• 한국과학교육학회지
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• 제29권5호
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• pp.501-512
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• 2009

The purpose of this research is to compare the attitudes of female students in Korea toward science with the child-rearing attitude of their parents they perceived and their sex-role identity. The participants in this study were 374 female middle- and high-school students, chosen randomly from Seoul and Gyenggi-do in South Korea. We used three different forms of questionnaires in this research: "Scale of Parents' Child-rearing Behaviors Perceived by Teenagers", "Korea Sex-role Survey", and "Attitude Toward Science Measurement." The significant results were acquired after we had analyzed the comparison of the attitude of female students toward science with their perception on their parents' child-rearing attitude, especially on their fathers. The fathers' "monitoring" and "over-expectation" factors affected the attitudes of female students toward science; on the other hand, any child-rearing attitudes of their mothers did not influence their attitudes toward science. We also analyzed the attitudes of female students about science based on their sex-role identities. In consequence, we found that meaningful differences existed in four types of gender-role identity: androgyny type, masculinity type, femininity type and undifferentiated type. In particular, the androgyny type was characterized by a higher score in attitude toward science compared with the undifferentiated type.

• 한국과학교육학회지
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• 제18권3호
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• pp.415-425
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• 1998

이 연구의 목적은 고등학생의 과학에 관련된 태도와 과학 성취도간의 관계와 차이를 알아 보기 위한 것이다. 과학에 관련된 태도와 과학 성취도간의 관계와 차이가 성별, 지역별, 학년별로 조사되었다. 404명의 학생들이 군집 표집에 의해 조사되었다. 본 연구의 조사를 위하여 2개의 도구가 사용되었는데, 하나는 이경훈(1996, 1997)이 개발한 과학에 대한 태도의 ABC 척도와 수정과 학적태도척도(MSAS) 이다. 1. 고등학생의 과학에 대한 태도는 5단계 평정 척도로 3.24로 중립적인 경향에서 약간 긍정적인 방향으로 나타났다. 2. 고등학생의 과학적 태도는 5단계 평정 척도로 3.37로 중립적인 경향에서 긍정적인 방향으로 위치하고 있으며, 개방성>비판성>판단유보>객관성>정직성의 순으로 나타났다. 3. 과학에 대한 태도는 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그리고 여학생보다 남학생들의 과학에 대한 태도가 높은 것으로 나타났다. 과학적 태도 역시 대도시보다 중소 규모의 도시에서 높게 나타나고 있으며, 학년이 증가할수록 감소하고 있다. 그러나 여학생과 남학생틀의 과학적 태도는 차이가 나타나지 않았다. 4. 과학에 대한 태도와 과학적 태도는 0.5716 의 높은 상관을 보이는 반면에 과학에 대한 태도와 과학 성취도는 0.2940으로 나타났으며, 과학적 태도와 과학 성취도의 상관은 그보다 낮은 0.2340 올 나타냈다. 5. 조사 집단의 도시 유형별, 학년별, 성별에 따른 과학에 대한 태도와 과학적 태도의 차이를 알아 보기위해 변량분석(ANOVA)을 한 결과 집단간의 과학에 대한 태도와 과학적 태도의 차이가 있는 것으로 나타났다. 6. 집단별로 과학적 태도를 통제한 후 과학에 대한 태도의 차이를 알아 본 결과 집단간의 과학에 대한 태도의 차이가 있는 것으로 나타났으나, 과학에 대한 태도를 통제하고 과학적 태도의 차이를 알아 본 결과 집단간 차이가 없는 것으로 나타났다.

• 한국과학교육학회지
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• 제16권2호
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• pp.190-199
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• 1996

