• 제목/요약/키워드: Attitude and Process

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모바일 커머스의 이용의도에 영향을 미치는 요인 (Factors Influencing on Behavior Intention for Mobile Commerce)

  • 정경수;이원빈
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권3호
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    • pp.153-174
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    • 2008
  • Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

정지궤도위성 실시간 동역학 시뮬레이터 개발 및 연동시험을 통한 검증 (Development of VDS for Geosynchronous Satellite and Verification using PILS & HILS)

  • 박영웅;구자춘;최재동;구철회;박봉규
    • 한국항공우주학회지
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    • 제34권1호
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    • pp.103-109
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    • 2006
  • 본 논문에서 VDS(동역학 시뮬레이터)와 ACS(자세제어 시뮬레이터)를 개발하고 VDS를 ACS와 연동한 PILS를 통해 검증하였다. VDS는 정지궤도위성의 자세제어계 하드웨어 특성을 고려한 모델링 및 모듈화로 구성하였다. ACS는 센서 데이터로부터 자세결정을 수행한 후 구동기에 적절한 명령을 생성하는 역할을 한다. 또한, VDS와 PCDU(전력제어분배장치) 하드웨어와의 데이터 송수신을 위해 데이터획득보드를 장착하였다. VDS와 PCDU와의 HILS 연동시험을 통해서도 VDS의 성능검증을 수행하였다.

개인적 특성과 사회적 기능 태도가 명품 구매의도에 미치는 영향 (Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions)

  • 이혜주;추호정
    • 한국의류학회지
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    • 제37권7호
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    • pp.922-934
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    • 2013
  • This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on self-expression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

Effects of Green Self-Expressive Motive and Fit on Intent to Purchase Bundle Product with Green Premium

  • CHOI, Nak-Hwan;VU, Thanh-Hang;NGUYEN, Quynh-Mai
    • 유통과학연구
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    • 제17권9호
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    • pp.57-66
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    • 2019
  • Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

초등학생 Na 교육 효과에 관한 연구 - 사전, 사후, 추후 검증을 통한 교육효과 비교 - (The Effectiveness of Na Education Program in Elementary School - Six Month Follow-up Study -)

  • 이영미;박현내
    • 대한지역사회영양학회지
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    • 제15권5호
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    • pp.603-613
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    • 2010
  • Nutrition education in elementary school is confronted with the present problem, as a legal basis about obligation of nutrition education in school was clarified. Moreover, it's also important for providing evidence based scientific resources to make a study of evaluating the education effectiveness. Most studies of the nutrition education effectiveness have evaluated the changing dietary attitude and nutritional knowledge score before and after the nutrition education, and suggested the effectiveness of intervention as changing between pre- and post-treatment. Nutrition education, however, purposing long-term changes, follow-up evaluation process about the learned attitude and knowledge of nutrition education were requested. For these reasons, this study attempted to fulfilled standardized nutrition education program which use "Na Story and Food World" and "Na Story for Me", a textbook for the 1st-3rd grade and 4th-6th grade designed by KFDA, and analyzed the changes about the effectiveness of nutrition education happened over a period of time. In this study, each student was assessed their dietary attitude and nutritional knowledge by four periods, before the education, right after the education, after 3 months, and after 6 months. As a result, an average score of nutritional knowledge before the education, $70.08{\pm}17.91$, were changed significantly higher right after the education to $85.69{\pm}15.05$ (p < 0.001), but it lowered to $84{\pm}15.56$ after 3 month. After the nutrition education, students in all grades had positive dietary attitude to Na reduction (p < 0.001). However, the healthy eating attitude about Na reduction had been unable to maintain after 3 and 6 months. Therefore, the systematic reeducated program in elementary school was positively necessary to reinforce children's learning and cognitive skills to maintain healthy eating knowledge and attitude toward Na reduction.

수학적 과정 중심 교수학습법을 통한 만 5세 유아의 수학적 사고 변화 탐구 (Exploring the Process of Change in 5-year-olds' Mathematical Thinking through Mathematical Process-focused Instruction)

  • 김은영;정가윤
    • 영재교육연구
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    • 제25권4호
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    • pp.581-605
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    • 2015
  • 본 연구에서는 유아들을 대상으로 수학적 과정 중심 교수학습법을 통한 수학적 사고 변화에 대하여 관찰하고 그 내용을 분석하였다. 이를 위해 설문조사와 현장 관찰을 통한 상황분석을 실시하여 구성한 수학적 과정 중심 교수학습법을 서울에 위치한 유치원에 재원중인 만 5세, 12명을 대상으로 적용하여 질적 연구를 시행하였다. 연구 결과는 문제해결하기, 추론과 증명하기, 연계하기, 표상하기, 의사소통하기의 다섯 가지 수학적 과정이 교사-유아, 유아-유아의 상호작용을 통해 구체화되어 유아의 수학적 사고를 자극하고 변화를 창출하였다. 또한 수학적 지식이 내재되고 통합된 문제 상황을 교사가 제시하고 수학적 과정에 중점을 두어 유아들이 또래와 협력적으로 문제를 해결하면서 수학적 과정과 수학적 태도에 변화가 일어났다. 즉 유아의 수학적 사고는 수학적 지식이 내재된 수학적 과정을 통해 수학적 태도의 긍정적인 변화과정 안에서 통합되어 증진되었다.

