimed to explore the factors influencing attitudes toward withdrawal of life-sustaining treatment (WLST) in adolescents. Methods: This study used a descriptive research design. A structured questionnaire was administered to 185 adolescents. Data were analyzed based on t-tests, analysis of variance, Pearson's correlation coefficient, and multiple regression using the IBM SPSS 20.0. Statistical package. Results: There was a negative correlation between attitudes toward WLST and respect for life (r=-.188, p=.010). Knowing about life-sustaining treatment (β=-0.30, p<.001), experience of WLST education (β=0.21, p=.003), experience of respect for life education (β=-0.16, p=.021), and experience of death (family or acquaintance) (β=-0.13, p=.039) explained 16.7% (F=8.39, p<.001) of the variance in attitudes toward WLST. The respect for life did not affect attitudes toward WLST (β=-0.07, p=.347). Conclusion: The study findings suggest that WLST in adolescents is different from that of adults. Further research is needed to develop strategies for sound and positive attitudes toward WLST in adolescents.