• 제목/요약/키워드: Attitude survey

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A Study on Correlation of Voting Behavior and Attitude and Vote Intention in the Poll Survey (사전 태도 및 투표 의향과 실제 투표행동간 상관성 연구)

  • Lee, Kay-O;Jang, Deok-Hyun
    • Survey Research
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    • v.12 no.1
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    • pp.1-30
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    • 2011
  • The purposes of the present study were to analyze correlation of vote behavior and attitude and vote intention in the pre-survey, and to investigate the efficient method of predicting the voting result from the pre-surveys. The previous attitude is measured by the support for the candidate, political self-confidence, self-efficacy and opinion on present issues. The vote intention is surveyed by the past election participation and degree of election interest. Real voting behavior is surveyed by the post enumeration, and the pre-survey and both post-survey are conducted to the same person to analyze the correlation of voting behavior and pre-survey. The real election participation is highly correlated with vote intention, election interest and past election participation. Almost respondents did not change the supporting candidate from the poll survey to the election vote. It is shown that the voting behavior at election of the nonrespondent of pre-survey can be predicted with the demographic charater and attitude of present issues.

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A Study on Nature Experience and Environmental Attitude (대학생의 자연경험과 환경태도에 관한 연구)

  • Kim, Dae-Hee
    • Journal of Agricultural Extension & Community Development
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    • v.9 no.1
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    • pp.75-86
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    • 2002
  • The objectives of this study were to analyze student's nature experience and to identify relationship between nature experience and environmental attitude. This study was conducted by review of literature and mailed survey. The data were collected from purposive sampled university students. Major findings of the study were as follows; 1)The female students had more positive environmental attitude than male, and senior students had more positive environmental attitude than junior students 2)Youth from rural area showed more positive environmental attitude than those of urban area 3)The degree of nature experience was related positively with environmental attitude.

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The Effect of Parenting Attitude, Self-esteem and Peer Attachment on Emotion Problem (부모양육태도와 자아존중감 및 또래애착이 정서문제에 미치는 영향)

  • Ko, Mi Suk
    • Korean Journal of Human Ecology
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    • v.24 no.6
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    • pp.783-793
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    • 2015
  • The purpose of this study was to investigate the effect of Parenting Attitude, Self-esteem, and Peer Attachment on Emotion Problem. The study is based on data from first wave of 'Korean Child Youth Panel Survey 2010(KCYPS)' and the subjects of this survey were 2,098 1st grade junior middle school students. To measure the variables, this study used such scales as the parenting attitude scale, self-esteem scale, and peer attachment scale and emotional problem scale. The data were analyzed using descriptive statistics, Pearson's correlation and structural equation modeling analysis. Results of structural equation modeling with data indicated that hypothesized structural equation model produced a good fit but, no direct effect between negative parenting attitude and peer attachment. The self-esteem have mediating effect between parenting attitude and peer attachment, emotion problem. The peer attachment have mediating effect between positive parenting attitude and emotion problem but, did not have mediating effect between negative parenting attitude and emotion problem. The implications for counseling and suggestions for future research are discussed.

The effect of Instagram beauty influencers' attributes on product attitude and purchase intention (인스타그램 뷰티 인플루언서의 속성이 제품태도와 구매의도에 미치는 영향)

  • Cho, Min-Seo;Kim, Mun-Young
    • The Research Journal of the Costume Culture
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    • v.30 no.2
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    • pp.243-261
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    • 2022
  • The purpose of this study was to identify beauty influencer attributes on Instagram and their impact on product attitude and purchase intention and on influential difference between micro and mega influencers. The survey was conducted using a consumer survey method with a questionnaire, and the subjects of the survey were 506 women in their 20s and 30s using Instagram. The results of the study are as follows: First, a range of influencer attribute sub-factors were derived in relation to expertise, attractiveness, similarity, reliability, and intimacy. Second, the attributes highly impacted product attitude in the increasing order of attractiveness, similarity, reliability, and familiarity, with expertise having no statistically significant influence. Third, the consumer's attitude toward the product introduced by the beauty influencer had a significant impact on their purchase intention. Fourth, it was shown that there is no difference in attributes according to the influencer's number of followers. Fifth, the number of followers of the beauty influencer had a partial impact on attitude and purchase intention. A limitation of this study is that age and gender samples are narrow, but it is nevertheless meaningful to explore this topic in the absence of research on beauty influencers. It is believed that these findings will serve as a foundation for the development of beauty influencer marketing strategies on Instagram.