The purpose of this study was twofold: (1) to design a system for constructing Likert attitude scales as supported by the sociopsychological and measurement literature, and (2) (using the design) to develop an affective component of "Attitudes toward Science" scale for high school students. The rationale for developing a new attitude scale is presented in the context of a review of existing attitude scales. As discussed in the literature review, many existing attitude scales are based on ill-defined theoretical constructs, and includes statements that do not appear to be assessing a single construct of attitude toward science. In addition, existing attitude scales do not distinguish between affective and behavioral and cognitive components of attitude toward science. Thus, this study was to carefully define the construct, subcomponents of attitude toward science, and develop an affective component of "Attitude toward Science" scale to reflect the construct and to distinguish between affective and behavioral and cognitive components of attitude toward science. The results of this study: (1) three-mains step for designing reliable and valid attitude scale were developed, and (2) 35 items(16 positive and 19 negative) for an affective component of "Attitudes toward Science" scale with the following characteristics were developed: (a) The internal consistency was estimated using Cronbach's coefficient ${\alpha}$, 0.9727. (b) The range of adjusted item-total correletion(${\gamma}$-value) were 0.58${\sim}$0.83. (c) The correlation coefficient ranged between 0.61 and 0.74 revealing a moderate relatedness between subcomponents. (d) The correlation coefficient for concurrent validity were 0.55 with TOSRA and 0.51 with SAl.

• 대한지구과학교육학회지
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• 제5권3호
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• pp.225-234
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• 2012

The Purpose of this study is searching the effect of the flow level increasing by using flow learning on scientific achievement and attitude toward science in 4rd grade elementary school student's scientific learning factors, and the better way to approach scientific institude than now in used. Participants included 52 elementary school students. For this study, two classes were divided into experimental class and control class. The control class takes a regular instructions and the experimental class takes a flow learning instructions. Two chapter were selected, 'Plant's World' and 'Fossil and Rock', for this study. Students were treated for 18 hours. The results were as follows: First, flow learning related program about plant's world, fossil and rock is increasing 4rd grade elementary school students' flow level in science class. Second, students are not increasing their scientific achievement according to increasing their flow level. Third, students are not increasing their attitude toward science according to increasing their flow level. But in attitude toward scientific inquiry, adoption of attitude toward science and preference of job related science subordinated, students are increasing subordinate factors of attitude toward science.

• 대한지구과학교육학회지
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• 제8권2호
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• pp.183-192
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• 2015

The purpose of this study was to identify STEAM education program fit for club activities in consideration of the present curriculum and investigate its effect on science club students' self-efficacy and attitude toward science by applying it to science club students. In consideration of such chapters as 'Solar System' and 'Exosphere and Space Development' in the 2009 Revised Curriculum, this study developed a STEAM education program related to the observation of the solar system and the measurement of a distance of the stars in consideration of the present curriculum. For this study we selected 14 science club students in H Middle School, located in G Province and applied a 7 weeks' program to them. To find out change in their self-efficacy and attitude toward science, this study conducted tests of self-efficacy and attitude toward science for a single group before and after introducing this program and analyzed the results. The results of this study could be summarized as below. Firstly, science club activities with this STEAM education program applied improved students' self-efficacy significantly. Secondly, there was a significant difference found in students' attitude toward science through science club activities with this STEAM education program applied as they showed higher scores in the attitude toward science in the posttest than the pretest. Lastly, despite a research limit that this science inquiry program was conducted for a short period of time, this program was found to have positive effect on the improvement of students' self-efficacy and attitude toward science.

• 유통과학연구
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• 제12권3호
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• pp.17-24
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• 2014

Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food. Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention. Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention. Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.

• 대한지구과학교육학회지
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• 제3권2호
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• pp.124-131
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• 2010

The purpose of this study is examine relationship of attribution styles and attitude toward Science and Science Process Skills of Science-gifted, to understand unique characteristics of the Science-gifted and to give useful information that can be use in develop special programs for the Science-gifted. The result of this study were as follows: First, there was no difference between genders. But there was a significant difference in attribution of luck. Second, there was a correlation between internal tendencies and Scientific attitude. Especially attribution of effort correlated with sub - constituent of Scientific attitude. Internal tendencies correlated with the Cognition in Scientific Professions that sub - constituent of the attitude toward Science. Third, There was a correlation between external tendencies and the interest activity in Science that sub - constituent of the attitude toward Science. There are correlations between sub - constituent of the attitude toward Science and sub - constituent of external tendencies that attribution of luck and interest in Scientific Professions, attribution of task difficulty and Cognition activity in Science. Fourth There was no correlation between Attribution styles and Science Process Skills. But Internal tendencies correlated with classification that sub - constituent of Science Process Skills. And classification correlated with attribution of ability that sub - constituent of external tendencies. Attribution of effort that sub - constituent of internal tendencies correlated with Science Process Skills.