개인의 e-Learning 수용에 미치는 요인에 관한 연구 (An Empirical Study on the Factors Affecting Personnel e-Learning Acceptance)

  • 이석용;서창갑;김유일
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권2호
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    • pp.49-75
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    • 2006
  • The main purpose of this study is to identify the factors affecting personnel e-Learning acceptance. We used self-efficacy and perceived playfulness as independent variables to extended Technology Acceptance Model in an e-Learning contort. Perceived playfulness is the one of the important personal intrinsic motivational factors which could enlarge the understanding process of technology acceptance in the personal perspective. Questionnaires were collected from 94 respondents who experienced e-Learning systems that L Corporation provided. This study developed and empirically tested a model representing the relationship by using Structural Equation Model among factors which are: perceived usefulness, perceived ease of use, perceived playfulness, self-efficacy and attitudes. Also we measured affective and cognitive attitude because, most psychometric literature explain attitude has two different dimensions which are affective and cognitive. The major findings of the study are summarized as follows. Firstly, the higher the perceived usefulness the more affected the behavioral intention was to use as well as attitude to be positive. Secondly, as much as perceived playfulness more affected the perceived ease of use as well as self-efficacy. Finally, the perceived ease of use and self-efficacy are not significantly affected attitude while they are affected perceived usefulness and perceived playfulness.

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위성용 고정밀 태양센서 구성 및 특성 (Configuration and Characteristics of Fine Sun Sensor for Satellite)

  • 김용복;박근주;최홍택
    • 항공우주기술
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    • 제10권2호
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    • pp.87-93
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    • 2011
  • 고정밀 태양센서는 인공위성의 자세제어에 중요 센서로서, 위성으로 입사되는 태양 빛의 방향을 측정하거나 위성이 태양을 보지 못하는 상태에 있는지를 판단하기 위해서 사용되고 있다. 또한 정지궤도 위성에서는 전이궤도 및 임무궤도 상에서 기준 자세로 부터 벗어난 자세오차 정보를 획득하기 위해서 또는 이상 발생 시 태양벡터를 획득하기 위해서 고정밀 태양센서를 사용하고 있다. 본 논문에서는 저궤도 위성과 정지궤도 위성용 고정밀 태양센서의 형상에 대한 이해를 바탕으로 태양의 입사각에 대한 출력 전류 관계를 나타내는 전달 함수를 이용하여 고정밀 태양센서 운용 원리를 설명한다.

개방적 가설검증 학습모형을 적용한 과학 탐구학습의 효과:화학 I ‘금속과 그 이용’ 단원을 중심으로 (The Effects of Science Inquiry Learning Applying Open- Ended Hypothesis-Testing Learning Model: On the ‘Metals and Their Applications’ Unit in Chemistry)

  • 정대홍;방정아;최취임;최원호
    • 대한화학회지
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    • 제50권5호
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    • pp.385-393
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    • 2006
  • 연구에서는 고등학교 화학 수업에서 개방적 가설검증 학습모형을 적용한 과학 탐구학습을 실시하고, 학생들의 인지 수준에 따른 과학 탐구능력, 과학 수업에 대한 태도에 미치는 효과와 수업에 대한 인식을 알아보았다. 서울에 소재한 남자 고등학교 2학년 4개 학급의 학생들(92명)을 대상으로 개방적 가설검증 학습모형을 적용한 과학 탐구학습을 실시한 처치집단과 실험과정이 모두 제시된 실험 수업을 실시한 통제집단으로 배치한 후, 화학의 ‘금속과 그 이용' 단원에 대해서 수업을 실시하였다. 연구 결과에 의하면, 개방적 가설검증 학습모형을 적용한 과학 탐구학습은 과학 탐구능력 향상에 관해서 실험설계, 자료 변환 및 해석, 가설검증의 영역에서 유의미한 효과가 있었으며 문제 파악 및 정의, 가설설정의 영역에서는 효과가 없었다. 한편, 개방적 과학 탐구학습에서 학생들의 역할 및 수행할 과제의 증가로 인해 과학 수업에 대한 태도는 처치집단에 부정적인 효과가 나타났다.

주 조절점 핸들링이 편마비 환자의 한발서기 자세적응에 미치는 영향 - 보바스의 신경발달치료 중심 - (The Effect of Key Point Control Handling for One-leg Standing Postural Adaptation in Hemiplegia)

  • 김대영
    • 대한물리치료과학회지
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    • 제8권2호
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    • pp.1059-1064
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    • 2001
  • This study is aimed at diagnosing transmutation aspect with the respective of hemiplegia patient's static adaptation of posture which is influenced by anti-gravity excercise, center of gravity shifting movement and segmental movement adaption of the legs and arms by key-point control in the process of Bobatli's treatment approach. The patients for the investigation of this study were selected as a total 17 patients who were doing the physical-therapy in Tae-gu Rehabilitation Center, and diagnosed as hemiplegia patients by Rehabilitation Medicine department in Kyung-buk University hospital. And also, there investigated into temporal transition that keep the attitude with one-leg standing on the ground concerning static attitude adaption on the basis of the before of anti-gravity movement and the after of 4-weeks movement. The findings of this study were as follows: With the respective the time to keep standing pose by one-leg at static attitude transmutation, affected side showed meaningful differences as a l.86/sec, 2.62/sec at 4 weeks later considering the before and after of this experiment.(p<0.01), non-affected side at the aspect of attitude keeping time, but there didn't showed meaningful differences statistically.

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