The Effects of Trust and Perceived Risk on Attitude and Purchase Intension in Internet Shopping Malls (인터넷 쇼핑몰에서 신뢰와 지각된 위험이 태도 및 구매의도에 미치는 영향)

  • Chang, Myung-Hee
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.227-249
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    • 2005
  • In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

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Physical Therapists' Awareness of Dementia and Attitude

  • Kwon, Ae-Lyeong;Choi, Young-Ho;Kim, Ki-Jeon
    • The Journal of Korean Physical Therapy
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    • v.33 no.3
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    • pp.155-161
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    • 2021
  • Purpose: The purpose of this study was to find out the personal characteristics of physical therapists, dementia awareness and dementia attitude, and to find out what relationship is there between personal characteristics and dementia awareness and dementia attitude. Methods: Participants in this study surveyed physical therapists who are members of the Association of Korean Physical Therapists on their awareness of dementia, and conducted online surveys from January 28 to February 27, 2021. The survey questions used in the survey consisted of 29 questions in total, including 9 general characteristics of the participant, 10 questions on perception of dementia, and 10 attitudes toward dementia. All 104 participants were surveyed, and 100 surveys were analyzed, excluding 4 surveys with insufficient responses. Results: In this study, the correct answer rate for all items in the dementia awareness sub-item was 65%, and the dementia attitude-related sub-items were generally positive. However, there was no significant correlation between personal characteristics such as gender, age, educational background, treatment target, treatment experience and dementia awareness, and no correlation with dementia attitude was significant. Conclusion: Regardless of personal characteristics such as gender, age, treatment target, and treatment experience, a positive attitude and correct recognition of dementia can improve the quality of treatment with dementia patients and increase the reliability of patients and caregivers.

The Effects of Country-Related Affect on Consumers' Purchase Intention: Focusing on the Moderating Roles of Market Entry Modes (국가 관련 감정이 소비자들의 구매의도에 미치는 영향: 해외진입방식의 조절효과를 중심으로)

  • Li, Wei;Oh, Han-Mo
    • Asia-Pacific Journal of Business
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    • v.7 no.1
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    • pp.59-69
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    • 2016
  • An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

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Effect of Attitude towards Parent Brand on Extended Fashion Product in Fashion Brand Extension (패션브랜드 확장시 모브랜드에 대한 태도가 확장패션제품에 미치는 영향에 관한 연구)

  • Rhee, Young-Ju
    • Fashion & Textile Research Journal
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    • v.10 no.4
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    • pp.506-514
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    • 2008
  • The purpose of this study was to investigate the effect of attitude towards parent brand on extended fashion products in case of fashion brand extension. The subjects of this study were 386 college students and data were collected using survey questionnaire. For data analysis, factor analysis and path analysis were applied. The results showed that there were four factors (e.g., familiarity attitude, emotional attitude, value-expressive attitude, utility information attitude) in attitude towards parent brand and six factors (e.g., economical risk, utilitarian risk, social risk, psychological risk, time/advantage loss risk, risk for losing opportunity) under perceived risk in extended product. The results showed that attitude towards parent brand had a negative effect on perceived risk in extended products and had a positive effect on attitude towards extended products. Perceived risk in extended products then had a negative effect on purchase intention of extended products whereas attitude towards extended products had a positive effect on purchase intention of extended products.

Knowledge and attitude change towards radiation protection after radiation safety management education in dental hygiene students (치위생과 학생들의 학업관련 특성에 따른 방사선안전관리 교육 후 방사선 방어에 대한 지식과 태도의 변화)

  • Kim, Sung-Ae;Lee, Ji-Young;Hwang, Se-Hyun;Cho, Mi-Suk;Park, Jung-Hyun;Jung, Nam-Yeong;Yu, Byeng-Chul
    • Journal of Korean society of Dental Hygiene
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    • v.15 no.1
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    • pp.101-109
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    • 2015
  • Objectives: The purpose of the study is to investigate the knowledge and attitude towards radiation protection after radiation safety management education in dental hygiene students. Methods: After receiving informed consents, a self-reported questionnaire was carried out for 135 dental hygiene students in Busan on June 17 for preliminary survey and September 3 for post-education survey, 2011. The questionnaire was modified from Han and consisted of 5 questions of general characteristics, 6 questions of radiation use, 7 questions of scholastic characteristics, 15 questions of knowledge towards radiation safety management, and 15 questions of attitude towards radiation safety management. Cronbach's alpha was 0.808 in the knowledge towards radiation safety management. Attitude towards radiation safety management included 15 questions of general attitude towards radiation safety management, individual and patient, and attitude toward radiation exposure reduction measured by Likert 5 scale. Cronbach's alpha was 0.970 in the attitude towards radiation safety management. Data were analyzed using SAS version 9.2 for educational analysis, technical analysis and multivariate analysis, paired t-test, and GLM. Results: Significant differences were shown in the knowledge and attitudes towards radiation safety management; the level of knowledge was respectively $9.8{\pm}3.0$ and $12.9{\pm}1.9$ points before and after education, and the level of attitude was $4.28{\pm}0.51$ and $4.53{\pm}0.47$ before and after the education. The levels of knowledge and attitude according to general characteristics showed a significant differences in grade and academic results. Post-education survey suggested that the education is very important and necessary and can change the knowledge and attitude towards radiation safety management in the dental hygiene students. Conclusions: Through the radiation safety management education, the levels of knowledge and attitude towards radiation safety management have changed significantly, which showed that the radiation safety management education proved to be very effective. Therefore, an effective radiation safety management education program is necessary to improve the levels of knowledge and attitude towards radiation safety management in the dental hygiene students.