• 마케팅과학연구
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• 제7권
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• pp.127-146
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• 2001

인터넷은 이제 모두의 것이 되고 있다. 따라서 거의 모든 사람들이 인터넷을 사용하게 되었는데, 이러한 인터넷 사용과 관련된 변수들을 확인하고, 이들 요인들 간의 관련성에 관한 이론적 체계를 형성하고, 이러한 이론적 체계를 토대로 연구모형을 구축하고, 연구모형 에 의한 가설을 설정하고, 이를 실증적으로 검증하였다. 인터넷 사용과 관련된 변수들은 현재까지의 선행연구들을 검토한 결과, 웹사이트 복잡성, 웰사이트 검색경험, 웹사이트에 대 한 태도, 광고에 대한 태도, 광고에 대한 집중도, 상표에 대한 태도 및 구매의도 등으로 나 타났는데, 본 연구에서는 이들 변수들 중에서 웹사이트에 대한 태도, 광고에 대한 태도, 광고에 대한 집중도, 상표에 대한 태도 및 구매의도 등의 변수들 간의 관련성을 연구하는 것 이 본 연구의 목적이다. 이러한 연구목적울 달성하기 위해 관련변수들 간의 관련성을 연구 모형과 가설로 설정하고 이를 검정하였다. 가설을 검증한 결과 설정한 10개의 가설 모두가 채택이 되었다. 이는 비록 편의표본추출 에 의한 탐험적 성격의 연구이지만 시사하는 바가 크다고 할 수 있다' 인터넷마케팅의 관 점에서 기존의 매체 즉, TV, 신문, 잡지 등의 매체와는 근본적으로 다른 성격의 매체인 인 터넷 웹사이트를 통한 상품의 광고는 접근방법도 또한 달라야 한다는 것을 의미한다. 기존 의 매체와는 달리 컴퓨터를 매개로 한 웹사이트 광고는 컴퓨터 자체의 성능에 전적으로 의존해야 하기 때문에 아무리 좋은 광고라도 컴퓨터 성능이 그러한 광고를 화면에 재현하는 데 시간이 많이 걸리거나 복잡하면 웹사이트 방문자들이 광고에 대한 집중도가 떨어지거나 아니면 기다리지 않고 바로 다른 사이트로 이동해 버리기 때문에 컴퓨터 성능적 제약조건 하에서 최선의 광고를 제작해야 하고, 웹사이트도 제작해야 하는 특성을 지니고 있다.

• 유통과학연구
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• 제13권1호
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• pp.71-81
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• 2015

Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

• 한국과학교육학회지
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• 제15권3호
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• pp.332-348
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• 1995

The use of attitude as a psychological concepts dates back to 1918(Thomas and Znaniecki). Assessment of attitudes has been conducted by a number of researchers since then in a wide range of contexts: religion, government, industry, community interrelations, and education; and sociology and psychology. In science, the number of research summaries and meta-analyses points to the significance of the concept of attitude toward science. However, in spite of the wide spread use of attitude assessment in science, many of the existing instruments have severe limitations. Those limitations serve as the rationale for the construction of a new instrument to assess attitudes toward science The term "attitude" and "science" are somewhat ambiguous, taking on different meanings for different people in different contexts. Very often an assessment includes several dimensions of attitude and, therefore, provides no clear idea of what was really measured. As a result there is no consistency with respect to the construct among attitude instruments. To clarify this issue, Gauld(1982), Munby(1983a, 1983b), Blosser(1984) and Haladyna and Shaughnessy(1982) offer some guiding descriptions. Attitude as it relates to science is divided into two areas-scientific attitude and attitude toward science. Scientific attitude refers to a particular approach a person assumes for solving problems, for assessing ideas and information, and for making decisions. It includes such scientific methods and predispositions as objectivity, suspended judgement, critical evaluation, and skepticism. Munby(1983a, 1983b) characterized scientific attitude as thinking as scientists do, that is, acting on evidence in a disciplined way. Attitude toward science. on the other hand, may address scientific attitudes, scientists, scientific careers, methods of teaching science, scientific interests, parts of curriculum, or the subject of science in the classroom (Blosser,1984). It may refer to belief about processes, theoretical products, technological products, or the science-technology relationship (Munby, 1983).