• Journal of Korea Trade
• /
• 제23권8호
• /
• pp.89-109
• /
• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• Child Health Nursing Research
• /
• 제16권2호
• /
• pp.120-127
• /
• 2010

Purpose: This study was conducted to survey and examine the relationship of perceived parental rearing attitude, stress, stress-coping, and self-efficacy in middle school students. Methods: Data were collected 262 middle school students in the study. Descriptive statistics and Pearson's correlation coefficients were used to analyze the data. Results: The mean score for parenting attitude was 3.40 (5 scale), stress 2.36 (5 scale), stress-coping 2.12 (4 scale) and self-efficacy 2.46 (4 scale). There were a positive correlations between rearing attitude and self-efficacy (r=.141). There were a negative correlations between rearing attitude and stress (r=-.284). Conclusion: In order to promote self-efficacy and to decrease stress in middle school students, it is necessary to develop supporting intervention to develop parental rearing attitude.

• International journal of advanced smart convergence
• /
• 제9권3호
• /
• pp.215-220
• /
• 2020

The purpose of this study is to analyze the structural relationship among expectation value(relational, hedonistic), brand image, brand attitude, continuance viewing intention. The survey subjects to achieve the purpose of this study were selected the 521 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, both relational value and,, hedonistic value had a positive effect on the brand image. Second, both relational value and,, hedonistic value had a positive effect on the brand attitude. Third, both brand image and brand attitudee had a positive effect on the brand attitude.

• 대한영양사협회학술지
• /
• 제6권2호
• /
• pp.179-188
• /
• 2000

This survey was conducted in February 24, 1999, in order to investigate the nutritional knowledge and dietary attitude of the school dietitians working in Kyungnam area. Subjects consisted of 305 school dietitians of which 163 married and 141 unmarried. The results obtained are summarized as follows : The average nutritional knowledge score was 10.50 out of possible 15 points, and dietary attitude score was 69.36 out of 100 points. Most of the subjects belonged to "Fair" group in terms of nutritional knowledge and dietary attitude level. Married dietitians scored significantly higher on dietary attitudes than unmarried dietitians (p<0.05). The correlation between nutritional knowledge score and dietary attitude score was not statistically significant(r=0.107)

• 동아시아식생활학회지
• /
• 제3권2호
• /
• pp.63-72
• /
• 1993

The purpose of this study was to investigate nutritional knowledge, nutrition attitude and food preference among middle school students and to evaluate the effect of nutrition deucation in middle school. The survey was conducted from June 15, to June 25, 1993 by questionnaires which was composed of ntrition knowledge test, nutrition attitude test and food preference test. The subjects of this study were composed of 106 male and 105 female students of middle school. The results obtained were summarized as follows: Nutrition knowledge score Nutrition Knowledge score Nutrition knowledge score of female group was significantly higher than that of male group at P<0.001 Nutrition Attitude Score Nutrition Attituds Score of female group was significantly higher than that of male group at P<0.001 Correlations between nutrition knowledge and nutrition attitude scores in both group were significant Food Preferences Preferences for pork cutlet, hot dog, chicken, beef, kim chi, cooked rice, ptoato were high in both groups.

• 한국생활과학회지
• /
• 제18권2호
• /
• pp.441-449
• /
• 2009

The study is to find out any significant relations in clothing behaviors according to attitudinal body image and plastic surgery attitude. The sampling method was a convenient sampling, and the subjects were 190 male and 160 female students in Daejeon. The survey was conducted from June 20 to July 15, 2008. The data were analyzed by the frequency analysis, Cronbach' ${\alpha}$, factor analysis, t-test and variance analysis. The subjects who pay much attention to weights and appearances have a positive attitude to plastic surgery. As they concern their body weights and appearance, they have high exhibition of clothing. Those who think their body as being attractive have been more interested in clothing and fashion. The subjects who have positive attitude for plastic surgery are more interested in clothing and fashion, showing higher conformity of clothing.

• 한국컴퓨터정보학회논문지
• /
• 제21권2호
• /
• pp.113-122
• /
• 2016

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

• 한국환경교육학회지:환경교육
• /
• 제24권1호
• /
• pp.49-65
• /
• 2011

This paper explored undergraduates' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that ecological self-construal affects LoHAS values. According to the analysis, both environmentalism and sustain ability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior.

• 패션비즈니스
• /
• 제23권6호
• /
• pp.37-48
• /
• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• 한국응급구조학회지
• /
• 제25권3호
• /
• pp.93-109
• /
• 2021

Purpose: This study aims to investigate the knowledge and attitudes regarding adverse drug reactions (ADR) of emergency medical services (EMS) students, so that suggestions for further education on ADR can be made. Methods: A survey on knowledge and attitude was created and modified according to Lee's and Kim's test tool. In total, 149 students' data were collected and compared with previous studies. Results: Knowledge of ADR was relatively low (54%) but attitude was relatively high (75%). Clinical experience was important in knowledge and attitude. Knowledge and attitude showed a positive correlation. Conclusion: Increased knowledge of ADR leads to a more active attitude towards it. Hence, modification of the education system to provide a more personalized education is required.