• Title/Summary/Keyword: Attitude changes

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The Effect of Social Media Influencer's Parpasocial Interaction and Relationship on Users's Brand Attitude and Purchase Intention (소셜미디어 인플루언서의 준사회적 상호작용과 관계가 이용자의 브랜드 태도와 구매 의도에 미치는 영향)

  • Lee, Eunsun
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.270-281
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    • 2021
  • The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

A Comparative Study on Consumer Attitude and Intention toward Online Food Purchasing in Korea and Vietnam: The Moderating Effect of Nationality

  • Chung, Jae-Eun;Nguyen, Thi Bich Loan;Nguyen, Thi Thu Ha;Moon, Hee-Cheol
    • Journal of Korea Trade
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    • v.25 no.1
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    • pp.47-64
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    • 2021
  • Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.

An Effects of Smart Learning Math Class on Academic Achievement, Mathematical Interest, and Attitude (스마트러닝 수학 수업이 학업성취도, 수학적 흥미, 태도에 미치는 영향)

  • Kim, Sungtae;Kang, Hyunmin;Park, YounJung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.217-226
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    • 2021
  • Since Covid-19, many educational institutions no longer view online learning as an additional material, but use it as their main learning tool. In this study, we tried to summarize the definition of smart learning and examined how smart learning math classes affect academic achievement, mathematical interest, and attitudes. We manipulate groups that conducted smart learning and groups that conducted face-to-face learning, and compare academic performance, mathematical interest, and attitudes after six weeks of learning. As a result, we found that the smart learning group had a large values in all three factors compared to the face-to-face learning group. We also found moderating effect. Students with lower grades largely improved their academic achievement scores as the difference in attitude changes through smart learning compared to those with higher grades.

A Study to Verify the Effectiveness of Suicide Prevention Education Using "Life Charger" for the Elderly (노인 「생명충전기」을 활용한 자살예방교육의 효과성 검증 연구)

  • Jong-Hun Lee;Kwang-Za Yu;Tae-Hee Park;Jeong-Min Kim
    • Journal of The Korean Society of Integrative Medicine
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    • v.12 no.2
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    • pp.167-176
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    • 2024
  • Purpose: This study aimed to verify the effectiveness of suicide prevention education using the "Life Charger" program for older adults. Methods: This study conducted the "Life Charger"suicide prevention education with 95 older adults in the experimental group. Participants were recruited from a senior welfare center and a senior citizen center in D metropolitan city, and their attitudes toward suicide and sense of competence in providing help before and after the education were investigated. While no measures were taken for the control group, their attitudes toward suicide and help-giving competence were surveyed during the same period. Statistics were analyzed using SPSS 23.0, demographic variables of the experimental and control groups were calculated as percentiles, and Chi-square analysis and paired-sample t-test were performed to verify the homogeneity of the experimental and control groups. Results: To verify the effectiveness of the "Life Charger"suicide prevention education, the effectiveness of attitude toward suicide before and after the education was verified. The experimental group showed a significantly higher level (t=-6.34, p<.000). Their competence in providing help was also at a significantly higher level (t=-10.20, p<.000). Upon verifying the effectiveness of the program, the experimental group's attitude toward suicide was found to be significantly higher; however, the control group showed no change in attitude toward suicide and competence in providing help. Conclusion: This study verified that the "Life Charger"suicide prevention education for older adults was effective in increasing attitudes toward suicide and sense of competence in providing help. To increase the effectiveness of suicide prevention education for older adults, follow-up research should determine whether there are any actual changes after the training, and attitudes toward suicide and help-providing competence should be increase d through universal and repetitive education to prevent suicide among older adults.

The Effect of Distribution Enterprise Leader's Coaching Behavior on Organizational Citizenship Behavior and Turnover Intention: Mediating Role of Authentic Leadership and Moderating Role of Emotional Intelligence (유통기업 리더의 코칭행동이 구성원의 조직시민행동과 이직의도에 미치는 영향: 진정성리더십의 매개효과와 감성지능의 조절효과)

  • Seong, Nak-Chung;Moon, Jae-Seung;Park, Kye-Hong
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.75-84
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    • 2016
  • Purpose - In accordance with the recent changes in the management environment, leaders are required to have an ability of drawing and inducing potential of each worker. Coaching, as one of the strategies of human resources development, is drawing people's attention. This study aims to inquire about the mechanism of leader's coaching behavior which influences the attitude and behavior of workers. Firstly, this study intends to illustrate what kind of influences the leader's coaching behavior can give on organizational citizenship behavior and turnover intention of workers. Secondly, it plans to verify the mediating effect of authentic leadership in the relationship between leader's coaching behavior and organizational citizenship behavior and turnover intention of workers. Thirdly, it aims to prove the moderating effect of emotional intelligence in the relationship among leader's coaching behavior, organizational citizenship behavior and turnover intention of workers. Research design, data and methodology - In order to figure out how the leader's coaching behavior influences attitude of workers, authentic leadership is considered as mediating effect. As for a moderating effect, we have determined emotional intelligence which attracts attention in the recent studies on organizational behavior, so as to investigate the correlation among variables. As for study sample, it was targeted to 236 organizational members of distribution corporations whose leader's coaching behavior is required. For reaching the purpose of study, SPSS 20 was applied for the analysis. Results - The research findings can be summarized as follows: Firstly, leader's coaching behavior gives significant positive influences on organizational citizenship behavior. Moreover, leader's coaching behavior gives negative influences on turnover intention of organizational members. Secondly, the mediating effect of authentic leadership was proved in the relationship between leader's coaching behavior and attitude of workers. Based on the analysis, it turned out that authentic leadership doesn't give a mediating effect in the bilateral relationship. Lastly, the moderating effect of emotional intelligence was proved in terms of how the leader's coaching behavior influences the attitude of workers. The research result shows that the emotional intelligence influences towards the negative direction, in the correlation between coaching behavior and organizational citizenship behavior On the other hand, in the relationship with turnover intention, It was significant effect. Conclusions - Based on the research findings, we have intended to inquired about the mechanism of leader's coaching behavior which influences the attitude and behavior of workers. Furthermore, in the operational level, the following implications can be given: the importance of coaching activation in the operational level was confirmed, through inquiring into the influence of leader's coaching behavior on workers. Moreover, the importance of emotional intelligence, which has been steadily raised, was also confirmed. It is necessary for future study to carry out additional research on various factors of coaching which can influence the effectiveness of coaching, for instance, coaching process, coach's competency, characteristics of coaching customers, relationship with coaching customers and coaching system.

An Effect on Mathematical Preference and Learning Attitude of the Application of Designing for Portfolio using Mathematical History (수학사를 이용한 Portfolio 제작물 구안 적용이 수학적 성향 및 학습태도에 미치는 영향)

  • Shin, Jae-Yon;Park , Jun-Seok
    • Journal of the Korean School Mathematics Society
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    • v.7 no.2
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    • pp.1-20
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    • 2004
  • The purpose of this study is to suggest the new way about performance assessment through analyzing about what changes are occurred on mathematical attitude and interest by performance assessment as comparing and analyzing the effect on learners' mathematical preferences and learning attitudes through the application of teaching and evaluating model utilizing portfolio products using mathematical history which is one of the various ways of performance assessment. That can satisfy the feature of performance assessment that realizes instruction and assessment simultaneously on the first grade at high school. Also, it can reduce the teachers' works, search the potential ability of students, realize level type curriculum, and draw out the learners' interests because it is a self-leading instruction that consists of student-centered learning. For the purpose of this study, the role of mathematical history and its advantage and the way of utilizing it in mathematical history by referring to sundry records were studied. Evaluation, the way of performance assessment and scoring were also considered to design portfolio teaching and evaluating model using mathematical history. To solve the another tasks for this study, mathematical preference factors and mathematical learning attitude factors are used. Mathematical preference factors divide into confidence, flexibility, will, curiosity, reflection, and value and then make 4 questions each factor. And mathematical learning attitude factors divide into self-esteem, attitude, and learning habit and then make 10 questions each factor. These factors need to be reorganized the materials which are made by Korean Education Development Institute(1992) to be agreed with the purpose of this study.

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Effects of a older volunteer activity on the career development of girl's middle school student -Career attitude maturity, Career decision level- (노인봉사활동이 여중생의 진로발달에 미치는 영향 -진로태도성숙도, 진로결정수준을 중심으로-)

  • Lee, Jae-Cheol;Kweon, Nak-Won;Yoon, Sung-Cheol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4322-4327
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    • 2011
  • This study was conducted to analyze the influences of older volunteer activity. In detail, Administered on girl's maddle school students with the program's purpose on encouragement of positive career development. The study sample was taken from 30 students attending Y girl's middle school in Gyeonggi province, all of whom were regular volunteers at a near by rest home. The contents of the study and apparatus alike incorporated the use of a CAMI and CDS employed as a means of observing the changes before and after older volunteer activity experience in relation to five sub factors and career decision level. The data were analyzed by t-test using the SPSS Program. The results were as follows: First, it appears that older volunteer activity, in general, partial effect of improving a girl's middle school students' career attitude maturity. Second, it appears that older volunteer activity, improving effect a girl's middle school students' career decision level. Third, a girl's middle school students' career attitude maturity and career decision level had positive to advance more in particular in cases where the students' family also participated in older volunteer activity. As observed by the above results, a older volunteer activity experience should be an integral to a girl's middle school students' career education program plan as an effective means of enhancing their career attitude maturity and career decision level.

Brand Equity and Purchase Intention: The Fashion Market in China (상표자산이 구매의도에 미치는 영향: 중국패션시장에서)

  • Lee, Dong-Hae;Choi, Young-Ro
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.85-90
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    • 2015
  • Purpose - Global trends play a part to change the structure of the fashion industry. In particular, companies attempting to conduct innovative marketing centering on such products as SPA brands are growing into global companies. SPA stands for "Specialty Store Retailer of Private Label Apparel", meaning its activities are fully integrated from manufacturing through sales, including material procurement design, product, distribution, inventory management, and final sales. For this reason, more understanding of individual corporate profitability is very sensitive to consumer's attitudinal changes. The effects that corporate marketing activities on customer lifetime value through brand attitude were analyzed based on a structural equation model. Rust suggested value equity, brand equity, and relationship equity as customer equity driver. The study examines Chinese consumer because China is the fastest growing fashion market in the world. Research design, data, and methodology - The survey targeted Chinese college student age 20s. Only respondents who had purchased SPA brands in the past year were included for this research. A total of 303, except for 47 missing data of 350 distributed questionnaires were included in this research. The questionnaire is consists of six part to measure value, brand, relationship equity, attitude toward brand, purchase intention and demographic characteristics. This research conducted exploratory factor analysis and reliability test. To verify research hypotheses, structural equation model test was conducted. As for customer equity, diversified models in consideration of the scope of acquisition data, a method of collection of data, influencing factor, and predictability were suggested based on a net present value model. However, the history of customer equity study is relatively short, and sufficient empirical analyses have not been conducted, so more integrated analysis is required. In this study, the concept of driver suggested by Rust was applied to figure out the effects that consumer's attitude has on customer equity. The customer equity driver suggested by them consists of brand equity, value equity, and relationship equity. Results - This study reveals that value equity and brand equity have a positive influence on relationship equity. And, relationship equity has a positive influence on purchase intention through brand attitude. However, value equity and brand equity do not influence on brand attitude. Conclusion - The results of this research generated following implications. First, SPA brands need to take advantage of their value equity such as perceived low price and up-to-date fashion style to attract Chinese young consumer. Second, strong brand equity promises dominants position in the competitive market. As Chinese fashion market grows rapidly, SPA brands can consider branding strategy such as flagship store and celebrity marketing enhancing brand image. Third, the core concept of customer equity strategy is to maintain a relationship with their expecting and existing customers. The relationship equity is built by brand equity and value equity. When SPA brands serves product and service meet with individual customers, customers have intimacy to the brands.

The Educational Effect of Human Body Exploration Camp on Health Promotion of Elementary Students (초등학생을 위한 인체탐험캠프가 건강증진에 미치는 교육적 효과)

  • Im, Hee Kyoung;Park, Jeonghyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.8
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    • pp.5111-5120
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    • 2015
  • In this paper, learn how to establish a proper lifestyle and health management through professional and systematic health education for children and young people, and laid the foundations for lifelong health, and to present the saeroeun paradigm complements the problems of school health education This study aimed to examine the effectiveness of the human body exploration camp program on elementary students in health promotion aspect. Survey was done pre-, post- and followup- tests for 61 participants in the camp. The evaluation consisted of 53 questionnaires multiple-choice written test on the changes of knowledge and attitude. Factor analysis and reliability analysis were used to SPSS WIN18.0 verify questionnaire's reliability and validity, and paired t-test were carried out in order to analyze knowledge and shift in attitude. In addition, regression analysis was carried out in order to the relation between the satisfaction, knowledge and attitude. By this study, we showed as follows. First, knowledge were increased post- than pre-test, follow up- than pre-test(p<0.01). Second, shift in attitude changed positively post- than pre-test(p<0.01), follow up- than pre-test(p<0.05). Third, satisfaction was closely related to shift in attitude(p<0.01). Therefore, it suggested that the implement of human body exploration camp for elementary students could be an alternative strategy in health education.

The Influence of On-Off Line Blended Learning in Emphasizing the Interaction Between Teacher and Students on the Perception about Learning Environment and Science-Related Attitude (교사와 학생의 상호작용이 강조된 온-오프라인 혼합형 학습이 학습 환경에 대한 인식과 과학 관련 태도에 미치는 영향)

  • Hwang, Yohan;Kim, Jinsook;Lee, Mu Sang
    • Journal of The Korean Association For Science Education
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    • v.35 no.1
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    • pp.27-35
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    • 2015
  • General education is changed by accepting the change in education environment to digital generation, emphasis about student-centered education, and change of teacher's role. E-learning has taken center stage as an effective learning environment but the problems are drawn for the absence of interaction that is important in learning. In this study, on the basis of questionnaire results about learning using website, we operated blended-learning where students come and go in cyberspace and physical space to set up the lesson environment for emphasizing interaction. We selected a control group (N=40) and an experimental group (N=40) from second grade students in a middle school for this research. General instructor-led lessons were implemented in the control group and blended-learning lessons to emphasize interaction between teacher and students were implemented in the experimental group. The experiments were applied to eight class-hours in 'characteristics of matter' unit. We implemented Test of Science Related Attitude (TOSRA) to the students before and after the lessons and administered questionnaire for checking attitude changes and perception in students. The results of the test show that the experimental group students were more encouraged and became more confident and curious about scientific learning than the control group students. The analysis of the interview and results of TOSRA show that blended-learning provided guidance and feedback by the teacher to the experimental group students more than the control group students. Blended-learning is suggested as a learning-method that is helpful in improving scientific attitude in students because it enables them to express their experiences without limit of time-space and promote interaction between teacher and students.